In this deeply moving 2-hour conversation, JR Nocera opens up about his incredible journey from professional baseball player to building one of Naples' most respected family businesses. After being dropped by five major insurance companies in 48 hours, JR faced his darkest moment - but what happened next is pure inspiration.
This isn't just a business story. It's about a man who mortgaged his home, bet everything on himself, and built something extraordinary. From taking employees off the street and giving them homes IN his shop, to becoming certified in luxury brands like Bentley and BMW, to surviving Hurricane Ian by pivoting to boat repairs. JR's story embodies resilience, innovation, and heart.
You'll hear about the Italian family dynamics that shaped him, the three mentors who changed his life, and why he believes in surrounding yourself with positive people. JR discusses the future of the auto industry, the challenges of electric vehicles, and shares hard-won wisdom about insurance companies that could save you thousands.
But what makes this conversation truly special is JR's authentic vulnerability about divorce, family legacy, and what it means to build something that lasts. His employees don't just work for him - they're family. And in a world of corporate takeovers, Supreme Auto & Collision stands as a testament to what's possible when you treat people right.
This is about more than cars - it's about loyalty, second chances, and the American dream lived out one relationship at a time.
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