Sporticast

Sporticast

'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check out sportico.com

Episodes

January 20, 2026 28 mins
Scott and Eben are joined by colleague Sara Germano to discuss the upcoming Winter Olympics in Italy. They talk through the biggest storylines of the Games, including a better time change with North America, the return of NHL players, Lindsey Vonn’s comeback, figure skating dominance, and more. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Scott and Eben are joined by Sportico valuations guru Kurt Badenhausen to discuss his latest list of the world’s highest-paid athletes. It’s led by Cristiano Ronaldo, followed by Canelo Alvarez, Lionel Messi and Juan Soto. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Scott and Eben talk about the money in Miami’s showdown with Indiana in the CFP title game next week. They also talk about the NFL playoffs and the latest in MLB arbitration, with the sport’s best pitcher on the verge of setting multiple records. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Scott and Eben discuss the Japanese company that helped the Houston Astros sign Tatsuya Imai. They also talk about the Las Vegas Athletics, the Winter Olympics, and KKR’s push to buy Arctos Partners. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Scott and Eben discuss the most-watched TV broadcasts of 2025, a list predictably dominated by football. They also talk about the NFL playoffs and Indiana coach Curt Cignetti. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Scott and Eben discuss some bold predictions for sports business in 2026, with topics that include the World Cup in North America, the NFL’s media renegotiations, the MLB and WNBA labor battles, the chaos in college sports, and more. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Scott and Eben, both under the weather themselves, talk about the sports business implications of a bad flu season. They also talk about the theater of the absurd in college sports, with seventh-year QBs, NBA draft picks-turned-freshmen, and Pop-Tarts galore. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Scott and Eben discuss the Kansas City Chiefs’ move across state lines. The NFL team will receive more than $1.8 billion in public funds, a record, to build a $3 billion venue in Kansas. They also talk about the rise of prediction markets and what to expect in 2026. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Eben and Jacob speak with Zach Miller, president of Bucketsquad, the media and e-commerce company behind popular basketball YouTuber Jesser. They talk about Jesser’s popularity, how it’s monetized, and the ancillary businesses that Miller is planning to build on top of it Learn more about your ad choices. Visit megaphone.fm/adchoices
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Scott and Eben discuss new investors in Monumental, the parent of the Washington Wizards and Capitals. The backers are QIA and Arctos, buying shares previously held by Laurene Powell Jobs. They also talk about a notable line in Marshall Faulk’s new college football coaching contract, and an NWSL player (not Trinity Rodman) crossing the $1 million barrier. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Scott and Eben talk about the Big 12's private equity plan, which is basically a credit facility for members. They also talk about the odd saga of Michael Jordan's former mansion, Diego Pavia's reverse star turn, and Nebraska women's volleyball. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Scott and Eben discuss a mystery involving Lane Kiffin’s house, which may impact his compensation as LSU’s head football coach. They also talk about the University of Utah’s private equity pitch, and delays at a critical Winter Olympics venue in Milan. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Scott and Eben speak about the uproar following the College Football Playoff selections. They also talk about the highest-paid female athletes, and the Donald Trump-dominated World Cup draw. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Eben and Jacob discuss the MLS Cup title showdown between Lionel Messi’s Inter Miami and Thomas Müller’s Vancouver Whitecaps. They also talk about WNBA labor, ESPN’s sports betting future, and college football playoff implications. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Eben and Jacob discuss Lane Kiffin’s mid-season departure from Ole Miss, which rocked the college football world on Sunday. They break down what it means for Ole Miss and LSU, why players are the real losers, and why coaches’ contracts aren’t getting any smaller. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Scott and Eben discuss Thanksgiving and Black Friday, two days jam packed with sports of all sorts. They talk about Amazon’s growing sports ambitions, the NFL vs. college football, and more. Learn more about your ad choices. Visit megaphone.fm/adchoices
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`Scott and Eben talk about changes underway at Spanish soccer giant Real Madrid, which is trying to keep the fan-controlled structure it has had since 1902, while simultaneously raising hundreds of millions of dollars. They also talk about a Sportico story exploring UMass football’s FBS tenure. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Scott and Eben discuss the NFL players union’s annual report card, which has drawn the ire of the league and its owners. They also talk about latest in the WNBA negotiations, Steve Cohen’s Sphere selloff, and James Franklin’s new college football gig. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Scott and Eben discuss Steph Curry’s surprise split from Under Armour. They also talk about two big changes at MLS, an existential crisis for NWSL, and the latest in the Big Ten’s proposed $2+ billion loan from a California pension fund. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Scott speaks with Gavin Kaysen and Bri Rosas of KZ Provisioning about the company’s original story with the Minnesota Wild, untapped potential in athlete nutrition, and the level of personalization needed to maximize performance from the sports world’s biggest stars. Learn more about your ad choices. Visit megaphone.fm/adchoices
Mark as Played

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