Personal Branding and Self-Reflection with Jess Jensen

If you’re ready to rethink what your brand says about you and how it can fuel your next chapter, this is the conversation you need to hear.

We welcome Jess Jensen, the founder of Co-pilot Communications, a Portland-based advisory helping bold executives and founders build digital brands that actually sound like them. After 20 years inside Fortune 100 companies (Microsoft, Qualcomm, Nestlé, and Adidas), Jess stepped out of corporate to help leaders stop playing small online and start showing up with clarity and confidence.

Co-pilot works with curious, values-driven leaders who are tired of generic content and ghostwritten fluff. Jess believes that building a professional brand isn’t just smart—it’s your moat. Through sharp messaging, editorial strategy, and smart use of platforms like LinkedIn and podcasting,

Follow her: https://www.linkedin.com/in/jessicakjensen/

Subscribe to her monthly newsletter: https://newsletter.copilotcommunications.com/subscribe

Jess offers a 25-minute consultation that can be booked directly via her website. She also mentions a free LinkedIn profile review for Spirit of EQ listeners (October/November availability — just mention the podcast when booking).

Together, we explore the intersection of emotional intelligence and personal branding, why vulnerability and storytelling build trust, and how anyone—not just corporate execs—can benefit from thinking intentionally about their “brand.”

Jess also offers actionable steps for getting started, insight from her time in the tech industry, and a few musical analogies that perfectly hit the right note.

For those wondering about practical steps, Jess offered a high-level outline of her five-step process for brand building:

1. Define your primary audience—who are you really trying to reach? Clarifying their needs and challenges is crucial before anything else.
2. Craft your narrative platform—determine two to four key “story territories” (often business-related, leadership philosophy, and personal/passion areas) that form the pillars of your brand.
3. Architect intentional content that reinforces those narratives, staying focused despite the temptation to react or go off-brand.
4. Master one digital platform at a time, whether audio, LinkedIn, or another channel, and only expand as you gain confidence and rhythm.
5. Build relationships in the comments and interactions—don’t just broadcast, but truly foster a two-way conversation that builds community and trust.

In each episode, Jeff and Eric will talk about what emotional intelligence, or understanding your emotions, can do for you in your daily and work life. For more information, contact Eric or Jeff at [e-mail], or go to their website, Spirit of EQ.

You can follow The Spirit of EQ Podcast on Apple Podcasts, Android, or on your favorite podcast player.

New episodes are available on the 2nd and 4th Wednesdays every month!

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