In this episode of the Sports Marketing Machine Podcast, host Jeremy Neisser celebrates the 100th episode by discussing the critical role of email marketing in ticket sales. He emphasizes that the real work begins after sending an email blast and highlights the importance of following up with interested customers.
Neisser provides actionable strategies for marketing teams to convert email engagement into sales, including how to effectively utilize lists of interested buyers and the significance of personalized follow-ups. He also encourages creative approaches to email promotions to maximize engagement and sales opportunities.
Takeaways
- Email marketing has a high ROI, averaging 30 to 1.
- The real work begins after sending an email blast.
- Follow up with those who clicked the buy now button.
- Use the list of interested buyers for personalized outreach.
- Engagement metrics can guide follow-up strategies.
- Building relationships through follow-ups enhances customer service.
- Segmenting email lists can lead to better-targeted promotions.
- Promote group ticket plans to single game buyers.
- The sales cycle continues beyond the initial email blast.
- Creative promotions can attract diverse customer interests.
Chapters
00:00 Celebrating Episode 100
00:59 The Importance of Email Marketing
02:59 Turning Email Engagement into Sales
05:50 Follow-Up Strategies for Ticket Sales
08:53 Creative Approaches to Email Promotions
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