Episode Transcript
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Speaker 1 (00:00):
Welcome back to
Stacked, and today we are going
to talk about how to trainChatGPT to speak like you,
because AI writing tools likeChatGPT are getting more and
more powerful by the day, andyou've probably seen some
headlines and maybe you've evenplayed around with AI, but you
still might wonder how do I makesure it sounds like me and not
(00:21):
a robot?
And that's exactly what we'regoing to cover today, and how to
train ChachiBT to adopt yourbrand voice so that you can
confidently use it to writeemails, social posts, website
copy and texts that sound likeyou, not generic filler.
First, let's really understandwhat ChachiBT is, because it is
a blank canvas.
You have to give it clearinstructions so that it can
(00:44):
paint your colors with yourbrush strokes in your style, but
you do have to teach it.
If you don't give it direction,it's going to default to
generic, sometimes even boring,responses.
And keep in mind ChatGVT'sentire goal is to make you happy
, so if you give it specificinstructions, it is going to try
and follow those specificinstructions to the best of its
(01:06):
ability.
Let's talk about now how youactually train it.
The simplest way is to feed itexamples of how you already
write, so that might be three orfour emails that you love, or
maybe a blog post in your style,or even your website homepage
copy.
Show ChatGPT your natural tone,whether that's friendly, bold,
(01:28):
funny, short and punchy, orthoughtful and deep, and tell it
.
This is how I talk to myaudience.
You can literally paste yourwriting and say mimic this tone
going forward.
And now, with the new audiofeatures, we recommend loading
voice recordings directly in.
Let it hear the inflection inyour voice so that it knows what
(01:49):
words you find most important.
Second, you want to list yourbrand's personality.
Are you professional and warm?
Are you funny and relatable?
Are you motivational andenergetic?
Describe it to ChachiT so thatit knows the vibe that you want.
Third, you gotta give ChatGPT apurpose.
Don't say, write a post aboutcustomer service.
(02:11):
Instead, you need to tell itWrite a post about why
consistent customer servicematters for small business
owners, in a friendly, inspiringtone.
Please use examples.
Remember that you are acustomer service expert.
The more detail you give, themore your voice will shine all
(02:31):
the way through.
And don't just stop at tone.
Add in your values.
Do you prioritize honesty,humor, authority, inclusion.
Tell ChatGPT those too.
It'll weave those values intothe messaging and help you stay
consistent with your brand.
One helpful thing is to storeyour brand's voice in a reusable
(02:53):
prompt or template.
That way, every time you wantto open a new chat, you can copy
and paste the same brand voiceintroduction you are writing as
insert your brand name A.
Describe your business with atone that is, include the
adjectives, always include.
List out your values and styleelements.
(03:13):
Here are examples of my voice.
Paste your text.
Then, anytime you ask for newcopy, you can build on the same
foundation.
And now, with ChatGPT folders,you can actually encourage just
the a section in the beginningof the folder where you can
paste in instructions and anychat that you open inside that
folder is going to reference thefiles that you loaded or the
(03:36):
prompt that you gave it.
And here's why this is a gamechanger.
Business owners lose so muchtime trying to write the same
style of email text or post overand over.
You start fresh every singletime, doubting every word,
tweaking and rewriting, andthat's exhausting.
Or maybe you're not evenconsistent, which is worse.
But with ChatGPT, trained toyour voice, you can produce a
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first draft in seconds, andthat's one that's already close
to your tone, and then all youhave to do is just a light
polish.
That's going to save you hoursevery single week.
It is also going to help youstay consistent.
Consistency builds trust withyour audience.
If you sound like one person onMonday and then someone
completely different on Friday,people are going to notice.
(04:19):
But a consistent brand voice,no matter who on your team is
hitting send, is going to feelprofessional, reliable and
trustworthy.
Another huge bonus is when youbatch content.
Let's say you want to write amonth's worth of posting in one
sitting.
You can have ChatGPT spin up 30drafts in your voice and then
you lightly edit them, schedulethem inside Dallery Flow and
(04:40):
you're done.
And that's freedom right there.
If you want to get even moreadvanced, you can train ChatGPT
on frequently asked questionsand your personal approved
answers and that way, when acustomer has a question, you can
pull an answer from ChachiBTthat sounds exactly like you and
it's right every time.
And here's one more pro tip youcan test your AI drafts out
(05:01):
loud Literally read them likeyou're on a phone call with a
customer.
If they sound stiff, you cantweak them.
Chachibt learns from everycorrection you make Over time.
The more you feed it and trainit, the more it becomes an
extension of your brand, yourmessaging, your style, your
values, but basically onautopilot.
And if you're worried aboutlosing your human touch, don't.
Ai does not replace your ideas,it just makes them faster.
(05:23):
You're still in charge of thestory, the spark, the strategy.
You just don't have to do everyline by hand.
At the end of the day, toolslike Gallery, flow and ChatGPT
are built to help you save timeand protect your energy, but
only if you train them torepresent you properly.
That's the key your voice onyour terms, scaled through the
smart systems.
(05:44):
So here's your challenge Gatherthree of your best pieces of
writing this week, your favoritepost, your best client email
and maybe your website intro.
Paste them into Chachapiti andtell it.
This is me.
Match it and then startcreating.
Watch how quickly you can buildconsistent, high-quality
messaging that still feelspersonal and true to you, and
(06:04):
that's the future of content.
It's you only faster.
If you need help coming up withyour brand voice and your brand
identity, then there's actuallyfree resources below this
episode that will help give youa ChatGPT prompt you can
literally dump in to train it onyour voice.
This is Stacked where weautomate, elevate and repeat.