Sporticast

Sporticast

'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check out sportico.com

Episodes

MLB’s Home Run Derby Has Slam Dunk Contest Problems

July 15, 2025 • 35 mins
Scott and Eben talk about the Home Run Derby, which took place this year without any of the sport’s biggest stars. They compare it to struggles felt by other leagues and their All-Star Weekends. They also talk about latest NFLPA controversy, the Wimbledon finals, the FIFA Club World Cup, and—of course—the Tour de France. Learn more about your ad choices. Visit megaphone.fm/adchoices
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A Royal Return, Plus the Tour de France is Back

July 10, 2025 • 35 mins
Scott and Eben talk about the details of Gail Miller’s recent $580 million acquisition of the Utah Royals and Real Salt Lake. They also talk about Penn State hockey, the Tour de France, and FIFA’s increasingly cozy relationship with Donald Trump. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Rockies Fans Keep Showing Up / A Wild Bat Story

July 8, 2025 • 34 mins
Scott and Eben talk about the Colorado Rockies, who are historically bad on the field but continue to draw decent crowds to Coors Field. They also talk about Chandler Bats, the batmaker of the pros; the latest in the WNBA labor talks; and a new gambling tax taking effect in 2026. Learn more about your ad choices. Visit megaphone.fm/adchoices
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NBA Salaries Explode / Florida Panthers Reload

July 3, 2025 • 32 mins
Scott and Eben discuss NBA salary economics, and a curious legal request from Michael Jordan. They also talk about the two-time NHL defending champion Florida Panthers, who managed to secure hometown discount for some of their most important players. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Three Winners of The WNBA Sweepstakes

July 1, 2025 • 36 mins
Scott Soshnick and Jacob Feldman discuss the WNBA’s announcement of new franchises coming to Cleveland, Detroit, and Philadelphia following a historically competitive bidding process. They also break down a new slice of the Cleveland Cavaliers going on sale, NHL labor peace, and MLS teams’ Club World Cup haul. Learn more about your ad choices. Visit megaphone.fm/adchoices
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WNBA Valuations Breakdown

June 26, 2025 • 36 mins
Scott Soshnick and Kurt Badenhausen discuss Sportico’s recently released 2025 WNBA Valuations. The newly created Golden State Valkyries debuted at No. 1, with a $500 million valuation, ten times the price the franchise paid in expansion fees in October 2023. They also discuss how an ongoing expansion process plays into the numbers, and what impact rising team values could have on the WNBA’s next CBA. Learn more about your ad choi...
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Breaking Down the Team Sale of the Century

June 24, 2025 • 33 mins
Scott Soshnick and Kurt Badenhausen dive deep on Mark Walter’s $10 billion takeover of the Los Angeles Lakers. They start by discussing whether the iconic franchise is worth the record-shattering sale price and what it means for the Los Angeles Dodgers owner to become the only person with control of two of the 10 most valuable sports teams in the world. They also discuss the potential sale of the Tampa Bay Rays. Learn more about yo...
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Are Sports Fans Nearing a Breaking Point?

June 19, 2025 • 40 mins
This week, Joon Lee’s New York Times Op-ed struck a chord, arguing that “fandom isn’t being nurtured anymore. It’s being mined.” He joined Jacob Feldman to discuss why he thinks recent growth—from new investors to new media deals to new international efforts—could threaten the bonds that made sports a central component of American culture in the first place. Learn more about your ad choices. Visit megaphone.fm/adchoices
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A Made-for-TV Club World Cup, & Shaq Pays Up

June 17, 2025 • 29 mins
Scott and Jacob discuss the early returns from the first-of-its-kind Club World Cup, including how DAZN intends to make back the $1 billion it spent on streaming rights while airing games for free. The hosts also break down Shaquille O’Neal paying FTX customers $1.8 million in a legal settlement—and whether MLB players would be better spokespeople for weight-loss or weight-gain programs. Learn more about your ad choices. Visit meg...
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How & Why Certain Teams Excel on Social Media

June 12, 2025 • 37 mins
Host Jacob Feldman is joined by STN Digital CEO David Brickley to discuss the company's latest report detailing the top U.S. teams on social media and the content they're using to get ahead, from Saquon Barkley to LeBron James to the Los Angeles Dodgers. Brickley also dished a few tips for people hoping to grow their own social following—or just looking for a more personalized feed of posts on their favorite app. Learn more abo...
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College Sports Chaos: What’s Next After House Settlement?

June 10, 2025 • 34 mins
Legal expert Michael McCann joins hosts Jacob Feldman and Scott Soshnick to discuss what last week’s completed House settlement means for the future of college sports. And boy do we have questions. The group discusses how billions of dollars will now flow from schools to athletes, whether the new rules will be enforced, and what it means for universities unable to keep up financially. Learn more about your ad choices. Visit mega...
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lnside the $7M Takeover of a Viral Winter Olympics Sport

June 5, 2025 • 43 mins
Eben speaks with Nic Sulsky, CEO of The Curling Group, about the ~$7 million takeover of the sport’s biggest event series, the business strategy behind making curling a more commercially successful global sport, the impact of the Olympics, and how curling is misunderstood among many sports fans. Learn more about your ad choices. Visit megaphone.fm/adchoices
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How Another Stanley Cup Run Makes Panthers Money

June 3, 2025 • 34 mins
Scott and Eben speak with Shawn Thornton, chief revenue officer of the Florida Panthers, about the team’s third straight Stanley Cup run and how that turns into new revenue for the NHL franchise. They also talk Florida hockey, the Tkachuk brothers, and the culture of the sport. Learn more about your ad choices. Visit megaphone.fm/adchoices
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$6.1B Celtics Group Comes Together, Caitlin Clark Gets Hurt

May 29, 2025 • 31 mins
Scott and Eben discuss the latest on the $6.1 billion Celtics sale, with the buyers finalizing their group members and their financing. They also talk about a notable WNBA stake sale, a notable WNBA injury, and big news concerning the world’s highest-paid athlete. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Why Haven’t Sports Teams or Their Billionaire Owners Done This?

May 27, 2025 • 39 mins
Scott and Eben speak with Syracuse sports management professor Rick Burton about the future of sports and fandom, with commonsense changes to enhance stadiums and leagues. They also talk about MLS, the subject of Burton’s most recent book, titled “The Rise of Major League Soccer.” Learn more about your ad choices. Visit megaphone.fm/adchoices
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TGL Franchise Values, Plus NFL Boosts Olympic Flag Football

May 22, 2025 • 31 mins
Scott and Eben discuss the newest TGL franchise selling for $70+ million. They also talk about Olympic flag football, the WNBA opening week, the Fanatics Games, and LiveBarn for sale. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Can UCLA Reverse its $200+ Million in Athletics Losses?

May 20, 2025 • 43 mins
Scott and Eben talk about UCLA’s plan to right-size its athletic department. They also talk about a stake sale for the San Francisco 49ers, and the NHL/NBA playoffs. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Connecticut Sun, Portland Trail Blazers Both For Sale

May 15, 2025 • 33 mins
Scott and Eben discuss the sale of two pro basketball teams: the WNBA’s Connecticut Sun and the NBA’s Portland Trail Blazers. Both are happening in the midst of expansion talks. The hosts also talk about the NFL schedule reveal. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Michael Jordan on NBC? What’s Going On Here?

May 13, 2025 • 37 mins
Scott and Eben discuss Michael Jordan partnering with NBC to do some NBA coverage next season. They also talk about Shohei Ohtani, Michael Eisner and the new Pope. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Real Madrid Regains Spot As Soccer’s Most Valuable Club

May 8, 2025 • 41 mins
Eben is joined by colleague Kurt Badenhausen to discuss his ranking of the 50 most valuable soccer teams in the world. They talk No. 1 Real Madrid, No. 2 Manchester United, and a number of other teams. Plus, they break down the economics of global soccer as compared to other major U.S. leagues. Learn more about your ad choices. Visit megaphone.fm/adchoices
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