"Influencing" DPT: A Social Media Approach

With a new generation entering the Physical Therapy workforce, changes are occurring with how we interact with technology and utilize the tools that we have.  How successful is social media really in pulling in new clients? Is it able to raise awareness of Physical Therapists skills/services across the board? Why is it important to brand yourself or business on social media platforms? How is this something that would benefit you in the future? What is it doing for you short and long term? All of these questions and more come to mind when considering the use of social media for a business. Join Devin Durand,  Amy Henson, Caroline Neideffer and Nicole Sharratt for an interview with recent Belmont University Physical Therapy graduate, Dr. Megan Wilson, in order to explore the use of social media and the impact it is having on the Physical Therapy profession.

Resources:
https://www.digitalnewsreport.org/survey/2019/how-younger-generations-consume-news-differently/ (This is a great resource for statistic on generations/age groups and what social media platform they get majority of their news from- great to use for our opening attention grabbing statements, also has amazing charts and graphics)

https://www.webpt.com/blog/post/founder-letter-social-media-madness-5-points-for-pt-practices-to-win-more-patients-online/ (PT specific- “5 points to help PT practices win more patients online”- gives insights on Facebook, Instagram, and Twitter and how PT’s can more effectively use these platforms to gain followers)

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