The Rise of AEO

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The digital information landscape is undergoing a revolution, with traditional SEO making way for a new approach that smart businesses can't afford to ignore. AI Engine Optimization (AEO) represents the next evolution in how content gets discovered, as AI-powered search tools increasingly deliver direct answers without users ever clicking through to websites.

Gone are the days when ranking on Google's first page guaranteed visibility. Today's AI search systems like ChatGPT, Google's Generative Experience, Bing Chat, and Perplexity work differently - they scan content for clarity, helpfulness, human tone, credibility, and contextual relevance. This means your carefully keyword-optimized content might be overlooked if it doesn't truly answer questions in a natural, trustworthy way.

The good news? Adapting doesn't require rebuilding your entire content strategy from scratch. Start by addressing real questions your audience asks using conversational language. Keep writing simple (aim for a sixth-grade reading level), provide practical examples, and maintain consistency across platforms. When creating content, ask yourself if both humans and AI would easily understand your message. Tools like DallowryFlow can help structure your content in AI-friendly formats with question-answer frameworks and conversational elements that make your expertise more quotable. By focusing on clear, helpful answers instead of just search engine rankings, you'll position your content to be discoverable no matter how technology evolves.

Ready to future-proof your content strategy? Subscribe to Stacked for more insights on automating, elevating, and repeating your way to digital success in an AI-driven world.

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Episode Transcript

Speaker 1 (00:01):
Welcome back to Stacked, and today we're going
to talk about how AEO is the newSEO and how to optimize for AI,
not just for the algorithms.
So you've probably heardsomeone say SEO is dead, which
is search engine optimization,and that's not exactly true, but
it is changing, and it'schanging very quickly.

(00:23):
If you're still focused onranking on page one of Google,
you're probably going to misshow people are actually finding
answers nowadays.
Ai-powered search tools aregiving people direct responses,
and sometimes without them everclicking through to your website
.
So that's where the new AEO, orAI Engine Optim engine

(00:43):
optimization comes in.
Today, I want to break downwhat AEO really means, why it
matters and how you can startshowing up inside those AI
generated answers instead ofgetting lost in the mix.
I'll also share how DalleryFlow can help you adapt without
having to completely rebuildyour entire content system.

(01:05):
So AEO stands for AI EngineOptimization.
Think of it as making yourcontent easy for AI systems to
discover, trust and recommend.
These AI engines include toolslike ChatGPT, google Search
Engine, generative Experience,bing Chat, perplexity and plenty

(01:25):
more that are in development ontheir way or already here.
So, instead of ranking a listof 10 blue links, these tools
look for content that answersspecific questions directly,
which means sometimes your workshows up in a conversation
without anyone even clickingyour website, and that's a huge
shift and one that no companyshould ignore.

(01:48):
Seo used to be all about justkeywords, long blog posts, meta
descriptions and alternativetext on your images with
alternative tags.
That still has its place, butit's not the only thing that
matters now.
Ai search engines don't workthe same way as traditional ones
.
They scan for whether yourcontent is clear and helpful.

(02:09):
They look for human tone, so itfeels like an answer from a
real person instead of a robot.
They care about credibility, sothey want to see proof or
firsthand experience, and theycheck for relevance, not just
whether the keyword is there,but whether it truly fits what
the user is specifically asking.
If your writing sounds stiff ordisconnected from real people,

(02:31):
there's a good chance theseengines are just going to pass
you right over.
So at Dallery, we aren't justchasing page rankings.
We're building content that'sreliably and transferable, and
it's referable content that realpeople and now the AI tools can
see as trustworthy and useful.
For example, we're focusing onanswering real questions, not

(02:54):
just stuffing in keywords andclunking up blogs and emails.
If someone asks how do I stopforgetting to follow up with
leads?
We build resources.
That speaks directly to thatquestion.
We're also writing in a naturalvoice.
We keep our language simple.
We typically say sixth gradereading level.
Our sentence is short and ourexamples super practical.

(03:17):
We share context likescreenshots or even step-by-step
videos where possible, sosomeone can actually apply what
we teach.
And instead of scattering thatknowledge everywhere, we store
it all inside gallery flow so itstays searchable and organized.
That way, both people and AItools can pull it up quickly.
We call those our AI knowledgebase.

(03:39):
So if you're a coach, maybe aconsultant or a small business
owner, here's where to startthinking differently and maybe
adjusting the way you'reapplying some of your strategies
.
Instead of only worrying aboutkeywords, start by answering the
real questions your clients oraudience are asking.
Use the language that they areusing.

(04:00):
That feels natural, like justlike you'd say it out loud.
So forget keyword stuffing andjust explain things clearly.
So forget keyword stuffing andjust explain things clearly,
directly, with context.
Then think about how you canreuse what you already have.
So take a podcast episode andturn it into a blog post.
Turn a blog post into an emailand share parts of that email in

(04:20):
your community group or onsocial media.
The more your voice shows upconsistently across channels,
the easier it is for both peopleand AI systems to recognize you
and quote you.
Don't forget that you do needto check your listings, so you
should update your Googlebusiness profile and make sure
that your name, details andlinks match everywhere that you

(04:41):
show up, because consistencyhelps establish trust.
And finally, keep things simple.
If you look at a piece ofcontent and wonder whether
someone, or even AI, couldrepeat it clearly and understand
what you're talking about, thenyou're probably on the right
track.
But if it's confusing or toocomplicated, break it down
further and make sure it's verysimple.

(05:02):
Inside Dallery Flow, we'vewoven these same practices into
the software itself.
Our blog templates arestructured in a question and
answer format so they're easierto scan, easier to quote.
Our podcast show notes includekeywords and also conversational
language, which helps AI pullthem and highlight them.
Our community threads andcourse modules are built with a

(05:24):
search-first mindset, makingthem simple for people to find
and for engines to recommend.
And our content tools help youtake one piece of work and turn
it into dozens of formats readyto plug in anywhere in minutes,
and this is literally what we doourselves.
So we know that it works.
Because SEO.
It really isn't gone, but it ischanging.

(05:46):
If you only build for searchengines, you might miss where
the world is going, and if youbuild for clear, helpful answers
instead, you'll be easier tofind.
No matter how technologychanges, this is Stacked where
we automate, elevate and repeat.