In this episode Dr. Darin White, Executive Director for Samford University’s Center for Sports Analytics, discusses the analytics of sports marketing and careers in sports analytics.
SUBSCRIBE
Apple Google Spotify Stitcher iHeart TuneIn
VALUE BOMBS
- Major trend in the sports industry heard from sports team executives is that they need more students trained in sports business and analytics.
- Dr. White believes we are living in a world of “Data Explosion” similar to a time of the Industrial Revolution. 90% of the data created by the world has been created in the last 24 months! And continues to grow exponentially. In both business and sports.
- What questions to ask of the data is the big challenge and half the battle.
- There are four revenue streams in sports and need to know how they interact with each other. (Ticket sales & Gate Revenue, Licensing & Merchandising, Media Rights & Streaming, Sponsorship & Partnerships).
- Samford University Sports Analytics Center gives students real world experience working with sports teams and brands that need analytics work done.
- To drive revenue in sports the thing you really need to focus on is fan engagement and fan experience.
- Twitter is the main social media platform for sports. 50% of twitter traffic is sports related. Most sports executives and coaches are on Twitter.
RESOURCES MENTIONED
- Samford University Center for Sports Analytics
- Workinsports.com – Industry sports analytics internships
- Teamworkonline.com – industry sports analytics internships
- Sports_Biz_Prof – Dr. Darin White’s Twitter
- Dr. Darin White LinkedIn
SPONSORS
- Analytics4Coaches – Basketball Coach Training Courses
- Terry L Frederick - Sports Analytics Consulting & Career Coaching
Popular Podcasts
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.