Sporticast

Sporticast

'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check out sportico.com

Episodes

March 5, 2026 33 mins
Scott and Eben talk about a notable shift in how WNBA players are discussing their labor battle. They also talk about an Atlanta Hawks strip club promo, and some recent sports team M&A. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Scott and Eben discuss a recent story about a Duke athletics risk assessment, which examined teams on campus most likely to unionize. They also talk more about Jack Hughes’ post-Olympics run, and a new group formed by President Donald Trump to explore college sports reform. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Scott and Eben complete their final Olympics recap by talking about Team USA’s two hockey gold medals. They talk about the live coverage, the aftermath, and the business of USA Hockey, a governing body whose economics differ from many of its peers. Learn more about your ad choices. Visit megaphone.fm/adchoices
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John Lasker, the head of ESPN’s direct-to-consumer initiatives, joined Eben and Jacob to discuss the first six months since the launch of ESPN Unlimited, which allows fans to subscribe to all the network’s programming directly. In the ensuing months, ESPN has closed a takeover of NFL Media assets, integrated MLB’s direct-to-consumer offering, MLB.TV and signed an exclusive WWE deal, while also courting a series of questions about w...
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Scott and Eben break down the biggest business stories from the 2026 Winter Games in Italy. They also talk about Tony Clark’s inauspicious departure from the MLBPA, a table tennis business strategy and Casey Wasserman’s decision to sell his representation agency. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Scott and Eben speak with Kurt Badenhausen, Sportico’s valuations expert, about his latest MLS numbers. They break down a critical moment for the league with the World Cup, schedule flip and new leadership all on the horizon. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Scott and Eben speak with NASCAR president Steve O’Donnell about the league’s tumultuous last few years, its return to normalcy, and what might be on the longer-term horizon. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Scott and Eben break down the business stories coming out of the Super Bowl, including the looming sale of the champion Seattle Seahawks, the renegotiation of the NFL’s media deals, and Bad Bunny’s halftime show. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Scott and Eben chat live from Radio Row at the Super Bowl in San Francisco. The episode includes clips of interviews with former Seahawks running back Shaun Alexander and USA Football CEO Scott Hallenbeck. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Scott and Eben speak with San Francisco 49ers CEO Al Guido about hosting this year’s Super Bowl, the growth of the NFL’s business, and how the Super Bowl compares to the upcoming World Cup. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Scott and Eben discuss Bill Belichick’s Hall of Fame snub. They also talk about tennis player privacy, Whoop vs. the Australian Open, and the future of the Washington Post’s sports coverage. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Scott and Eben recap their two days in Davos, Switzerland alongside the World Economic Forum. The episode features snippets of interviews with Dodgers owner Todd Boehly, Timberwolves owner Alex Rodriguez, Genius Sports CEO Mark Locke and Africa 10 (A10) founder Kojo Annan. Learn more about your ad choices. Visit megaphone.fm/adchoices
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January 22, 2026 30 mins
Transfer madness continues, as Duke University has sued to effectively prevent QB Darian Mensah from switching schools. Meanwhile, the college basketball world is up in arms over Charles Bediako’s return to Alabama three years after he signed a contract with the San Antonio Spurs. Sportico legal analyst Mike McCann returns to break it all down. Learn more about your ad choices. Visit megaphone.fm/adchoices
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January 20, 2026 28 mins
Scott and Eben are joined by colleague Sara Germano to discuss the upcoming Winter Olympics in Italy. They talk through the biggest storylines of the Games, including a better time change with North America, the return of NHL players, Lindsey Vonn’s comeback, figure skating dominance, and more. Learn more about your ad choices. Visit megaphone.fm/adchoices
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January 15, 2026 35 mins
Scott and Eben are joined by Sportico valuations guru Kurt Badenhausen to discuss his latest list of the world’s highest-paid athletes. It’s led by Cristiano Ronaldo, followed by Canelo Alvarez, Lionel Messi and Juan Soto. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Scott and Eben talk about the money in Miami’s showdown with Indiana in the CFP title game next week. They also talk about the NFL playoffs and the latest in MLB arbitration, with the sport’s best pitcher on the verge of setting multiple records. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Scott and Eben discuss the Japanese company that helped the Houston Astros sign Tatsuya Imai. They also talk about the Las Vegas Athletics, the Winter Olympics, and KKR’s push to buy Arctos Partners. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Scott and Eben discuss the most-watched TV broadcasts of 2025, a list predictably dominated by football. They also talk about the NFL playoffs and Indiana coach Curt Cignetti. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Scott and Eben discuss some bold predictions for sports business in 2026, with topics that include the World Cup in North America, the NFL’s media renegotiations, the MLB and WNBA labor battles, the chaos in college sports, and more. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Scott and Eben, both under the weather themselves, talk about the sports business implications of a bad flu season. They also talk about the theater of the absurd in college sports, with seventh-year QBs, NBA draft picks-turned-freshmen, and Pop-Tarts galore. Learn more about your ad choices. Visit megaphone.fm/adchoices
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