Consider for a moment, if you will, the humble stadium sign. Yes, those ubiquitous displays that vie for your attention at every stadium and arena you’ve ever been to.
I think most people in sports business have been guilty at one time or another of looking at those signs a little derisively. You know. “Spots and Dots”, as they saying goes. The things you add toward the end of a sponsorship proposal.
Well, disregard the no-longer humble stadium sign at your peril. Digital displays and mammoth scoreboards are now an essential part of the live sports experience. Designers are anxiously one upping each other to produce the largest, clearest and most advanced displays for their stadiums
All of which brings a smile to the face of Jerry Cifarelli’s face. Because for the President and CEO of ANC, that means business is good.
In our conversation, Jerry reflects on his journey in sports business, starting with early exposure to the industry through his father, who co-founded ANC in 1997. After gaining experience at Fenway Sports Group, he returned to ANC in 2012 to build its collegiate division, which quickly became a key revenue driver for the company. We discuss ANC's acquisition by Learfield, pursuing his own entrepreneurial vision, and then the eventual reacquisition of ANC in 2023.
ABOUT THIS PODCAST
The Sports Business Conversations podcast is a production of ADC Partners, a sports marketing agency that specializes in creating, managing, and evaluating effective partnerships between brands and sports. All rights reserved.
YOUR HOST
Dave Almy brings over 30 years of sports marketing and sports business experience to his role as host of the "1-on-1: Sports Business Conversations" podcast. Dave is the co-Founder of ADC Partners.
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