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March 4, 2025 44 mins

So a little personality quirk about me: I love to drive. On a long road trip, I’ll turn off the radio and cruise in silence. It’s one of the few times I can really just let my mind just unspool.

This episode’s guest also loves to drive. In fact, Mike Rolih, the founder and CEO of GoRout, loves driving so much, he became a limo driver after his baseball playing career wound down. He would spend hours driving thinking about what his next career step might be.

And then inspiration struck. After stopping to watch a friend coach a high school football practice, Rolih was taken aback about how a smoothly running practice descended into chaos when it came time to learn new plays. Surely, he thought, there’s a better way to do this.

And so the life long tinkerer began working on what eventually would become GoRout, a technology company that’s taking the football, baseball and softball by storm.

Our conversation is a must listen for any would be entrepreneurs, as Rolih talks about lessons learned throughout the development and go-to-market phases. He recounts some early product hurdles, how he develops his sales teams, how he’s pivoted, and where things head from here for his exploding company.

ABOUT THIS PODCAST

The Sports Business Conversations podcast is a production of ADC Partners, a sports marketing agency that specializes in creating, managing, and evaluating effective partnerships between brands and sports. All rights reserved.

YOUR HOST

Dave Almy brings over 30 years of sports marketing and sports business experience to his role as host of the "1-on-1: Sports Business Conversations" podcast. Dave is the co-Founder of ADC Partners.

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