Seth Cathy: Motorcycles, Family Legacy, and the Real Story Behind Chick-fil-A

Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
I grew up as a grandchild of the founder of
Chick-fil-A.
It's not something you ask foror choose, you're just born into
it.
I always tell people it has alot of blessings.
I view it much more as ablessing than a burden, but it
does come with someresponsibility.
When you think aboutChick-fil-A today yes, it's this
massive business that's gotover 3,300 locations I always
think of Truett as a massive,successful businessman which he

(00:20):
was, which he was, but very,very humble beginnings.
Truett knew real poverty.
He made a joke and I alwaysrepeated that the only thing he
had to play with growing up wasa loose tooth.

Speaker 2 (00:29):
I heard there's a secret Chick-fil-A menu.
Is there a secret Chick-fil-A?

Speaker 1 (00:33):
I've heard that said, but there's not really.
I mean you can order anythingyou want at Chick-fil-A within
the confines of what's on themenu.

Speaker 2 (00:47):
I've told you I've been getting in conspiracy
theories.
That was the best one I couldfind on there.
It was like is there a secretChick-fil-A menu?
And it was kind of debunked andthey kind of said the same
thing as I want to hear itstraight from the mouth, you
know.
So no secret menu.
Seth, thanks for coming on theshow and chatting with us.
I'm glad to have you here.
For those that don't know whoyou are, seth, cathy and I met
you here originally, probablyfour years ago now, because you

(01:07):
started building a place here orbought a place on Lookout right
and motorcycles and all that.
And then it turns out and Ithink the first time I heard
about you it was Matt McClellanand he was like, yeah, dude,
there's a Chick-fil-A guy thatrides motorcycles in the middle
of Lookout.
I'm like really, what?
Look, the middle of Lookout.
I didn't expect that.
You know, then it wasn't longafter that, I think, I ran into
you somewhere and I was like oh,seth, yeah, yeah, yeah, you've

(01:29):
got the place on Lookout.
So anyway, thanks for coming inand chatting with me.

Speaker 1 (01:33):
Thanks for having me.
Glad to be here.
How's the place on Lookoutgoing now?
I think 11 years I didn't knowthat lived on Main Street for
seven years.
I did a pottery and ceramicstudio and gallery.
So functional pottery cups,bowls, mugs, pictures, plates,

(01:53):
all that sort of stuff and Isold about 40 or 50 other
artists work, other same carswork.
That was something I picked upwhen I was in college.
I was in between major swap.
I swapped from a business majorand actually ended up majoring
in history.

Speaker 2 (02:08):
Okay.

Speaker 1 (02:10):
Just because I knew it wasn't going to be great at
the higher level math stuff.
So I did all the accountingsand the economics and the
marketing, all that stuff.
But I knew the business statclass and the calculus was going
to be a big struggle for me.
So then I swapped majors um, tohistory, just so I get out of
there sooner, just to graduateand get a piece of paper, never
really done anything withhistory, but I do love history

(02:32):
and, uh, you mentionedChick-fil-a, telling the story
of, uh, granddad and Truett andthe history of Chick-fil-a is
one of my favorite things to doand I get to do that.
So I'm, on behalf ofChick-fil-a, traveling, uh for
them, speaking for them at grandopening events across the
country, stuff like that.
But for Main Street, for Ithink, seven years we were there
with the ceramic studio, closedthe gallery down in 2020 during

(02:55):
COVID.
It was one of those thingsceramics, water it's something I
have a love for and enjoyed.
But when I turned into thebusiness and the grind of the
business after a while and itwas never it was never, as any
art really is not really a moneymaking operation for the most
part, and so every few monthswent by, I'd have to pull a
bunch of money out of savings tokeep the business float for a
while longer.
Got tired of doing that.

(03:17):
Wife and I would celebrate 11years marriage.
We've got three kids.
We only had two bedrooms abovethe studio on Main Street and so
we run out of bedrooms with thekids.
My middle son is five years oldnow.
He's close to two years.
He was in a pack and playsleeping-wise and like took up
the whole floor space of ourmaster closet, so ran out of

(03:38):
space there.
Covid hit the gallery wasn'tgoing, so shut it down, moved to
a small house in San Elmo andaround that time we were looking
for with kids knowing that wewere going to have one more kid
at least started looking forlike a house with property.
So we were looking for a housewith like 10, 20, 30 acres and

(03:58):
most of those places were goingto be 30, 40 minutes outside of
town and we were so spoiled frombeing downtown, on Main Street,
southside, walking toeverywhere.
I was like I don't want to bethat far from the interstate,
from downtown, and we weredriving back from the Rising
Fawn area up on Lookout lookingat stuff out there but, like I
said too far away for how I wantto be.

(04:18):
And then, coming down Lula LakeRoad, my wife Sarah got in the
car with a real estate agentbehind us and I was driving by
myself and then following eachother along, we were coming back
down the mountain.
Right there on Lula Lake Road,saw a big sign that said 120
acres plus minus for sale and Iwas like that sounds amazing
Brow view.

(04:38):
Sarah thought I was crazy.
I'm the dreamer of therelationship.
I'm a big idea guy, ideationmaximizer, and I just love
thinking and planning and Ialways tell people I like to
shoot for the stars so that youcan at least land on the moon.
I like that.

(05:00):
But so, yeah, so that startedthe ball rolling, seeking after
that property.
It was just like 120 acres,mostly wooded property, other
than the 18 acres that's underthe power lines, which is where
we have the motocross track.
And, uh, it happened.
The lord really blessed us withthat the timing of it, because
I was early in covid, so whenthe world was like a standstill,
yeah, I was really surprised.
Uh, some other folks up onlookout hadn't snapped up this
acreage.
That was there, yeah, um, butit worked out and we got it and

(05:23):
we call it acres above, which isnamed after my grandparents
farm, which is where I grew upriding dirt bikes, and that
place is called acres away downon the south side of not really
south of atlanta, but it's 20,30 minutes south of atlanta okay
so that was kind of themotorcycle thing growing up
there.

(05:45):
Yeah, riding dirt bikes to theirproperty, and then, yeah, I
just always had a love for it,always around bikes, never raced
officially.
I've raced a few times now.
Yeah, so that's awesome andthat's been fun.
I got two older boys done acouple of the Storks races in
the Pee Wee class.
That's been fun so I joinedthem so so I'm dragging them out

(06:10):
here.
I should race one or two withthem, so I've done two so far.
What do you think it'schallenging?
Um, like, I'm just like tocruise through the woods.
I know you're the type of guy Itell people with the enduro,
hard enduro stuff that you'reone of those guys not having fun
until you're dropping your bike.
Um, but I just like cruisingthrough the woods having fun.
Um, but it's uh.
The stroke shows are verychallenging but luckily I was
able to do those on the buddyraces.
They would take the big breakin between.
Yeah, that's nice to break itup, but yeah, that's how we met.

(06:32):
So up there on the mountaineverybody I meet up there with
the motorcycle stuff.
I save their name in the dirtbike or whatever.
Uh, the street bike, um,whatever they ride.
So I know, if I want to look atthe street bike guys, do a ride
.
I can look them up.
Or just moto or dirt bike orwhatever.
Motocross yeah, put that inthere, but moto regardless and

(06:53):
it'll pull up.
Now they've been there, forI've lived up there but had the
property for five years now, soum 60, 70, 80, 90 people's names
that you've got a database nowof riders, You've got a segment
and the place is a beautifulproperty.

Speaker 2 (07:08):
It's nice that since I moved back up there it's like
two miles and you're graciousenough Let me come down there
and ride dirt bikes and it'sperfect.
It's so convenient.
You know I can, I can be thereinstantly.
And it's so hard now in theSouth, but I mean really in the
East coast anywhere to find aplace to ride dirt bikes.
You know like to find publicland is next to impossible.
It's pretty much got to beprivate land or like you know
old, you know mining places orsomething like that.

(07:29):
So it's.
It's a blessing to be able tohave that much acreage right
there and be able to ride it.
And it's close to downtown,it's kind of anomaly yeah,
that's what I tell people allthe time.

Speaker 1 (07:37):
So amazing about one, about chattanooga and the our
property itself is like just thefact you've got so much stuff
here, what's up?
You have the downtown, theriver, the mountains and the
country.
I used to say 15 minutes.
I've added at least 20 minutesnow.
I just got some more traffic,more people moving here, um, but
, and the property, um, I meansame thing.

(07:57):
You're from where we are todowntown, but no traffic and
going a little faster.
You get there in 17, 18 minutes, yeah, um.
So it's really amazing to havethat amount of acreage with a
literal mountaintop view,waterfall when it's flowing, as
it's been this past month, allthe rain we've had.
So it really is a magical spotand I call it kind of dirt bike

(08:18):
heaven.
It's a lot of fun and the mainimpetus if I would see that
place.
I just wanted a place for thekids to grow up kind of outdoors
, having access to that.
I grew up on a lake and so I dida lot of water sports.
Um used to do some amateurcompetitions wakeboarding and
wake skating oh cool and uh.
So how were your knees afterthat?
I, well, that's one of them.

(08:39):
I transitioned out ofwakeboarding into wake skating,
because all my friends and allwakeboarders end up having acls,
mcls, and that was always mybig sphere.
So, like when I got better and alittle more serious, I
basically hung up theweightboard and just
transitioned to wake skating,which is skateboarding on water,
um, so you're doing popshove-its and kick flips and
you're not tied into the boardlike you're on a weightboard, so

(09:00):
a lot less likely to get yourkind of twisting knee injuries
that you end up weightboarding.
So learned a few inverts, theflips.
I want to learn on weightboard.
And then when I was kind of inhigh school, early college, I
kind of full-on just wakeskating, nice, um, and then I
would skateboard basically, uh,we're talking before it started
here.
But um started skateboardingaround like middle school age,

(09:23):
um, and so the way it worked out, I would skateboard more in the
fall and winter because Ididn't like skateboarding in
shorts because you get yourankles and shins all banged up.

Speaker 2 (09:31):
Oh yeah.

Speaker 1 (09:32):
And so I would wakeboard or wake skate during
the summers and skateboardduring the fall and winters.

Speaker 2 (09:37):
Nice and I saw some of the videos you posted and I
was like that guy looks sofamiliar.
It was on Instagram, oneinstagram one night you're
posting a bunch of lives andit's somewhere here local right
a little half pipe, and it wasbam margera.
Yeah, he looked way different.
Last time I saw bam I was likebut looks like you're still
skating pretty good and tearingup.

Speaker 1 (09:53):
Yeah, so there's a couple guys I met recently.
Um, there's a guy named pete onsignal who has an amazing uh
mini ramp he built called a miniramp.
It's a big mini ramp.
It's four and a half foot tall,taller than I want, and out of
a mini ramp it's challengingbecause I'm just a decent skater
but I'm not a great greatskateboarder.
Yeah, um, so met pete and um.

(10:14):
I started hearing about thisother guy, gene.
Across town there's a past redbank because the called the
volkswagen clubhouse and they'vegot a mini ramp over there.
So I started skating some more,um, here and there when I can
and with the kids.
I haven't done a lot ofrecently, but I was on uh, yeah,
getting back doing something.
But then it got when that uh,bam came through town, bam or jr

(10:35):
uh to pete's house and I wasfollowing on pete's uh instagram
when he put bam skating hisramp and then he mentioned he
was coming back a few, like acouple months later and he was
going to be at the have aThursday night like open house,
like skate over at this otherramp.
Uh, the VW clubhouse at Gene'splace.
Yeah, so Bam was going to bethere, so I went over there and
I got brought Chick-fil-a, uh,to feed the group because I knew

(10:57):
there's gonna be a bunch ofpeople there.
Yeah, and uh see Bam skate.
So, um, he's been through a lotbut he's doing a lot better.
Bam is, and he's skateboarding,getting healthy and uh, that
was just really cool.
I mean, growing up I've youalways see the professional
athletes and whatever sportyou're into, you always look it
up to them and see them aroundand he's just also just a
celebrity.
So, like, I always enjoymeeting or seeing people and, um

(11:21):
, that was pretty neat.
I've told people I've met threebig-name skateboarders now.
I met Tony Hawk when I wasyounger.

Speaker 2 (11:26):
Oh, cool what was he like in person?

Speaker 1 (11:29):
He was really cool and it was a really, really
chance meeting had been inJacksonville, florida.
That was back in 2007, Ibelieve.
So I graduated high school in06, so I was freshman year in
college.
So saw Tony Hawk skate, I thinkone time in Atlanta at the Boom
Boom Huck Jam, which is like ahuge kind of like the Nitro

(11:50):
Circus Live thing that happensnow they do big stunt shows at,
so out of the Georgia Dome, Iguess back then or wherever I
saw, maybe it was the thebasketball arena used to be the
Phillips.
Where the basketball arena itused to be the Phillips.

Speaker 2 (12:03):
Okay, where the Hawks play.
Yeah, yeah, yeah.
So I saw him skate there.

Speaker 1 (12:05):
And then, 2007, saw Tony Hawk at the Kona Skate Park
, which is the longest-runningfamily-owned continuous-run
skate park, I think, in thecountry down in Jacksonville.
Saw him skate there at an event.
And then, a week later, I wasvisiting my brother, my oldest
brother.
I, a week later, I was visitingmy brother, my oldest brother.
I was running a Chick-fil-Astore in Southern California and

(12:25):
he was in San Marcos,california, and he was living in
Carlsbad, and so he was rentinga house there my brother and
wife and his wife, mysister-in-law and two doors down
from my brother, mark was SeanWhite's mom who lived there.
Snowboarder Sean White right,exactly.
Yeah, yeah, white's mom wholived there right there,

(12:49):
snowboarder, sean white, right,exactly, yeah, and um.
So while I was visiting mark, Iwas messing around skateboard
and he had a cow suit and theyhave a big cow with a massive
cow suit with a huge head on it.
So mark would want to take thatthing surfing.
So he had an old one that hadbeen kind of nasty, and so we
took that surf and pushed him tosmall little waves so we get a
shot of the cow surfing on awave.
And then they had a kid cow onethat was a little smaller, a
smaller head.
So I put that one on and I wasmessing around with it,

(13:11):
skateboarding like up and downhis street, to see what I could
do.
Couldn't do it with a big one,cause I'll have you the big,
massive head on the couch, sojust put the mini cow suit on,
started messing around and gotsuper sweaty, super hot,
obviously, and, wearing amassive felt mascot suit, took
it off and then all of a sudden,this car rolls up and mark was
like I think that might be seanwhite and it was actually tony

(13:32):
hawk, driving one of sean's cars.
Um, they were buddies and, uh,sean did a lot of skateboarding
as well and did um, he,obviously excellent snowboarder,
was also a really excellentskateboarder as well.
So they were friends andconnection there.
So he happened to be Tony wasdriving Sean White's car, pulled
up on the street, and acrossthe street was Tony's ex-wife

(13:53):
and he was there to pick up hiskids who had been surfing.
And so it was really cool, likeliterally the thousands of
people, this huge event at kona,yeah.
And then here I am, just nobodyon the street.
I just got done skateboarding,I'm all sweaty, had the
skateboard in my hand, literally, yeah.
And then tony hawk pulls up toget out of his car and I was
like I just walked up and I gota quick picture with him, said
hey, that's awesome so that wasreally neat.

(14:15):
I've also got to meet um ryansheckler.
Been with him at a charityevent the past two years for the
uh, tim tebow.
Okay, they do a lot of stuffwith human trafficking victims.
They do a lot of stuff with thehandicapped communities and
I've been to that kind offundraiser event for the past
two years and Sheckler's beenthere two years in a row.
So I've got to meet and hangout with him and then meet Bam.

(14:37):
So it's really neat to meetthose folks.

Speaker 2 (14:41):
That's awesome.
That was like in his prime tooof Tony Hawk.
I mean still like in early2000s, right, like X Games and
all that.
Wasn't he still competing?
Oh, yeah, yeah, yeah, I spent alot of time on his video game
back in the day too.
Was that PlayStation Probablyoriginal PlayStation?
I could still hear that music.
What was it?
Primus I?
That was 20 years ago, you know.

(15:08):
It's like kids sharing thememes.
So you're talking about history,history major.
You know, as I'm getting older,like I'm diving more and more
into history.
For some reason in school Inever really enjoyed it,
probably because it was like, Idon't know, not really the good
stuff I feel like Now I'm alsogetting into like history meets
like I don't know ufos.
Almost somehow they'reintertwined.
I'm going down this rabbit holeof like um, have you heard the

(15:31):
y files?
That's what I've been filming.
It's a youtube channel and thisguy does a really good job like
documenting and researching allthese like conspiracy theories,
but a lot of it's in, like youknow, the pyramids being energy
production, not like actualtombs, that sort of stuff.
Anyway, I'm starting to geekout more on history and so
before he came in, I was like Iwant to look up some history on

(15:53):
Chick-fil-A and this startedback in 1946.
I saw that dwarf house and isthe original one still around,
like in Atlanta it is.

Speaker 1 (15:58):
It is they kind of scraped and rebuilt it.
It's gone through threeiterations in the same location,
maybe four iterations actuallyback in Haightville, so now
where the Porsche North Americaheadquarters is.
It's right across the streetfrom there.
It used to be the Ford MotorPlant and was where the Porsche
headquarters is now was wherethe Ford Manufacturing Plant was

(16:25):
.
But yeah, I'm going to go backto history real fast.
We're gonna chick-fil-a, like Ilove history just because, like
if you understand it and youunderstand the backstory, it
gives you the information likewhat brought us into today, like
how are things today?
You have the context of it.
But then it can also have aknowing understanding.
Appreciating the history canalso help kind of point and
direct where you like to go inthe future.
So that's kind of what I loveabout history.

(16:45):
And I like I love my granddad.
He's my hero.
I love chick-fil-a.
It's um the family business.
I grew up as the grandchild ofthe founder of chick-fil-a and
um, it's one of those thingslike you can't um, you're not.
It's not something you ask foror choose, you're just born into
it.
So everything I know is likejust what I experienced about it
.
So it's just, it's notsomething you ask for or choose,
you're just born into it.
So everything I know is justwhat I experienced about it.
It's just an amazing thing.

(17:09):
I always tell people it has alot of blessings.
I view it much more as ablessing than a burden, but it
does come with someresponsibility, whether that's
carrying on the name or thevalues or whatever it is.
There is familyresponsibilities.
I've been one of the few thatkind of sat on the outside of
the business, kind of done myown thing for a long time, but
I've uh, just recently, pastcouple years, like I started to

(17:31):
get more intentional abouttraveling for the business and
speaking stuff.
But yeah, he was born uh, true,kathy was born in 1921 and rural
, rural, georgia, out near likelake cohen, almost out towards
athens, ge, athens, georgia, ona farm and had a large, many
siblings I think it was one innine kids and they were on a
farm and basically the bullweevil hit, so like the crops

(17:54):
failed.
Also, his oldest sibling hadpolio and so they moved to
Atlanta because the farm failedand his sister needed treatment
for polio.
So they actually moved and theGreat Depression was hitting.
And this is the very firstfederally funded housing project
in the nation was in Atlanta,georgia, and that's where they
moved into.
So, like he, I always tellpeople when you think about

(18:16):
Chick-fil-A today, yes, it'sthis massive business that's got
over 3,300 locations in two orthree countries now.
But I always think of Truett asa massive, successful
businessman, which he was.
But very, very humblebeginnings and I always try to
drive home.
But, like Truett knew realpoverty.

(18:36):
He made a joke and I alwaysrepeated that the only thing he
had to play with growing up wasa loose tooth and that was his
brother's tooth, but literallylike putting cardboard into his
tooth and that was his brother'stooth.
Um, but literally like puttingcardboard into his shoes and
that sort of stuff.
Um, and his kind of hisentrepreneurial spirit and what
he got him going, all this wasreally helped support the family
.
Um, he looked up to his mother,had a close relationship with

(18:59):
his mother.
Uh, that was the big spiritualleader in the family and also
the work ethic.
Um is where he got.
All that was for his mom.
He didn't have a.
His dad was around, but kind ofmy understanding of it was
really the Great Depression andthe loss of the farm and like he
was never able to really gethimself I think mentally out of
the Great Depression.
His dad and he did other things, like insurance salesman, but

(19:20):
for whatever reason I don't knowif he just wasn't super loving
or caring or just what was goingon but his mom was really the
the shiny light in his life andso, but age eight years old, he
started selling coca-cola uhglass bottles, I think.
He started in his yard, um, andthen realized well, he can take
them door to door until he gota little red wagon age, like I
said, eight years old and gotsome uh ice chips out of his

(19:44):
mom's ice.
Yeah, whatever.
They called him refrigeration,some ice box back then, I guess
yeah and then started sellingcoke store to door.
He'd buy six pack for a quarterso I'm all five cents and get
five cent profit and then saveup much money.
Then the coke truck come by,he'd get a whole case of them
and sell them that way and theninto delivering papers for the.

(20:08):
Now it's the Atlanta Journaland Constitution.
They used to be two separatepapers in Atlanta and so,
whichever one it was, he wasselling papers for them, had
paper out for seven years.
He was very successful in thatbecause he was not only just
delivering the papers but he wasgetting people onto uh, the
competing paper or whatever.

(20:28):
So learned about sales from ayoung age and service and um,
all that sort of, and thatreally was, um, yeah, what kind
of.
Grew into what he became laterin life.
Uh, world war ii came around,uh in the 40s.
He was drafted but he did notgo overseas.
He had some medical issues andI really think, the more I've

(20:49):
learned and read about it, Ithink it's really just the
Lord's protection of reason.
He wasn't sent overseas, so helooked old for his age and he
was premature balding and so Ithink actually that was part of.
I think it was like flat-footedbecause he was bald for, like
sun exposure.
There was a few things uh goingon and they kept him stateside.

(21:10):
He was based in atlanta atbasically like a like a service
maintenance depot, truckingstuff in and out, um, managing
that um.
And then at one point heactually was going to go
overseas.
He went out to washington uh togo, I assume, to the pacific,
jump it off, going to gooverseas.
He went out to Washington to go, I assume, to the Pacific.
John Madoff went to go to thePacific with, I don't know,
against the Japanese perhaps,and he had like a flare-up of

(21:31):
whatever.
He was allergic to the sun orsomething.
It was something very, verybizarre.
And then they sent him back.
So his little brother he wasclosest.
He had, like I said, a hugegroup of siblings, clos, he was
closest he had, like I said, ahuge group of siblings closest
with his next youngest brotherhe was on the younger side of
that group of nine siblings.
Him and his brother, ben, werevery close and Ben served in

(21:55):
Europe, was wounded in Italy.
I don't know what to extent,but I've seen his purple heart
before.
Oh, wow, and that was his bestfriend and kind of, his playmate
and buddy growing up.
So after World War II ended thetrip was done in Atlanta.
Ben came back from Europe andthen they pulled their money

(22:15):
resources together and sold afamily car and they got a loan
for around I think it was like atotal of like $10,600 between
the loan and the car they sold,bought a little tiny piece of
property right across from theFord Motor Plant right there in
Ha, hateful, georgia, and thisis post-World War II, and so
they were literally likebuilding the building themselves
, straightening nails outbecause of the metal shortage.
So they're getting used nails,straightening nails, to build

(22:36):
this little place and theycalled it the Dorf Grill because
how small it was.
It had four tables and tenstools and like a cooktop,
almost like a any diner or likea Walthouse setup type thing,
smaller, and that's how they gotstarted in 1946.
It was the very firstrestaurant out of the Dorff
Grill.

(22:57):
Two years after that, I thinktwo or three years after that,
he lost his brother and businesspartner been in a plane crash.
Um, actually, uh, they wereactually flying to chattanooga
from atlanta.
They were four guys in a groupof plane in a small plane, so
his ben and also his one of hisolder brothers named horace and
two of their buddies, and Ithink they were.
I'm not sure if they wereflying to an air show or like a

(23:19):
restaurant convention, I'm notsure which, but they.
I don't know if they were lostor whatever, but something
happened with the plane.
But they're trying to land inDalton.
They were in radio contact withthe police on the ground and so
a bunch of police cars came outto light this field up in
Dalton area so they could landjust in a grass field.
And I'm not sure who waspiloting the plane.
But whenever they came down todo the landing, the old school

(23:41):
antennas on the police cars,those big metal antennas, came
down pretty low to Landon'sField, clipped one of those and
I think the pilot must haveassumed he was clipping a tree
or something and pulled back up,stalled, crashed and
immediately burst into flames.
So he lost his two brothers andhis business partner Ben and two
friends in that plane crash andfrom that point on he was kind

(24:02):
of on his own like two or threeyears, just after starting that
first restaurant in 46.
But it was a 24-hour restaurant,24-6, and they used to split
12-hour shifts with his brotherso he'd work for 12 hours.
His brother worked 12 hours andclosed on Sunday because him
and his brother were super tiredand yes, they closed on Sunday

(24:23):
so they could go to church.
But they were so beat, tiredafter work and splitting 12 hour
shifts running a small business, that they had to take a break.
So at some point Granddad waskind of on his own so he ended
up renting a room next a littlehouse that was next door.
He'd keep the window crackedand he'd listen to the crunch of
the gravel at night.
If, if you knew there'smultiple, a lot of cars pulling

(24:45):
in, he had the restaurant manned.
But if you knew there'sactually people got here to pop
up in the middle of the night togo run the grill and serve his
customers.
And during that time, a fewyears later, I started to
experiment with a chickensandwich.
The tagline with Chick-fil-A iswe didn't beat we didn't invent
the, we didn't invent thechicken, just the chicken

(25:06):
sandwich, yeah, yeah.
And so, um, that came aboutthrough delta.
So he kind of positioned thatrestaurant obviously to be next
to the ford motor plant, withthird shift workers people come
around all the time and alsodelta and the airport being
right there as well.
So, delta, a guy representative, one of the food service people
from there, came by one time.
He's like hey, trill, we've gotall these chicken breasts,
oversized chicken breasts,they're too big to fit in the

(25:29):
in-flight meals that they wereserving on the Delta flights.
And so Truett startedexperimenting around with the
chicken breasts and found aboutthe Henny Penny fryer pressure
cooker it was boneless so hecould cook it quicker, faster
started playing with all theseasoning.
He liked to tinker andexperiment with all different

(25:50):
things and he always tested withhis customers and eventually
came up with this product thateverybody loved and it was real
simple.
Yeah, um, but the seasoning andthe marinating process was
pretty complex.
I think there's, I thinkthere's over 26 different like
ingredients between theseasoning and the seasoned coder
, the milk wash, all that stuff.
And he intentionally made it, Ithink, difficult so it'd be
hard to replicate.
Um, and that's like I said itreally.

(26:13):
Just my dad calls it the heroproduct, kind of like the halo
hero product of the business.
So that became such a popularthing, uh, that he actually
started basically licensing thatsandwich, that product out to
different restaurants.

Speaker 2 (26:27):
I didn't know that.

Speaker 1 (26:28):
And so there was I forget how many.
I think it was upwards of adozen different places, Maybe as
many as 20.
I always thought it was justone or two, three places, but I
think it was a prettysignificant amount of different
places.
He would actually license thesandwich out to and they would
sell the sandwich in differentplaces.
They actually sold it atWolfoff House, Morrison's,
different other mom-and-pop-typeplaces.
Is this like 50s era, then, orsomething like that?

(26:50):
Yeah, I think so 50s.
Probably early 60s as well.

Speaker 2 (26:53):
Okay, so he's got some success already.

Speaker 1 (26:58):
Yeah, and he built a second restaurant and he said
when he opened the secondrestaurant he realized that he
had one restaurant too manybecause it's been split.
He said the Lord answered hisprayer, kind of, and the second
restaurant burnt down.

Speaker 2 (27:11):
Oh really.

Speaker 1 (27:12):
His third restaurant was ahead of its time.
It was kind of his first forayinto quick service, of what we
know today of food on paperproducts and order at the
counter and you throw away yourown trash.
And so he this whole building ashuge deal and it was really
kind of just ahead of its timeand he said he knew within the
first 24 hours it was gonna be afailure because people are so

(27:35):
attached to the great customerservice that he was providing at
his original restaurant thatpeople are just they were
flabbergasted.
They would have to throw awaytheir own trash, just a whole
different way.
We're so used to it today butit was just a whole different
shift.
And so he knew this thirdrestaurant it wasn't going to
happen.
It was just, like I said, twoheads of a time, it wasn't going

(27:55):
to be accepted as quickly as itneeded to be to stay in
business.
So he actually rented thatrestaurant out, the one one he
built from the ground up anddesigned all that stuff and it
actually became the first kfc inthe state of georgia no way
which is funny, that that wouldobviously be a major competitor
years down the road yeah that.
So they took over that spot orhe sold it to him or I believe

(28:18):
he sold it to him, or at leastthe button.
I don't know exactly.
But, like I said, it did becomebecome the first KFC.

Speaker 2 (28:23):
What are the chances of that?
That's so wild so?

Speaker 1 (28:27):
all those different the sandwich being at all those
different restaurants.
He quickly learned when he waschecking in on all those other
restaurants the quality thatthey were serving was not where
it should be.
So people were cooking all thechicken in the morning and just
leaving it there for hours onend and keeping it warm but
serving it the other day.
So obviously he realized hecouldn't control the quality of
these other restaurants withkind of his product and so he

(28:52):
got rid of all those, took allthose back, shut down all those
other licensed locations thatwere selling his product and
then started his own restaurantbased around that sandwich and
that became Chick-fil-A.
So I was told his firstrestaurant was 46, was 46, the
dwarf grill, and they soldsteaks and hamburgers and all

(29:13):
that stuff later called thedwarf house.
The first chick-fil-a was basedon the chicken sandwich.
Um his operation in a mall,which is the first of its kind
as well.
A lot of people don't know thatchick-fil-a really started um
the modern food court and themalls of America.

Speaker 2 (29:26):
That's where I first experienced.
It was in Chattanooga.
It was Eastgate Mall and theyhad a Chick-fil-A there.
I remember as a kid we'd go bythere and get the nugget meal
and it was like the highlight ofthe week.
We didn't have one for a longtime as a freestanding in
Chattanooga.

Speaker 1 (29:47):
It was probably late 90s or something like that where
we um, so what was that?
Is that?
67, 67, yeah.
And so that was a green barmall in atlanta and, um, it was
a tiny location.
To his sister, one of his oldersisters had a gift shop in the
mall and she was encouraging him, um, to try to convince the
mall owner to have a restaurantthere, which, like I said at the
time, was not a thing.
There were not, um, restaurantsand malls, and so try to
explain to them hey, you'relosing all these customers that
are shopping here in the morning, that have to leave to go to

(30:08):
lunch, and they was so.
Well, the mall owner was like,well, I don't want people
getting grease and paint trashand on their hands and go and
touch clothes and all that stuff.
I said we do this right, it'sgoing to be excess, people stay
here.
And he had a tiny I think itwas like 300 square foot tiny
little restaurant.

Speaker 2 (30:24):
Yeah.

Speaker 1 (30:26):
And the first operator was a lady.
So the first owner-operator ofChick-fil-A was a woman and the
first Chick-fil-A was in a mall,started really, like I said,
the mall food court, and that'skind of where it started.
From there, so from the late60s into the 70s and 80s, when
they're building malls acrossthe country, that's where

(30:48):
Chick-fil-A was the first majorpush of growth was all through
all these mall shopping mallswere being built all around the
country.
Wow, that's a perfect time.
And then, in the kind of late80s and into the early 90s,
transition basically away fromthe focus being the mall
restaurants into thefreestanding restaurants.
So it's a wild and crazy thingand, like I said, seeing the

(31:14):
growth of it is insane.
It's like over 50 years ofconsecutive sales growth year
over year.
Also, it's like the Lord's handof blessing.
We're believers, believe inJesus and the Bible, and we're
closed on Sunday so that peoplecan go to church if they choose
to.
But I always say I think it.

(31:36):
I really the success of TruthfulAttract, obviously just the
blessing of the Lord, his handof blessing on the business and
Truett being dedicated to theLord.
He taught Sunday school boysfor 51 years at the church that
I grew up in a blessing on thebusiness and uh truett being
dedicated uh to the lord.
He taught sunday school boysfor 51 years at the church that
I grew up in.
So I was a member of his sundayschool class when I was uh
eighth grade um, and so it'sjust I know it's amazing, um,

(31:58):
like the size and scope and thetrajectory of the business, what
it started from, what it grewthrough, all the early tragedies
and setbacks to that and hislife and basically his
faithfulness to his work and hisbusiness and his lord and his
family, and it's just been likeamazing to see kind of what's
come out of it.

Speaker 2 (32:18):
so it's pretty amazing coming out of like the
depression era and you talkedabout that, you know, and some
of the I don't know, I don'tknow if you said, was it his
father was kind of hung up inthat depression mindset you
mentioned or something.
And you know my dad was bornright after the depression as
well and there were some, youknow, I remember him talking
about his dad and kind of samesort of things stuck there and
usually people go through thatpoverty and kind of just hold on

(32:39):
to everything and become prettyselfish, you know, because they
got close to death.
You know starving and all that.
But you know knowing youthrough riding dirt bikes in
here the last four or five years.
And then I've met your dad whatwas his name?
Again, I've met him a couple oftimes at the races you put on
and like I mean your wife, kids,everyone in your family, like
one.
You never know you have anysort of money because you're all

(33:00):
super humble and then you treateveryone super nice, like you
always bring like the free chickfil a cards out, you know, and
and you're really like livingwhat you preach, you know, like
the whole thing like and itseems like the whole family is
that way.
I found a post you post about,uh, your granddad and I think
last time there was that onephoto and he literally gave you
the jacket off his back and it'spretty wild to see that, coming

(33:20):
out of the depression there andhaving all those hard times,
and it's like 20 years until youreally got Chick-fil-A going
right and then still being thatgiving and so you can see, you
know, you say like the Lordblesses, you know, bless the
business and all that.
But it's also like none of youall are, you know, arrogant and
vain and really like you neverknow you'll have a successful

(33:43):
company.
You treat everyone the same andthat really transcends everyone
.
Every time you go chick-fil-a,you know it's my pleasure, it's,
it's the whole service thing.
It's pretty amazing to see, um,doesn't you know?
My buddies and I always jokelike you could have mcdonald's
and chick-fil-a side by side andit's like chick-fil-a is like
just people packed around it,but the experience is completely
different at at McDonald's, youknow, and it's pretty amazing

(34:05):
to see it still pass on and soyour whole family still runs it
right.

Speaker 1 (34:09):
Yes, yeah, so pretty much everybody.
I tell people for the most parteverybody in my family, either
them or their spouse, workseither with Chick-fil-A or one
of the various ministries thatwe have.
As well, I tell people I'm oneof the few that's not.
And also, before I go to it, Iwant to thank you for that
compliment and that, uh, thoseyou know words of encouragement

(34:30):
there because it's, um, we are,uh, I always talk about the
generosity piece and I I want totell that story because one of
my favorite stories aboutgranddad, talking about the
generosity piece, you mentionedthe post-mortem about the jacket
.
So it's kind of funny.
We were on a family vacationtogether down florida at the
beach and, uh, he had on thisold windbreaker, this clearly
from the 1980s and this was, Idon't know early 2000s.

(34:52):
It was an old jacket and, uh,it was a honda jacket actually.
Um, and I complimented on ithe's like you really like it.
And I said, yeah, the thing isawesome.
And I, looking at it, Irealized it was actually
reversible as well.
I said this thing's awesome and, uh, he said you really like it
.
I said yeah, I said that'sreally cool and he literally
said why don't you have it andhe literally unzipped it like

(35:13):
right then and there, and gaveit to me, and so I use that
example when I, when I talkabout him, talk about talking
about generosity.
Obviously, when we think aboutgenerosity, you typically think
about financial giving, butreally generosity is that?
But it's also more aboutmeeting people where they're, at
encouraging others, beinggenerous with your time,
encouraging others, how you cansupport others.

(35:35):
And that's just who he was, andI told people he literally gave
me the shirt off his own back.
I was the only person I'd everexperienced to do that in that
way and it just speaks volumeslike really who he was.
Um and just you know, very mucha businessman, but very much
about serving others.
And so one of the if you thought, one of the quotes um is and I

(35:59):
think it came from truett andhis wife Jeanette, my
grandmother.
They said, yes, we're in thechicken business, but really
we're really in the peoplebusiness.
So they realized early on thatif you're going to have a
successful business whether it'sa product, a service, whatever
it is it's really about how youtreat your own people and how
you treat your customers.

(36:20):
That's what makes everythingwork.
And so they obviously naturallydid that, but then obviously
the focus has become that andthat's what Chick-fil-A is known
for its service and the mypleasure attitude and how we
serve customers, and so that'show you treat your people and

(36:40):
how you treat your customers andthat's how you win customers
and that's how you get them back, and so that's very much a
major focus and one of the majordifferentiators between us and
anybody else is that focus andthe intentionality building
business and our brand aroundthat.
So one of the recent we have acorporate purpose.
We have kind of vision statemission statement.

(37:02):
One of the things I've beenpushing recently for Chick-fil-A
internally is to become themost caring company in the world
, and so really it's not like Idon't know to do this or do this
, it's how do we care for people, how do we care for our
customers, and that's really amajor push right now within
Chick-fil-A.

Speaker 2 (37:22):
So it sounds so simple and pure and like it'd be
easy to do, but it's amazinghow many businesses that I mean
even my small, super smallbusiness that I have you know
like there's been times over thelast 13 and a half years where
it's hard not to, you know, getcaught up in work and get caught
up in all the nuances and youcan kind of easily I hate to say
it, but forget about the people, forget about customer, you

(37:43):
know.
So it's pretty amazing to hearlike that simple focus of caring
more about the people and it'sall about the people really does
make a difference.
you know, caring more about thepeople and it's all about the
people really does make adifference, you know, because
it's one, I think it's pure andit's honest and it's genuine.
But then I think everyone picksup on that, you know, like they
want to come back to it moreand it's good for business and
it's good for for everyonereally, um, but it's pretty hard
to do for a lot of.
I mean, it's like I don't knowif you ever had comcast before

(38:05):
and had to rebrand xfinity.
I think they just keep changingtheir name because customer
service is so bad and it's likeI will do anything before I ever
spend any money with Comcast orany of them.
And then, but when people treatyou right and you feel respected
, you know, and you get a goodproduct, it's like why wouldn't
I go back there?
It's always been.
Every time I get a Chick-fil-A,it's always like a good
experience, you know it'sdefinitely paid off, that's for

(38:28):
sure.
You know, know, it's been good.
Uh, so the honda jacket,obviously, and for those that
are listening or watching man, Iknow, but you love honda
motorcycles.
Is that where it came from?

Speaker 1 (38:38):
yeah, so really, um, so, grando was a bit.
He was a motorcycle rider andhe was also a car collector, um,
and I believe his motorcyclething started because, uh, when
they bought the farm that my dadgrew up on, they moved there.
My dad was like three years old, uh, so this would have been
late 50s.
I bought 250 acres, um, and soI think they had when dan, which

(39:04):
my uncle and my dad bubba, andtheir sister trudy.
But when they got in teenageyears, I think one of them or a
friend of theirs, had amotorcycle and so like, granted,
it didn't, wasn't raised orrode motorcycles, but I think it
was really through, and theirsister Trudy.
But when they got in theirteenage years, I think one of
them or a friend of theirs had amotorcycle and so, granted, it
wasn't raised or rodemotorcycles, but I think it was
really through.
One of them, a friend or aneighbor, had one.

(39:25):
They started riding and so oneyear they got a few bikes for
Christmas, and I think it wasthat they bought him one, or I
don't know if he bought his kidsone, but later in life he got
into riding the dirt bikes.
I don't know if he bought hiskids one.
But later in life he got intoriding the dirt bikes and then
for him riding and just cruisingaround the farm and then
eventually he had a coupleHarleys.
So one of those have foundtheir way back to me now.
Oh nice, I told my wife a littlewhile ago I've got too many
motorcycles.
I told her I've got enough toknow where.

(39:46):
I don't really know exactly howmany I have.
I started counting them onetime I was like I didn't realize
I have that many um, but yes,the most the ones I do have are
all um kind of vintage hondasand the reason they're, and I
basically I collect like a threeyear range for the most part of
the collection.
I've got a few other modern,modern bikes I ride more often
than the vintage ones, but um,in the mid 80s uh, tr Truett

(40:10):
started Camp Windshake, nowknown as Windshake Camps because
there's a boys' camp, girls'camp, there's a day camp that
travels across the country andthere's camps in different
locations.
Now I spent 13 summers of mylife there between being a
camper and a staff person on thealso where I went to school on
the campus of Berry College downhere in Rome, georgia, an hour

(40:33):
and 20 minutes south of us herein Chattanooga, but when Camp
Windshake started in 1984, oneof the things they did was they
got a few dirt bikes for thekids to ride dirt bikes and
teach kids how to ride, and theyquickly realized obviously this
is kind of dangerous andteaching kids how to ride that
don't have the experience orwhatever.
So they had stories like acounselor, I think it's um

(40:54):
getting hurt trying to messaround.
And so they, I think they werethere for like one or two
summers and then all those dirtbikes they had bought for the
camp ended up being at or mostof them, a few of them at least
at his farm.
And so when I was growing up,some of those old dirt bikes
were still in the garage and soI would bring a friend of mine
down there.
I'm not a mechanic, I'm notgreat at working on stuff, so I

(41:16):
took a friend of mine down there.
Those bikes were always aroundand then when I got a little
older I was keeping them, eventhough they were older bikes.
Eventually I was kind ofhelping keeping them going.
But that's really why I collectthat year range is because
that's just what was around.
So I mean 83 and like 85 is theflash red, which is really like

(41:36):
an orange with the blue seatsand the young number plates of
these four-stroke Honda XRs.
Okay, and so after my granddadpassed and my grandmother passed
, my aunt and uncle took overthe farm and she's always been
kind of scared of dirt bikes anddidn't want dirt bikes around.
They kept a few four-wheelerswhich I think are way more
dangerous than dirt bikes.

Speaker 2 (41:57):
Didn't agree with you , yeah.

Speaker 1 (41:59):
So I got those four family.
There was four left and theygot them broken, crushed or I
don't know whittled down to fourfor those older Hondas left.
So those are kind of the four.
I started with an 80, two 100sand a 200.
And the 200 was the one that Iremember my granddad riding the
most.
I remember when I was a youngkid sitting when I was still

(42:25):
young enough to sit in front ofmy granddad to ride around.
I remember the tool bag on theback of that XR200.
I thought was like a seat but Irealized, like realized it's a
tool pouch, oh nice.
So what I've done with FaceMarkPlace in the past few years is
I've collected the whole rest ofthe CC lineup.
So since I had the 80, 2100,and 200, I went and tracked down
the 50, and then also a 250, a350, 500, and 600, and really at

(42:48):
least doubles of all of those,except for the two biggest ones,
the 500 and 600.
Okay, so 250s, 280s, 2100s,200s, 250s, 2350s, 1500, 1600.
Man, of all those Hondas, doyou have a favorite one in that?
lineup, I mean the favorite oneis the XR200 that Granddad rode.

Speaker 2 (43:04):
Yeah.

Speaker 1 (43:06):
But just because that's the one that he rode,
yeah, but probably the most one,because I'm not as big and tall
and strong as you are.
So I'm a pretty short, smallerrider.
So I kind of gravitate towardssmaller bikes just because, also
, I've kind of been held back bythat.
I feel like in my skills,because I'm not even used to
standing on a bike like you'resupposed to ride a bike, because
I'm always riding these smallerbikes.

(43:26):
My gravitation is just becauseto me it's easier in small and
lighter to get over a log orover a rock or to turn around.
So when I get on a full-sizedirt bike I feel like I'm kind
of out of my league, I feel likeI'm going to tip over or
whatever I'm not as maneuverable, especially in the woods,
because it's hard to touch.

Speaker 2 (43:43):
If you're on a motocross track, like a lot of
those motocross guys, they'reall built more like you.
Being tall on a motocross isnot good for the most part.
There's like one tallsupercross I forgot his name he
stands out.
He's the only one that's tall.
But when you get in the woodsit is kind of a challenge, like
my buddy Drew Kirby.
He's a really good hard duroguy.
He races pro class most of thetime, or now old man class some,

(44:03):
but he tried lower suspensionfor a while.
But he definitely has to havethe lowered seat, you know, and
he's gotten really good at it.
But it took him a while to likebecause it's a challenge.
If you can't touch, you knowyou're probably going to fall
over or whatever, and itprobably makes sense.
You won't see me on a motocrosstrack anytime.
I've hit yours some.

Speaker 1 (44:20):
I'll go out there and ride and practice the corners,
but those things scare the hellout of me, those big jumps yeah
and for a, because I don't wantanybody getting hurt and I've
kind of intentionally kept a lotof my trails pretty tight and
pretty slow so you're notripping through there super fast
, just because I don't wantpeople getting hurt.
I tell people when they rideit's like number one rule here
is you're not allowed to gethurt, so ride with all your

(44:42):
limits, have fun.
I know accidents happen and allthat stuff, but just don't want
a bunch of people getting hurt.
My favorite is just just niceflowy single track through the
woods, just cruising.
One of my favorite things to doout there on the property is to
make trail.
I just go through there withloppers and a little surveyor's
tape and just put little flagsup until it gets worn in.
Yeah, um, there's a lot of fun,but it's uh, it's been really

(45:04):
cool to develop the property andget people out there.
Um, so I've had my fall eventevery year now for five years.
This year, this year, this yearwill be the fifth, I believe.
Okay, um, and the first two,three years it was like about 30
bikes plus about five or ten ofmy buddies who didn't have
bikes or whatever that ridingsome of my bikes.

(45:24):
Yeah, um, and this past year.
Um, it was had to be more than100 people.
I don't know about how manybikes it was, probably, I don't
know, 70, 80 bikes at least.
And the one way I judged thatbecause, like I said, we always
I always provide freeChick-fil-A lunch and we got 100
sandwiches this past year andmy buddy was passing out and he

(45:47):
said I think he thought only oneperson got a second sandwich,
oh really.
So there was a bunch of peopleout there and I've always, very
been always been very looselyorganized just for fun, just to
keep people out there.
So I'm realizing I've got thisamount of people coming.
I probably should do a littlemore organization, make a little
more fun, but at the same timeI don't want to make it too, too
serious, because we're just outthere, have fun, don't make

(46:08):
people get hurt.
Not racing for cash or anythinglike that.
Yeah, um, but I do have afriend of mine make some, uh,
pretty cool trophies.

Speaker 2 (46:13):
I always give out, but those things are super cool
and there's last couple yearshas been.
I went I guess it's three yearsago is last time.
The last two years, always somenational that same weekend.
It feels like it's prettypopular.

Speaker 1 (46:23):
It's in october when you do yeah, yeah, I've, I've
always tried to judge that,because I know there's always
this series and a lot of theguys that come right up there,
um, they're a lot better ridersthan me and that's hopefully.
They're on the realtor bikesand I'm just out there on the
trail bikes, um, and there'salways those.
That's the time of year to ride, so there's always other races
going on other places, and toalways try to pick a race or a

(46:45):
day.
But I realize now I just I'mgonna have to do it and just it.
It's just going to have to be.
If people can make it, they cancome Right, um, because there's
two or three different seriesgoing to different places and
there's not going to be aperfect date.
Yeah, um, but it's, it's alwaysbeen fun.

Speaker 2 (47:02):
So, man, so we were talking about before this and I
saw the Instagram posts and youjust got back from.
Uh, you said it's 700 somethingmiles.
Arizona is on vintage bikes,right?
Yes, were you backpacking,carrying your stuff?
Were you at camps?

Speaker 1 (47:13):
Yeah, so that's the Vintage 1000.
Started by a couple here, adamand Jamie, in Chattanooga they
used to run Speed Deluxe.
They used to have a coffee shopand Royal Enfield dealership
briefly, but they transitionedout of that into just doing
these adventures.
So Speed Deluxe Adventures andthe name of the ride is the
Vintage 1000.
So when they started, I thinkover close to 10 years ago now

(47:36):
they've done over 30 of thesetrips.
They're actually kind ofwinding down and I bought two of
the bikes that I own basicallyfor these rides and I just
bought the second one so I couldtake buddies and I didn't know
that they were going to bemoving and shutting it down.
They're actually Adam's from theUK, he's British and he met his
wife, jamie, in Australia.
I think Jamie's family is fromthis area and so that's how they

(48:00):
got to Chattanooga.
But actually, going back to theUK, the start of this ride,
basically you have to have apre-1981 motorcycle to go.
That's the cutoff limit.
And the reason that's thecutoff limit is that's the
transition in time basicallyaround from dual shock to mono
shock on the rear suspension.
So that's the reason why that1981 delineation is there.

Speaker 2 (48:22):
So he doesn't want any mono shocks, messing things
up.

Speaker 1 (48:25):
Essentially and you're supposed to have as much
like original running gearresponse.
You're not supposed to get likea fully tricked out modern
suspension and all this otherstuff on an older bike.
You're supposed to basicallysay that's close to how the
original bikes were done fromthe factory.
But they have some 500 milerides, 1000 mile rides this one

(48:46):
was in Arizona.
I did one a number of years ago.
I think it was 4 or 5 years agowhen I did my first one bought
a 1978 Yamaha XT 500 to do thatride.
Yeah, and that one started andended in Chattanooga and uh,
basically did all the stuff overtowards um was a Coey and all
the forest service roads overthere going towards North

(49:06):
Carolina, and is that similar tothe smoky mountain 500?
I don't know.
I'm sure it was some of thesame routes and stuff.
But basically you get on likeforest roads, gravel roads, dirt
roads, you camp out.
You're supposed to take allyour own uh gear, uh tools and
camping all that stuff.
You're supposed to pack allthat on the bike and the only

(49:27):
thing you're really not supposedto pack is the food, and they,
uh, they'll do the food at thecampsite.
They basically give you asandwich for putting in your
tank bag when you have yourlunch out on the road, and
that's all they started doing.
It started in the southeastOriginally.
When they first started it wasbased here and they started
doing some in Colorado, utah,arizona, california, baja,

(49:49):
mexico.
And I always wanted to do oneout west because I'd never done
a dual sport off-road ride outwest, yeah.
So I saw one pop up in Arizona.
I was like I really want to dothat, so I bought a second bike
so I could take a buddy.
So my buddy, brian, went outthere and did that.
It ended up being about 770miles or so and through like
three different state forests,which is a funny state forest,

(50:12):
but it's not really forest outthere.
It's desert, yeah, desert, highmountain plains.
We're anywhere from like 2,000to 8,000 foot elevation.

Speaker 2 (50:16):
How's that bike?

Speaker 1 (50:17):
Saboro cactuses and went through like passed through
Sedona and really, really coolscenery, magical out there, A
whole different topography andflora and fauna than what we're
used to seeing around here inthe southeast um.

Speaker 2 (50:34):
So how was it packing down those bikes?
Did you like make like apannier style for them, or do
you just run like?

Speaker 1 (50:38):
so I added a rear rack to my xt 500 and so, um, no
saddlebags.
So I basically have this like asoft-sided, like motorcycle
luggage, weatherproof, but allmy clothes and toiletries extra
like camp shoes and that sort ofstuff, yeah, um in there and
strap that to the back and thatended up being my heaviest bag.

(51:00):
I quickly realized I would seeand I don't have a whole lot of
experience with sand so we gotinto one of the sand heavier
sand days out there and I wasstruggling.
It was, it wasn't for very longor it was probably pretty for
somebody who's saying it'sprobably no big deal at all.
But the way my bike was sloweddown, had all this weight on
this rear rack and my way myrear rack set up.
When you put the weight on thatbike it's almost beyond the

(51:21):
rear wheels really, reallyanchored down.
You know it's too far back,throws balance and the handling
off, which is not bad if you'reon pavement and pretty
manageable.
But when that sand the way Idon't know how to ride sand, but
you're supposed to keep yourweight back but it was it was
pretty sketchy.
So I realized if I moved my bagfurther up on the seat made the
balance of the bike a lotbetter and by that time we were
out of the sand.

(51:41):
But even just make a smalladjustment of how you pack your
right motorcycle made a bigdifference in how that thing
handled and drove.
Um, there's also it's, it's fun, I mean kickstart only bikes
for the uh, most part.
Uh, my bike uh was runningpretty good all along.
Uh, it progressively got harderto kickstart as the trip got
along, probably probably justsucking down all that dust uh

(52:03):
and sand, probably in the airfilter.
I probably just uh, should havecleaned my air filter.
Probably would have been a lotbetter.
Um, how was your right legafter all that kick-starting?
It was fine.
Really, it wasn't until likethe last day.
And the XT500 is a prettytricky bike to start.
I mean it's running fine.
If you run it perfectly and youknow exactly what you're doing.
It'll start right up.
A lot of times it'll kick-startat first try, but it still
takes a fair amount of pressure,like I said, for your height,

(52:28):
weight and strength.
For me, I'm not a huge guy.
Even when I did that same ridefive years ago, I would always,
whenever I saw bump startopportunities, I would always
park my bike at the gas stop oron a hill.
So I could bump start as much aspossible.

Speaker 2 (52:40):
Smart.

Speaker 1 (52:41):
This time my bike was running a lot better and I
didn't have to worry about that,but it did get more challenging
as the trip got on.
So I remember everybody wasbasically waiting on me on the
last day I was trying to kicksome.
I finally got it.
On the very last day of themorning we were rolling out.

Speaker 2 (52:55):
And there's not a decompression switch on.
That is there.

Speaker 1 (52:57):
There is.
There's a separatedecompression lever, and so you
can, but it's.

Speaker 2 (53:03):
Saves you a little bit, but still, man, you have a
bad kick on one of those and itkicks back God.

Speaker 1 (53:14):
Yeah, and luckily, because with the d company we
can avoid that, yeah, um, soit's really really cool trip
like to.
It's really nice because thatthe routes planned out you're
supposed to use roll chartnavigation, um.
So they basically give you thecomputer printout sheets, you
cut it, you put in your rollchart and I had one of those for
the first trip.
But otherwise, like I don'treally need it, I'll just stay
with the group, I'll just noteven worry about it.
So I always let somebody elselead and just follow along.

(53:34):
So you're not supposed to useGPS just for the fun of it and
throwback.

Speaker 2 (53:42):
I've never used one of those but I've seen them and
at one point I wanted to do theBaja 1000, try to do Ironman as
a goal if I can keep my kneesand back intact and just seeing
people that still use those.
Of course in the dakar they usethem.
You know, like I have to usethat.
It's crazy to see them how.
I don't know how they even likeI guess it's just kilometers,
but out in the dakar and thatthis vast desert, like what are

(54:04):
you relating it to?
You know, I feel like it'd beso easy to get lost out there
without, I guess you'refollowing, following a compass
and and your your mile or akilometer tracker or whatever,
to read that while you're ridingand at speed.
It's pretty amazing.
That's hard to do.
Yeah, we had I did one GPS raceof a buddy but we had GPSs, but
it was really fun.
We put like the helmet comms init so we could talk to each

(54:26):
other and that was the best part, because he and I were just
joke around.
It was like I think it wasprobably about a seven to eight
hour GPS hard enduro race and wedid a point to point from you
know where Coppinger's Cove isin Sequatchie Valley.
It's kind of above the trialstraining center.
Okay, yeah, and we did that allthe way down through
Coppinger's Cove and we got hardenduro free riding.

(54:49):
There was maybe like 12 or 15two-person teams but getting to
talk to him all day and we'rejust cutting up telling jokes
and be like, oh my god, youalmost died you know, he's like
sending his bike off the cliffor whatever it was he actually
before the trip he packed um, Istill remember this.
He packed a rope that was like75 feet long small diameter says
light and a pulley and a coupleof carabiners and I was like

(55:10):
travis if we need that yeah I,we don't.
We shouldn't have to need that,like I hope we don't know.
And, dude, I'm not kidding you.
About four hours into it, wewent, dropped down from this
cliff where we thought the trailwas, and years past we'd ridden
there and it used to be there.
Well, I guess it flooded andwashed it out and we dropped
down this hill and there's no,no way to get back out.
I mean, it's a straight cliffdrop.

(55:32):
We had to use that rope andpulleys and another two-person
team we had to pull it up byhand with a pulley system to get
his bike out.
I'm like, wow, there'ssomething fun about that, though
you know, it's like stories youdon't forget.
You know, if the race was justperfect or easy, or if always
easy, you wouldn't reallyremember it, I know yeah, we had
one.

Speaker 1 (55:51):
Uh, sadly, there's one accident on this ride, um,
and I think it's partlyattributed I don't know the full
detail, I didn't get the fullbreakdown of it but I had some.
One of the guys ran into a cowand got hurt I broke his pelvis.
Actually, his name is matt, helives here in chattanooga, um,
and typically, uh, there'stypically about 20 bikes on
these, finish 1000.
You could split up in groups offive and each group has like a

(56:12):
leader, uh, that's running the,the roll chart navigation, and
the person in the back has likethe gps thing in case of
emergency and a map, an actual,uh, full printed out map.
Yeah, and um, so there was lesspeople on this ride, so there's
about 10 or 11 bikes on thisride and so we had two groups of
five.
So it happened to the othergroup, but he was leading the
other group and I think it waspartly like I said he was

(56:34):
looking at the next turn orsomething, looking down and I
think there might have been acow.
So out in arizona there's likefree range cattle, yeah, which I
was.
So I was so confused like whyare all these cattle guards on
the road?
Because it's like typical inthe southeast where I've seen
cattle guards, it's fence, fenceand fence and a cattle guard
Right To keep, obviously, thecows from walking over.
But out there there's cattleguards all over the place even

(56:56):
though there's no fences.
And I was so confused, why isit?
But my assumption is it's justto keep the cows from using the
road as a means oftransportation, as their main
routes.
You know cows can kind of finda way and they'll stick to that
route.
So I'm assuming those cattleguards there just keep the cows
from walking down the roads,occasionally right, even though

(57:18):
there's no fences.
So it's free ranch cattle.
Uh, and the roll chartnavigation and and I think went
to the either ditch or this cowthat was, I think, laying down
perhaps, and jumped out in frontof him and hit this cow going
pretty quick about 30 miles anhour and uh, he ended up
breaking his pelvis.
They said the cow just kind oflimped off itself.
Yeah, and he had to get toanother local hospital,

(57:41):
ambulance to a local hospitaland they actually transferred
him via helicopter from thissmall regional hospital back to
Phoenix for a bigger hospital toget surgery on his pelvis,
that's a major, major break yeah, um, but that was the only.
Everything else was part of thiswhole adventure.
As part of it's figuring outthe breaking down and what the
fix is.

(58:02):
Luckily, I always try to goarrive the most bulletproof bike
and sword you can have, becauseI don't trust my own mechanical
skills and no, so it's like I'm, if it does happen, I going to
have to rely on the help of afriend or one of the other
riders or the kind of the campmechanic support person to help
out.
So I always try to arrive withthe best possible bike so I

(58:23):
don't have to do anything.
But that's kind of part of thefun.
One of the guys his fuel tankwas coming loose so we had to do
a little quick shade treeroadside fix with his zip ties
and his little flexible campshoe.
He had to get his fuel tankback, strapped to the bike and
stuff.

Speaker 2 (58:41):
Man zip ties are best friend for a motorcycle.

Speaker 1 (58:43):
Yeah, I know.

Speaker 2 (58:45):
And people listening or watching they're probably
like, how rare is it to hit acow?
But I've almost smashed a cowtoo and it was in some high
alpine single track and it hadgrown up and it was Colorado
three years ago and it was likeday three of this and you were
riding 90 miles a day orsomething like that and I was in
the front same sort of thingand it must have been laying
down in the tall grass and Icame around a corner it must

(59:06):
have heard me coming and it shot, shot across the trail and you
couldn't swipe a credit cardbetween me and that cow.
It was so close, man, the frontand rear lock down, sliding and
dude it.
I mean, I don't know much thosethings way, but it was big, it
felt real big, it would not havefelt good and that pelvis break
, man, that's, that's a bad deal, yeah I hope he hope he gets
better soon.

Speaker 1 (59:25):
Yeah, he's had a great idea.
I think he'll be fine.
So he was actually the one thathelped me trailer my bikes out
here, far from Chattanooga outthere.
So I flew out and he wasalready driving with a friend or
two as well with him.
So I said I would give him afew dollars to put my two bikes
on the trailer.
They were having to send themout west.
Oh nice.
But luckily the two guys thatrode with him he was able to fly

(59:47):
home a couple days after hissurgery, but they drove the
bikes back, so it worked outfine.

Speaker 2 (59:52):
I bet that was an uncomfortable flight.

Speaker 1 (59:55):
Yeah, I imagine so.
But yeah, I come back to mygranddad Like he was a
motorcycle rider and that'sHarleys, the dirt bikes, and I
would always bum like a Harleyoff of my dad or grandfather
Growing up.
When I was about 17, I think Igot my motorcycle permit for the
street Borrowed one of my dador grandfather growing up on
rise 17, I think.

(01:00:15):
I got my motorcycle permit forthe street borrowed one of my
dad's little uh bikes to getthat done.
And so when I moved tochattanooga 11 years ago, um
didn't have my dad or granddad'sgarage to borrow bikes out of
uh, so I bought my own littleyama fc07 um, now they're called
the mto7s a little uprightsports bike and to enjoy all the
mountain roads up here.
And then a few years later gotthe property and I've been
always had a love for it, um,and then we had actual place to

(01:00:37):
do it.
It's been all about dirt bikes.
Now I'm a two old.
I've got three young kids, likeI said, and the two older boys
were riding now, so now I spenda lot more time on the dirt
bikes than I do on the street.
By just safety, I tell people,you can be the world's best
motorcyclist rider.
You never know when somebody'sjust going to text and pull out
in front of you or whatever, andbut I tell people at least in
the dirt you might fall over,get banged up or break a

(01:00:59):
collarbone or hurt your knee orankle or whatever, but you're
not getting run over by an 18wheeler or yeah cars one in
front of you.
So I feel safer in the dirt, uh, than I do on the street.
I still the street, but I don'tdo it as often as I used to,
just because I tell people I canalso get my two-wheel jollies

(01:01:19):
off-road now more than I amon-road.

Speaker 2 (01:01:23):
I think it's safer mountain biking, too dirt biking
.

Speaker 1 (01:01:25):
Oh, I would agree.
I've been thinking about itmore recently too.

Speaker 2 (01:01:29):
I grew up mountain biking, mountain bike racing,
and I've got a lot of friendsthat I know that have major
injuries from mountain bikingand so you just don't have as
much inertia because thatmountain bike is so light and
even though the dirt bike ismore powerful, you've got
something you can use to getaway from trees.
You can actually throw yourselfoff the bike.
It sounds crazy and people arelike what?
But for mountain bike bike, ifyou're heading towards a tree

(01:01:50):
and you can't change directionbecause you can't like use the
mountain bike to the dirt bike,I can't tell you how many times
I've been in a race and tired Igotta pass someone in the dust.
There's a tree and I can justuse a dirt bike because it's 230
pounds and throw myself around.
Another big thing is they don'treally like to go to the
handlebars because it's 200something pounds of a mountain
bike man.
It's so easy to get over thehandlebars and every time I tell

(01:02:10):
someone that they're likeyou're crazy.
Mountain bikes are so muchsafer, mike.

Speaker 1 (01:02:14):
No, I would agree with you 100%.
I guess it's the weight and thepoint of balance as well.
Filic, on the mountain bikeyou're a lot higher up and it's
really easy, especially becausemountain bike obviously the
whole fun of it is downhill.
So you're already that muchcloser to the front of the bike
Trying to keep your weight back,obviously going downhill, but

(01:02:36):
so much easier to goend-over-end on a mountain bike
than it is a dirt bike For sure,all right.

Speaker 2 (01:02:42):
So one other thing on the history side, but on the
car side of history, I know Iwant to talk about that.
Countach.
Do you say Countach or Countach, countach I about that Countach
?

Speaker 1 (01:02:50):
Do you say Countach or Countach, countach?
I've heard it said all sorts ofdifferent ways.
I really don't know what theproper Italian way to say it is.
Yeah, so about the cars.
So, granddad, there's a hugelong story, there's a whole long
story.
If you want to hear about theCountach channel, it's got an Ed
Bowling in the car world thathas there's tells car stories on

(01:03:14):
on there.
So you look that up if you'dlike.

Speaker 2 (01:03:16):
I listen.

Speaker 1 (01:03:16):
We'll see you more about the in-depth story about
the Countach.
But the long short of it isgranddad and started collecting
cars at age 75.
So around 1996 they built aspecialty restaurant for
granddad called Truett's GrillBecause it was 96, 46 was to
celebrate his 50 years in therestaurant business.
They did a 1950s diner-stylerestaurant in Morrow, georgia,

(01:03:40):
mount Zion, georgia, truett'sGrill.
And so Granddad wanted to helpdecorate and get the gas and the
oil sign and make it look likea 50s diner and stuff.
So he went to a buddy's houseto or a buddy's place to buy
some little gas and oil signage,to go in the restaurant to give
it that vibe.
And inside this, his friend'splace, was some cars and he's a

(01:04:01):
little time about these cars andhis friend george uh, george
glaze is still alive.
He's like 94 years old now andum, what george was like?
Well, I'll tell you about thesecar auctions.
So granddad got hooked going tothese car auctions and from the
time I grew up so I was born in88, so I was around eight years
old when he started collectingcars so when I was going down

(01:04:22):
there to ride dirt bikes it wasalways go ride dirt bikes and
always take a buddy or two, two,three friends with me, go check
out Granddad's cars and go ridedirt bikes.
And we'd ride around, avoid asmany cow patties as we could,
because there was actually.
He had cows at his.
Yes, he's in the chickenbusiness, but he had beef cattle
at his farm working farm thereand so that was like I said.

(01:04:47):
We'd ride until it was dark andclean all the cow manure off
the bikes or mud, and then we'dgo hang out in the kitchen, we'd
show it to Jeanette and havedinner with them.
Something super simple.
We'd just eat pizza or waffles,we'd just hang out with them in
the kitchen.
But part of that was always tosee the cars and so he would go
to these car auctions.
He'd go to, like Indiana, a lotof these big car auctions up

(01:05:11):
there and sometimes come homewith two or three cars.
Sometimes he'd occasionallycome home with like 10 cars at a
time, and so he always lived inthe small little simple
farmhouse they moved into in the50s.
But as he started collectingmore cars he'd build a
purpose-built car hangar.
He'd fill that car hangar upfull of cars.
Basically it's designed to holdtwo cars down either side of a

(01:05:32):
building so you can pull in andout, but then he would fill the
two so you have two roads ofcars going on this way and two
roads of cars facing this wayuntil you couldn't get cars in
and out.
So you'd have to build a wholeother building.
So by the time he passed away Ithink there were six, maybe
seven, basically purpose-builtcar hangars on his property.
That's the ultimate man caves,yes, full of cars and all sorts.

(01:05:55):
And that's the cool thing abouthis collection.
A lot of people when they havea collection kind of like my
motorcycle collection, they'llfind one thing and they just
kind of hammer down on whateverthat niche is of that brand or
type or whatever it is.
But his car collection wasreally neat because it had
everything from pre-war cars tomuscle cars to just everything.

(01:06:17):
Yeah, and no rhyme reason theyweren't super high-end,
expensive cars, um, and kind ofthe kind of the.
One of the few exceptions tothat was, uh, the kuntosh, but
it kind of grew into thatbecause he bought I told you
he's the second owner of thatcar he bought it 99, 1999 and he
only paid 50 grand for it.
But the value of that car hasgone way up, yeah, and so it was

(01:06:41):
originally that he wanted, um,I believe, to leave each one of
his grandkids there's 12 of hisgrandkids to leave us each a car
, um, and then somebody broughtup to him hey, well, what if
somebody wants the same car,which is true, and so they
changed it just a dollar amount,which is actually $50,000.
So that's what we inheritedwhen he passed away was $50,000.

Speaker 2 (01:07:04):
No way.

Speaker 1 (01:07:05):
And it's just kind of funny that that was what he
paid for.
The Countach back in 1999 was50 grand.
I don't know whether chance orreason or I think it was just by
chance and it was in his willand wishes that he wanted it to
be some sort of car museum to bebuilt, but that just wasn't
going to be possible or feasibleon the where he had most all

(01:07:26):
the cars on his property.
He just couldn't do that.
I mean, he couldn't get his ownfor anything like that and it
was gonna be way too much tobuild or construct a car museum.
And basically my aunt and uncleand uh father made a decision
oh, let's just sell, keep ahandful of cars and we'll sell
the rest of cars to supportwindshape, uh, the foundation we
started, um, which is great,which I feel like he would have
been 100 like behind for onboard for that.

(01:07:48):
Yeah, uh, to raise money forthe charity.
Like I said, really that wasjust a fun hobby of his, a later
in life hobby.
The fact that it could be soldto support the ministry.
That's really going back to thepeople and the importance of
people.
He had a very compassion forpeople, a lot of sorts of the
foster homes.
Foster homes, which is I alwayshad my siblings' cousins

(01:08:11):
Growing up.
We had foster cousins becausethere was about a dozen foster
homes.
They would find house parentsand have troubled really kids
not really troubled youth asmuch as kids that were in bad
situations to no fault of theirown.
So parents passed away or kidsget taken away from parents and
instead of, yeah, just, or kidsget taken away from parents and

(01:08:32):
instead of just having thesefoster homes they could have
great home life.
And that's really part ofGranddad's major heart was young
people and that goes back to,like I said, the eighth grade
Sunday school thing, the youngerkids and transition times.
He always said it's better tobuild boys than to mend men and
so putting that attention onkids and that pivotal points in

(01:08:55):
their life when you're youngperson growing up can obviously
have major effects on whathappens later in the life and
the decisions you make, peopleyou associate yourself with and
all that sort of stuff.
So you recognize that board hasput his life into his heart,
into that.
Sure, so he had the business,but it really his heart was to
to help out other people.
One of his hobbies was the carbuying thing.

(01:09:15):
Yeah, um, car car collection.
That's how he didn't drive orrestore them, he would buy them
as is basically at at theauctions and then display them
and he would have car shows athis house or the car clubs come
his place and, uh, there's stilla number of cars on display at
the chick-fil-a headquarters but, uh, they sold, like I'd say,
95 of them off.
I kept about I got 15, 18 carsout of the 300.

(01:09:37):
Okay, and I always wished thatthey were like, well, why didn't
they keep certain cars thatwere, um, really spoke more to
like whatever decade the carswere from?
I always thought it'd be cool tohave like a car or two per
decade of his life that kind ofrepresented the life and times
that true internet lived through.
Yeah, um, and so I alwaysthought the kuntosh just kind of
one that kind of got away, andso I tracked it back down 1983,

(01:10:00):
lamborghini kuntosh, uh,finishing blue akupuko, it's a
dark blue colored, really kindof rare color.
Uh, I've never seen it.
Yeah, um, and I just thought itwas a cool car, but, um, it's
actually not my favorite car inthe collection but I thought,
like for the 80s and like thatreally defines the decade and

(01:10:20):
it's a very important car in theautomotive world as it relates
to design and all that otherstuff.
Of all the cars and supercarsthat we know of today kind of
all go back to that Countach.
But the cool thing about it goesback to Coca-Cola.
So the original I mentioned hewas the second owner of the car,
but the original purchasingowner of the car at the time
back in the 80s actuallysomebody my age was from a

(01:10:42):
Coca-Cola bottling plant familyand also the producers of the
original Coca-Cola glass bottles.
So the Root family, going backto the late 1800s, early 1900s,
had a successful glass businessand Coca-Cola had a design
competition in the early19-teens to design what would
become the famous Coca-Colabottle shape.

(01:11:03):
So this glass company andfamily won that design
competition and produced theglass bottles for Coca-Cola.
And obviously Chattanooga hasthe world's very first Coca-Cola
bottom plant yeah, it's right,here in Chattanooga.
And so they produce the glassbottles for Coke.
And then that family also ownedabout 10 or 11 bottling

(01:11:25):
operations in a few differentstates and Jamaica and that's
how they had their familyfortune was between the glass
and bottling plants Sold theirstake of the bottling plants
back to Coca-Cola.
I think Coca-Cola has boughtback, I think the vast majority
of all the bottling operations.
I think Chattanooga is one ofthe still the only ones that
still like privately ownedbottling operation.

Speaker 2 (01:11:45):
Yeah.

Speaker 1 (01:11:46):
And so this guy they sold their stake of the bottling
operation back to Coke, I'massuming had an influx of money
and this guy in his middle-aged30s like I kind of am now, later
in that now I just turned 37,getting closer to 40, bought
this car and they kind ofliquidated their family estate

(01:12:09):
kind of later in the 90s.
So granddad bought a dozen carsout of that estate and that was
one of the dozen cars that hebought was the Countach.
And going back to granddad'svery first entrepreneurial
endeavor, selling Coca-Colas atage eight, door to door, during
the Great Depression, basicallywas just an amazing story, I'll

(01:12:31):
tell you.
Yes, a cool car, but it's thestory, the connection with my
granddad, the connection withCoca-Cola, the greater.
And, like I said, all thosecars that I tell people are the
two most memorable of the wholecollection, I think, are the
Batmobile, which they still haveno, he has a Batmobile, yeah, a
Batmobile, and that's ondisplay at the Chick-fil-A
headquarters and the Countach, Ithink, arguably, obviously very

(01:12:53):
subjective, but in the public'smind those are probably, I
think, the two that you're goingto kind of remember.
That's the reason it kind ofdrove me to kind of purchase
that car back.

Speaker 2 (01:13:03):
I had a poster of the Countach.
It was a white one on theposter I had as a kid man.
That was like such.
The car came out.
It was mind-blowing.

Speaker 1 (01:13:09):
It was so cool, so I've had it for I think it would
be three years later this yearthat I've had that car back and
that's been fun to get it backout to local car shows and also
the Savoy Auto Museum.
It was on a four-month longshow there in Cartersville
Really really nice car museumdown there and so it was a way

(01:13:30):
to also honor the fact that hewanted the car museum that
wasn't able to happen but tohave a car back on public
display not just the few thatare on basically private display
at the Chipotle headquarters tohave a car that's been out and
about and driven and taking alittle car shows and that museum
has been special.
So it's been been a lot of funto get that kind of back in the
family.

Speaker 2 (01:13:48):
So that's really cool .
I still haven't seen in person.
I got to see in person one ofthese days and have you take,
take me for a ride on it.
Super cool.
It'll be a lot of fun, Allright.
So I was reading online.
I heard there's a secretChick-fil-A menu, Kind of like
how In-N-Out Burger has aChick-fil-A or not, Chick-fil-A

(01:14:09):
In-N-Out Burger has like animalstyle and all this.
Is there a secret Chick-fil-A?

Speaker 1 (01:14:13):
Honestly, I don't.
I've heard that said, butthere's not really.
I mean, you can order anythingyou want chick-fil-a within the
confines of what's on the menu.
So you people are all sorts ofoutrageous customizations
between swapping this and addingthis, um, and they'll do as
much as they can to accommodate,but as far as I know, there's
not an actual.
I mean in and out obviously hasa a very like brand, known one

(01:14:35):
that's uh, but in my mindthere's not one okay I mean, you
might know there might be otherpeople that know things that I
don't, but that's so.

Speaker 2 (01:14:44):
So there it was kind of debunked on.
I've told you I've been gettingconspiracy theories.
That was the best one I couldfind.
On there Is there a secretChick-fil-A menu, and it was
kind of debunked and they kindof said the same thing as I want
to hear it straight from themouth, you know.
So no secret menu.

Speaker 1 (01:14:57):
Yeah, and I don like fun like names of certain menu
items done certain ways oranything like that.
As far as I know, it's justjust however you want to
customize it within the confinesof the menu.
Like I said, and most of the uh, they're chick-fil-a's owner
operated, so it's kind of, um,the owner has the restaurant,

(01:15:18):
that's not.
It's kind of different from astand, and that's another thing
that's really unique aboutchick-fil-a is the
owner-operator agreement and howthat's set up the franchise
agreement and so they have somefreedom on their own with what
they're going to serve, as faras if they're going to do this
or that.
So I don't know.

Speaker 2 (01:15:37):
Whatever it is, it seems to be going very well and
successful.
I was noticing some of thestats, like the average revenue
per location versus McDonald'sis like three times more than
McDonald's.
You guys are crushing it thereand that's what's so crazy about
Chick-fil-A is.

Speaker 1 (01:15:51):
I don't know how many tens of thousands of
restaurants that McDonald's andthese other chains have, but
right now I think Chick-fil-A islike the third largest fast
food quick service restaurant,which is mcdonald's, starbucks
and then chick-fil-a and that's,I guess, off.
It's not normal location.
I believe that's off sales, Iguess, correct.

(01:16:12):
Total of all.
I believe so.
Okay, um, which is crazybecause, like I said, there's
tens of thousands of mcdonald'sand there's 3 300 some odd
chick-fil-a's, and I don't evenconsider starbucks fast food.
I mean, it's a coffee shop withmicrowave breakfast sandwiches,
right, um, but the fact thatchick-fil-a can do the amount of

(01:16:35):
volumes that they do at alocation, multiple times over of
what your standard uh,restaurant is, it just goes into
like, like the systems in theirplace, the people in their
place, and how do you like?
There's many times, like yousay, all the time you look at
the massive line in theChick-fil-A, which is true, yes,
but you can just sit in thatline and get through that line

(01:16:56):
quicker and I can go.
I always.
I hate going to the Wendy'sdown here on Broad Street, kind
of on the travel path that Ilive on, because I know that
there can be two or three carsand I'll sit in that line longer
and drive through and, beingfrom a family that's in a
restaurant, even at a sit-downrestaurant, I have that eye for
service or I'll get impatient ifsomebody's not checking in or

(01:17:19):
getting a refill on drink.
I'm looking around, so thosethings are important to me just
because I know kind of what thestandard is, what chick-fil-a
standard is sure.
So when that's not me and I'mthe standard, it kind of sticks
out my mind.
But um, ton of business goesthrough chick-fil-a.
It really is incredible howmuch food, how many people, uh,
what it takes to run arestaurant.

(01:17:40):
It's, it's a, it's a very, veryspecial, magical operation and
it's it's a lot of work and it'sa very, very special, magical
operation.
And it's a lot of work and it'sa lot of fun.
That's why I tell people mostof my Chick-fil-A true
experience is actually workingin the back of the house, in the
kitchen.
It's a fast-paced environment.
It just makes it fun becauseyou're back there making

(01:18:01):
sandwiches as fast as you can.
I love telling this story aboutthe sandwich and Chick-fil-A.
So I shut the gallery down herein Chattanooga.
I started working at anotherlocal Chick-fil-A just in the
back of the house, a regularteam member, I kind of wanted to
go work at the distributioncenter down in Cartersville.
Chick-fil-a's basically gottenso busy we've started our own

(01:18:23):
distribution and supply foreverything it takes to run a
restaurant with the 18 wheelersand the loading docks and the
massive infrastructure to makethat happen.
So there's going to be 10 ofthose by the end of this year
and the first one started righthere in Carlsville and I didn't
want to spend 8, 9, 10, 12 hoursa week like commuting between

(01:18:44):
Cartersville and back.
Right At the time we weremoving, my second-born son was
coming along and so I was like,well, I'd really like to work at
this Cartersville YouthDistribution Center because it
was something new, gettingstarted up, a new branch of the
business.
But I didn't want to spend thattime away from basically my son
, my second son and my wife, um,at such a young age, and so I

(01:19:06):
started working in thechick-fil-a restaurant again, uh
, just uh, during covid.
So I was back there with mymask and hat on, um, uh, in the
back of the restaurantassembling all these sandwiches
as fast as I could, and it hitme, I think, two different
occasions I was sitting therejust assembling I don't know how
many sandwiches as fast as youcan.
But just thinking about thehistory um of chick-fil-a uh,

(01:19:30):
the connection that I have withmy grandfather, the fact he came
up with this recipe uh so manyyears ago, and what that's grown
into like it's, it's an amazingstory and I love uh chick-fil-a
, I love uh my grandparents andthe history it's so it is very
much a part of me.
I'll always kind of be on theoutside of, because never know
how to fit in this, this massive, uh growing business um.

(01:19:52):
We get together every februaryuh as part of the chick-fil-a
corporate and all the operators,their spouses, all the
headquarters uh staff um inatlanta and their spouses.
I remember I started going tothat meeting yearly, annual
business when I turned 18.
I'm 37 now To watch even thegrowth of that.
I remember when I was 18, I waswalking into that room at a

(01:20:14):
convention center and seeingthat many people.
It was a really eye-openingexperience to see how big and
the amount of influence andimpact that we have on the
country and the people that weserve the customers serve it's.
It's it's really, really cool.
And now there's over 10,000people.
They're just part of thatmeeting and that's just a small,
small percentage of what really.

(01:20:35):
I mean it takes a anywherebetween 80 and 150 people to run
a restaurant, pretty full andpart time.
So like add that to 3,300, someodd locations and it's a huge
impact.
And that's just for the peoplethat work at Chick-fil-A, not to
mention the fact that peoplethat eat there day in and day
out.
People ask me all the time doyou get tired of eating

(01:20:56):
Chick-fil-A?
And I say no, I don't, but Iknow plenty of people, I have
plenty of friends that eat thereway more than I do.
But it's something really coolto be a part of, really, really
special.
And now I'm being moreintentional to get more plugged
into what I'm doing on behalf ofthe business.
Like I said now, that'straveling and speaking, helping

(01:21:16):
tell the story, kind ofwelcoming on behalf of the
families to these great epicevents and encouragement to the
staff, and that's what's beenreally really cool, cool how is
it going there?

Speaker 2 (01:21:26):
you get like ever get nervous at all.
Does it feel like?

Speaker 1 (01:21:28):
yeah, I mean, I feel like a lot of it obviously is
public speaking, so I feel likeI need to get a lot better at it
.
There's that's one of thosethings is in life.
There's multiple things in life, whether that's a relationship
with a spouse or yourrelationship with god or
whatever it is.
There's certain things thatyou're always trying to get
better at.
You're never going to likeachieve, like, you're never
going to arrive at something.
Public speaking is kind of thatway and my mind is like I feel

(01:21:49):
like I need to get a lot betterat this, but it's another, never
something I feel like anyonecan really master.
I feel like maybe you can.
I mean, there's excellentspeakers out there, but I'm not
there yet.
Yeah, I need some like uh, somemore training behind that and
but the easy it's always easy totell a story, and so I love
telling the story of my granddad, um, and that's a lot of people

(01:22:10):
.
As we get further and furtherit's been uh, it's this fall be
11 years since he passed um andchick-fil-a has grown a lot in
those 10 11 years.
There's a lot of people thatdidn't get to meet him, to have
that it used to be.
Basically, you had thehandshake deal when you big in
an operator.
You had your final interviewand you'd uh go meet truett in

(01:22:31):
his office and you get thatfinal operator uh owner operator
handshake deal when you becomea franchise leader out of
various location yeah there'stons of operators and tons of
staff people that never had thatconnection with them.
So one of the things we'resitting here doing podcasts and
talking about business and funstuff and hobbies and all that
stuff One of the things I'vebeen doing recently is actually

(01:22:54):
this and, on behalf of tellingthese stories, capturing these
stories.
So my dad and I took a trip acouple years ago.
We made a list, like in veryshort order, like 75 people's
names have had these specialinteractions with the business
and true, true, jeanette and umseeking out these people to get
their stories yeah because, uh,obviously, if you don't get

(01:23:15):
stories, you can't record them,recapture them on audio and film
.
A lot of that's just going toget lost.
And uh, when, especially if it'selderly folks you take a lot of
stories home to heaven when yougo right so I've been, um,
slowly doing that off and onover the past like three years
or so and just two weeks ago, uh, right before the arizona trip,
I went down and captured threeof those in a day.

(01:23:36):
Oh wow, um, something for threemore folks.
I've still got a lot morepeople I want to go talk to
interview and a lot of that waskind of personal journey of
capturing the stories for my ownpersonal like stuff I want to
learn um, and then stuff that Iget to that I think will be
applicable to these people thatnever got to know.
Trench net, as it relates tohow do you keep this
ever-growing family-run business, um, how do you still instill

(01:23:59):
these character and values andthe importance of that?
As the company keeps expanding,as that company gets bigger and
bigger, that stuff is harderand harder to maintain across
the board.
So capturing these stories totell others and relate to why
these things are important andhow these things came about is,
I think, really important.
And that goes back to, like Isaid, also my love for history

(01:24:21):
as well.

Speaker 2 (01:24:22):
I was going to say it's kind of a perfect fit,
because you were talking abouthow you changed majors to
history and then, to be honest,like I didn't know how much we
were on deep dive in thispodcast and then when you
started telling the story backand like the depression and how,
like I had no idea about thatand I couldn't really find a lot
of that on the internet.
You know Not that Just hearingthe history you've told me today

(01:24:46):
and then your past, you know,with your love for history, it's
kind of a perfect fit.
You know, and I can really seeall that ties together to really
benefit the company, becauseyou guys are still family-owned,
it's not publicly traded.

Speaker 1 (01:24:54):
And a growing family as well.
So that's the other importantthing not only the people that
work in AAA, also all thesefamily members.
Like I said, trude and Janethad three kids, they had 12
grandkids and now all of us, allmy siblings and cousins are all
um, most of us all have uh kidsas well.
So there's over 40 members ofthe generation four.

(01:25:15):
We call ourselves gen three,being third generation, so
there's a bunch of more than 40uh gen four kids, uh age
basically 20, 21, down to a fewmonths old, yeah.
So how do you tell those stories?
And, as they're going to begrowing into this ever-growing
business, right, and this highlysuccessful family-owned,

(01:25:35):
privately owned restaurantbusiness, how do you continue to
tell the stories and how am Igoing to tell I call him
granddad truett even to my kids,um, my three kids, and so I
don't know it's something I grewup in as well but what they're
going to grow up into.
Just as it was different fromwhat my dad grew up through.
He was born about just shy of10 years when the first

(01:25:59):
restaurant opened up, and sooftentimes my dad grew through,
he saw this and then I that I'mback and I saw it do this, so my
kids are going to see it goeven crazier, crazier heights.
So like I don't, where'schick-fil-a going to be like 30,
40 years from now when, yeah,my kids are going to be like

(01:26:20):
going into maturity and my agenow it's going to be a whole
different stratosphere than whatit is now.

Speaker 2 (01:26:27):
How technology has changed it.
One thing I noticed in COVID isyou guys' drive-thru lines were
so much more efficient, therate at which you spun up and
had double lines as opposed toone line.
You had multiple workers, youhad fans and all the things.
Safety was still involved, butany other QSR or quick service
restaurant you drove by like itwasn't like you guys.

Speaker 1 (01:26:46):
You know, yeah, and we were really perfectly set up
for that, because we and I don'tknow what the exact number is
we always heard that at least 60of our business comes through
the drive-thru and so obviously,when covid happened, our dining
rooms were shut down.
It was was straight, like youmentioned everything.
We were already done so muchpush to expand these drive-thrus

(01:27:10):
, to go to double drive-thrulines, to do upstream ordering,
face-to-face ordering off ofiPads.
That was already like a push togo in, obviously prior to COVID
, but because we had done allthat infrastructure and setup
and systems in place, we weremuch better positioned than a
lot of restaurants and a lot ofservice industries because we

(01:27:30):
had already done that push priorto.
So really, I mean, obviously itdefinitely put a damper on
Chick-fil-A, but we could nothave been more perfectly set up
for it because of, like I said,we had kind of the groundwork in
place where we could not havebeen more perfectly set up for
it because of, like I said, wehad that kind of the groundwork
in place to where we couldhandle that.
And so, um, it's, it's justreally cool how that came up,

(01:27:52):
came about.

Speaker 2 (01:27:52):
It's pretty amazing because, uh, you know, it seems
like a lot of families, as theyespecially if they inherit money
.
It just tends to be humannature to kind of get lazy, you
know, and just let things go andnot and that hasn't been the
case.
If you, all you know, like tohave all that technology, the
order online apps, the iPadsyou're talking about already in
place, like if you all wouldn'thave already done that, you know
, and it would have been badpotentially, you know, if the

(01:28:14):
drive-through was bad, thatreally wrecked a lot, of, a lot
of restaurants during that time.
So it'd be cool to see whathappens in 30 years.
You know, your kids will have acompletely different landscape.
I'm sure you might be orderingjust by thinking, who knows, at
that point I've never even seen.

Speaker 1 (01:28:28):
They just even have automated stuff.
Now I think somewhere inAtlanta they do different test
markets for things with menuitems and things.
There's even like an automatedlittle Chick-fil-A robot thing
that comes around and actuallylooks like a little cart on like
four bicycle wheels.
It's like a little cart on likefour bicycle wheels.
It's like automated, you putthe order in and it'll deliver.
This little cart that comes upto your place to deliver your
food.
So I have not experienced thatpart, but that's something

(01:28:49):
they're like testing in certainareas.
But the thing about my brotherMark, I heard him explain it and
I'm probably using the wrongterms, but he talked about kind
of the three generations, theleadership styles and obviously
regeneration, the leadershipstyles, and obviously truett was
the founder and my uncle, dan,was a leader for many years.

(01:29:11):
So he had the founder and Iforget which um, what, what,
what tagline, uh, my brothermark was saying about dan.
But they're talking about likedifferent generations, family
business.
They have different, differentstrengths and what the, the
goals and kind of the focusesare.
So I've founder and the secondone, I think the the grower,
kind of the focuses are.
So I've found her and thesecond one, I think the the
grower, obviously the expanse ofit.
And the third one is theinvestor.
And so my, my oldest cousin,andrew, is now the current um

(01:29:35):
ceo and kind of essentiallypresident as well.
For there's been different timesto play where there's a ceo and
a president.
So like, there's chiefexecutive officer was Truett,
but then there was a um, apresident, which is Jimmy
Collins first, and then, afterJimmy Collins retired, uh, then
it was my uncle, okay, uh, asfar as the president goes, uh,

(01:29:55):
truett passed away, um, and thenDan becomes the CEO, um, but
then passed the president roleoff to another gentleman named
Tim, and now Tim has retired andDan has stepped down and so
it's kind of back to where itwas, with Truett and a little
bit with Dan, probably basicallythe CEO and the president's,
kind of the same role.
That's basically now.

(01:30:16):
I'm hoping that's right.
That's just my understanding ofit.
That might not be exactly right,but essentially my oldest
cousin, andrew, is now the ceoand, uh, they have all sorts of
different boards.
They have advisory boards, theyhave other kind of retired
presence of these otherbusinesses that are kind of
advisory board and there's allsorts of different boards and

(01:30:38):
committees that lead and directand advise and there's family
councils and family all sorts ofstuff.
Um, but how it's all organizedis really unique and really
intentional.
Um, but it's really cool to see, like from the founder to the
person, to the growth mindset,and then the investor andrew's
very much the investor and we'reinvesting, like I said, no

(01:31:00):
things, like I said, thedistribution centers, and that's
a major financial investmentthat will pay dividends years
down the road.
As Chick-fil-A has gotten sobusy, how do you get everything
they need to the restaurants ina timely, orderly, efficient way
that they can run and operatethe business in the way they
need to do?

Speaker 2 (01:31:19):
I've always wondered that Whenever I go to these, I'm
like how in the world Becauseeach site in your back of house
I'm like they can't store thatmuch there with this volume
they're dealing.
How do they get all this there?
Um, so it makes sense.
You guys would invest indistribution.
You know it's.
The supply has to be insane forchicken, napkins, straws, you
know everything is so much of it.
Um, I'll be cool to see whathappened here.

(01:31:40):
What are you all?

Speaker 1 (01:31:41):
50 states now, or 47 states, I believe it's 48 states
, so the only two states we'renot in is Alaska and Vermont, I
believe.

Speaker 2 (01:31:51):
Any reason why not Vermont?

Speaker 1 (01:31:53):
They have some weird business laws.
I don't know if it's becauseit's partially a chick play as a
corporation, but they areowner-operators, so privately
owned, but I think it's someweird corporate laws, I believe,
and a number of other things,but I think that's one of the
issues.
And then, alaska being so faraway, but they did add Hawaii,
there's a number of restaurantsthere, there's a few in Canada

(01:32:16):
and this year they're opening, Ithink, four in the UK.

Speaker 2 (01:32:20):
Oh, wow.

Speaker 1 (01:32:21):
As well.
There actually used to be,actually around 2000, 2001.
My wife is actually in Africaright now on a trip with my
oldest son.
They're taking a trip with aministry that we help support
there.
But there actually used to bethree Chick-fil-A's in South
Africa around the year 2000,2001.
They were kind of short-lived.
My uncle kind of pushed, Ithink that it happened.

(01:32:42):
It was the same thing kind ofahead of its time.
So there was used to be 32places in South Africa back in
like 2001.
Oh wow, for a short period oftime those didn't make it.
But now there's tons moreopportunity here just within the
United States of America.
But there are other areas.
They have an office set upalready.
There's no restaurant yet yet,but there's actually.
We have a foreign office inasia, um to, where they're kind

(01:33:06):
of laying the groundwork ofwhat's the next kind of big push
.
And so to see chick-fil-a, uh,we're about to cross the pond,
go to the uk and open fourrestaurants there this year, um,
in 2025.
It's like it's ever growing andit's really really special,
really unique to be a part ofand it's amazing to see the

(01:33:27):
growth and being a part of it.
But slightly removed is uniquein my own experience.
It's like I've never had the9-to-5 suit and tie job at the
corporate headquarters.
I took a wellness.
They don't have to wear a tieanymore.
They took that away.
I always joked around peoplethat I was on the facial hair
lobby committee and now beardsare allowed so I'm out of a role

(01:33:49):
there.
But it's just, like I said, theblessing of the business and
the scope of the business.
It's really really cool to seeand know, to have obviously the
personal connection I had withmy, my grandparents and my
family and to kind of know whatit's all behind it and the heart

(01:34:09):
behind it and seeing that fleshout and happen across the
country, across the world, andthe amount of people who are
able to serve and support andencourage and to various
ministries and uh, familytherapy, philanthropic giving um
it's, it really is, uh, reallyreally special so I bet so
awesome to see, especiallygetting to see the inside like

(01:34:30):
you can, you know, see how itworks and other family members
and that's.

Speaker 2 (01:34:33):
That's super cool and seem like all your families
still, from what I've seen, verytight, you know, it's still
very loving and it'd be easy,for it seems like so many other
families and people I've comeacross or read about you know
probably must have heard aboutlike money tends to it could
wreck a lot of things easily,you know, and hasn't hasn't
seemed to do that to you all.

Speaker 1 (01:34:52):
So that's awesome to see yeah, I've heard and I have
a quote and I don't know whereit's from.
I heard, like money doesn'tchange people.
It highlights who you alreadyare.
So if you, I feel like you'vegot a good head and heart on you
and you're given a lot ofwealth or access to a lot of
wealth, it's gonna, like I said,you can.
If you don't have that, ifyou're into nefarious things

(01:35:14):
that are whatever you have thosetendencies, then it's just
going to highlight who youalready are.
And I don't know how true thatis, but that's one way I've I've
heard about it.
So for us, mean humility hasalways been a huge thing for us,
like my granddad, whether mygranddad dad, like the
generosity, the humility, thegiving, like it's, I don't know.

(01:35:36):
It's just we talk so much aboutlike stewardship and how we
manage things.
We don't view that we reallyown anything.
It's God owns it and we're justa steward of it for a while.
So how can we be the beststewards of the business, of the
brand of our families andknowing that God owns it all,
and how can we take care of it?

(01:35:56):
Wow, and that's really thestewardship and we hear that
around Chick-fil-A and ourfamily.
That's a major, major componentin kind of our thought process
and how we do things, whetherthat's giving our own personal
lives or the business.
It's stewardship, it'sgenerosity, humility, it's those

(01:36:19):
things.

Speaker 2 (01:36:21):
That's a really powerful way to look at it.
I never really thought about itthat way, but that makes sense.
It makes sense to people I'vemet at other times, different
places, you know, and that havenot even a fraction of what you
guys have, and they flaunt it.
You know it's everythingthey're wearing, it's their
attitude, talking down to people, that sort of thing.
And just a couple of times Imet your dad at the race up
there, like never know from youor your dad or any of your

(01:36:43):
family members I have met likeno different than anyone else
there.
You know shaking hands, talkingto people, you know, wearing
the same clothes as everyoneelse.
It's not like you showed up ina Gucci suit.
All you guys could be wearingthat stuff, you know.
So that's interesting to thinkabout.
You're just stewards of itwhile you're here, yeah and
that's really the other view.

Speaker 1 (01:36:58):
Going back to our, that's the same way I view that
property as well.
My wife and I are just there totake care of that property for
a little while, and so we'revery much about hospitality as
well.
And so to have and to share andto host, that makes me happy.
I can be out of town somewheredoing something else and I'll

(01:37:19):
get a text.
I'll say, hey, can I go hike,hey, can I go ride dirt bike,
and they're sure, sure,absolutely stay safe.
So the fact that we can havekind of open, open-handed, um,
kind of hospitality and sharingthat, that really I told people
one of the fun like I'mpassionate about fighting fun
experiences for others, and sojust and that goes back to the
hospitality and and thestewardship as well it's like I

(01:37:39):
don't own that property.
I guess we might own it on onpaper, but really like it's
god's and we're just there tosteward it for a little while.
So to have people out therehave fun outdoors, it's great,
so that's awesome well, I wasalready impressed with you
before.

Speaker 2 (01:37:54):
After this conversation, it's definitely
more impressive to hear about itlike you guys.
Outlook on it that's.
That's pretty amazing.
Um, there's a lot of stuff forme to learn from, for sure.

Speaker 1 (01:38:02):
Well, thank you, sam, thank you for your friendship
and you're welcome to come.
Rod, I love to get to know you.
I tell people, I bond withpeople through activities and so
a lot of that.
I grew up in a big family withmany siblings, so I'm not great
at the heart-to-hearts.
Even conversations like thisI've gotten better at as I've
gotten older.
It's still something I feellike I need to work on.
There's a lot of times I have alot of acquaintances but don't

(01:38:23):
really know people.
So I feel like you're stillmore of an acquaintance, I feel
like sure, but I would love toget to know you more, um, and
learn more about what you'redoing here at spectra as well,
and, uh, because I don't knowthat.
I just know the side of the funside of your motorcycle hobby
that we share together.
Yeah, um, but I'd like to getto know you, uh, as well, and so
thank you for having me on.

(01:38:43):
It's been a pleasure being hereand thank you for everything
you do here and thank you forthe friendship.

Speaker 2 (01:38:47):
Absolutely.
Thanks, man.
It's funny all my best friendspretty much come from the
motorcycles or mountain.
It's the same way for me, andmaybe it's a guy thing, I don't
know.
But it's like the hobby iswhere the bonding comes for sure
, and getting to know people.

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