People say a lot of interesting things on this podcast, but this quote from Mark McCullers, Principal of the McCullers Group, really caught my attention.
He said: "You have to make the building sweat".
Basically it means that if you’re thinking of building a sports facility, you have to make that barn work as hard as it possibly can for your organization. You have to squeeze every last drop of usage and revenue out of that thing.
Few people know more about putting a stadium through its paces than Mark, who’s basically been the Peloton instructor for sweating buildings for the last 30 years.
In our conversation, we discuss his extensive career in sports, beginning as an Assistant Stadium Manager for RFK Stadium during the transformative 1994 World Cup. We review his role in creating the first soccer-specific stadium with Columbus Crew, his views on the intersection of sports and real estate development, and his advocacy of looking at stadiums as vital infrastructure and multi-use community assets.
ABOUT THIS PODCAST
The Sports Business Conversations podcast is a production of ADC Partners, a sports marketing agency that specializes in creating, managing, and evaluating effective partnerships between brands and sports. All rights reserved.
YOUR HOST
Dave Almy brings over 30 years of sports marketing and sports business experience to his role as host of the "1-on-1: Sports Business Conversations" podcast. Dave is the co-Founder of ADC Partners.
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- Youtube: @adcpartners
- Homepage: adcpartners.com/podcast
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