Stain & Seal Experts Podcast: Your Go-To Resource for Professional Wood Care

Stain & Seal Experts Podcast: Your Go-To Resource for Professional Wood Care

Welcome to the Stain & Seal Experts Podcast, the ultimate destination for contractors, wood care professionals, and enthusiasts passionate about protecting and beautifying outdoor wood structures. Hosted by Caleb Roth, founder of Stain & Seal Experts, this podcast dives deep into the world of wood care, offering actionable tips, business strategies, and real-world advice to help you succeed in the staining industry. From exploring the latest wood care products and techniques to discussing business growth strategies like adding staining services or pre-staining fences, we cover it all. Whether you're a contractor looking to scale your business, improve your customer experience, or build a winning team, this podcast delivers the insights and tools you need. Join Caleb and industry experts as they share valuable lessons, inspiring stories, and the expertise you need to tackle your next project with confidence.

Episodes

August 5, 2025 35 mins

Stain & Seal Experts Podcast
Business Update with Joe Everest
STAIN & SEAL SUPPLY
The Family Business

20+ premium colors with 4.5-5.0 star ratings
Stain & Seal Experts University growing on YouTube/social
Direct-to-consumer focus with educational content

EXPERT PROFESSIONAL WOOD CARE
Commercial Division

B2B sales to contractors through retailers/distributors
3-5 year durability with lifetime warranty
Growing contractor loyalty and professiona...

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Episode Description
Join Caleb Roth, founder of Restorative Industries, as he breaks down the mystery behind airless sprayer tip numbers and shares his go-to tips for different staining projects. Originally shared in the Stain & Seal Experts University Facebook group, this episode transforms a popular video into an in-depth guide that will revolutionize how you approach spray application.
Whether you're struggling with uneven coverag...

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Join Caleb Roth, founder of Stain & Seal Supply, as he walks you through the complete process of producing a professional fence staining job from start to finish. This comprehensive guide covers everything from initial customer contact and site assessment to final cleanup and follow-up, ensuring you deliver results that build your reputation and grow your business.
Whether you're a seasoned contractor looking to refine your process ...

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Join Caleb Roth, founder of Stain & Seal Supply, for a faith-based approach to building lasting customer relationships in the wood care industry. Drawing from the timeless wisdom of Jesus's Parable of the Sower (Luke 8:5-8), Caleb reveals how this 2,000-year-old teaching provides a powerful framework for understanding leads, nurturing prospects, and building a thriving business through persistent, faithful follow-up.
In this inspiri...

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Join Caleb Roth, wood care expert and founder of Stain & Seal Supply, as he breaks down the essential techniques for staining plank and 4-rail agricultural fencing. Whether you're a contractor looking to expand your services or a property owner tackling your first ag fence project, this episode delivers the insider knowledge you need for professional results that last.
In this comprehensive guide, Caleb shares his proven methods for...

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In this episode of the Stain & Seal Experts Podcast, host Caleb Roth explains the science behind capillary action and how it revolutionizes wood staining results. Discover why professional-grade penetrating oil-based stains like EXPERT Stain & Seal outperform big-box alternatives and learn proven sales techniques to educate customers and close more deals.
What You'll Learn:

Wood Stain Science: How capillary action creates self-leveli...

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If you're in the staining business — or thinking about jumping in — this episode could save you years of trial and error.

Caleb Roth walks through exactly what a profitable stain and seal business looks like at every stage: from a solo operator to a multi-crew, multi-million dollar operation. Whether you’re just starting with one truck or managing six, you’ll learn how to structure your team, manage margins, and grow with discipline...

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Show Notes:
In this episode, Caleb from Stain & Seal Experts dives into the importance of understanding profit margins in the staining business. He addresses the debate around achieving a 50% gross profit margin and provides context for contractors of all sizes. Caleb shares personal experiences, including how transitioning from fencing to staining helped him scale his business and achieve financial stability. Whether you’re a solo ...

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Episode Description:

In this episode of the Stain & Seal Experts Podcast, we’re thrilled to feature a conversation with Dan Wheeler, host of The Fence Industry Podcast. Together, we dive into the nuances of painting and staining ornamental, agricultural, and equine fencing.

From the challenges of preserving these specialized structures to the techniques and products that yield the best results, this episode is packed with e...

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Mill glaze has long been a debated topic in the wood care industry. In this episode of the Stain & Seal Experts Podcast, we explore what mill glaze is, whether it actually exists, and how it impacts stain and sealer performance. Drawing on research from the U.S. Forest Products Laboratory and practical industry insights, we’ll guide you through the best practices for overcoming challenges attributed to mill glaze. Learn how to prep...

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In this episode of the Stain & Seal Experts Podcast, host Caleb Roth reveals why winter is the best-kept secret for wood staining projects. Learn how oil-based stains like EXPERT Stain & Seal thrive in cold weather, thanks to their lack of temperature restrictions and ability to penetrate dry winter wood. Discover the science behind lower humidity levels during winter, why wood is usually drier in colder months, and how this leads ...

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Episode Summary: Transparent and semi-transparent stains are beloved for their ability to showcase the natural beauty of wood. However, when used on boards with high color variation, they can sometimes be mistaken for inconsistencies in the finish. In this episode, host Caleb Roth breaks down how these stains work, what to expect during application, and how to achieve a more uniform appearance.

Key Takeaways:

  • Understanding how st...
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In this episode of the Stain & Seal Experts Podcast, host Caleb Roth joins Dan Wheeler on the Fence Industry Podcast to dive deep into the strategies and challenges of growing a fence business. Together, they explore the value of adding staining and pre-staining services to your offerings, how to maximize revenue through diversification, and the steps to seamlessly integrate these services into your business model.

Caleb shares his ...

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Description:
In this episode of the Stain & Seal Experts Podcast, host Caleb Roth dives into strategies for growing your staining business during the off-season. Learn how to turn downtime into opportunity by building referral networks, implementing maintenance plans, and preparing your business for peak season success. Caleb shares actionable tips for upskilling your team, expanding service offerings, and refining operations to ens...

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In this episode of the Stain & Seal Experts Podcast, host Caleb Roth addresses one of the most common questions from fence staining contractors: "How can I attract more clients and increase my revenue?" With a focus on targeted growth strategies, Caleb shares actionable advice to help contractors expand their client base, boost profitability, and build a stronger business presence. Learn how to implement local SEO, offer additional...

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In this episode of the Stain & Seal Experts Podcast, Caleb Roth, founder of Stain & Seal Experts, takes listeners through his journey of transforming a small, owner-operated staining business into a scaled, automated company with a dedicated team. Caleb reflects on his early days managing all aspects of the business himself—from quoting and customer service to marketing and quality control. Now, he shares how he transitioned into a...

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Staying Three Steps Ahead: How to Scale Your Staining Business with the Right Mindset”

Show Notes:

In this episode of the Stain & Seal Experts Podcast, Caleb Roth takes listeners on a walk down memory lane, reflecting on his journey from working in his family’s fence business to founding Stain & Seal Experts. Caleb shares insights into what it takes to build a business in a fraction of the time it took him and discusses the ...

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Introduction:

Welcome to the Stain & Seal Experts Podcast, the only show dedicated to wood care and professional wood care contractors. I’m your host, Caleb Roth, founder of Stain & Seal Experts in Nashville. Join me as we dive into wood care tips, strategic planning, and how to maximize your business growth in the wood care industry. In today’s episode, we’re focusing on how to plan for fall wood care, why maintenance contracts are...

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Introduction:

In today’s episode, we’re diving into fall wood care! With cooler temperatures approaching, now is the perfect time to stain and seal your fences and decks to protect them through the harsh winter months. We’ll also be discussing why oil-based penetrating stains are the superior choice for long-term wood care and how they can extend your working season as a contractor. Finally, we’ll share some exciting news about the ...

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  • Welcome to another episode of the Stain & Seal Experts Podcast!
  • Episode Topic: Achieving Color Consistency in Staining
  • Key Points Covered:
    • Importance of proper preparation (cleaning and sanding)
    • Techniques for uniform application of stains
    • Dealing with pooling or puddling of stain
    • Self-leveling properties of oil-based stains on vertical surfaces
  • Sponsor: EXPERT Professional Wood Care
    • Protect and beautify your wood with EXP...
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