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July 8, 2025 45 mins

I don’t know if you noticed or not, but soccer is having a bit of a moment here in the US. The MLS continues to grow, Messi came to play in Miami, the US Women are literally the gold standard, and a lot of Americans became fully vested in a Welsh town called Wrexham.

Few people know more about this growth than this episode’s guest, Justin Papadakis, the Deputy CEO & Chief Real Estate Officer for the United Soccer League.

Papadakis has been at the epicenter of soccer’s expansion in the US. With new clubs and stadiums coming on line in a seeming weekly basis, a new women’s league, and a new Division One league on the way, the USL is growing at a rate that cant be ignored by fans or investors.

In our conversation, Papadakis and I talk about the growth of the USL, the integral role of real estate in his strategy, working with new ownership groups, and the USL’s friendly competition with that other pro soccer league.

ABOUT THIS PODCAST

The Sports Business Conversations podcast is a production of ADC Partners, a sports marketing agency that specializes in creating, managing, and evaluating effective partnerships between brands and sports. All rights reserved.

YOUR HOST

Dave Almy brings over 30 years of sports marketing and sports business experience to his role as host of the "1-on-1: Sports Business Conversations" podcast. Dave is the co-Founder of ADC Partners.

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