With so many people interested in working in sports, it’s amazing how many successful sports biz execs I talk to didn’t start with that goal. A lot of them were caught completely off guard by the opportunity to do so.
That’s definitely the case with this episode’s guest, Leela Srinivasan. The experienced tech CMO of companies like OpenTable and SurveyMonkey was just starting to wonder what might be next might be next for her. And it was at that moment when Parity, a groundbreaking sports marketing platform that features a network of professional women athletes and was looking for a new CEO, came knocking.
It’s been a match made in heaven.
With a passion for sports and a creative mindset, Leela has been able to leverage her previous experience in sales and marketing to help brands find the perfect partnerships with Parity's network of over 1,100 professional women athletes, including 300 Olympians and Paralympians.
In our conversation, we talk about Leela’s career journey to Parity, why women athletes make such compelling brand ambassadors, the power of authentic storytelling, the successes she and her team have experienced, and the challenges that still lay ahead. All this, and you’ll also learn what wine would pair perfectly with this podcast.
ABOUT THIS PODCAST
The Sports Business Conversations podcast is a production of ADC Partners, a sports marketing agency that specializes in creating, managing, and evaluating effective partnerships between brands and sports. All rights reserved.
YOUR HOST
Dave Almy brings over 30 years of sports marketing and sports business experience to his role as host of the "1-on-1: Sports Business Conversations" podcast. Dave is the co-Founder of ADC Partners.
FOLLOW US
Here's where you can find us:
- LinkedIn: adc-partners
- Instagram: adc_partners_podcast
- Threads: adc_partners_podcast
- Youtube: @adcpartners
- Homepage: adcpartners.com/podcast
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