From Bum Collecting to Big Money: High-Net-Worth Buyers, the Collector–Investor Debate, and Sports Cards as Assets or Expenses

In part two of the Sports Cards Live stream from Saturday, August 23, 2025, we explore the evolving collector–investor debate with Brent Weyer (@deepvalueinvestor). Brent discusses how his approach has expanded from chasing only apex cards to also embracing what he jokingly calls “bum collecting” — acquiring elite cards of overlooked stars. The conversation digs into whether sports cards are best viewed as investments or expenses, sparking thoughtful discussion around balance sheets, assets, and hobby perspective. We also examine the rise of high-net-worth individuals entering the hobby, often through breaking as their initial gateway before shifting into serious collecting and targeted investments. Brent shares how he’s working with these new buyers, what types of cards they’re seeking, and why education and guidance are critical in helping them navigate the market. Highlights include: Collecting for passion vs. investing for return Viewing cards as assets vs. expenses Nostalgia, aesthetics, and personal collecting rules Breaking as a gateway for wealthy newcomers How high-net-worth collectors are being onboarded into the hobby Whether you see yourself as a collector, an investor, or somewhere in between, this segment brings valuable perspective on how the hobby continues to evolve. Learn more about your ad choices. Visit megaphone.fm/adchoices