The Role of EQ and Mindset in Sales with Steve Goodner of EQFit

If you’re looking to sell more effectively, communicate more powerfully, and grow your business without sacrificing your soul, this episode is for you.

I had the pleasure of sitting down with Steve Goodner of EQFit to explore the real game-changer in sales: emotional intelligence and mindset. Steve has 40+ years in business, consulting, and coaching.

His use of the tools of psychology in the workplace, combined with his training in neuroscience and emotional intelligence, has allowed him to create assessments, methodologies, and proven practices that have been adopted and validated.

After spending years in sales and sales management, earning President's Club (top 5%) with two different organizations and Sales Manager of the Year with another, he began Goodner Strategic Consulting LLC, dba EQFIT®, with a focus on emotional intelligence. The skills of emotional intelligence directly correlate with growth and success in every aspect of life and work.

Whether you’re a seasoned entrepreneur or just getting started, you’ll want to listen in as we explore why traditional sales tactics often miss the mark—and how approaching sales as an authentic, problem-solving partnership can completely transform your results.

Steve and I talk about the emotional challenges that come with being an entrepreneur or salesperson—everything from nerves and anxiety to the dreaded impostor syndrome. We look into practical, neuroscience-backed strategies for building self-trust, creating a sense of safety for your clients, and tapping into the emotional drivers that influence over 70% of all buying decisions.

You’ll pick up actionable tips for staying authentic, making deep connections, clarifying your messaging, and using tools like CRMs and AI to structure your follow-ups without losing the human touch. We also talk about why extrinsic motivation can lead you astray, and how building your business is as much about personal growth as it is about revenue.

This is a heartfelt, illuminating discussion that might just change the way you see sales—and yourself!

EQ Moments

00:00 Entrepreneurial Nerves and Salesmanship

10:27 Building Trust and Overcoming Bias

13:53 Authentic Connections Drive Sales

18:27 Intrinsic Motivation Beats Materialism

26:00 "Top Salespeople's Mindset Secrets"

27:56 Entrepreneurial Mindset and Adaptability

35:27 Managing Sales Opportunities Spreadsheet

42:20 Compelling Story vs. Credentials

46:24 "Empowering Life and Work"

53:22 "Emotionally Intelligent Living Series"

58:30 Raising Prices Through Fewer Clients

59:56 "Prioritize Clients for Better Focus"

In each episode, Jeff and Eric will talk about what emotional intelligence, or understanding your emotions, can do for you in your daily and work life. For more information, contact Eric or Jeff at [e-mail], or go to their website, Spirit of EQ.

You can follow The Spirit of EQ Podcast on Apple Podcasts, Android, or on your favorite podcast player.

New episodes are available on the 2nd and 4th Wednesdays every month!

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