Elevate 2025: The Power of Good People, Legacy & Self-Growth

Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_02 (00:03):
Alright, so this is it.
This is officially it.
It's finally back.

SPEAKER_00 (00:23):
We are back in a much more official way.

SPEAKER_02 (00:26):
I don't

SPEAKER_00 (00:27):
know if you even knew we were here before.
Yeah,

SPEAKER_02 (00:30):
back from what?
Yeah, what are you talkingabout?
Back from, well, we've done thisbefore, but in different
versions of it.
So this is the latest version ofwhat we call the Spotlight on
Good People.
Podcast, videocast, whatever youwant to call it.
There's several versions of itout there.
And this is the kickoff to it.

(00:51):
For everyone out there, yeah,this is...
ROP Salons.
This is Robert of PhiladelphiaSalons.
I'm Rob D'Alella, one of theowners, and this is a recording,
videocast, and podcast of manytopics, but specifically a

(01:12):
spotlight on good people.
We've done this before and hadconversations about a wide array
of things, and some of thosethings we'll bring back, but
mostly we want to touch basewith you on what's happening in
our world in the Naplescommunity and the people in the
Naples Southwest Floridacommunity.

(01:32):
And today we're just having aconversation about what's been
going on with us, and I am withmy daughter, Alexi.

SPEAKER_00 (01:39):
I'm Alexi.
Alexi is my real name.
This is my father.
He's...
My mentor, best friend, amazinghuman being, leads our company
that we're now in our thirdgeneration.
My grandfather started it in1980, and now I'm here.

(02:00):
It's my passion, my purpose forlife, and I am so grateful for
where we're at.
And it's awesome because reallywhat makes us a business, what
keeps everything All of ouremployees here, why we have
employees for 35 years is reallybecause of our spotlight on good
people, because we acknowledgethose good people when they need

(02:26):
to be acknowledged, and that'swhat kind of keeps it turning.
Then they take care.
That's who we are.
That's our...

SPEAKER_02 (02:35):
Yeah, I think it...
Well, the business that we're into start with is...
It impacts...
Self-esteem.
It impacts somebody'sself-esteem when people get
their hair cut, get their hairblown out, get their hair
colored.
They feel better aboutthemselves.
Women, I know, look forward...
This is the Disney world formoms.

(02:56):
They look forward to theirexperience here.

SPEAKER_00 (02:58):
And we're a hair salon, too.
Just in case.
I don't know if we said that.
If you couldn't tell.
Just in case.

SPEAKER_02 (03:05):
And this is not about hair.
I'm not a stylist.
She's not a stylist.
We're not having conversationsabout hair.
We're just...
right now having a conversationabout our business and some of
the things that we deal with umand that we're working on going
through and acknowledging in ourcommunity so in regard to um

(03:28):
spotlight on good people so oneof the things about our business
in particular is we um get tomake people feel good.
I mean, that's the gift or theblessing of our business that is
so awesome is that what we doaffects people's self-image,
self-esteem, has them feelbetter about themselves.

(03:50):
There was a book by MaxwellMaltz that was about the effects
of plastic surgery in the 60s.
How this plastic surgeon couldaffect the self-image of
somebody who felt really badabout themselves because of the

(04:11):
way that their nose was or somefacial feature or something
about them.
He saw how significantly itimpacted the psychological
thoughts that the person had bychanging the way they looked.
Psycho-cybernetics, I think isthe name of the book.

(04:31):
I don't know how he knows.
That was the beginning of thiswhole thing of our self-image.
And not that we're saying thatthat's the most important thing
or the only thing, but when youlook better, you feel better.
And not that you need to looklike a certain

SPEAKER_00 (04:50):
model.
When you feel good, you lookgood.
Like that there's no thing asmuch as we don't want to be all
about image or the heartobviously is what matters.
But on top of it, when you lookat yourself as your own human,
when, when I feel good, I lookgood because I feel good.
I'm putting in effort, time,care into, I'm caring enough

(05:12):
about myself to feel good.
And I think that's what it isfor guests or anything regarding
self image is, is You're doingsomething for yourself that in
today's world, we don't alwaysdo stuff for ourselves,
especially if you are a goodperson.
It is hard to take time foryourself.

(05:33):
And so you're doing somethingthat you deserve for yourself,
and it feels good.

SPEAKER_02 (05:38):
How much prep did you put into getting ready for
today?
A

SPEAKER_00 (05:42):
lot.
I haven't had my hair coloredsince May or June.
And I knew we'd been planningthis for a couple weeks, and I
was like, I need an advance so Iknow I can make sure I look good
because we're on film.
And some of the older podcasts,I'm like, ugh, ick, what was I
thinking?
So I made sure yesterday I wentand got a blow dry, and I

(06:03):
haven't been to our Bonitalocation in a while, and I just
love that group of girls.
They're beautiful.
They're part of my life-changingexperience in my life.
And I got to go see them.
And I was just going to get ablow-dry.
And then Hannah was like, well,let's do your color.
And I was like, okay.

(06:23):
And the other Hannah here justfixed me again.
And then I got up at probably5.30 and got myself ready and
then continued to get ready.
I just want to make sure.

SPEAKER_02 (06:33):
Did you get your hair done yesterday?
And then you had it.
Preliminary, redone, touched upbefore this, this morning.

SPEAKER_00 (06:40):
Yes.
Okay.
Yes.
And then I did a full face.
I've been leaning towards moreof like, because I feel good.
I, you know, one of my, I'veloved, I went through the whole
2016 makeup era where that waslike my hobby.
Like, you know, we all know thatera.

SPEAKER_02 (06:59):
No.

SPEAKER_00 (06:59):
No.
Well, like 2016 YouTube, likeJeffree Star, like a really
thick contour with like a wingedblack eyeliner with overdrawn
dark lips.
I

SPEAKER_02 (07:15):
remember you talking about

SPEAKER_00 (07:15):
that.
It's like a meme.
Is he still around now?
Somehow he's considered likehe's known as like a racist, but
he's still making a living.
He moved to Wyoming and has...
Oh, who's...

SPEAKER_02 (07:28):
Channel had our 80s commercial.

SPEAKER_00 (07:32):
Oh, James Charles.

SPEAKER_02 (07:33):
James Charles.
Okay.
Is he a makeup person?

SPEAKER_00 (07:35):
Oh, yes.
He's like 2016 YouTube.

SPEAKER_02 (07:38):
Okay.

SPEAKER_00 (07:39):
You have to put that up

SPEAKER_02 (07:42):
there.

SPEAKER_00 (07:43):
Oh, yes.
We were featured in one of JamesCharles' videos, by the way.
My grandfather.
Another moment.
However...
So I have recently, as amillennial, I've always worn all
that makeup for until the lastcouple years.
I've been embracing the naturalaesthetic that is trending now.

(08:07):
And I've always wanted to dothat, but I felt like I needed
all that makeup.
So today I did a little bitmore, so not quite 2016.
My point is I put on actualeyeshadow instead of...
Instead of the, I've been justwearing mascara.

SPEAKER_02 (08:25):
So who's your influencer?
Who do you watch about whatmakeup to wear?

SPEAKER_00 (08:30):
I feel like there's not as many, that's what,
there's not as many makeupinfluencers now.
I realized I bought, I was soinfluenced back in 2016.
You should see all of my makeup.
I still have it and it's stillorganized like it's 2016 in the
alley, in the, what's it?
The Ikea store.
Alex drawers.

(08:51):
I still have it all.
I'm sure a lot of 2016 makeupgirlies.
That's something you

SPEAKER_02 (08:55):
buy on Ikea.
That's her

SPEAKER_00 (08:57):
Alex Earls.
Alex.
That's what they're called.
They're white.
But it's by Alex

SPEAKER_02 (09:02):
Earl.

SPEAKER_00 (09:02):
No, no, no.
Ikea.
That's just what Alex.
Ikea brand.
They're called Alex drawers orsomething like that.
Oh, got it.
Drawers.

SPEAKER_02 (09:09):
To hold makeup.

SPEAKER_00 (09:10):
Yes.
And that was very 2016.
I still have it all, but I spentso much money on all of that
makeup.
And first of all, it goes bad.
Second of all, um, I keptthinking, I'm going to
finally...
Oh, this person told me to buythis.
I'm going to buy it, and it'sgoing to fix every problem.
I realized after spending a lotof money, no, it's all kind of

(09:31):
the same, no matter what theprice.
I mean, not the same.
So I feel like makeupinfluencing isn't as relevant as
it is.
It's more of like what isinfluencing now is the
aesthetic.
That's what sells.
So you're not just selling themakeup.
You're selling the whole...

SPEAKER_02 (09:49):
look so as a as a culture as a company as a family
uh we had a retreat recently orwe took a day to have a digital
detox and we called it elevate2025 rop summit so it was our
summit it was our opportunity toget together as a group i think
most importantly it was for usto be together all three

(10:12):
locations together and havepeople have all our 55 people in
one room where we weren't wherethe focus was on each
individual.
It wasn't about us being trainedand developed on customer
service or trained and developedon a new color line or trained
and developed on customerservice or any specific area of

(10:35):
the business.
It was mostly for everyone totake time to reflect and look at
what the good...
Look at our lives in a waythat...
What's working, what's notworking, what we want to work
more on, and how we want tocreate 2025 to be the very best

(10:57):
year of our life.

SPEAKER_00 (10:59):
And we came into it with, like, no expectations,
which I think...
When you think of going to,like, oh, gosh, I have a whole
work meeting all day orsomething, you immediately, in
my head, I'm like, I don't wantto sit there all day.
But it was...
the way we structured, the way Ifelt about it, I was excited

(11:20):
because there was no likeforefront of, okay, we're going
to sit and learn about thechemistry of products all day.
Um, there was no expectationsand we have not had, so a long
time ago we used to do thesehuge extravagant Christmas
parties.
The last couple of years we havenot.
Um, and so

SPEAKER_02 (11:39):
extravagant, you think there were extravagant?

SPEAKER_00 (11:41):
I wasn't alive.

SPEAKER_02 (11:43):
Oh,

SPEAKER_00 (11:43):
so from pictures,

SPEAKER_02 (11:45):
from pictures, it looks extravagant.
Yeah, maybe, maybe they were.

SPEAKER_00 (11:47):
When he was alive.
I don't know.
Didn't he always go...
I don't know.
That's just the way people make

SPEAKER_02 (11:56):
it sound.
Maybe they were.
I don't know.

SPEAKER_00 (11:58):
Everybody got dressed up.
I

SPEAKER_02 (12:01):
didn't always love them because it was alcohol.
People...
and alcohol sometimes you get awhole different person with some
of the people we had.
So, so I didn't, I just want areason why I didn't always love
the experience of

SPEAKER_00 (12:15):
those.
I understand that actually.
I do get that because people allof a sudden, especially that
you're at a work party and youhave your employee and then
their spouse too.
So the person goes home and it'sprobably events or whatever.
And then they start drinking andI'm sure, um, you know, you get
more, everybody gets a littlebit more confident to maybe say

(12:36):
the thing that they never got tosay.
So it's, it's funny.
Probably.
I don't know.
That's just, but I could, that'swhat he says.
I can only, I can imagine thatprobably that would happen.
So we haven't had one of thosein a while.
And we

SPEAKER_02 (12:51):
had some people that probably shouldn't be drinking
at all.
And, and then it given theopportunity to drink at an event
like that.
And, you know, this other sideof, them would come out when you
put, you know, 50 to 70, ahundred people in a room that,
you know, some of them aren'tmeant to.

SPEAKER_00 (13:07):
Well, and back in that point, you weren't

SPEAKER_02 (13:09):
there.
So you

SPEAKER_00 (13:10):
didn't get to experience the fun stuff.
Probably.
I'm glad I didn't.
I got to experience a lot ofother fun stuff.
I feel like we, and it kind ofexactly coincides with what
we're talking about is that wewere not, uh, mentally fit as a
company, uh, like healthy, uh,health and wellness was not
promoted.
Uh, as a mental wellness, itprobably was a little toxic.

(13:37):
I think back to when I workedhere in high school and it was a
little toxic.

SPEAKER_02 (13:42):
No, that was part of what the retreat, I mean, one of
the things that was kind of thekey elements of us having this
retreat and us looking at ourlives, because I've been looking
at my own life and saying, well,it's important for me to
surround myself with people whomake my life better, who when I
leave being around them, I feellike a better human.

(14:05):
And, you know, that requiressomething because sometimes
there are people in your lifethat, you know, don't always do
that.
And you think we have to havethem in our life.
We think, oh, well.
I need that person to be around,even though every time I leave
hanging out with them, I don'tfeel good.
I feel drained.
It's always, you know, there'salways fill in the blank about

(14:28):
that person that drains my soul.
So one of the things, actually,I read it over the course of
that day.
This is from Jordan Peterson's12 Rules of Life.
He said, surround yourself withpeople who want the best for
you.
Make friends with people whowant the best for you.
We become the average of thepeople we spend the most time

(14:48):
with.
In the wrong company, we can endup in crime.
So why do we hang around peoplewho drag us down?
Question.
Befriend people who want thebest for you.
We are all being.
Just some of us are betterbeings.
Learn to tell the difference.
Some people are beyond help.

(15:10):
Stick with the winners.
If people are determined toscrew up, let them.

SPEAKER_00 (15:16):
I want to say something kind of that I'm
learning throughout.
I'm going through, like, I'm amother of two children, and I'm
going through, I'm 32 years old,so I'm really growing to, like,
adulthood, I guess, woman,whatever it's called.
I don't know.

(15:36):
But I'm learning so much.
Being a part of a salon, youknow, like Nepo.
I told Robert we're Nepo babiesthe other day.
He didn't like that.

SPEAKER_02 (15:46):
What's that?

SPEAKER_00 (15:49):
Where you're born into something.

SPEAKER_02 (15:52):
Nepo?

SPEAKER_00 (15:53):
Yeah, like nepotism.

SPEAKER_02 (15:55):
Oh, nepotism.

SPEAKER_00 (15:56):
I didn't know what nepo was short for.
That's a thing.
But I mean, I'm very gratefulthat I'm a nepo.
He was like, don't call me that.
I'm like, it's nepotismtechnically.
However, I'm so grateful for myfamily.
And that's why I have so muchpride for my grandfather and who

(16:17):
he is.
And I have his genes in me.
Like, cool.

SPEAKER_02 (16:22):
I want to see nepotism.
Cause I know that's illegal atcompanies.

SPEAKER_00 (16:26):
What?
Well, that's, that's, it's verylike, uh, Jen, the, I don't like
that.
And then you realize, yourealize people start to realize
a lot of like actresses andsingers.
They're all inepo babies.
So it kind of takes away.
Actually, you have to...
This is really funny.

SPEAKER_02 (16:46):
Nepotism is the practice of giving unfair
advantages of relatives or closefriends in a field or
occupation.
This can include giving someonea job, increasing their pay or
benefits, or providing them moreopportunities.
Nepotism can occur in manyfields, such as business,
politics, entertainment, andacademia.
So I don't agree with thatbecause, number one, you or

(17:07):
him...
Do not get any special benefits

SPEAKER_00 (17:10):
from being here.
Not that you read it like that,though.
Actually, no.
Or opportunities.
Because

SPEAKER_02 (17:15):
if pay needs to get cut, yours is the first to get
cut.
If there's a payroll we can'tmeet because we're over budget,
you're not getting a paycheck.
And I expect way more out of youand him than I do anybody else.
So you aren't getting a shortcutto the top.
Well, I've had to work for

SPEAKER_00 (17:32):
every little thing I have.
And when I do have something,like I got my new phone.
I felt like I constantly havethis like drive to work harder
and like, no, you need to bedoing more.
No, I don't know if we're we wedeserve this phone quite yet.
Like, do we deserve like thisisn't too nice or something, you
know?
So now that you read it likethat, it is.

(17:55):
Well, that is.

SPEAKER_02 (17:58):
Yeah.
So it's not that.

SPEAKER_00 (17:59):
And maybe that's exactly what I grew up with.
in this industry being Rob'sdaughter, Robert's
granddaughter, Marlene'sgranddaughter, Tracy's niece,
Audrey's niece.
And so I always, I would putimmense pressure on myself ever
since I was a young child that Ihad to be this certain way.

(18:23):
And I've gone through manystruggles throughout my life.
Oh, yeah.
And I was going to live out 13like the movie.

(18:46):
And I made sure I did.
And I went to, I got, I lived inUtah and I went to Cross Creek
Academy where, you know, thewhole Paris Hilton movement, if
you don't know what that is.
You didn't live there by choice.
No, I got dropped out.
You didn't move there becauseyou wanted to.
No, no.
I was...

SPEAKER_02 (19:04):
Or maybe you did by choice.
Maybe you...
Subconsciously.
Maybe there was a choice

SPEAKER_00 (19:08):
there.
Subconsciously.
So I...
My dad dropped me off in Utah,middle of nowhere.
And I guess I was screaming forlike help.
So he was like, here's somehelp.
And I learned many therapeuticprocesses.
But I learned all theseprocesses.

(19:29):
But I also, there was verystrict lockdown school that you
have to like graduate from.
to go home.
So, and a lot of girls would endup being there for like three
years.
And I was like, hell no, I'm notgoing to be here for three
years.
I'm going to do whatever I needto do.

SPEAKER_02 (19:45):
But you had to earn your way by certain behaviors to
get to certain behaviors andcertain accomplishments to
graduate or complete theprogram.

SPEAKER_00 (19:54):
I look at it now and it's so fascinating the way I
thought as a, younger teen thatI've realized that because I
followed every rule, like I wasnot going to break a rule
because I was scared and Ithrive in structure and I did
very well there.
And I noticed I was so scaredbecause I would always see these

(20:16):
girls who would look likethey're doing so well.
And then all of a sudden theywould go, it's called staff
buddy, where you like droplevels and have to stay here
longer.
So I, I made sure.
I was like, oh, gosh, I haven'tbeen on Staff Buddy.
I have to go on Staff Buddy.
I have to get in trouble.
Everybody gets in trouble.
I can't be the exception.

(20:36):
So I purposely made myself...
I wrote a come clean saying Ilied about stuff.
I didn't.
But, I mean, I don't think Idid.
I think I wanted to do somethingwrong just to feel like I did
something wrong.
But I still made sure.
I timed it at the perfect timingso that I could make it to the
next...
two month seminar thing so Icould make sure I still went

(20:56):
home in 14 months.
Uh, cause some girls were therefor like 36 months.
Uh, and I know who you are causeI still see you on Facebook and
shout out to you.
They were there for a long time.
I was not, I made sure of that.
But so I constantly in my life,I have created situations like
that where there's I wentthrough all that therapy and

(21:22):
still didn't know who I was as aperson or know what self-love
was.
You'd think you spent all thattime with a therapist.
How did you not figure that out?
I'm not saying I figured it outnow, but I have two children.
And I'm learning in life everyfreaking day.

(21:44):
We're all trying to figure itout, right?
But I am feeling the most intune I've ever felt in my whole
life with who I am, my goals, mydirection, and being sure of who
I am as a person.
Because I was thinking about ittoday.
Whenever...

(22:05):
If I notice his behavior isdifferent towards me or he's not
texting me a lot or what did Ido?
This is in my head.
I think I'm doing somethingwrong.
And I do that to myself.
I create issues, I guess.
And I realize today I'm like, Idon't do that anymore.

(22:27):
Because I know I'm not.
I know there's nothing.
I'm proud of who I am.
And I don't have to base mysuccess off of your moon or how
I feel about myself or not justyou specifically, but, um, so
it's interesting.
And a lot of the people in ourcompany would not have helped,

(22:48):
would not have made me who I amtoday without them.
And that's the beautiful thingabout good people.
Um,

SPEAKER_02 (22:56):
so you could recognize your own unhealthiness
or that that is an unhealthy.
I have the same thing.
And you know, I, In arelationship, I'm married to the
most incredible woman on theface of the earth, and she's
just...
changed my life in so many waysand she accepted me for who I am

(23:21):
as a person so I didn't have toalways second guess well why
didn't she text me back what didshe say because she lets me know
how she feels and she's straightwith me and that she doesn't
make me guess what emotion she'sfeeling or what she needs from
me, she communicates with me andit's okay.
And it's very healthy.
It's very, very healthy.

SPEAKER_00 (23:42):
And ever since he met her, his life changed and
made my life change.
So shout out to Michelle becauseI, cause he's now healthy and I
realized how much I aminfluenced from his behavior.
And that's exactly what you weresaying.

SPEAKER_02 (23:58):
I'm not healthy.
I'm, I'm do my best at, Beingthe healthiest

SPEAKER_00 (24:01):
I can be.
He's always reading a self-helpbook.
Always.
That's why I was thinking aboutwhatever you're reading, that's
what I'm working on in my life,too, because that's what he
talks to me about.
So I hear it.
And that's what helps me in mylife too.
So it's exactly what you'resaying from Jordan Peterson, who
you are around.

(24:21):
That's who you're going to be.

SPEAKER_02 (24:23):
Well, what feed, feed, feed my mind with.
And by the way, the whole storyabout this and her upbringing
and her going to Colorado is in,uh, in a, uh, sorry, Utah.
Where'd I get Colorado fromUtah?
Cause I went to Vegas and thenwent up to the other side.
Yeah.
Utah.
Um, is in this other podcast,which Zach will put up on there

(24:44):
for people to, to go to.
Cause we did that whole story onthat.
So if you want to learn moreabout that, but the history of
the whole thing is on there.
And now we're working on thiselevate 2025.
So where we are now and fromwherever we are now, and we keep
working on ourselves to, to growand get better and have more.
We spent this day on working oneach of us as an individual.

(25:07):
So I know that, if the peoplehere are in a good place in our
ROP family, which there's 55 ofus, and if we're in a great
place and our lives are good,that when they come here to do
what they do and share the loveand create beautiful hair inside
and out, that they'll be in agreat place for that because
they're going to love being hereif their lives are going great.

(25:29):
So we spent this day working onourselves.
So selfishly, that was kind ofpart of it, but in a way it was
for all of us to get relatedwith each other To detox
digitally from our phones, fromthe outside world, and to just
be for a day and actually workon what we want to work on to
have 2025 be the best year ever.

(25:49):
So if you're watching this nowand you come in on your next
visit to the salon, if you'resomebody who comes to the salon,
ask your stylist or theassociate that works with you or
the person at the front desk.
desk, what they're working onfor 2025, because we're keeping
this in existence for us.
We've all made promises andcommitments to work on these

(26:12):
specific areas, whether it's ourhealth and wellbeing, whether
it's our finances, whether it'sour relationships, whatever it
is, we've all picked areas oflife that we want to have
improvements on.
And so there, there's thispathway that we're taking, we're
working on each week and we'veset up promises and commitments
each week.

SPEAKER_01 (26:29):
So holding each other accountable

SPEAKER_02 (26:32):
and you holding us accountable for what it is that
we're saying, you know, I wantto lose 4% body fat.
So what actions am I taking?
I want to have the greatestrelationship.
I want to, I want to have thisrelationship grow in ways that I
didn't know it could with mywife.
And so what is, what steps am Itaking with that?
Well, we were, we went away thisweekend and we, we spent time
together where it was just usand we didn't, you know, have

(26:53):
our phones attached to us at alltimes.
And, um, and we're going to havedate night again, which is new
and different.
So that date night, you know,we're, you know, you don't make
time for it because it's alwayslike something is always in the
way, whether it's, you know,something always finds a way

SPEAKER_00 (27:07):
to take up that time.
So that's what we're working on.
What's happening in life, youknow, life goes by as I sound
like I'm old, but as I getolder, I realized life just
keeps going.
Like, and I'm seeing I used toalways think, oh, I have so much
time.
No, it just keeps going by now.

(27:28):
So you can sit there and be sofocused on whatever it is that
you're focused on that you'renot having date night.
Then you're missing the weeks.
All of a sudden, it's

SPEAKER_02 (27:37):
August.
Well, and I could talk abouthaving a date night.
But until I actually, and itsounds like if you put it in a
calendar, it's like, oh, you'reputting a relationship in a
calendar.
But if I'm actually marking outtime, like, listen, nothing is
going to get in the way of this.
This is how my life is going tobe.
This is my time for her.
And not only is it my time forher, it's my time for her
without the digitalinterruptions of life.

(28:00):
you know, that takes somethingcause it's real easy to, you
know, say, yeah, we're having adate and I, we're out to dinner
together and we both have ourphones on the table and we're,
we're glancing at the phonesand, and, you know, responding
and checking what things keepsus from being present.
So we had this great, greatweekend together, which was
digitally for the most partwithout it.
We didn't do the Simon Sinekway, which was, which he

(28:23):
recommends, uh, where youexchange phones.
Like she holds my phone, I holdher phone.
So we, you know, when we're inthe bathroom, we're not sneaking
off in the bathroom and, youknow, like reading news, like
what happened?
What did I

SPEAKER_00 (28:34):
miss?
How much longer the bathroom,how much shorter would the
bathroom trips be if you didn'thave the phone?

SPEAKER_02 (28:42):
Yeah, there's always, you know, the thing goes
everywhere with you.
So that detoxing and one of mygoals or one of my commitments
this year is being more present.
So being more present requiresthat, you know, I put my phone
on that kind of do not disturbmode during the day because
nothing is a big enoughemergency.
And if it is, I've set thesettings up so that Michelle can
get through to me or whoeverneeds me can get through to me,

(29:02):
but that every little 285 ofthose notifications that I get
every day, of those, Very few ofthem are life-threatening.
Most of them are not.

SPEAKER_00 (29:14):
None of them are life-threatening.
All of them are notlife-threatening.
Is the building burning?
Is an ambulance there?
Did we get robbed?

SPEAKER_02 (29:22):
Right, so that I can be fully present and in the
moment of where I am and handlewhat I'm dealing with now.
I texted him.
I felt so bad.
I didn't know.
But that was a learning thing.
That was great.
I mean, even for you, like,okay, if you were thinking,
like, So you were caught in thismiddle ground of your aunt and a
senior leader, and you'rethinking, I've got to handle

(29:44):
this now.
I've got to take care of thisnow.
When in reality, if you wereMarina or anybody else in work
mode, you would have texted andsaid, hey, what do we do in this
situation?
You would have waited.

SPEAKER_00 (29:56):
And Audrey...
I love you.
You're probably the only personthat I would do that for because
it is my in-law.
However, you are 100%.
That just made me realize thatmyself.
It was a Sunday or Monday.
It was the weekend.
And I was like, I've got to fixthis.
I've got to handle this.

(30:16):
Where anybody

SPEAKER_02 (30:17):
else you'd say, I don't have an answer for you.
I'll have to get back to you onTuesday because I don't know.
I don't know.
And

SPEAKER_00 (30:23):
the rest of the world was shut down.
It's not like appointments werebeing made and her book was
going to get booked.
Christy's book was going to getbooked or something like I could
have done that.
And that's what you're saying isthat, um, a lot of these things
don't need to be immediately.
They don't, it's not urgent thatit needs to happen now, you
know, and there are certain,certain, like you said, is

(30:46):
certain situations, but allowingyourself to have those
boundaries.
And I just have to flex on, uh,my dad real quick.
Um, I feel like he's likeeverybody's...
A lot of my friends within thecompany, you're like their
father figure.
You just are so wonderful.
He's so talented and gifted.

(31:08):
His talent is loving people,showing genuine love to human
beings.
And first of all, he thrived theother day at the thing because
he's a phenomenal publicspeaker.
If you need a public speaker whoyou want...
Emotionally, he's good at that.
And he was just sort of watchhim thrive in that atmosphere

(31:33):
and then see how it alsoaffected your life.
Because when you're in a goodplace, like exactly the same
thing, we're going back to whatJordan Peterson said, who you're
around.
That's what creates the cut.
You're the leader of thecompany.
Well,

SPEAKER_02 (31:46):
and that's really all that day was because
literally when I'm surroundedby, and which I certainly was
when I'm surrounded by the 55people in this organization, uh,
where we ended up with, I think47, their total, uh, was
somewhere out of town in thatspace when people are present
and I'm fully, um, I was fullypresent to what was in that

(32:09):
room, which was an extraordinaryamount of power, like
extraordinary people, so muchlove, so much intentionality, so
much greatness that I don't evenknow.
So it's not even about speakingfor me.
It was just about putting thisgreat, great team together and
having this gathering with thisincredible group of people who

(32:30):
we...
who empower me and empower eachother and make each other better
humans.
So that was what inspires me to,I got to follow through on my
word that this is going to bethe best year of our lives
collectively.
And that's not just out of oneday, like, oh, let's make a

(32:51):
resolution and hope that theyear turns out great.
No, it's the accountability nowof, listen, I've got to be a
better me and I've got to makesure that all the things I've
committed to and promised that Ido the work on those and that I
hold you to account for what itis that you said you were going
to do.
And that, you know, asuncomfortable as it might be,
um, make sure that you'refollowing through on your

(33:15):
commitments and your promisesalso.
So that's not just a great idea.
Like in some, for some people,that means even raising the bar
a little higher.
Cause I think some people playedit really safe.
Like, Oh, I want to learnanother language.
That's great.
And I think that's awesome.
And I think maybe that'ssomething you always wanted to
do, but that might not alteryour life.
for the rest of your life.
That may not have you have

SPEAKER_00 (33:34):
the greatest year ever.
And I didn't

SPEAKER_02 (33:38):
think of this that day, you know, I didn't think of
this, but as I've talked topeople after, you know, like,
okay, so maybe there, you wantto set the bar a little bit
higher so that you're actuallydoing a little bit more than
only that one thing.
And maybe these people haveother things too.

SPEAKER_00 (33:50):
Maybe they're not like I was thinking about, cause
I know some people that maybe,but maybe they're just not there
in life yet.
Like I was thinking like, Uh, tobe able so that at least
creating that conversation,they're like hearing this and
they haven't heard about these.
And

SPEAKER_02 (34:06):
that would be my coaching or feedback there.
Okay.
That's great.
Maybe you aren't, but now likewhat would alter your life to
the next level?
Of course I didn't either thatday.
You know, there were things Ididn't see that day.
Like, wow, I, I have a lot more.
It kept growing since that dayof other things and other areas
that I'm going to work on thatI'm going to, I know will alter
my life and make me have thebest year ever.

(34:29):
Um, you know, around health andwellbeing and around finance and
around, uh, being debt free.
And, you know, there's just alot of things that, uh, opened
up since that day.
So this segment, I want to makesure that everybody sees in our
family, in our culture, in ourcompany and anybody else out
there who's, uh, who, who doeshappen to watch this, who's in
our ends up coming into thesalons.
Make sure you, you know, askthose, ask us, you know, Hey,

(34:51):
what are you doing?
And what did you do today?
And what is your goal for theyear?
Like, what are you up to?
I want to lose 4% body fat.
How's that going?
Uh, did you do the meal prep?
Did you keep your word thisweek?
Did you talk to youraccountability partner?
So those are things that I wantto keep alive and make sure that
our people are doing that.
So they're going to becommenting and talking about
what is happening in your life.
For you, you washed your car, Ithink.

SPEAKER_00 (35:14):
That was not...
I mean, that was a broaderresult of it is that because
when you make, a lot of timesI'll make goals or, you know, we
all, like you're saying, we allhave so much stuff that needs to
get done all the time.
It doesn't matter what it is.
There's always something that'slife.

(35:34):
But sometimes then I'll gethome, I'm work.
gym, kids, sports, whatever.
And then you look around andthere's still so much stuff to
be done.
And it is sometimesoverwhelming.
Then you're like, I don't evenknow what to do.
I don't want to do this rightnow.
I don't even know where tostart.
So, um, I, my goal for myselfwas to, for myself and my

(35:58):
children, um, like creatinggoals that are attainable so
that I can then build up fromthere.
So I'm not setting myself up forimmediate failure by saying,
okay, I'm going to do this fivedays a week.

SPEAKER_02 (36:10):
So I think the breakdown of that is like the
goal.
by what you told me, the biggergoal is to be present or to not
be present.
I think

SPEAKER_00 (36:19):
that was part

SPEAKER_02 (36:19):
of it, but you're doing it in baby steps.
So week one, you're doing it twodays a week.

SPEAKER_00 (36:23):
And what I'm doing is create, I created like an
actual schedule for myself, likea written down schedule, um, so
that I can have something tohold myself accountable to.
So I know what I need.
Like, so, my mind can't go andthen no matter what i get done
within that time is what i getdone within that time there's no
like oh you didn't do enoughlike that's the time i had

(36:45):
allotted for that or this is thetime the kids do this so then
our whole lives are andeventually i'd like to get there
broader um but it just makes itso having a

SPEAKER_02 (36:57):
schedule what does that mean

SPEAKER_00 (36:59):
well like from wake from the, I get up at this time,
from this time to this time, wedo this from this time to this
time.
I'm like, cause I have so manyprojects at home, like projects
and projects.
And I have my little stuff I doon the side.
You know, I have so much stuff.
It's life like everybody does.
So,

SPEAKER_02 (37:18):
but what is yours?
What are your, what is it?
But what is an example of a day?
What is

SPEAKER_00 (37:21):
it?
I've been, um, well, like, uh,cleaning Wednesday, I'm cleaning
the car from this time to thistime.
I'm picking up the kids fromthis time to this time.
I'm doing their homework fromthis time to this time.

SPEAKER_02 (37:35):
So that's something that you've created and
communicated to them that thisis how our

SPEAKER_00 (37:37):
day is going to look.
We made it together.
Yes.
Yeah.
And then they're going to bed atthis, uh, just for consistency
and it helps my brain.
And then I know, okay, then fromthis time to this time, I'm
going to work on my closet fromthis time.
And so then no matter what I getdone in that time, that's what I
get done.
And, um, expanding

SPEAKER_02 (37:54):
it.
That This week is how many daysfor that set schedule?

SPEAKER_00 (38:00):
I'm doing three days.
I'm doing one day on the weekendbecause the weekends are hard
because we all want to have funon the weekends, or not fun, or
I just want to do nothing androt in my bed all day.
That's like my favorite.
So that could be a

SPEAKER_02 (38:22):
self-care day.
And

SPEAKER_00 (38:24):
that's okay.
And that's my point is allowingmyself to have that.
But then what am I, I don't wantto do that the whole time.
Like I have to make use of mytime that I have efficiently.
So then I'm not up at 3 a.m.
the night before finishingsomething like I can have it.
I'm trying to create less chaos.
I've like self-induced chaos inmy life because I think

(38:46):
subconsciously I felt like Ideserve to always have a
problem.
And if I fix the problem beforeit's a problem, then I don't
have a problem.

SPEAKER_02 (38:55):
How many minutes have we been gone?

SPEAKER_00 (38:57):
I know.
We can talk a lot.

SPEAKER_02 (39:01):
Okay.
Okay.

SPEAKER_00 (39:03):
We're good.
That was good.
We're good.
That was good guys.

SPEAKER_02 (39:06):
That's it for this segment of elevate 2025.
And now we're going to,

SPEAKER_00 (39:13):
we'll be right back.

SPEAKER_02 (39:13):
Move on to something new.

SPEAKER_00 (39:19):
Hello.
So we have Hannah Escalante.
I always remember her name inthe computer.
Escalante.
And Hannah worked with us.
When did you first start here?
I started, I believe, in 2010.
2010.

(39:40):
Really?
No, 2000.
Sorry.
I was like, wait.
In 2010.
Was it 2019, I believe?
Right before COVID.
So she started our associateprogram, and she worked with
Rosa.
Shout out to Rosa.
And Rosa was an awesome stylistthat now lives in Miami.

(40:02):
It's glitzy and glammy,beautiful.
And she learned...
so much from her even the wayyou were blow drying my hair
today and it still reminded meof the little things that remind
you so she learned a lot fromRosa and then she I took a brief
break and went to...
Tennessee for two and a halfyears, almost.

(40:25):
She has her hubby and her littlegirl.
Yes.
How old is your daughter now?
She's 12.
12, 12.
She's 12 going on 17.
I feel like that's all littlegirls.
It's amazing.
I was with Mila in the mall, andI thought my daughter was like,
Miss Thang, those little girls,they all have a little limit.

(40:45):
I'm like...
I know.
I just can't believe.
And they know about it, too.
Oh, my gosh.
It's unbelievable.
Wow.
It's here.
It's happening.
12 scares me.
What's it like at 12?
Oh, my God.
Nothing.

(41:06):
We're at 10.
My daughter's 10, and I amnervous.
Yeah, not 12.
She's kind of like...
I don't like to...
She likes sports, so she startedplaying volleyball.
Oh, that's good.
But playing Barbies and allthat, it's gone.
There's no more Barbies.
We're getting older now.

(41:26):
No more Disney.
And they're growing up.
It's so interesting seeing us asmothers, watching us grow up and
our children grow up at the sametime.
It's just so...
interesting to see how here weare everything's changed and
it's weird because i feel like alot of women nowadays like they

(41:50):
are able to look younger,longer.
So, you know, there'll be like40 year olds with 18 year olds,
but the 40 year olds look likethat's their sister.
Yeah.
Cause you look, you look youngtoo.
I'm like, so when did you cameback?
So Hannah left, she moved toTennessee and you did, you were

(42:11):
a stylist there as well.
I was, yes.
And, um, and you worked atanother salon.
What was that like?

UNKNOWN (42:17):
Um,

SPEAKER_00 (42:18):
It was amazing.
Like a good experience?
I have to say, experience-wise,I grew so much.
What town were you in?
In Hickson, Tennessee, inChattanooga.
Well, I know Chattanooga.
Interesting.
I feel like Chattanooga seemslike booming.
It is.
It is.
But it has, like, you know, it'slittle towns.
Little suburb type thing.

(42:39):
Yes.
Aw.
What was it like moving fromNaples to Tennessee?
What was that like?
It was different.
And for your daughter, like,going to a new school and stuff?
I think she adapted very well.
Well, that's good.
Just because, you know, you getall these, the seasons and...
Aw.
Yeah.
So it was a good experience foryour

SPEAKER_01 (42:57):
family.
It was a

SPEAKER_00 (42:58):
really good experience.
But we're glad to be back withfamily.
And I feel like you learned alot, like...
Because when she was here, shewas in the associate program.
We were trying to kick her outof the nest.
We were like, you got it.
You can do it.
You can go fly.
Because I could see your talent.

(43:22):
But I could also see her doubtherself.
So she moved and then came back.
And I noticed it immediately.
You're just like...
It was amazing.
Amazing.
I have to like, I, I've beentelling everybody this,
actually, I give you props to,um, when we did the princess

(43:45):
moms, she like when we, youknow, we did, um, we did 1100
princesses company wide and we,we offered all the mothers who
came in 50% off if they wantedto also come in for an
appointment for them.
And Hannah was out there likeexcited to talk about hair with

(44:05):
them.
Like, and that's theself-confidence part that I
think for some of the styliststhat are still growing, that's
what they struggle with.
So, but to see you, I was like,you should see Hannah.
Hannah's talking about it.
She's telling like, you'reexcited about hair, you know,
and telling that he wanted, thiswould be cool.
We, You could do this.
And that's what people think.

(44:26):
It's like your stylists getnervous because they're like,
oh, I don't want to sellsomebody something.
And that was my biggest problem,not having confidence.
You were excited about itbecause you know what you're
talking about and you're sharingit.
So it's cool to see you grow.
I'm very proud of you.
I'm very proud of you.

(44:47):
And she does this.
She'd come back and she doesextensions.
You did extensions before.
I did tapings.
Tapings, tapings.
Yeah, no, now I do a little moreof wefts, K-tips, I-tips.
When did that happen?
Oh, my gosh.
She's like, oh, growing up now.
So that is awesome, though, thatyou went and were able to...

(45:10):
Sometimes that's what you haveto do is get out of the comfort
zone to...
To grow.
To grow, yeah.
I mean, I can definitely, I feelit.
I see it.
It's visibly.
I'm sure, I couldn't imaginejust like picking up and going
to a different state, startingoff a career-wide, you know.
Yes.
I mean, it was likenerve-wracking going from one

(45:30):
place, like building my bookhere and then going there and
like starting all over.
Is it like when you're goinginto a salon, and that's where
it's so crucial about who yoursalon is, What's their salon

(46:04):
name?
Salon La Bella.
Well, it's so refreshing to hearthat, you know, because I feel
like online you're always justseeing how, how, that's why I
was like, that makes me scared.
I always hear aboutcompetitiveness and that whole

(46:27):
typical salon vibe, you know,like.
competition and stuff so shoutout to Salon La Bella for
empowering people yes greatthat's awesome so today we just
got we just came out with thiswhole new system line of
products we're still testingmore so there will be more to

(46:49):
come Hannah's going to talk toyou a little bit about some of
our new products as everybodyknows we have our own product
line we're constantly Trying tolearn more and develop new fun
things.
And they're all sulfate-free, sothey're really good for your
hair.
Which one's your favorite sofar?
My favorite so far is thisshampoo.

(47:16):
Conditioner.
And the repair.
And that's the, so, and this iswhat, because I'm still learning
about it as well.
Like learning about, it'samazing chemistry-wise.
How much you don't realize goesinto a freaking shampoo.
But so that is the keratintherapy shampoo, keratin therapy
conditioner and keratin therapy.

(47:38):
What's it called?
I can't see.
The replenisher.
So this will help repair yourhair.
And so from what I understand,it's supposed to be, it's, I
mean, it's helpful to use it asa system, right?
Yes.
I mean, it'll leave your hairfeeling good, and it's also good

(47:59):
for color.
It helps kind of keep the colorin.
If you use a good product, it'sgoing to help in the long run.
And so what I was learning, andyou can tell me your experience,
is...
It's like a...
I guess like a canvas.

(48:20):
If you have a canvas and you'reprepping your canvas to get run
over, but you're making itreally strong so that it doesn't
break when it gets run overbecause that's supposed to help
kind of...
So this is like your shield.
You're keeping it strong beforeit gets run over.
What we were learning in theclass is...

(48:44):
that it is, I'm trying to think,you said like a shield, what's
the word?
Like, what's that one product?
You know, there's that onepopular thing that has all the
steps to it, you know, step one,step two.
It's like K-18.
K-18 is comparable to that,right?
Yes, that's what the chemistssaid.

(49:05):
And what, you know that one thatstarts with an O?
Olaplex.
I had to do the weird O to getit.
So that, well, and the onlything, I'm not comparing it to
Olaplex, but you know how theyliterally have one, two, three.
The system.
Yes.
The whole system for it.
So that is similar in that it'slike a system.

(49:26):
Yes.
And I mean, we've, like, it'sjust came out, but the clients
that I've used it on, they comeback and they're like, oh my
God, like, what did you do to myhair last time?
Oh, really?
So you feel the difference.
And they feel it.
the difference.
Um, and then, so you use, um,it's sulfate free.
You use the shampoo orconditioner.
So this is something you useevery day.

(49:47):
I mean, when you wash your hair,I would say if you wash it, yes.
Like it's a, it's a shampoo youwould use.
Yes.
And this one, all you need to dois like, if you have thick hair
like yours, just like two pumps,it'll go a long way.
It'll last you forever.
And, um, uh, okay.
So wait, uh, real, I want to, Sohow much shampoo do you use?

(50:09):
Just like it's concentrated?
Yes.
Like this one compared to likeother ones, this one doesn't
have as much water.
It's not so diluted.
So it's a little bit thickerconsistency.
Oh, yes.
I remember she said that.
So I would just be like, okay,the first two pumps and like
really lather it and then washyour hair.
And do you get a real good...

(50:29):
Yes, you do.
Because that's interesting.
I have not used it quite yet onmyself to feel it like I've
touched it, but to feel it in myown hair.
And I think they used it on meyesterday, but I didn't.
I didn't.
rub my hands to feel the suds.
To feel it.
Yeah, it suds really, reallywell.

(50:49):
That's good, too.
Because a lot of sulfate frees,it's just like...
Yeah, they're very...
You've got to really add...
But I always say, whenever Itell my clients, I would say go
in and rinse your hair reallywell and then use it.
Because if you go with a shampooon top of your dirty hair, it's
not going to lather that well.
And you're just using shampoofor no reason.

(51:09):
So true, so true.
I was literally talking aboutthat yesterday because...
I was talking about how when I'mat home, I literally try to do
everything you guys do, like2AT, and I'm like, I section
correctly, I use the brushright, and I don't ever...
It doesn't look the same.

(51:29):
And I was realizing, I think alot of it is from when I do my
own shampoo.
My hair is not as clean as youget it.
Yes.
And that's where it's soimportant to do...
multiple shampoos if you have toyou get it really clean so
you're creating that surface yesto take the products for your

(51:52):
hair to take for the yeah andthe conditioner too it plays a
big part of it if you put toomuch on it it's gonna weigh it
down And then you're going tofeel like you get greasier
faster because you're puttingconditioner everywhere.
It's like icky.
Don't you know that feeling whenyou have the gloss?
You're like, I just washed myhair.
And you have the big old greasy.

(52:13):
I've been there.
That was a couple days ago.
Guilty.
And it's like a thick...
What's your feeling on it?
Yeah, it is.
Like consistency-wise.
It is.
They're pretty thick.
So that's why I'm like just usethe minimal.
And as you use it, you'll kindof get to know your hair.

(52:33):
Start with just a little bit andthen be like, okay, well, next
time I need it more or I need itless.
Kind of depends on the hairtype.
It varies.
I know I'm talking like sobroadly when it really depends
on...
the person but my point is thatthey're very concentrated from
what everybody was saying andwhat's so interesting is like

(52:54):
okay so we have we've had ourown products for years and years
and years and I have not heard Itry to make sure we're telling
the guests what we're using justso they know because I always
try to tell stylists to teachthem just so that they know what
we're using because sometimespeople don't even realize we
have our own brand and yesterdayat the promenade they were so

(53:14):
excited to talk about it.
They were like, Oh, this is whatI'm using on you today.
Um, just to tell people whatthe, it is something exciting.
I'm excited about it.
And they were excited about it.
So that way they know too whatthey're using.
They're familiar with theproduct.
Exactly.
And then also I always say, sothen like, uh, I always have
tried to teach the guests to becut or the desk to write what,

(53:39):
you used on them because a lotof times they'll call and be
like what did they use on me andthen we have to make five more
phone calls and then they askyou and they're like what did
you use and you're like i'vedone 25 shampoos since then i
have no idea what i use so itthat's and it's such a click of
a button and then we have thatunder that person's name so um

(54:01):
And then they can come in and belike, I hated that.
Whatever it was, don't use itagain.
And then at least we will know.
So it's nice to see it.
People are like, I'm excited.
It makes me excited.
And then so those three productsare supposed to be, I mean, they
don't have to be, but it'shelpful to, they all work off of

(54:22):
each other to be used in asystem, correct?
Yes.
And I also like it too, these.
I mean, this is good for repair.
Yeah.
And I also like these becausethey're sulfate free.
So you can use it with if youget a keratin or Brazilian
blowouts, you can use those two.
And it's amazing.
It'll keep the frizz, you know,from your hair frizzing.

(54:42):
It's so hot here.
Oh, my gosh.
This morning, you're like,whoosh.
Well, and I have Brazilian in myhair.
But that's how you know it'stime for another Brazilian
because normally my hair takesblow dries very well.
And I hadn't had my hair done ina a minute I was so excited I
got it done yesterday and then Iyou know worked out normally my

(55:04):
hair will stay in the gym and Ican sweat through it and still
have good hair and then I walkedin this morning and I was like
all camera ready except for myBut that's what, you know, it's
time for Brazilian.
But so then I could liketechnically for somebody like
me, I could use that.
Yes.
At home.
And do you feel like it's likegood for all hair types or what?

(55:28):
I mean, I would say maybesomebody that has very fine,
thin hair.
It's a little bit heavier.
Yeah.
You could still use it justnaturally.
You know, even if it's fine,sometimes you do get that frizz.
Right.
Use the slightest bit and maybecombine it with something else
that's not so thick.
Right.
And that way it kind of gets thefrizz out, but it doesn't weigh

(55:50):
it down.
Interesting.
Interesting.
That's good, actually.
So like cocktailing.
Yes.
And then you could find...
Different things.
That's like it's all exciting.
That's like, you know, people dothat with like foundation and
stuff.
And you're like, oh, that's whatit does.
Yes.
There's the difference.

(56:11):
I see it now.
And then so the keratin therapy,how would you recommend when you
put that in your hair?
How much like how do you putthat?
Where does it go?
Roots to ends?
How do you what?
I mean, usually it'll be likemids to ends.
Yes, try to avoid it.
Avoid root, obviously, or elseyou're going to get that.

(56:34):
I forgot to wash my conditionerout.
That flat hand.
That greasy.
Need some dry shampoo already.
And so do you want your hair tobe like slightly towel dried or
does it matter when?
I mean, I would say, yeah, toweldry and just kind of put it to
that.
Brush it through.
When you're blow-drying it,blow-dry it in.

(56:55):
Does it need to be blow-driedin?
It doesn't need to be, but italso helps.
You kind of push it in.
If you think about it, whenyou're using the blow-dry, it's
super hot.
You're opening the cuticle.
It's like when you're in theshower with shampoo.

(57:16):
You're opening the cuticle,driving the product into the
cube.
And so it's able to actually doits job.
And you're probably, um, like Ijust realized, I just learned in
Brazilian blowout, like the heatis what activates a lot of the
chemicals.
Yeah.
It seals it in chemicals, but,but that's what gets it into

(57:39):
the, and it, that's what helpsactivate some of the things
that, It turns it into adifferent property.
Yes.
I learned.
I was like, oh, interesting.
I didn't know that.
And so I was going to ask.
Okay.
Shampoo.
My question.
So for somebody like me who hasa difficult time getting that

(58:04):
really like...
clean squeaky clean hair at homethat you guys do here like i
can't take maria home with meyeah i wish i can't what would
you recommend for somebody likehow could i get super super
clean i would say i mean wedon't have it up here but we
have the clarifying shampooWhich don't, I mean, it is a

(58:27):
little drying, so you don't wantto use it every time you, you
know, wash your hair.
But that will take off a lot ofbuildup that you have.
So you can use it maybe likeevery other week.
Oh, like, so then it's not.
And you just clarify your hairlike that week and then you
continue using the keratin.
When you say to you, rememberyou said to use the shampoo, you

(58:48):
said to wash before this, thatfirst wash.
Would you wash with that twiceor?
Shampoo-wise.
Remember, didn't you just...
Is that what you said?
Yeah, well, I mean, like rinsingyour hair.
Like, I usually rinse.
Oh, is this what...
Oh, you're saying rinse.
Yes, rinse it really well.
Okay, that's why I was like,wait, I want to make sure.
So you're...
That's why I wanted tounderstand.

(59:09):
Okay, so you're saying...
Get your water, get your hairvery wet before you just start
like dunking and diving.
Because most of the time, Imean, nobody tells you, you go
in, you wet it a little bit, andthen you put your first shampoo
in.
And you're like, oh my God, it'sso dirty.
So I've learned from myselfbecause I feel like I have
greasy hair all the time.

(59:29):
I go in and like really cleanit.
Like you said, clean like acanvas.
Clean it, clean it, and then goin with the shampoo.
and then you'll get that latheryes so you're and especially
with those of us that have likelong hair um and something that
Dilma just taught me because Iwas talking about this is like

(59:50):
how much when you're washingyour own hair at home we skip
like oh yes this whole backsection like the Crown, down,
like all that, like theoccipital bone.
So now I've been like scrubbingin there.
I'm like, if that's what I needto do to get it clean, I'm going

(01:00:11):
to, like you guys.
Because it is true.
When you guys are doing it, youcan really focus on that spot.
On the whole, yes.
Like on the right spots.
When you're doing it yourself,you're kind of just like, like
herbal essence, you know, in theshower.
And that's why I said I'm like,even if...
Every other week or once amonth, you use a clarifying
shampoo.

(01:00:32):
We don't all like, oh mygoodness, sometimes we're
rushing and we can't really getinto that hair.
The clarifying will clean allthat.
Get that layer of yuckiness out.
Yes, yes.
It's funny because I think...
Well, we use so much product onour hair.
It's crazy that the last timethat happened, whatever they

(01:00:55):
did, they did some deep...
scalp treatment and then theyput color on and I was like, oh,
it's kind of burning because myscalp was so clean.
It was so clean.
I was like, oh, why is that?
I'm feeling it.
It's because it hasn't been soclean.
It hasn't felt that in a longtime.

(01:01:16):
Have you used that?
that brush with that scalptreatment thing here.
Oh, yes.
I have not, no.
I've seen it, but I haven't usedit.
Brenda was like, oh, yes, youneed to do it.
I was like, okay.
And I did it.
You see, that's a goodtreatment, like if you're coming
out to the salon and getting itdone.
And it's only like$10 orsomething.
Yeah.
But I will have to say, shoutout to Brenda, because that

(01:01:39):
worked very good.
It worked, yeah.
You were right, Brenda.
You were right.
And then...
I just want like little details.
I feel like in hair in general,in life in general, it is so
important.
The little details can make orbreak something.
Like you can do the same hair assomebody else, but it's the
little details that are going toprovide you with a different

(01:02:02):
result.
Um, so that's why I'm veryasking 25 questions.
I just, um, I'm curious.
So, um, And conditioner-wise,you, this is the same, you never
want to put it on your scalp.
On your scalp, yes.
Just, like, where would you saysomebody, like, like, for, what
happens if you have, like,lightened hair up here?

(01:02:25):
And if you, can you put, like,sometimes I want to put it up
here just to get the moisture.
Yes.
I mean, you can, but just trynot to be, like, because, I
mean, I've done it before.
And I would be conditioner andall you do is bloop.
And then put it down.
I mean, work your way here andthen whatever left you have,
just kind of go through yourhair.
Touch it a little bit.
And do you, are you avid intothinking with the, like, cold

(01:02:50):
water seals the cuticle, hotwater?
I mean, like, what's your, I'veheard different, everybody has
different opinions.
I mean, it is good for your hairto do it with cool water.
Rinse with cool?
Like, you recommend that?
I do recommend it if you cantake it.
I personally, I've tried it.
I'm like, it's too cold.
I can't do it.
But if you can do it, it'sgreat.

(01:03:11):
It'll make your hair feel somuch better.
Actually, that is true.
It's funny because at the salon,we get some bum massages on our
heads.
And everybody's like, would youlike a cool rinse?
And for the longest time, I waslike, no.
And now I've been doing it, andit actually is like...
Exhilarating.

(01:03:32):
It's quite interesting.
It makes my body tingle.
I couldn't do it at home though.
Yeah.
So, but if you can do it athome, I noticed a difference.
Yeah.
Cause Maria does it.
She is.
I'm like, even when I shampooher out here and it's like,
she's like, And I'm like, thisis as cold as it gets.
I'm like, I can't go no more.

(01:03:52):
Maria is a special angel who hasworked here for like
20-something years.
And she literally, she touchesyou.
I swear, she'll like touch myarm.
And I feel love running throughher bones.
And she's so special.
And she does the most amazingthings.

(01:04:13):
scalp massages or neck massageand head massage you can go on
and on anything and she does itwith love that you can actually
like feel it it really so ifyou're ever in here you gotta i
feel like everybody should havethe maria shampoo yes once or or
if you come in and likesometimes i come in i'm like my
head is hurting and like she'llyou know give me a head massage

(01:04:36):
and i'm like I don't know.
I don't know what to tell you.
And I have to say, Chena at thevillage that's still my sister,
she's like a close second.
I had like the worst migraine.
And typically I just am not thekind of person that's like,
yeah, I've rubbed my head.
You know, I'm like, don't touchme.
And I let her rub my head and itfelt, it is amazing what massage

(01:04:59):
can do.
And afterwards I was like, Thankyou.
You are close to Maria there.
That was good.
And so the last question aboutthe keratin thing.
Do you use that every singletime you wash?
I would say like it's more of areparative.

(01:05:21):
So if you're looking into youhave blonde hair, like my
client, she's has like black,black hair.
She's been like box dyeing it.
We're trying to go like to putin some highlights.
And I told her to use it, youknow, like twice a week, a
little bit more than usual, justbecause we want to repair her

(01:05:42):
hair before we go in again.
So that's where that's that'sexactly.
I was like, I want to make sureI understood.
So you're you're prepping.
Yes.
For because no matter how manytimes anybody can tell you.
Oh, why lighten hair sowonderfully?
No damage is going to happen.
Like, if you're using...

(01:06:03):
Lightener.
You can't...
That's chemistry.
There's going to be...
You're roughing up the cuticle.
I've never seen...
Like, no.
That's a lot.
If somebody's telling youthere's not going to be...
Any, yes.
Even if it's minimal, you'restill changing...
You're changing the structure ofyour hair.
So it's going to be...

(01:06:23):
You're changing it.
You're going from one to theother.
It's going to be different.
So that is where if you're usingall three of those, you are
prepping the hair to go through.
So that it doesn't have to be sodamaging.
Like you're preparing your hairto be stronger so that it

(01:06:43):
doesn't go like.
I'm trying to like, so you don'tgo like the girls that are like,
doesn't matter.
Chop off my hair.
I just want to be blonde.
You know, it's like Brad Mondo'svideos, you know, where it's
like, I get anxiety because thegirl's like another round and
they put the light there on andthen she pulls it out.
You're like, Oh, the gum, thegummy hair.

(01:07:05):
Cringe.
So, um, well, any other,anything else you, that I missed
detail wise?
No.
I think that's it on this littlesystem here.
And we're still...
This one I like, but I would sayyou can't use too much of it

(01:07:30):
because it is very heavy.
I would say if somebody would...
It's like a smoothening.
It's called straight smooth.
It's like an anti-frizz.
Oh, got it.
Got it.
Is it like a Karasmooth typething?
It is like a Karasmooth, yeah.
But this one, I feel like it's alittle bit thicker.
I feel like it's a little bitthicker, but it's not as oily.

(01:07:55):
Oh, got it.
Got it.
Got it.
And I remember she was sayingthat...
They all have, if I couldremember.
Like, I would say I've had,like, the princess's mom.
Sometimes they have, like, curlyhair.
And I advise them to get that.

(01:08:15):
That smells so good.
It has, like, a citrusy smell toit, too.
Ooh, it does smell.
It's very fresh.
I like, like, fresh scents.
You know what I mean?
So that one, I would just say,like, curly hair.
That way, you know, curly hairtends to be dry.
This will give it a little moreshine and...
Sucks it up and gets...
I want to smell this.

(01:08:36):
This one smells...
I feel like the scent of thisproduct is so...
Oh, it's very fresh.
Like, it smells clean.
I love...
There's nothing...
Like, my favorite is, like...
Oh, my goodness.
This one smells so good.
When you do your hair, and thenext day you smell it in your

(01:08:56):
hair...
You're like, ooh, what is that?
And it's you.
It's your hair.
That's my hair.
It smells good.
It does smell.
Do they all smell the same?
No.
I think this one has more of afruity smell to it, which I
love.

(01:09:16):
Ooh.
I mean, that, I would even justuse it for the smell.
She smells so good.
Awesome, awesome.
And then I think, let it be...
Oh, I don't know.
We'll do...
Oh, yeah, the volumizing one.
We used to have the surf spray,which I like the volume.

(01:09:41):
She said she's still looking fora replacement.
So I don't think that one is forsurf spray.
That's what Brenda said.
Brenda is like the one that'shelping facilitate all this.
I just heard her say that like30 seconds ago.
Well, she was telling me aboutthat volumizing earlier, too,
because I asked her.
I'm like...
I haven't had enough time to trythis volumizing one.
So I'm like, what is thedifference?

(01:10:02):
Because I like the surf spray.
I feel like it works reallygood.
And she's like, this one doesn'tgive as much volume.
That one had a lot of grit toit.
Yes.
This one doesn't.
And she said you can spray it.
It's probably lighter.
It's not kind of likeover-spraying.
Well, that's good.
I feel like if the wrong personhad surf spray, you could kind

(01:10:23):
of like...
go bad.
Like, I try to use servicespray.
If you don't use it the rightway.
Service spray is good as astylist, as a Like, you could
just go wrong real fast, andI've been there, and that's why
I know.
Because I'm like, oh, she saidjust a little bit on my root,
and I'm like...
And then it's, like, gummy,like, sticky tacky.
Because your little bit is adifferent little bit from the

(01:10:45):
client.
And you guys know exactly.
You guys know.
So, I mean, that's...
I mean, I'm interested.
I have not tried that yeteither.
So it'll be fun.
It's fun to play.
So what happened, just so...
Because as we're talking about,like, the older products.
So we had used...
we've used several differentcompanies that we've
manufactured our products at,um, over the last 25, 30 years,

(01:11:08):
whatever.
And during COVID, um, a bunch ofbetween shipping issues, um, and
then different laws changed withlike sprays, the companies took
huge hits in California.
Um, and, um, literally uh one itwas kind of funny uh the one

(01:11:30):
that we this happened to us liketwo years ago we sent out for an
order and they literally said uhsorry we closed

SPEAKER_01 (01:11:38):
oh my goodness

SPEAKER_00 (01:11:39):
yes and we've been using them for like years so um
that was crazy so then westarted researching into new
products we found these newproducts and um then we we still
had it we had used two companiesthen but we still had the other
one.
We were like, all right, atleast we have this one.
Like this one's holding strong.
Like we're good.

(01:11:59):
And then he sent an order andthe guy said, uh, there's some
of these I can send you.
And some of them I can't becausethis is going to be the last
order.
So it happened again in thegrowth in California.
Um, and that happened withliterally in two years.
So now, um, we just found thissmall business.

(01:12:19):
Where did you, where did she saythey're from?
I forgot.
Um, It's some state, likeIndiana or something like that.
Something like that.
Do you remember, Zach?
I don't remember.
Well, okay, anyways, I can't,it'll come to me.
It's like Minnesota.
It is, right?

SPEAKER_02 (01:12:34):
It was some, like,

SPEAKER_00 (01:12:36):
north state.
It was some random, and sheflew, yeah, and she owns the
company.
And that's what was cool aboutit, because we've never, I mean,
I've been with you guys for, youknow, years, and we've never
had, like, the chemists actuallycome out and be like...
All right, this is our product.
This is what it does.
This is the way we made it andwhat's in it and everything.

(01:12:57):
So it was pretty cool.
She literally gave us her numberto communicate with her for
feedback.
It's just nice to be able towork directly with somebody.
We're working on new stuff.
It's just...
it's so we're so i guesseverything happens for a reason
um and so stay tuned becausethere will be other new ones
we're we're going through liketrial phases right now it's so

(01:13:19):
funny because uh like dilma atour venetian village location
she's like lexi lexi and shekeeps texting me every day i
love this other one that shereally wants us to get um and
she's like oh What if I haveeverybody pre-order it?
Can I just have people pre-orderit?
Please.
I'm like, well, don't tell me.
You gotta tell my dad and Brendabecause I can't.

(01:13:40):
Is it an old one?
No, it's a new one.
Old ones are just gonna be,like, there's no way.
There's no way to order it.
It's, like, gone.
Like, they gone.
Bye-bye.
Literally.
not fun like when you finallyhad like stability it's not fun
to have smooth was a really Imean and there's a lot our most

(01:14:02):
selling product that we hadright now is volumizing shampoo
so it sucks like we don't wantto it's painful but that's a
part of our new business is youhave to like shit's gonna happen
so But good thing we have abackup.
And that's what we had to do.
This has been going on for acouple, well, probably he's

(01:14:24):
known probably like eight monthssince that last company did it.
But at least there's morestability here.
It's a stable, like we know whoowns it.
There's nothing happening.
I remember your dad, I was inTennessee and he...
what like i was talking to himabout coming back and he was
like yeah i'm so excited we'regonna meet with the chemist we
got this going on and like hewas just like you know giving me

(01:14:47):
the feed up but you can see itin like his voice like his
excitement of all these newthings are coming and yeah and
it is so exciting because um youknow it's like in life in
general you've like, you'reconstantly evolving, trying to
make things better.
Um, and we go through differentphases in life.
That's what I'm realizing.
Like, I mean, you've seen mehere and there.

(01:15:10):
You've seen me, you've seen mein some of my lower spaces and
not that I was doing bad, but Idon't think I was like, yay.
Maybe I was probably saying yay,but I probably wasn't internally
saying yeah.
So yay.
So, um, we go through ups anddowns and it's just very
exciting to, Once you startto...

(01:15:31):
have those good hits and theneverything you talk about you're
creating it finally you're likeit's it's here we're doing it
like you probably feel as astylist when you work towards
wanting to do something oh yeahand you're like yeah yeah and
that's what i tell the girls toolike um evelyn i had a talk with
her and she was just like youknow she was just like asking me

(01:15:55):
what the experience was she'snew and uh how long has she been
here like a month or two maybeyeah very She just graduated
from school.
She's in our, we have anassociate program.
And what did she say?
No, she was just asking me how Iwas here and everything.
I'm like, you know, just don'tgive up, you know.
Sometimes, you know, I was atthat point, too, when I got out

(01:16:16):
of school.
I'm like, when am I going to getout of assisting?
Like, you know, not that Ididn't, you know, enjoy it, but
at the same time, I was here to,like, do here.
Like, it's what I wanted to do.
But you have to.
I'm sorry, finish.
That's what you're saying.
No, and I was just like, youknow, you'll get to that point.
And like now, I'm like...

(01:16:37):
yeah it took me like a year anda half almost two years of
assisting but it taught me somuch from like everyone you just
have to hold on tight and likeget through it all and then once
you get there it's like I'm gladI did it and you were at a time
when there really wasn't likecut and dry and that's what

(01:16:59):
between him and I probably whathe was sharing his excitement
with you is we would continue totry to make systems and
structures and we had a loudpeople or opinions matter to us
trying to run the business andwe're like oh well she doesn't
like it so we can't do it andthat was the wrong opinion like

(01:17:19):
no this is what we're doing thisis what we're investing our
money in why are we I know ofcourse that was just the wrong
opinion that we were listeningto so we are now like following
through with all the thingswe've always wanted to do like
creating a structure for them sothat the next group of people
comes in and then they know whenare you going to get on the

(01:17:41):
floor?
Okay, I need to do this.
I need to do X, Y, Z andfollowing through with it, not
just saying it and having itlike they have class every
Monday now, like it's acommitment and the market's
shifting.
So remember we went throughCOVID when we couldn't find It
was just a different market.
Nobody was coming to work.
Remember that?
So now it's different.

(01:18:02):
People want to be a part ofsomething and have those
structures.
I feel like it just makes it somuch better for me, for him,
because nobody's sitting therelike, when is this going to
happen?
When is that going to happen?
It's like just...
cut and here you go uh this iswhat you need to do okay where
did what did you do like sam atthe village uh i was like oh

(01:18:23):
what are what are you gonna beon i'm i'm ready like i like to
push people i'm like let's gobaby you're ready girl let's go
i've seen you don't tell me youcan't do it because you're so
good and i get so hype i'm likewell i never knew you could do
that and um i'm like okay wellwhen when does what is it
happening and she's like well ihave to do she has to get

(01:18:45):
certified in short hair and solike she knows what she has to
do and that just makes it thatmakes us as a team a company
Yeah.
I mean, it is good because likeI said, like not everywhere
provides all these classes andall these, you know, yes, at the

(01:19:05):
beginning you're like, oh mygoodness, like I have to go
through all this, but it's worthit.
And, and, and hopefully, andthat's where like feedback is so
crucial and important.
Like, we're trying to create itso that like, yes, it's a lot,
whatever.
And it's only like a couplehours on a, like a month.
It's not like before where youdidn't even know what you were

(01:19:26):
going to be doing.
Is it four hours haircuttingclass?
You know, it's like, uh, it's,it's an investment, but you're
going in and, um, hopefully it,I want it to be stuff that
you're like learning fromimmediately, you know?
Um, and so now create, it'salmost like, uh, um, like a, I'm
trying to think of the word,like a curriculum.

(01:19:48):
Like, so here, this is whatyou're learning first.
So then you have that.
Okay.
Onto the next, you know, so youknow what you're expecting.
Yes.
And then, um, creating it.
So it's, Sarah from the Village.
You know Sarah.
I forgot she worked here for awhile.
That's my girl.

(01:20:08):
She is a part of the program nowtoo.
I will never forget.
Sarah is a stylist.
She lives in LaBelle.
She drives an hour and a halfevery day.
She has worked for everythingshe's had here.
If you ever see her, she kind ofhas resting...

(01:20:29):
bitch face.
But she's not.
No, she's not.
She's really like a big teddythere.
And so she literally told me oneday, she was like, I want to be
involved in the classes.
And I was like, okay, go for it.
Like, what do you want to do?
And she has worked her way,like, she's a part of it and
wants to make it better.

(01:20:50):
And it just makes it moreexciting to see it happening.
And Jen...
who got, remember, Jen wasprobably, for starting, Jen is
the main person, our mainteacher, who came from Paul
Mitchell, who was a teacher,learning leader there, then came

(01:21:13):
here, and she went through a lotof adversity because there was
that was that adversity.
I'm saying, cause nobody wouldlet her do it.
Like she's just trying to teacha basic haircut and everybody's
like, no, you didn't do that.
Right.
You know, it's like, it's a onelength haircut.
Let her calm down.
The poor girl.
And then it was confusing.
Cause it would be like, okay, sowho do we listen to?
This person told you this, thisperson told you that.

(01:21:34):
Oh goodness gracious.
I was getting nervous.
So, and Jen has made it throughall of that.
And that's what I'm saying.
It's just such a bad, like thatenergy is gone.
Like now Jen has, like she hasalways had the best intention
and of course you're going tolisten to feedback but We have
to have a fluid company that'sall working together.

(01:21:55):
Yeah, we're all a family and allwork together.
And trust on and respect eachother, like feedback, whatever.
So I'm just proud of them.
They're doing so good and I'm soexcited.
I'm so excited Hannah's back.
I'm proud to see how much you'vegrown.
I can't wait for the seasonbecause I'm a bookie.
I'm ready.
I'm like, this summer hasbeen...

(01:22:18):
You're in your era.
She's in her era.
You have like a smile, like youjust look happy.
I am.
I mean, I've always known thisis what I want to do.
And I know coming back, likeright now it's slow and it's
been a little harder for me tobe like.
September's the worst month ofthe year.
But, you know, I'm just likeexcited for season to be here.

(01:22:38):
I mean, I love doing hair.
That's what I'm here for.
And to make clients feel andlook good.
Yeah.
I can sleep at night.

SPEAKER_01 (01:22:47):
Yes.
I'm

SPEAKER_00 (01:22:50):
that person that something goes wrong or
something.
I'm like, oh, my God.
Is she happy?
Oh, my gosh.
That's like Mackenzie.
So bad.
She'll be like two days later.
do you know if, so, so, um, didI cut it?
Did I cut it half a quarter ofan inch too short?
I'm like, dude, no, they lovedit.

(01:23:12):
Did you not see their smile ontheir face when they told you
they loved it five times?
And she's, you know, you justconstantly, or you'll go home
and maybe I should have usedthis, you know, whatever.
And I'm like, how do you, yougotta let it go.
You did your thing.
And, and hopefully my, what wewere talking about earlier is
that hopefully we create a, wellenough relationship with the

(01:23:32):
guests so that they feelcomfortable to tell us if there
is something.
And then you don't have to worryabout that later because you're
creating that door where they'relike, I don't like this.
They feel comfortable to belike, you know what, let's
change this.
So that's...
And then you don't have tostress about that because you
know, you're like, they'll tellme don't tell me but you know I

(01:23:55):
mean regardless you're ahairstylist you're so I'm like
oh my god you know still stillno I know was it blonde enough
yeah that's just your brain howit's gonna be it is that's you
know all of the above but wellthank you so much thank you for
we got her to talk everybody yesI would've never done this

(01:24:15):
you're actually pretty good atit good job I would've never
done this two years ago justsaying I would've been like a
nervous wreck so proud Thankyou.
Well, thank you.
You did great.
Yay.
Like, I was, I started to becomevery cynical as well.
about certain products because Istarted to think because I did

(01:24:38):
experience where I boughtsomething a couple things and I
was like man everybody's justselling crap now like and it's
crap but I realized that noteverything is like some things
we just aren't recommend don'tcome up on Amazon or they don't
come up when we search for it sothey're helping us solve
problems that we didn't evenknow could be solved like it's

(01:25:00):
it's

SPEAKER_02 (01:25:00):
Well, those are the ones you believe.
Those are the ones you follow.
Those are the ones you staywith.
The ones that don't sell out tosomething else.

SPEAKER_00 (01:25:06):
They're just for the buck.

SPEAKER_02 (01:25:08):
And some of them, if they sell out for the buck, they
sell out for the buck.
I still

SPEAKER_00 (01:25:10):
like your content anyway.
That's just a part of the world.
That's the world we live in.
That's human nature.

SPEAKER_02 (01:25:16):
They got to make money somehow.
You know, people complain aboutfree content on YouTube.
Well, or an ad on free content.
It's free anyway, so don't watchit if you don't want to watch
the

SPEAKER_00 (01:25:28):
ad.
Well...
This is probably jumpingforward.
However, it's just very quickbased off what you're saying.
There's this whole...
It's been going on for a coupleweeks.
So the girl that started it is aphenomenal marketer.
There's a New York influencer,Hallie Kate.
She's like a fashion girly.

(01:25:49):
And she had this boyfriend.
They broke up.
She was at this influencerevent.
This girl was like, oh...
She found the boyfriend...
Ex-boyfriend in the girl'sphone.
She messaged the guy.
They went on a date.
The friend, the other influencerof the fashion girl or whatever,
they got caught by followers.

(01:26:13):
Followers brought it online.
Then the Hallie K girl made avideo saying, my friend who I
was just with yesterday went ona date tonight with my
ex-boyfriend.
So it turned into this wholedrama.

SPEAKER_02 (01:26:24):
Got them all a lot more followers too,

SPEAKER_00 (01:26:26):
right?
Well, yeah.
Right, but this happened a yearago.
This is what's amazing.
That happened a year ago.
I couldn't figure out.
I'm like, why are we talkingabout it again?
Well, because the girl has beendating.
The girl and the guy got backtogether, and he was on her
podcast.
And all of a sudden, peoplestarted bringing it back up.

(01:26:47):
Well, the red-haired girl,that's the girl that went on the
date with the guy.
When he went on the podcast, shedecided to do a bunch of TikToks
saying what their date was like.
And she is like the ultimate...
She's like, well, he was sosweet and he...
Are

SPEAKER_02 (01:27:05):
they still friends?

SPEAKER_00 (01:27:06):
No.
Now they're doing their wholefeud online.

SPEAKER_02 (01:27:09):
Oh,

SPEAKER_00 (01:27:10):
good.
And the girl is freaking...
The red-haired girl, thevillain, is like blowing up and
is actually...
It's kind of brilliant.
She's turning into...
But she's making followers.
She's not doing...

SPEAKER_02 (01:27:23):
Yeah, because it's

SPEAKER_00 (01:27:25):
drama.
Watch me blow dry my hair.
And she is reality TV.
It is reality TV.
And actually, Bethany Frankelhad probably such an interesting
take.
She was saying how once you putsomething on the internet, you
don't know how anybody's goingto react.
We could be sitting here talkingabout something that we think we

(01:27:46):
know how...
It's going to be taken.
Once it goes on the internet,the internet's a different
world.
Like you have so many differentminds.
So Hallie Kate posted that videocalling that girl out.
Well, once you put it out there,it's there for the internet to
take.
Like you let that out there.
Now everybody's, this is whatit's turned into.

(01:28:07):
So even if you didn't want nowshe's gaining, the other girl's
gaining from it.
That's what happens when you putit out there.
You don't control it.
And that's a part of the gate.
It's reality television andTikTok.
So that

SPEAKER_02 (01:28:23):
could be the millennial Gen Z update.
So if you want to follow somedrama, if you want to follow
some drama,

SPEAKER_00 (01:28:29):
there's the people to follow.
It's super interesting.
Sorry.
Yes, that's for...
No, don't be

SPEAKER_02 (01:28:34):
sorry.
That's a segment, right?
Millennials are looking tofollow some tea.

SPEAKER_00 (01:28:40):
There's some tea.
Get some tea.
Oh my gosh.
You have to go and look at thisgirl.
You have to look at her.
Maybe Zach will put it up onhere.
Fascinating.
You've got to just watch hertalk.
She's like a villain.

SPEAKER_02 (01:28:57):
There you have it.

SPEAKER_00 (01:28:58):
She's profiting off of it.
She did.
Wow.

SPEAKER_02 (01:29:01):
This is an episode that is one of many.
We've got more to come that aregoing to feature...
Spotlights on great people andpeople you're going to enjoy
hearing from.
So if there's anybody out therethat you'd like to nominate to
have us have a conversation withor you'd like to know more about
who's a special person who makesyour life better or makes the

(01:29:23):
lives of people around thembetter, let us know.
You can put something down inthe comments and tell us about

SPEAKER_00 (01:29:28):
it so we can add them to it.
Or also somebody that you knowin life.
I think that we should do thattoo.
Yeah.
spotlight good people that is agood person that maybe needs to
be loved, that wants to come bepampered.
You could also put that downthat deserves it, that probably

(01:29:50):
is a giver.

SPEAKER_02 (01:29:52):
Yeah, so we'll bless them with some love internally
and externally.
We'll give them a makeover.
So anybody who needs that in theworld, let us know about that.
Or...
If there's somebody who you'dlike us to have a chat with on
here that deserves thespotlight, maybe they're too
humble to even talk about it,but if you nominate them, we'll
get them on here and have themshine like they should.

SPEAKER_00 (01:30:14):
And over the summer is when I feel like we always
get the opportunity to, becausewe have the time to, and we
encourage our team to-

SPEAKER_02 (01:30:25):
September, slowest month of the year, hurricane
month.
Most people leave.
It's the slowest day of the yearright now.
If you walk outside in the salonright now, it looks like

SPEAKER_00 (01:30:34):
a Sunday.
Yeah, it's hangout time.

SPEAKER_02 (01:30:37):
With opportunities to bless people right

SPEAKER_00 (01:30:39):
now.
And then it creates good energywhen we're doing good- And
that's when we did, we just didour, we did 900 princesses, I
believe.
1,100 now.
1,100 princesses.
Wow.
And quick story on the princessthing.
Very quickly, I have to say, somy, we had been discussing what

(01:31:00):
are we going to come up with?
We got to have something forthis time so that keeping the
stylist's mind about doing hairinstead of the T, you know, like
keeping them focused.
moving excited and excited abouthair.
And he was at a, I think, BuffCity Soap or something with his
wife.

(01:31:20):
Shout out to my stepmom.
And he was like, oh, there's somany kids here.
There's so many kids here.
He's like, we should, we got todo this.
We got to do this.
And then I was just so shockedhow, sometimes we'll have ideas,
but they're just, we don'tcreate it into fruitful ideas.

(01:31:41):
labor you know and within thatweek he made up this little
thing and we barely sent it outto everybody like nobody really
knew what was going on we werejust kind of testing the waters
sometimes we'll test the watersand post things and see who sees
it and Overnight, it startedgetting booked online.
And, you know, we obviously hadthen created that created the

(01:32:03):
Princess Days.
And we did eleven hundred littlegirls got to come in and be
pampered and get tinsel blow drystyle haircut.
And being a part of that, itreally was an awesome
experience.
Because how can you have a badday when there's a little girl?

SPEAKER_02 (01:32:20):
Well, these little princesses, I think the biggest
thing out of it, more thananything, was the fact that
every woman should be treatedlike a princess.
And to have these little angels,1,100 of them over the course of
two months, be in our...
home getting pampered and lovedand treated like a queen or a
princess for their ownself-esteem if it impacts just

(01:32:45):
one person in a way that theyfeel good about themselves that
their own self-esteem isimpacted so that they realize
that they don't always you knowwith social media now it's I
can't imagine what it's like forthese young girls to have to
always be comparing themselvesaway because social media is
everywhere and it's a part oftheir lives that they're always

(01:33:06):
looking at what someone elsewho's being admired looks like
and thinking they should looklike that and the impact that
has on them.
And if we have this chance toimpact their life in whatever
way possible so that they feelpretty and feel good about
themselves.
And that was the greatest thing.
A selfish thing that I got fromit is I hope we're making a

(01:33:28):
difference in their life to havethem feel loved, appreciated,
and that they're just perfectjust the way they are and bring
out that inner beauty in them.
So that was a cool thing that weget to do, and we're going to
continue doing it.
We'll do it every summer anyway,but we offer that package now
anyway.
We just did that for free thissummer

SPEAKER_00 (01:33:48):
over the last two months, just the end of it.
People are like, okay, well,why?
Why is it free?
I mean, I can't tell you theamount.
I've had this phone callrepeatedly over and over because
people would call.
Why?
Again, what's the catch?
What do you guys want?
Do I need to sit through apromotional?

(01:34:09):
Is this a timeshare?
Yeah, it

SPEAKER_02 (01:34:09):
wasn't a timeshare.
It was just literally, we've gottime to do this and we want to
be able to give to you andespecially moms out there who
were pregnant Unsure what to dowith their kids over the summer
because sometimes you run out ofthings to do and a camp runs
out.
Now what do I do?
And you need some time.
They were making soap at thesoap place.
That's what I saw.
They were paying to make soaptogether and having a good time

(01:34:30):
at it.
So what could we do?
And we'll talk more about that.
what we're going to do with thebirthday parties, the princess
parties that we'll do on thenext

SPEAKER_00 (01:34:38):
episode.
I think there's such a need inthis.
Uh, you know, I grew up here andyes, there is more stuff to do
now, but everything costs moneynowadays.
Like I'm thinking about me andmy kids over the summer.
You can't go out of the housewithout spending a hundred
bucks, 50 bucks.
If you're going to do somethinglike you have to.
And, um, so it was nice to beable to, um, It created such an

(01:35:03):
experience.
I mean, I had fun with everylittle girl who came in here.
They're so freaking cute.
They would come in in theirlittle princess dresses, some of
them.

SPEAKER_02 (01:35:13):
Princess slippers.

SPEAKER_00 (01:35:14):
Oh, you could physically see that child's eyes
just shine.
It was the cutest.
It was so amazing.
And it was such aninteresting...
I have to say one more thing,I'm sorry.
But it's super interesting...
So when we first put this out,he put it out online just to
see, and he's texting me andhe's like, Oh, S H I T.

(01:35:37):
It's being booked.
And, um, I'm like, okay, well,cool.
Like we can have it be booked.
Well, the problem is, is thatthere's, um, 55 employees who
don't really know what we'redoing.
They, I mean, they knew aboutit, but they didn't know we
hadn't set like parameters ofwhat needs to be done.
Cause we weren't really sure whowas going to book it.
And so, um, A mom, and shout outto Naples Moms 2.0, I believe,

(01:36:02):
posted in there thanking us.

SPEAKER_02 (01:36:04):
Facebook, a group?

SPEAKER_00 (01:36:05):
Facebook, yes.
They have a lot of members inthere.
A mom posted thanking us, andanother mom said, oh, it wasn't
really all that great.
And we take, as a company,especially online, we take...
feedback very very seriouslywell

SPEAKER_02 (01:36:23):
online or anywhere just online we happen to know
about it so

SPEAKER_00 (01:36:25):
that's why we were able to see it but of course
anywhere yes but then it waslike right in front of our face
because i'm sure people that'swhen people are allowing you to
see it because i'm sure peoplejust give feedback behind and
don't say it to you we'd muchprefer you say to us by the way
um but so then i will never thatmorning it was like somebody

(01:36:46):
sent it to my dad and then youcan always tell like his little
neck We'll get red on the back.
And then he gets all, we got tofix this.
And so we quickly put.
We screwed up.

SPEAKER_02 (01:36:59):
I mean, we screwed up.
We didn't do what we promised.
We failed in the first couple ofdays.
We didn't have it set

SPEAKER_00 (01:37:03):
up correctly.
It wasn't even a failure.
It was just that we hadn'tcommunicated.
We didn't do

SPEAKER_02 (01:37:07):
what we said.
And that's

SPEAKER_00 (01:37:08):
all.
We didn't set structure

SPEAKER_02 (01:37:10):
up is what would happen.
My fault.
completely because we didn'troll it out properly, but we, in
the first couple of days, theperson didn't get what they were
promised.
And so they communicated aboutthat and gave us a chance to fix
it.

SPEAKER_00 (01:37:20):
It helped, but it helped us because then it
created, I feel like it made usbetter at it.
So then we were able to do morebecause it created that whole,
then, then we made a structurefor it.
Then everybody knew what to doand it just went off.
Like it went awesome.
So it was good.
Um, that's why feedback is soimportant because we then were

(01:37:41):
able to learn all What we failedon.

SPEAKER_02 (01:37:43):
Yeah, we're not perfect.
And we know that.
And, you know, like there aretimes, you know, we're 110% and
all the way on.
And then there are...
things that don't always goperfectly.
So the only way we can getbetter is by getting that
feedback and letting us know.
I mean, I think that's one ofthe things I really, really
value and I think is soimportant is that you love your

(01:38:04):
experience with us and you loveyour experience about us.
So if you don't have thatexperience, we want to know
about it so we can do somethingabout it.
It's not just going to go in asuggestion box or, yeah, thanks
for sharing.
I don't complain at restaurantswhen I don't love my meal, where
maybe I should, but I just havethis feeling like, I don't want
to be that person.
I'll just not come back.
I don't want to say something.

(01:38:24):
It's uncomfortable.
It's awkward.
It's weird.
Um, and what are they going todo anyway?
So I don't.
So

SPEAKER_00 (01:38:30):
are you going to be a Karen?
Am I being rude?
What if they're having a bad, Ican't say anything nowadays.
I mean, it's horrible.
I'm too scared to like, Oh myGod, I don't want to hurt their
feelings.
So if somebody is building upenough courage to say something,
but if you're not, please do saysomething.
And, um, I even give you mynumber.
You can text me anything.
I like, I deeply care about ourbusiness so much that, and I, I

(01:38:54):
put so much love every singleperson here.
They're here that work here fora reason because they want you
to love your experience too.
So if, if, and sometimes we dohave failures, you know, so we
want to fix it though.

SPEAKER_02 (01:39:08):
This wasn't planned, but since this is a segment now,
we, we, It sounds like the thingto say, oh yeah, we guarantee
and we promise and you're goingto get the best.
And if you don't, and when youdon't, we mean it when that
feedback really meant letting usknow that you didn't love it or
you want a few more highlightsor, or your experience didn't go
the way you wanted it to really,we, we will, um, we appreciate

(01:39:35):
when you let us know.
We love that kind of feedback.
It's okay to let us know.
Cause we, In most cases, mostpeople go away and it's really
uncomfortable to share what youdidn't like or what you don't
like for many people.
So we mean it.
It matters to us.
Retaining you as a guest forlife, like having you be a part
of our family for life is what'smost important to us.
So that was a little unplannedsegment, but that it came up.

(01:39:58):
I wanted to make sure

SPEAKER_00 (01:39:59):
that people know about it with us.
And Ashton, I was like, I'm justso serious and passionate about
this as well because I, and Ialways tell people like
everything we do here is 100%guaranteed um so and people are
like oh my god how can you dothat you can't do that I'm sure
you have so many people andthat's what you would think that

(01:40:19):
there is so many peoplecomplaining all the time we're
giving out free stuff and theaverage human is a good person
that is not going to do that sowe that's not true at all I want
more people to tell me when theydon't like it like Ashton Earl
you know Alex Earl's sister shejust didn't know she had a
sister Oh, well.

(01:40:39):
See, I've been following her.

UNKNOWN (01:40:42):
Okay.

SPEAKER_00 (01:40:42):
her sister just posted her nails and she was
like, does this ever happen toyou?
I, so I went and got my nailsdone this morning.
I hated them.
So I went to another place andpaid to have in the same day
taken off and redone.
Like I don't ever want that tobe somebody's experience with
us.
Um, uh, if you did not have anamazing experience, if this was
not your freaking Disney world,I, I, I, that's like my

(01:41:05):
specialty.
I love making things special forpeople.
Um, please always tell us so wecan make it, make you feel what
you deserve because it's thebest feeling.

SPEAKER_02 (01:41:16):
And you can talk to anybody about that.
So it's not like you have toreach one department or reach
the manager or call the customerservice division, customer no
service division in a lot ofcompanies.
Anybody can help you.
And anybody you speak to is ahundred percent empowered to
make your experience great.
So it's okay.
So

SPEAKER_00 (01:41:33):
thank you for letting me go on my tangent.

SPEAKER_02 (01:41:35):
Thanks for tuning in.
We will see you on the next oneand give us some feedback on
this too.
Thanks for being a part of it.
Have an amazing day.
Love you.

UNKNOWN (01:41:45):
Bye.

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