Automate Your Cold Outreach

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Are you tired of sending "just checking in" messages and handling the draining cold outreach parts of your sales process? What if you could pass these uncomfortable tasks to a system while you focus on what you do best?

Sales automation is revolutionizing how businesses handle their lead nurturing process. Rather than spending hours on manual outreach and follow-up, your systems can manage these repetitive tasks—sending emails, texts, and even ringless voicemails on a schedule that feels natural and personalized. This approach lets you reserve your energy for meaningful conversations with interested prospects.

The magic happens when you implement what I call "escalation points"—strategic moments when your system recognizes that a lead is ready for human interaction. Whether someone clicks a link, responds to a message, or schedules a call, these signals trigger notifications so you can step in at exactly the right time. One local service business transformed their results using this method, watching their close rate jump from 5% to almost 25% by letting automation handle the initial outreach.

Your automated sequences can share stories, helpful tips, and calls to action written in your unique voice, making the experience feel genuinely personal. And because the system adapts based on prospect behavior, your leads feel seen and understood throughout their journey. The best part? This approach works because people buy on their timeline, not yours—and consistent, thoughtful follow-up keeps you top-of-mind until they're ready to move forward.

Ready to stop dreading cold outreach and start closing more deals? DallowryFlow can help you design sales flows that automate the tedious parts of your process while maintaining the personal touch that wins business. We'll help you script messages, optimize timing, and build those critical escalation points that transform prospects into customers. Visit us to explore pre-built templates or create a custom solution that makes your organization feel bigger, more responsive, and perfectly organized.

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Episode Transcript

Speaker 1 (00:01):
Welcome back to Stacked, and today we're going
to talk about how to pass offthe worst parts of your sales
into your system.
Because sales is hard,especially the cold part of
sales.
That's my least favorite part.
It's that first outreach, thatfirst introduction, the
uncomfortable follow-up.
It can really be draining andfeel like a grind and for a lot

(00:23):
of us it's the part of businesswe dread the most.
But you don't have to do it allby yourself anymore.
Today I want to show you how topass off the worst parts of the
sales process, which is theawkward introductions, the slow
drip of follow-up and the justchecking in messages.
And that way your system can doit for you.
Automations can handle theseearly conversations for you, so

(00:46):
that you only jump in oncesomeone is actually interested,
warmed up and ready to talk.
So here's how it works.
Let's say you buy a cold leadlist or you have a pile of old
leads you never had time tonurture.
You can feed them right intoDallery Flow and start them on a
nurture sequence.
The system will drip out emails, text messages, even ringless

(01:07):
voicemails, on a schedule thatfeels natural.
It can share stories, helpfultips and little calls to action,
all while you focus on servingyour current clients or growing
other parts of your business,Instead of sitting there with a
list of 500 names stressingabout what to say and when to
say it.
Your system handles it.
It will track who opens theemail, who clicks the email and

(01:29):
who replies, and when someoneengages, that's your signal to
jump in with a personal touch.
The system will literally sayhey, over here, we need your
attention and that way you cansave your energy for real
conversations, not the coldcalls that drain you.
We helped a local servicebusiness set this up with
purchase leads.
Before, they were calling everysingle cold lead by hand and

(01:52):
getting rejected over and over,and they were dialing twice.
Once we built them an intro tosales nurture funnel, the system
started the conversation forthem with AI.
When someone clicked on a linkor responded to a text, their
salesperson got a notificationto call right away.
That way, a human stepped in,but only when the lead was warm.
Their close rate jumped from 5%to almost 25% just because they

(02:17):
let the system do the heavylifting.
And the consistency was therebecause it was automated.
And if you want to go evenfurther, you can build a fully
automated sales flow.
The system can literally doeverything, from introducing
your offer to sendingtestimonials to answer
frequently asked questions, allthe way through collecting
payment and sending a welcomepackage.
The only thing you need to dois check in occasionally to make

(02:40):
sure the machine is stillrunning.
It might sound maybe a littlebit too good to be true, but it
works because people buy ontheir timeline and not on yours.
And when you build a systemthat keeps following up, keeps
educating and keeps encouragingthem to take that next step, you
stay in their mind untilthey're ready.
It feels human because you canwrite every email and every text

(03:03):
in your own voice.
You can share your stories, useyour tone and make it feel
truly personal.
And when your system issegmented based on the actions
of the user, the messages canfollow suit too, so the customer
actually feels seen.
One of the best moves you canmake is setting up what I call
escalation points.

(03:23):
Of the best moves you can makeis setting up what I call
escalation points.
That means your system knowswhen to hand the conversation
off to you or another teammember.
Let's say, someone schedules adiscovery call or replies with a
question about your highestprice package.
That's your green light to jumpin, live and finish the sale.
You get to do the fun partconnecting, closing and
delivering while the systemhandles the repetitive portion

(03:46):
of the outreach, and here's whythis stacks up profitability.
The worst parts of sales arealso the slowest and most
expensive Calling, chasing,following up and sending
reminders.
It takes forever.
Automations let you do that forpennies on the dollar, while
you focus your energy on whatcan't be automated, which is

(04:08):
building relationships, solvingproblems and showing and
displaying your expertise.
So you don't need to be stucksending hey, just checking in
messages ever again, please.
That's what systems are for.
You load your list, press, goand let the nurture sequence
handle the boring stuff.
When a lead is ready, you showup with your energy and your

(04:29):
skills and you look like a pro.
So if you're tired of anddreading the cold outreach, give
yourself permission to automateit.
Pass off the worst parts to awell-built system so that you
can spend more time doing thework you love with the people
who want to work with you.
It's also going to make youfeel a lot bigger as an
organization, because theorganization itself is going to

(04:51):
feel organized.
And if you want help designinga sales flow that works this way
.
Dallery Flow is built forexactly that.
We can help you script themessages, automate the timing
and build in those smartescalation points so you never
leave a lead behind and younever burn yourself out.
There's also tons of pre-builttemplates that you can use on
your own as well.
This is Stacked, where weautomate, elevate and repeat.