In this episode of the Sports Marketing Machine podcast, Jeremy Neisser shares insights from his recent trip to Disneyland, focusing on how Disney creates an unforgettable fan experience. He outlines six powerful lessons that sports marketers can apply to enhance fan engagement, including treating fans as guests, creating emotional connections, maintaining cleanliness, and incorporating surprise moments.
The episode emphasizes the importance of small details in crafting a memorable experience that keeps fans coming back.
Takeaways
- Mascots should always let the fans dictate the interaction.
- Treat fans like guests, not customers, to enhance their experience.
- Surprising and delighting fans with random acts of kindness creates lasting memories.
- Attention to detail, like cleanliness, contributes to a first-class fan experience.
- Avoid cheap signage; everything should look polished and professional.
- Incorporate spontaneous moments of entertainment to keep fans engaged.
- Emotional connections lead to lifelong support from fans.
- Train staff to create personal guest-first experiences.
- Look for small, meaningful ways to delight fans during events.
- Disney's approach to fan experience can be adapted by sports teams.
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