In this episode of Stager Savvy, our hosts Kandice Lee Dougherty and Stephanie Breckbill are joined by real estate guru Donna Wood from Hearthstone Realty. With countless years of experience in the market, Donna knows all the ins and outs of getting homes sold. Kandice and Stephanie dive into the importance of location, cleanliness, and maintaining a staged house. They discuss the delicate dance of informing homeowners about outdated items, like that 80s chandelier hanging on for dear life. Donna even shares her secret strategy of taking clients to view other listings as a reference point. And let's not forget the lesson in flexibility - appreciating that not everyone is going to be on board with changing that "prize picture".But it's not all about the challenges. Our hosts and guest emphasize the importance of working with professionals in real estate deals. We learn how minor updates like new carpet, fresh paint, and modern light fixtures can skyrocket the value of a house and make it a hot ticket item. And speaking of hot, Kandice lets us in on the secret to generating interest - making the house look absolutely stunning online. With fully booked showings and potential buyers patiently waiting their turn, it's clear that a little staging can go a long way.What really stands out in this episode is the focus on accommodating different preferences and working around attachments that homeowners may have. Kandice and Donna stress the importance of considering individual priorities and finding creative solutions, be it storing excess items or offering to pay for staging and being reimbursed at closing.The conversation takes a turn into the current state of the market, where sellers are no longer in the driver's seat. While some hesitate to invest money in staging, our hosts strongly believe in the power of presentation and attracting buyers willing to pay top dollar.Throughout this engaging episode, Kandice and Stephanie's passion for sharing collective knowledge shines through. With their abundance mindset and commitment to collaboration over competition, this podcast illuminates the world of home staging and real estate. Welcome to Stager Savvy, where we bring you the tips and tricks to make your home shine!
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