The conversation delves into the challenges Jay faced in launching and growing his protein powder business. He discusses his strategies for overcoming market resistance, including writing a book to educate consumers, opening his own nutrition store for product sampling, and appearing on television as a "fat-burning chef." Beth shares her perspective on joining the business later, including her personal transformation using Jay's products and the challenges of being judged in the health and wellness industry.
You can shop for their products at jayrobb.com
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