Sporticast

Sporticast

'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check out sportico.com

Episodes

The Growing Cost vs. Convenience of Sports Streaming

September 11, 2025 • 41 mins
Eben and Jacob discuss the expansive grey area in the relationship between sports teams, players and sponsors. They also talk about the growing cost of sports streaming, and the NFL's YouTube numbers. Learn more about your ad choices. Visit megaphone.fm/adchoices
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What To Make of The Steve Ballmer, Clippers Salary Cap Accusations

September 9, 2025 • 29 mins
Scott and Eben break down the biggest NBA story of the past week—allegations that Clippers owner Steve Ballmer may have tried to circumvent the league’s cap via a fraudulent tree-planting start-up. They also talk about Unrivaled’s $340M funding round, and a big NWSL loss. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Inside NFL Business Evolution as 2025 Seasons Kicks Off

September 4, 2025 • 37 mins
Scott and Eben speak with Marc Ganis, prominent sports consultant and NFL advisor, about the league’s business heading into the 2025 season—they touch on media, valuations, private equity, college sports, and more. Learn more about your ad choices. Visit megaphone.fm/adchoices
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How AI Is Advancing Sports’ Data Revolution w/ Gareth Balch

September 2, 2025 • 35 mins
Scott and Eben speak with Gareth Balch, the co-founder and CEO of Two Circles, about the company’s data work, trends about sports consumption, and how AI is already disrupting it all. Learn more about your ad choices. Visit megaphone.fm/adchoices
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It’s a Love Story: Travis, Taylor and the NFL

August 28, 2025 • 32 mins
Scott and Eben discuss the celebrity engagement of the week. They also talk about NFL advertising, the U.S. Open, and Tommy “Cutlets” DeVito. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Sports Premium Push, from US Open To CFB Openers

August 26, 2025 • 34 mins
Hosts Scott Soshnick and Jacob Feldman are joined by Kurt Badenhausen to discuss the latest sports business news, including a record-breaking sports card auction, the return of the U.S. Open, and an action-packed opening weekend of college football amid seismic change for the sport. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Tennis’ Big Two Era; ESPN’s Future Arrives

August 21, 2025 • 30 mins
Hosts Scott Soshnick and Jacob Feldman are joined by Kurt Badenhausen to discuss Sportico’s rankings of the highest-paid tennis players, led by Jannik Sinner and Carlos Alcaraz. Then they discuss the debut of ESPN’s direct-to-consumer offering, and why the company doesn’t get enough credit for its digital transformation. Learn more about your ad choices. Visit megaphone.fm/adchoices
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What’s $30 Million to the Michigan Wolverines?

August 19, 2025 • 27 mins
Scott and Eben discuss a handful of big sports business stories, including Michigan’s punishment for its sign-stealing operation, the collapse of Grand Slam track, a new revenue stream for LA28, and Aaron Rodgers’ helmet fiasco. Learn more about your ad choices. Visit megaphone.fm/adchoices
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NFL Valuations Special, Plus Portland Trail Blazers Sale

August 14, 2025 • 31 mins
Scott and Eben are joined by valuations expert Kurt Badenhausen to discuss Sportico’s latest NFL valuations, which start with the Dallas Cowboys ($12.8 billion) and end with the Cincinnati Bengals ($5.5 billion). They also talk about recent sales involving the Minnesota Twins and Portland Trail Blazers. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Paramount Makes $7.7B Splash With UFC Deal / ESPN Streaming Latest

August 12, 2025 • 29 mins
Scott and Eben speak about UFC’s new $7.7 billion deal with Paramount, which came a week after the Skydance merger was announced. They also talk about ESPN’s streaming tie-up with FOX, and a Sportico investigation into a former NFL player now being sued for fraud. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Unpacking An NFL-ESPN Tie-Up Years in the Making

August 7, 2025 • 29 mins
Scott and Eben discuss the NFL’s latest billion-dollar media deal, a deeper relationship with ESPN that involves NFL Network, RedZone, fantasy, real estate, carriage, and more. They also talk about the Big Dumper, and Shedeur Sanders. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Pro Volleyball Merger, WNBA Relocation Battle

August 5, 2025 • 29 mins
Change is afoot. Hosts Scott Soshnick and Jacob Feldman break down a major bit of volleyball news as two leagues announce they are coming together—and expanding. Then they talk about the state of the WNBA’s Connecticut Sun sale, and whether the team will stay in New England or be shipped away from Boston. They also hit on ESPN’s acquisition of media assets from the NFL and the current state of the flag vs tackle divide in youth foo...
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NBA’s Europe Efforts Take Shape / Sun Sale Latest

July 31, 2025 • 34 mins
Scott and Eben discuss the latest in the NBA’s efforts to launch a new pro basketball league in Europe. They also talk about the sale of the Connecticut Sun, a film-inspired putter, and more about Deion Sanders’ business interests. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Deion Sanders’ Strange Cancer Press Conference / Hulk Hoganomics

July 29, 2025 • 34 mins
Scott and Eben discuss Deion Sanders’ big Colorado announcement. They also talk about medical marketing in sports, the licensing future of Hulk Hogan, and the latest in MLB’s looming labor battle. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Where Is Gotham? The Jets and the U.S. Government Disagree

July 24, 2025 • 27 mins
Scott and Eben discuss an interesting trademark disagreement between the NFL and the U.S. Government. They also talk about a Little League lawsuit, the NFLPA scandal, and Real Madrid’s real revenue. Learn more about your ad choices. Visit megaphone.fm/adchoices
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How “Pay Us What You Owe Us” Changes WNBA Labor Talks

July 22, 2025 • 32 mins
Scott and Eben discuss the latest in the WNBA labor talks. They also discuss President Donald Trump’s latest foray into sports, and the meltdown at the NFLPA. Learn more about your ad choices. Visit megaphone.fm/adchoices
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What is “Revenue” Anyways? Plus, More MLB All-Star Thoughts

July 17, 2025 • 33 mins
Scott and Eben discuss a curious clause in the new contract of Maryland athletic director Jim Smith. They also talk about the MLB All-Star Game’s Swing Off, the WNBA labor latest, and Juan Solo delivering baseball’s quote of the year. Learn more about your ad choices. Visit megaphone.fm/adchoices
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MLB’s Home Run Derby Has Slam Dunk Contest Problems

July 15, 2025 • 34 mins
Scott and Eben talk about the Home Run Derby, which took place this year without any of the sport’s biggest stars. They compare it to struggles felt by other leagues and their All-Star Weekends. They also talk about latest NFLPA controversy, the Wimbledon finals, the FIFA Club World Cup, and—of course—the Tour de France. Learn more about your ad choices. Visit megaphone.fm/adchoices
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A Royal Return, Plus the Tour de France is Back

July 10, 2025 • 34 mins
Scott and Eben talk about the details of Gail Miller’s recent $580 million acquisition of the Utah Royals and Real Salt Lake. They also talk about Penn State hockey, the Tour de France, and FIFA’s increasingly cozy relationship with Donald Trump. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Rockies Fans Keep Showing Up / A Wild Bat Story

July 8, 2025 • 33 mins
Scott and Eben talk about the Colorado Rockies, who are historically bad on the field but continue to draw decent crowds to Coors Field. They also talk about Chandler Bats, the batmaker of the pros; the latest in the WNBA labor talks; and a new gambling tax taking effect in 2026. Learn more about your ad choices. Visit megaphone.fm/adchoices
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