Matt Powell, VP and Senior Industry Advisor of the NPD Sports Group

On this episode, we speak to Matt Powell, the Vice President and Senior Industry Advisor for the NPD Sports Group. With over 40 years of experience in the retail and research industry. Matt has counselled many of the world’s largest brands including Nike, adidas, Under Armour, Foot Locker, Walmart, and everything in between. The NPD group is one of the world’s largest research firms and a leader in sports data. Matt shared stats on industry bright spots despite COVID-19 including brands doing well like HOKA ONE ONE® and On Running. He also shared his thoughts on the future of retail and how brands are stepping up and responding to social injustices in America today. Support this podcast at — https://redcircle.com/sport-lifestyle-podcast/donations