AI Avatars and Your Brand

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The digital landscape is transforming rapidly with AI avatars, voice clones, and deepfakes becoming increasingly sophisticated. For business owners, this technological revolution presents both exciting opportunities and concerning challenges for brand management. How do you leverage the efficiency of AI while maintaining authentic connections with your audience? 

Exploring the world of AI-generated content reveals remarkable possibilities. Small businesses can now create consistent branded videos, translate content into multiple languages, and produce training materials without the traditional resource investment. These tools democratize high-quality content creation, allowing entrepreneurs to scale their messaging without scaling their team. Yet beneath these advantages lies a crucial question of trust.

When customers can't distinguish between your authentic presence and an AI simulation, your brand faces new vulnerabilities. Scammers might create deepfakes to impersonate you, eroding customer confidence. The solution? A balanced approach that embraces technology while prioritizing human connection. Continue showing your real face and voice regularly. Be transparent when using AI tools. Secure your digital footprint against imposters. Maintain consistent messaging that reflects your unique values. 

We've learned that the most successful strategy combines AI efficiency with distinctly human elements—personal stories, real voices, and authentic interactions. As we navigate this new frontier, remember that while technology evolves, people still fundamentally connect with people. Your authentic presence remains your most powerful brand asset. Automate the background work, but keep your humanity front and center. That's how you build an enduring brand in the age of digital doubles.

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Episode Transcript

Speaker 1 (00:00):
Welcome back to Stacked, where we give you
business advice in atechnological world in 10
minutes or less.
And today we're going to talkabout how you can manage your
brand in the age of AI avatars.
So it feels like every daythere's a new headline about
some type of AI advancement orvoice clones, ai avatars,

(00:21):
virtual influencers and deepfakes.
It's actually wild and it mightbe a little uncomfortable, but
if you've wondered what thatmeans for your brand, then
you're not alone.
In this episode, we'll breakdown what these new tools mean,
where they could help, wherethey can possibly hurt and how
you can protect your business sopeople keep trusting you, even

(00:41):
when it's harder than ever totell what is real.
We're seeing the rise ofAI-generated avatars that look
human, and these avatars cantalk, respond and even mimic
real emotions.
People are already using themto read scripts for videos,
answer customer servicequestions, represent their brand
on social media and evenreplace actors or spokespeople.

(01:03):
And then there's deep fakesvideo and audio content that's
so realistic.
You might not know that it'sactually not real and that tech
is getting cheaper and easier touse by the day.
Well, let's be real.
Some of this tech is absolutelyincredible.
Ai avatars can help you makeconsistent branded video content
.
They can read your blog postsout loud so you don't have to be

(01:24):
on camera every day.
They can do training videos foryour team.
They can even translate yourscripts into other languages so
that you can reach more people.
For small businesses, this canbe a huge win If you don't have
a marketing team.
Using an avatar to quicklyrecord a welcome video might
save you a ton of time and moneybut here's where it gets just a
little bit tricky.
And money, but here's where itgets just a little bit tricky.

(01:48):
If you rely on an AI avatar tospeak for you, people might
start to wonder if you're eveninvolved at all.
They might question whetheryou're hiding behind a fake and,
worse, someone could make adeep fake of you saying things
that you never actually said.
If your brand voice isn'tconsistent or trustworthy, it
might be easy for a scammer totrick your customers using this
kind of tech, and that's why youneed a plan to stay personal,

(02:09):
even if you do want to add a bitof AI to help you.
First, keep showing up in person.
Show your real face and yourreal voice whenever you can,
just like in this podcast.
This is not AI recorded, evenquick videos, messy selfies or
podcast recordings.
Help people see the real you.
Second, be transparent.
If you use an avatar or a voiceclone, tell people that's what

(02:32):
you're doing.
That honesty helps to buildtrust.
Third, lock down your brand.
Claim your name on socialplatforms.
Set up two-factorauthentication.
Monitor how your business nameis used so scammers can't easily
impersonate you.
And finally, keep yourmessaging consistent.
When you say the same thing inthe same style, with the same
values, whether it's you or anavatar, it gets harder for

(02:55):
someone to fake it.
We use AI tools 100%, but wealso layer in personal stories,
real voiceovers, human touchesand human connection.
Our templates are written inour natural style.
Our courses include our voices,not just avatars.
Our client portals arepersonalized with real check-ins

(03:17):
, and this is how you can scalewith AI while keeping your brand
human.
Ai avatars are really justtools.
They can save you time andmoney, but they can't replace
the trust that you build byshowing up.
People still buy from peopleand that is not going to go away
.
So keep your face, your voiceand your values out front and

(03:38):
then let AI fill in the gapsbehind the scenes, not take over
your company completely.
This is Stacked, where weautomate, elevate and repeat.