Sporticast

Sporticast

'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check out sportico.com

Episodes

NFL’s Report Card Woes / WNBA’s Latest Offer

November 20, 2025 • 31 mins
Scott and Eben discuss the NFL players union’s annual report card, which has drawn the ire of the league and its owners. They also talk about latest in the WNBA negotiations, Steve Cohen’s Sphere selloff, and James Franklin’s new college football gig. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Steph Curry Splits from Under Armour / MLS Changes Abound

November 18, 2025 • 33 mins
Scott and Eben discuss Steph Curry’s surprise split from Under Armour. They also talk about two big changes at MLS, an existential crisis for NWSL, and the latest in the Big Ten’s proposed $2+ billion loan from a California pension fund. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Unpacking The Next Frontier of Athlete Nutrition

November 13, 2025 • 29 mins
Scott speaks with Gavin Kaysen and Bri Rosas of KZ Provisioning about the company’s original story with the Minnesota Wild, untapped potential in athlete nutrition, and the level of personalization needed to maximize performance from the sports world’s biggest stars. Learn more about your ad choices. Visit megaphone.fm/adchoices
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500th Episode! Plus, A Viral Marketing Stunt Gone Wrong

November 11, 2025 • 35 mins
Scott and Eben celebrate their 500th Sporticast episode. They discuss president Donald Trump’s visit to the Commanders, a viral market stunt gone wrong, and more sports betting scandals. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Is Men’s Fencing a Profitable Sport for Colleges?

November 6, 2025 • 31 mins
Scott and Eben tell stories from the latest Invest in Sports event in New York. They also talk about Fairleigh Dickinson University’s decision to add men’s fencing to make more money. Learn more about your ad choices. Visit megaphone.fm/adchoices
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World Series Hangover, Plus ESPN vs. YouTubeTV

November 4, 2025 • 24 mins
Scott and Eben discuss the end of the World Series, on of the most dramatic in recent memory, and the shift toward baseball’s looming labor battle. They also talk about ESPN vs. YouTubeTV, the latest major carriage fight in sports media. Learn more about your ad choices. Visit megaphone.fm/adchoices
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The Business of the Blue Jays, The Other World Series Team

October 30, 2025 • 30 mins
Scott and Eben talk about the other side of the World Series—the Toronto Blue Jays—who are part of a much larger Canadian tech/internet/sports conglomerate. They also talk about athlete nutrition, sideline seating, and Jim Dolan’s many salaries. 2:25 – Let’s talk about the Blue Jays 6:12 – Eben’s Ohtani x Blue Jays story 10:10 – Eben’s nostalgia theory 21:00 – Players and their eating habits 23:16 – Scott on player chairs...
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How to Talk about the NBA Betting Scandal

October 28, 2025 • 35 mins
Scott and Eben debate all sides of the latest NBA betting scandal, unveiled by the FBI late last week. They also talk about the World Series and the college football coaching carousel. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Dodgers CEO Talks Ohtani World Series, and Yes… Toilets

October 23, 2025 • 38 mins
Scott and Eben speak with Stan Kasten, the president and CEO of the Los Angeles Dodgers. They talk about Shohei Ohtani’s superlative performance, the team’s run toward another World Series title, and how the business of the Dodgers has grown in recent years. Learn more about your ad choices. Visit megaphone.fm/adchoices
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NBA Season Tips Off / Shohei Ohtani Shines

October 21, 2025 • 33 mins
Scott and Eben break down the start of the NBA season, including some major changes on the media side, and a new all-time highest earner. They also talk about Shohei Ohtani’s superlative performance, and a new plan to save college soccer. Learn more about your ad choices. Visit megaphone.fm/adchoices
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NBA Valuations Extravaganza w/ Kurt Badenhausen

October 16, 2025 • 39 mins
Scott and Eben speak with Kurt Badenhausen, Sportico’s valuations guru, about his latest NBA rankings. They discuss the business of the Warriors, Clippers and Knicks; the NBA’s international opportunity; a shift towards an NFL-style model; the economics of new arenas; and more. 1:00 – Kurt’s opening takes 6:00 – International opportunity 6:57 – The China question 17:57 – Scott prediction 19:46 – Clippers 24:40 – Thunder ...
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From White Out to Buyout: A Penn State Story

October 14, 2025 • 31 mins
Scott and Eben discuss the rush of college football buyouts, including Penn State paying James Franklin about $50 million to leave Happy Valley. They also talk NWSL commissioner Jessica Berman’s new contract, and the MLB playoff latest. 0:37 – James Franklin 4:50 – Other schools 5:40 – College sports is skittish 11:50 – Scott q on pension funds (Carol this might be a good segment for a clip) 16:10 – Jess Berman new deal...
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Are the WNBA Finals Being Overshadowed?

October 9, 2025 • 29 mins
The WNBA Finals have garnered record ratings, even with a lot of attention focused on the ongoing negotiations and conversation between commissioner Cathy Engelbert and top players, including Napheesa Collier. Just Women’s Sports founder Haley Rosen joined Scott and Jacob to discuss both storylines. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Connor McDavid Returns to Oilers / Phee vs. Cathy Engelbert

October 7, 2025 • 37 mins
Scott and Eben discuss Connor McDavid’s two-year, $25 million extension to stay in Edmonton. They also talk about Gavin McKenna, college sports private equity, the MLB playoffs, and the latest drama in the WNBA labor fight. 0:57 – Connor deal details 6:17 – Salary cap jumps 18:35 – Learfield-style deals 19:20 – Scott’s endowment q 27:51 – WNBA labor drama Learn more about your ad choices. Visit megaphone.fm/adchoices
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NHL Valuations Extravaganze w/ Kurt Badenhausen

October 2, 2025 • 36 mins
Scott and Eben are joined by Sportico valuations expert Kurt Badenhausen to talk about the NHL’s rise, labor peace, new media deals, international opportunities and the marketability of the NHL’s biggest stars. 1:10 – NHL vs. MLB and text message 5:06 – Let’s talk Florida Panthers 9:15 – Local media disruption 12:35 – International opportunities 16:30 – Hockey culture shies away from marketing 19:30 – Who is the third mo...
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A PSA For All Sports Team Owners

September 30, 2025 • 29 mins
Scott and Eben discuss the collapse of the New York Mets’ 2025 season, which ended with a $342 million roster failing to make the playoffs. They also talk about owner guarantees, the Ryder Cup and new investors in Angel City FC. Learn more about your ad choices. Visit megaphone.fm/adchoices
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The NFL is “Built on a Crime” Says Former Union Boss

September 25, 2025 • 49 mins
Former NFLPA head DeMaurice Smith joins the Sporticast podcast to discuss his views on the world’s richest sports league. He talks about the NFL’s antitrust exemption, a potential long-term threat from college football, and a theory on why women’s unions seem to be making more progress than their male counterparts. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Dodgers Achieve Something Unseen in MLB Since 2008

September 23, 2025 • 30 mins
Scott and Eben speak about the Los Angeles Dodgers hitting a big commercial milestone. They also talk about the economics of The Sphere in Las Vegas, and changes in college hockey. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Travis Kelce Stands Alone / Amazon Gets the Masters

September 18, 2025 • 32 mins
Scott and Eben talk about the highest paid NFL players, a new Masters media partner, and growing pains in women's sports. Learn more about your ad choices. Visit megaphone.fm/adchoices
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No Major U.S. Sporting Events Should Start At 1AM ET

September 16, 2025 • 32 mins
Scott and Eben discuss the title fight between Canelo Alvarez and Bud Crawford, which started late and paid its fighters handsomely. They also talk about Browns owner Jimmy Haslam, Nascar driver Bubba Wallace and some throwback Buds. Learn more about your ad choices. Visit megaphone.fm/adchoices
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