The Waitlist Secret

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You've probably heard of waitlists before, but have you considered how this underrated business strategy could transform your next launch? Forget everything you thought you knew about waitlists as mere email collectors. When built with intention, they become powerful momentum machines that can literally pay you before you open your doors.

We share a compelling case study of a client who implemented a strategic waitlist for their group coaching program using Dollary Flow. Instead of spending heavily on ads to cold audiences, they created a simple waitlist page, shared it with their network, and within two weeks had enough interested prospects to justify launching. The magic happened in the nurturing phase—sending behind-the-scenes updates, showcasing client wins, and even asking for input on the program design. When they finally opened enrollment, they sold out in just 24 hours. Those waitlist members weren't just email addresses—they were already warmed up, excited, and ready to buy because the process made them feel involved from the beginning.

The beauty of the waitlist approach extends beyond just making sales easier. It gives you a test group to validate your offer, provides natural opportunities to discuss what you're building, and lets you gather feedback before investing significant resources. Most importantly, it eliminates the fear of "launching to crickets" since you're starting with interested prospects rather than zero. Whether you're planning to launch a service, program, product, or seasonal promotion, start with an intentional waitlist three months in advance. Build excitement by sharing updates and making people feel like insiders helping to create something special. With tools like DallowryFlow handling the forms, tags, automations, and nurturing sequences, your waitlist can function as a true workhorse—doing the heavy lifting long before you ever go live, ensuring you launch with confidence and profitability.

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Episode Transcript

Speaker 1 (00:01):
Welcome back to Stacked, and today we're going
to talk about your waitlistworkhorses.
So let's talk about a move thatis wildly underrated in
business, and that is thewaitlist.
I know some people hear theword waitlist and they think
it's just a way to collectemails, but when you build it
with intention, a waitlist ismore than a list.

(00:21):
It's actually a momentummachine that pays you before you
even open your doors, andhere's how we recommend that one
works for you.
So you start by creatingsomething people you think might
be interested in.
Maybe it's a new product, agroup program, a membership or
even a seasonal offer.
You only run once a year, andinstead of blasting it out and

(00:42):
praying for buyers, you build awaitlist.
You give folks a place to raisetheir hand and say, hey, I want
to hear more about this.
That does two big things.
First, it makes people feelincluded.
Being on a waitlist feelsexclusive, like they get first
dibs, and second, it gives you achance to nurture them before
you ever ask for the sale, andthat way you don't have to do a

(01:03):
hard launch to a cold audience.
It also helps you perfect youroffer before you actually ever
send it out.
So let me share a real story.
One of our clients had a groupcoaching program that they
wanted to sell.
Instead of going straight toads and trying to fill the seats
from scratch, we helped thembuild a simple waitlist page
inside Dialery Flow.
They shared it with theircurrent email list, dropped it

(01:24):
in their community groups andeven texted a handful of warm
leads about it, and within twoweeks they had enough people on
their waitlist to actuallylaunch.
And here's where it getspowerful.
They started sending shortnurture emails to that waitlist,
sharing behind the scenesdetails, wins from past clients,
and even asked the waitlistwhat they wanted included in the
program.
So when they finally openedenrollment, they sold out in the

(01:47):
first 24 hours.
Those people were alreadywarmed up.
They were excited and ready tobuy because the waitlist made
them feel involved.
And that is what we mean by awaitlist workhorse.
It does so much more than storeemails.
It gives you a test group tovalidate your offer.
It gives you a reason to talkabout what you're building.
It lets you gather data andfeedback before you spend money

(02:09):
on ads or waste time on an ideanobody wants.
And, best of all, it canliterally pay you before you
even open.
Think about it this way If youhave a small program or a
product that you want to launchin three months, start the
waitlist now.
Put up a simple landing page,give people a reason to join
like early access or a bonus ora discounted price and then

(02:30):
build a short sequence of emailsthat says here's what I'm
working on, here's why I'mexcited and here's what you'll
get if you join early.
And that's it.
You can even add a few texts orvoicemail drops if you'd like,
just to keep it personal.
But those are even additionalsteps.
Inside Dallery Flow we buildthese waitlist flows all the
time.
You can tag people, segmentthem and even trigger reminders

(02:53):
a week before launch and thatway, when you're finally ready
to open the cart, you alreadyhave a list of warm, interested,
excited buyers.
It takes so much pressure offyour launch because you know you
aren't starting from zero.
I know a lot of people worrywhat if no one signs up?
Well, the truth is, even ahandful of names on a waitlist
is better than nothing, andusually, once you start talking

(03:16):
about it consistently, morepeople are going to naturally
trickle in.
So if you stay excited, youraudience will catch that
excitement.
What I love most about waitlistsis they give you space to build
in public.
You can share sneak peeksbehind the scenes, updates,
prototypes or ideas when peoplesee that they feel invested,
like they're part of buildingthe thing with you, and that

(03:37):
connection is what makes thembuy later.
So if you're thinking aboutlaunching anything a service, a
program, a physical product,even a seasonal promo start with
a waitlist.
Build it with intention,nurture those leads and make
them feel like the insiders.
When launch day comes, you'llbe shocked at how easy it feels,
because the hardest workbuilding the trust and curiosity

(03:57):
.
You've already done it andthat's why we call it a waitlist
workhorse.
It does heavy lifting longbefore you ever go live.
If you're ready to build one,you know where to find us.
Dollary Flow has the forms, thetags, the automations and the
nurturing tools to make awaitlist feel like a five-star
red carpet, so that you canlaunch calm, confident and

(04:18):
profitable.
This is Stacked where weautomate, elevate and repeat.