October 5, 2024 • 50 mins
Our conversation this covers Jay and Beth Robbs' journey in the health and wellness industry, from Jay's early interest in bodybuilding to the creation of their protein powder business. They discuss challenges faced in building their company, their commitment to product integrity, and their approach to celebrity endorsements. The interview also delves into the dynamics of running a family business, exploring how the Robbs balance their personal and professional relationships.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Kelly Tshibaka (00:08):
Welcome back to Stand.
I'm your host, kelly Chewbacca,former US Senate candidate in
Alaska and the current chair ofTrump's campaign.
I'm joined today by my bestfriend and husband, nikki
Chewbacca, and you are on theshow that helps make courage
contagious.
We are excited to have you joinus.
If you want, go to our website,stanshoworg.
Follow us on social media.
Hit up our YouTube channel,where you can find all of our
(00:30):
awesome episodes.
Get your daily dose of courageand become strong and courageous
.
We've got an amazing episodewith us today.
We have J-Rob and Beth-Rob, wholead the health and nutrition
world.
We would know we have theirproducts in our house long
before we ever booked thisinterview.
We are excited to talk withthem about their journey in
health and wellness and thebusiness world.
(00:52):
So let's strap in and get thisstarted.
Jay and Beth, welcome to Stand.
We are so excited to have youjoin us.
Jay Robb (01:00):
Glad to be here.
Thank you so much for theopportunity to be on your show.
It's truly an honor.
We feel blessed to be here.
Thank you so much for theopportunity to be on your show.
It's truly an honor.
Kelly Tshibaka (01:05):
We feel blessed to be here.
We're excited.
Well, when we had theopportunity to land you for an
interview, my daughter said hey,I know that guy.
Isn't he all over dad's shelf inthe pantry.
So it's exciting to see it'slike, oh, someone who we're
familiar with and whose productswe believe in actually coming
in on the show.
So we're familiar with andwhose products we believe in
actually coming in on the show,so we're excited to actually
(01:28):
have this conversation andintroduce to all of our
followers why we follow you andwhy we've been using your
products and actually have thatout there.
You guys who are listening, youcan find their products on
jayrobcom, j-a-y-r-o-b-bcom.
Find out what Nikki has beenexcited about all this time.
But let's start this journey.
So, jay, you made your firstprotein shake when you were 13
(01:48):
years old.
You guys now have a majorhealth food and wellness company
industry.
You have your own show calledopen bar.
Jay Robb (01:56):
I wanted to ask what inspired both of you to dedicate
your lives to health andwellness well, since mine began
probably when I was seven yearsold that's pretty much when it
hit me I joined a local swimteam and I was a competitive
swimmer and diver.
So I'm seven and I just wasintroduced to sunshine, water
(02:19):
and training so that I could getin shape.
And that was the first time Irealized that more you, the more
you take care of your body it'skind of weird at seven years of
age the more you take care ofyour body, you don't get sick
and you feel good and you havethe energy you want and you look
great.
You know, sunshine, food andfresh air and swimming was just
(02:40):
incredible for me.
So that set me on a journeyfrom that time forward.
It's incredible for me.
So that set me on a journeyfrom that time forward.
But it was a year later.
After that I was getting sickright before Christmas.
It was Christmas Eve and Istarted getting the flu or bad
sore throat, chest cold orwhatever.
And I got mad because I thought, the time of the year I want to
(03:01):
feel my best, and here I am,santa's coming, and I don't feel
good.
And so I got mad and I kind tofeel my best.
And here I am, you know Santa'scoming and I don't feel good.
And so I got mad and I kind oflike petitioned God.
I said I don't, I don't know.
Why am I sick now?
Why do I get sick?
I said I want to know why I getsick.
I never want to get sick again.
I was at eight years of age andfrom then on I made it a mission
(03:21):
as weird as that may may soundto find out what the cause of
health, what, what makes oneperson healthy and another
person get ill.
What makes you have be fine oneday and have a cold the next,
or Horrible diseases or anything.
And so I set myself on ajourney.
Now, it was not an instant thatI found all the answers, so it
took a while for me to get intoit, and it was about when I
(03:45):
turned 22,.
I really got into bodybuilding,which I liked because it was
very disciplined.
I loved the disciplinary partof it.
So I loved bodybuilding becauseit was about training, it was
individual and I could eat invery specific ways to get a very
specific result and watch whathappened.
So from then on it just set meon that journey and eventually I
(04:07):
opened up my first fitness clubwhen I was.
Actually it was a bodybuildinggym, a drug-free bodybuilding
gym, when I was 26.
And I said, hey, this is what Ilike, I'm going against the
drugs.
And you know, back theneverybody did steroids and so,
and then they were new.
So I took a stand and said no,just kept going on and realized
the health aspect of it whichyou know, bodybuilding isn't
(04:29):
always the healthiest and justkept moving it forward and
raising the bar and thinking howhealth.
And then health food storerevelations kind of began.
A revolution began and nextthing I know I was learning the
health food store industry,working at health food store in
san diego, and decided, hey, weneed a good protein powder, and
(04:49):
that was how that was in 1988.
I said, hey, I'm going to putsomething really good together
that moms healthy moms all overthe country would want, because
I was dealing with bodybuildersand they weren't quite so picky
they could have like moreingredients, say, I wanted the
cleanest I could get because Iknew the organic food world and
(05:10):
all that.
So that pretty much got me onthe road and then we were off.
Kelly Tshibaka (05:16):
Well, let me follow up on your comment on.
You wanted to take a stand andcreate a drug-free environment,
something that promoted wellnesswithout the drugs.
Something that we've noticed isin the area of health and
wellness, there is a real pushby what we would consider the
health industry to actually stayin business by making people
(05:39):
unhealthy, because you make moremoney if people are not healthy
.
And it seems that with yourphilosophy, like if we take
people off of drugs and weactually make them healthy, like
some of some of that, you mightbe putting yourself out of
business.
Healthy people don't needproducts, don't need drugs,
don't need medicine, et cetera,and so I wanted to ask in in
(06:03):
what you've done, building thiscareer over decades now this
business over decades have youever had any pushback or had to
fight against what we wouldconsider big pharma or the
traditional health industry?
Jay Robb (06:16):
Fight against big pharma.
Well, big pharma does kind ofwork in the background.
We've noticed they buy upsupplement companies that's what
we found and then you don'tknow that happens, but it's
happening all the time.
That are very largecorporations that don't have
your health in mind and buy up alot of other supplement
(06:38):
companies too.
So you have kind of a doubledeal there.
And I think a lot of thesecompanies especially the
sugar-based companies, the junkfood companies and so on, where
a lot of those were spinoffsfrom the tobacco companies back
in the day so they actuallyinvested into food and then they
invested in the fast food andthen the fast food took off and
(07:03):
it's all engineered to make youcome back to the doctor how the
loop goes.
And so when you see that kindof taking place, you don't want
to be a part of it.
So we've remained a familyowned business.
I refuse to sell out to anylarge corporations although
we've been asked many timescorporations, although we've
(07:25):
been asked many times and I saidno because I don't feel that
they would ever, you know, takethe same stand and have the same
mission and the same standardsthat we do we do not want the
artificial ingredients and thatwe we took a stand against
sucralose, a cell.
So pain K, aspartame, all thethings that make things taste
good to some people.
(07:46):
They're excitotoxins, but theytaste good to a lot of people
and they can make powders taste.
You know, protein powders tastereally good, or even liquid
liquid drinks and so on, rtds.
But we said no and we, wepushed back against that hard.
I made sure we had recombinantgrowth hormone free cows that
(08:06):
were making the milk and so on.
I was the first that I know ofto ever do that in this
particular industry.
I refused to do the sucralose,the salsapain case and all that.
I was the first to everinnovate using stevia because it
was banned in America back inthe early 90s and beyond and
back.
So I developed this flavorsystem with stevia and nobody's
(08:29):
ever done that before.
And now you know I guess someof the big soft drink companies
stepped into it about 10 yearsago and took that into another
level.
But before that you kind of hadto tread lightly on that.
But it worked as a clean herbthat you could use in a protein
powder.
So there's been many times thatwe had to compromise, many times
(08:49):
that we had to do pushback.
Many times we had to take astand, just like I did in the
early days, against steroids.
I don't need to teach membershow to get big using steroids.
If you do that, that's yourchoice.
I'm just not going to help youdo that because I don't think
it's going to take you where youwant to go eventually.
It may take you there a shorttime, but not the long term.
So we're in it for the longterm.
(09:10):
We've got to answer to Godfirst, and if we don't, we don't
sleep at night.
Beth Robb (09:14):
That's right.
Niki Tshibaka (09:18):
Amen.
That's a really inspiring storybecause in our country country
that's so focused on you knowthe quick buck and the big buck.
You know it to stay missionallyfocused and to turn down what
could be gobs and gobs of moneyfor the sake of no.
This is more than just abusiness.
This is about what we want,we're trying to do to impact the
(09:41):
health of our fellow man, andso we we wanna make sure the
mission is not compromised.
That's really inspiring.
We're gonna come up on a breakhere in a couple minutes, but I
wanted to see and either you canjump in on this and if we don't
finish, we can pick it up onthe other side of the break.
I know that you guys have any.
(10:03):
Any business, any startupbusiness, goes through
challenges, right and setbacks.
What with you in particular,like you know, you've got a
product.
You're trying to get it intostores, probably finding that
just push back, no, we're notgoing to sell it, no, we're not
going to put it on our shelves,or people aren't't fully
(10:24):
educated on your product.
They don't understand thebenefits that it has, that
others don't.
Maybe you're even strugglingwith sales.
How did you get over thosekinds of setbacks?
How did you surmount that, getpast that to the point where now
you've got your protein powdersbeing sold all the way out here
(10:46):
in the last frontier, right inacres, like it's all over the
place.
It's very popular, so maybe weshould just do this on the other
side of the break.
But I wanted to just tee upthat question for you guys, and
I'd love to hear from both ofyou sort of how you've done that
.
Jay Robb (11:05):
Looking forward to answering that question.
That's a good one.
Kelly Tshibaka (11:09):
Well for everyone listening.
We'll pick up that answer onthe other side of the break and
we're talking with Jay and BethRobb, and you can find their
products at jayrobbcom,j-a-y-r-o-b-bcom.
They've been taking a stand forhealth and wellness, taking a
stand for pure products and whatactually makes us healthy,
despite the hardships tobusiness and the pressure from
(11:32):
big corporations or big pharma,and so we'll pick up the talk
about their journey throughbusiness and as family business
partners.
On the other side of the break,you're on Stand with Kelly and
Nikki Chewbacca.
We're at standshoworg.
We'll see you on the other sideof the break.
Stand by.
Niki Tshibaka (11:58):
You are back with Kelly and Nikki Chewbacca on
the Stand Show where we take astand for truth, justice and
what is right.
We are joined today by the Robsand enjoying this conversation
about this amazing product thatJ-Rob has out there.
It's an incredible protein.
(12:18):
I have it in my pantry.
I have had it for a long time.
They have whey and egg whiteproteins and it's basically the
best I've found out there interms of the quality of the
product, the taste, so highlyrecommend it to all of you out
there.
But on the previous segment wewere talking, I just teed up a
question about just challengesthat you guys have faced,
(12:39):
setbacks and how you overcamethem, particularly in terms of
getting your product out in themarket and getting people
educated about it.
Tell us about how you overcamethose kinds of challenges.
Jay Robb (12:50):
Well, let's see the protein powder that I created in
1988, I got into the stores Iwas working at Jimbo's Naturally
back in the mid-'80s.
I was an organic producemanager and eventually the store
manager.
So I learned the health foodbusiness inside and out, kind of
(13:12):
what it takes how to getproducts introduced into the
market.
There weren't that many healthfood stores back in those days,
not like now, but they weregrowing fast and so I got my
powder out slow and I got itinto a lot of stores in Southern
California all the way up to LAover like a couple-year period
of time.
(13:33):
But the products weren't flyingoff the shelves.
So I had to kind of dosomething different.
So the first thing I did, Iwrote a book called the
Fat-Burning Diet and had toteach people how to use a
protein powder.
Because people were back thenthey, oh, that's not going to
bulk me up, or that tastesgritty, or you know, I'm not a
bodybuilder, that type of thing.
So I had to overcome that andthey said and also, the taste, I
(13:55):
can't stand it.
So I had to create a.
I had created a product thattasted extremely good without
anything artificial, which wasthe first challenge I had.
So I fixed that and took it tothe world.
Well, I had to write the bookwhich got me on TV, which got me
introduced to more and morethousand, thousands of people,
because the product doesn't moveoff the shelf unless they know
(14:18):
how to use it, what it is and soon.
So I had to first educatepeople on that and then how to
use it to actually lose weightinstead of as a bulk up, like
you think, in bodybuilding.
So I got through that.
So I got our protein going.
It was an egg white protein,because the way wasn't, had not
even been invented.
There was no white protein backin those days.
It was egg white protein fromold school bodybuilding and so I
(14:41):
had that and that was in thestore for quite a few years
until it was 1994 or 93 that weput out our whey protein and the
store said we don't want thewhey protein, we've got a few
other brands.
So I had to overcome that.
I thought, well, how can I getthat in there?
And I said, well, whatever.
So I had to open up a nutritionstore in North County, san Diego
(15:04):
, in Encinitas actually, andthen when people came in I would
let them sample my whey protein.
It tasted that good.
I said I knew I could open up astore.
As long as they could taste it,I could do that.
So that was the first thing Idid and it took me a year before
.
It changed so many people'sminds and I had such a following
(15:26):
from that one store that theywere calling all the health food
stores in San Diego and theymultiplied and grown at that
time and they said you've got toget J-Rob on the shelf, you've
got to get the whey protein.
It's the best thing ever.
And the pressure was so bad.
Then they finally called me upand the dam broke and pretty
soon it just like dom dominoes,every health food store fell and
(15:47):
it went all the way up to losangeles then across the country.
But I had to take that standand say no, it's this good you
have, you have to taste.
I go and do taste testings withpeople, but I wanted to do a
larger volume.
And then the third thing thathappened was I got on ko side
channel 9 news as a fat burningchef and I did that as a weekly
show for four straight years andagain, I didn't sell protein
(16:10):
powder, I didn't do any of thatkind of stuff.
I just taught people how to usea protein powder, how to be
healthy.
Cutting carbs are actually, forme, it was cycling carbs like
bodybuilding you lower yourcarbs and you increase your
carbs and you use natural foodsand so on.
So it was a whole differentapproach, but it was tough
overcoming.
I'm not going to deny it.
I mean I met some pretty harshwords or a lot of people saying,
(16:33):
no, I don't want anything to dowith that.
And once they tasted it andonce they understood how to use
it, then the whole thing changedand then pretty soon the rest
of the country caught up with itand we had you, you know, the
zone came out and some of theother things even, and so on,
and that's interesting so what Ihear for people listening who
are trying to figure out how doI take a stand for what I
(16:54):
believe.
Kelly Tshibaka (16:54):
First, you started with a re-education tour
with a book and most peoplesaid, well, I don't have time to
write a book.
It's amazing how you can writea book if you just take 10 or 15
minutes a day to put thoughtson paper, and we have so many
tools available in this modernday that you didn't have when
you wrote, to craft and rewriteand edit your book to make it
(17:15):
happen.
And then you took some big risk, and I think that that's you
know.
What I hear with you guys issticking true to your principles
, being committed in order toleverage risk by opening that
store and saying I'm socommitted to this, I believe in
this, I know it'll work.
And then also going back to theeducation by going public.
I know I talked to a lot ofbusiness leaders who you know
are deathly afraid of publicspeaking, and you took that to
(17:37):
the the the largest degreepossible by being on TV.
But it was an educationcampaign and then I think that
that probably really helpedpromote what you were doing.
Niki Tshibaka (17:47):
Yeah, what's really also cool about that
story, too, is just your, yourcustomers ended up becoming your
, your, your, your biggestadvocates right.
They're the ones that reallyhelped really get the word out
and pressure and all these otherstores you got to get J-Rob on
your shelves Like I mean that'samazing, just that organic kind
of growth.
But it it started like itsounds like.
Jay Robb (18:08):
I agree with you.
That's a great point.
What we found was word of mouthis gold.
I've never paid endorsementsfrom celebrities, but many
celebrities Matt Damon andMarilyn Hemingway and all that
have been super kind.
I never asked them to do that,I never paid them to do that and
(18:30):
I refused to do that because Ididn't want anything fake.
I didn't want to hear I'll payyou and you just say this.
They said it on their own andthen I found out about it later
or so on, or we'd read about itand we've been, I just feel,
very blessed in that regard.
Also, another interesting pointthere like you said, education
was critical, because if theydon't know what to do with it,
(18:50):
they don't know protein powder,and I was teaching people
basically how to burn fat withfood, how to restrict not just
calories but carbs and utilizemacronutrients to get an effect
that you want.
Because, again, my bodybuildingroots really came in handy in
this whole journey and, on topof that, one thing that I think
really made a huge differencetoo was in live performances,
(19:12):
which I love to do.
So I've done about 500 weightloss seminars in my career to
date and it was interestingAlways in the beginning.
I would do, those at the storethat I would open up an account
with, and that gave me aconnection with the buyers, the
store itself and their customersand it was kind of a loving
(19:33):
thing.
I just got to enjoy people,which I do, and I and I love
sharing any information andwisdom that God's blessed me
with with them and it'sdefinitely in our business.
That's that's the reward I thinkis is being able to share
something that maybe can turnsomeone else's life around, like
(19:56):
I would never want to sit on,and I and I use the word wisdom
because wisdom, I think, is youaccrue that through experience,
not through going to school or abook or something somebody told
you.
You do that skin in your ownknees and getting up and moving
forward with faith in God andthen faith in life and people to
(20:17):
make a difference.
And that's what we're here for.
I think we're all here to serve.
I mean you're serving now withyour pocket.
It's just a beautiful servingwhen you discover that's what
this is about.
Niki Tshibaka (20:27):
Yeah, you know we've got about three minutes
before a break here, but Ireally wanted to ask your wife I
mean, you're sitting herelistening right to all of this,
but you've been an integral partof it all along the way, and I
know I can't speak for Jay, butI would imagine I know this as a
husband like I wouldn't bewhere I am if it weren't for my
wife, you know.
(20:47):
And so what was it like for you?
What's this journey been likefor you?
And so what was it like for you, what's this journey been like
for you, If you could just talkabout, maybe, what the biggest
challenge is challenge has beenfor you and how you've sort of
addressed it.
Beth Robb (21:13):
Well, you know, I showed up about 22 years after
he started the company, so I'veonly been around in the company
for 14 years.
Jay and I reconnected later onin life.
We've known each other since Iwas born, so it's kind of a neat
little story with that in thataspect.
But when he and I reconnected Ithought, oh my gosh, like again
we've known each other forever.
But then, you know, here isthis huge force in the health
and wellness industry and atthat point in my life I was not
taking care of myself.
I had three children, I was asingle mom and I thought, oh
(21:37):
crap, I better get my acttogether so immediately.
we're falling in love over theselove letters that were emailing
each other and I thought I hadbetter get my act together.
I went to Central Market inDallas, Texas, bought a big bag
of whey protein J-Rob wheyprotein and went on his fruit
(21:59):
plush and his shakedown diet.
I interchanged and lost 36pounds in three months and
started taking over.
And you know, it's interesting,Different things motivate
people and I obviously wasmotivated by love and because I
thought well, you know, when hesees me in person, I better look
(22:20):
good anyway.
So I was like we saw each other.
What two months in after?
Jay Robb (22:29):
that she was living in dallas.
I've been in San Diego forever,so we connected and so it was a
long distance relationship, butit was an email relationship
for weeks and weeks and weeks.
I had no idea what she'd looklike she wouldn't show me a
picture or anything, so I didn'trealize she was doing my
program.
Beth Robb (22:49):
I felt great, I started taking care of myself.
But you know, one of thebiggest challenges is, you know,
when we then started kind ofstepping out.
You know, together as a coupleI was very much judged by the
whole health and wellnessindustry.
You know, because Jay is who heis.
Literally to this day we couldwalk into any health food store
(23:11):
or into any kind of like an expoor convention that's with
health and wellness and peoplewill give me the one, the up and
down, and they will size me upjust right in front of me and
I'm thinking and I'm obviouslynot a quiet I've been quiet this
interview until now, but I amnot a quiet person and I just
(23:33):
sit there and think my facialexpressions don't lie.
I think, what in the world?
How could you do that?
How could you be so judgy?
So anyway, it is, it is verychallenging in that regard, um,
and also because j Jay is such aforce I mean he really is and
such a positive, loving, kind,honorable, generous force, and
(23:58):
so, you know, he's a lot Like hewalks in and it's all good, but
it's like all the energy goesright here and so it does come.
Jay Robb (24:08):
You know, it is sometimes challenging to kind of
, you know, be there next to youthe beauty that she joined for,
let me just buy it real quick.
She joined forces like 14 yearsago, and she filled a huge gap
that I had.
I I was when I created thingsand when I, when I built the
(24:29):
company and so on, I was alwaysthinking, gosh, gosh.
I wish I had someone with methat was into it and could give
me a female insight, because Ihave a male perspective and I
admit I will do things in a moremasculine style way that
doesn't appeal to my audience.
A lot of my audience, or ouraudience, is female.
Probably 60% plus are female,because they maybe 65, because,
(24:56):
um, that's who cares the most,the women, or the head of the
household, that's is the womanfor the food and then taking
care of the family that way, andso that was that was what I was
dealing with.
Well, she had the insights tofigure out where I was short on
an image or a slogan or, youknow, a tagline or what would
they like and how would theylike it, what kind of shakes
(25:17):
they would want, and it was justhuge for us.
Niki Tshibaka (25:20):
I love that yeah she helped with that key
demographic.
Kelly Tshibaka (25:22):
Let's pick up on that.
On the other side of the break,I want to talk about what it's
like to be in business together.
You're on Stand with Kelly andNikki Chewbacca.
We're on a break.
Come visit us at standshoworgand you can check out all of Jay
and Beth's products atjayrobcom.
Stand by.
Welcome back to Stand.
(25:49):
You're with Kelly and NikkiChewbacca and Jay and Beth Robb.
We want to pick up on this sideof the break talking about what
it's like to be in businesstogether.
Nikki and I are in businesstogether in is it now on three
business fronts, if we don'tinclude what we would call the
small business that is, family.
It's really hard to run abusiness, and I think that it is
(26:09):
.
There are different challengesthat come when you are running a
business with family members.
So, rather than we put words inyour mouth, why don't you guys
share with us what have beensome of the highs and what have
been some of the challenges ofbeing in business together as a
family?
Beth Robb (26:26):
Well, I've quit.
How many times.
Kelly Tshibaka (26:30):
Yeah, but is your resignation ever accepted?
Beth Robb (26:34):
Actually has not been accepted ever, but I keep
trying.
No, I haven't.
We have an agreement.
Back the last time I quit, wefinally had an agreement that I
remember.
Jay looked at me and he saysyou know what?
I'll tell you what I will bethe CEO of the company and you
can be the CEO of the home.
(26:56):
Because I needed something likeI'm like, you know, I'm very, I
am strong and I feel like youknow.
And he's obviously strong, andso we had to have some sort of
an agreement, because, at theend of the day, someone has to
be the decision maker if you'renot in agreement, and so that
was our way of handling.
That was that he says you know,I'll be the final in business
(27:18):
and you can be the final at home.
It's, it's.
I mean, it's worked.
Jay Robb (27:23):
We don't always stick with that no, but we're pretty
close with that.
The key, the key here tounderstand, though, is that when
we say we're the final word,she's the final word in the home
, or whatever is that we consultwith each other in depth, and
so I don't make any.
Well, I've made a couple, andthey were always my mistake.
It was a big mistake, butwithout consulting.
(27:43):
But I always consult her on allbig anything I do.
That's big everything.
When we we design everything,anything new for Amazon or
website package or anything else, it's run by you, because I
You're way better at certainvisuals that women would like
than I am, so I know better, andso I really consult with on
(28:05):
everything I can think of.
I don't it's a problem.
It's a problem not because youknow she's mad at me.
It's a problem because it won'twork, because I won't make the
right decision withoutconsulting with the patrona.
Beth Robb (28:19):
You know we value each other's.
You know opinions and it's arespect thing and we are a
partnership in life and so it'simportant to do that, and we
both have.
And we pray.
Jay Robb (28:34):
We both have an agreement that god first all
decisions and we, right beforewe, came on today saying may we
just share the words that uhwould want us or she would want
us so it's always an honor, nomatter.
No matter what we do, wecomplement each other, and it's
been truly a blessing yeah, Ifeel truly blessed to have come
(28:54):
into the into our world.
Niki Tshibaka (28:56):
That's so cool, I mean it's just.
It's just one of thoseimportant reminders that, like
we are our own, like best allies, right like we're, we're in
this together by hook or bycrook.
Like we are we're, we're tiedto each other in a dissoluble
bond.
And so we've got to figure thisbusiness thing, this family
thing, out.
And when we do, man, what apowerful combination it can be
(29:22):
when you have a couple who'sunited in the mission and a
vision and in it for the rightreasons, and who love each other
and want to see each otherthrive, and you know, in
everything that you're doing.
Jay Robb (29:35):
So it's actually a word that works for both for you
, it's a synergy, it's somethinggreater when you put that
together.
Niki Tshibaka (29:44):
So great, yeah, that's that's really.
Yeah, synergy.
And then turning to God, right,like, cause he helps also bring
everything together.
Right, Like, even if you'redisagreeing, if God says
something else, like, okay, wecan agree that God's right and
we're wrong, let's go.
Let's go with that, right.
Beth Robb (29:57):
So we have a thing that whenever one of us let's
just say we're having adiscussion about something and
then later on somebody comes in,one of us comes into the room
and says, hey, I had this ideaabout what we were talking about
and most this idea about whatwe were talking about, and most
of the time when that personsays, whatever that idea is, if
(30:18):
the other person has alreadythought it, we know that's god's
path.
It's like god shows up, itshows those signs to both of us
around the same time, almostlike within several minutes of
the other person saying it,it'll pop in the other one's
head.
We're like, oh my gosh, thatjust came in my head.
That's exactly what we need todo.
And if that doesn't happen,it's kind of like I don't know
(30:38):
you know we both have to see thevision.
We do, but we just know it.
Inside, paying attentionintuitively, cause I feel like
the Holy spirit talks right toyour gut.
Jay Robb (30:50):
And the other important thing that I think has
helped us work together and itwas difficult in the beginning
was that I said you can just beas adamant as you want about an
opinion, because, let's look atit, this is business.
I need to know what you reallyreally feel, not what you want
me to hear.
I don't need a yes woman or ayes man.
I don't want that.
I need to hear how you reallyfeel about it.
(31:11):
If it's an idea and you don'thave to mention your words,
you're not going to hurt myfeeling.
It may I may.
I may get wild, I may get crazy, I may come back at you, I said
.
But we need to be that way, tocome to the conclusion of what
we're trying to decide from fromtrue feelings and from from
true understanding, and not beafraid to speak up, because that
that could happen so easily.
(31:33):
Someone might be timid, or well, I didn't think he wanted to
hear that, or I didn't thinkshe'd like that.
So we've given each otherpermission and and it gets
heated.
I'm not going to deny that itgets heated, but it always comes
out of the beautiful thing inthe end because we're being
honest are you talking aboutyesterday and the day before the
week before Exactly.
Niki Tshibaka (31:54):
This just happened yesterday.
Beth Robb (31:56):
As a matter of fact, it got so heated he had to yell
out into the house to our girlsGirls, we still love each other.
We're just getting somethingout and we're just like it's
okay, we know.
Kelly Tshibaka (32:08):
That's awesome.
We had a friend over once andhe he's like, do I need to step
out of the house?
And I said no, why you guys arehaving a really bad fight.
Niki Tshibaka (32:17):
We're so confused really well no, we're not just
having a discussion, we'reattorneys.
So we're used to going back andforth.
Kelly Tshibaka (32:25):
Right, this is just the first time we've gotten
to connect with each other.
This is actually reallyrefreshing for us.
I'm curious about a time whenyou guys have maybe had an
opportunity to compromise onwhat you believed, or cut
corners or, you know, give in,and then you decided not to and
(32:46):
you had to stand and persevere,even if it came at a great cost.
Do you have a story like thatthat you could share with us?
Jay Robb (32:56):
Well, in my journey I've had a few of those, but uh,
the first one was in my first,and I'll go back to my
bodybuilding gym cause.
That's where I got my roots.
I was always tempted to letsteroids in, let people do
steroids push the drug, and so Isaid I'm not compromising.
I never did so.
I started my own.
We did our own drug-freesteroid, tested shows and
(33:18):
competed in them and so on.
That was the first one.
Then gosh in the currentcompany with the protein powder.
It was always you know, youcould, and I've talked about
that before it was alwayscompromising with artificial
flavors.
That was a huge thing back then.
Oh, you can, but it would tasteso much better because we can
take this petroleum product andmake it so much better.
(33:40):
I said oh no, it has to be froma botanical.
So that was always a temptedthing there.
Then it became the sweetenerissue.
I said I refuse to compromisethere.
Then it was the.
You could sell it to a largecorporation.
I said, but I don't thinkthey'd carry on the J-Rob flag
and torch.
I don't.
I don't think.
I just feel like they wouldjust turn it around as soon as I
was out of the picture.
(34:01):
So I refused to compromisethere.
And then I never compromised,for sure.
With celebrity endorsements Ilet the celebrities endorse, you
know, the Jim Carrey's, allthat.
We've had a lot, you know,hopefully, and so on.
With celebrity endorsements Ilet the celebrities endorse, you
know, the Jim Carrey's and allthat.
We've had a lot, you know.
But we don't, we don't ever doanything, we just let them be
nice.
So I never compromised bytrying to hire someone as the
(34:24):
face for the company.
That would, you know, swaypeople, and they really just do
it for money, and so that wasfor sure one of the big.
I will not compromise and Inever had.
Niki Tshibaka (34:35):
Those are good.
Beth Robb (34:36):
And we've had celebrities that have reached
out, their agents not them, buttheir agents have reached out
and said, hey, you know, andI'll never forget Holly Madison,
who is Hugh Hefner's girlfriend, girlfriend next door, and she
loved when, back when we had theJ bars, she'd love those.
And so her agent reached outand said listen, holly's going
(34:58):
to be in I don't know one ofthose okay weekly or one of
those magazines, what I eat in aday.
And you know we would like foran endorsement.
And I said I'm sorry, but youknow we just don't do that Like.
You know, we appreciate so muchthat she loves our bars and
we're just so, you know, justthank you so much for reaching
out, but we just don't do thatLike either you do it out of the
(35:19):
goodness of your heart or not.
And he says you know, look, butyou know this is how she makes
her money.
And I go no, I understand, butthis is just something that to
him.
He called me, we talked on thephone, get off the phone, that
next issue comes out.
It was in there and I thoughtyou know what Class act, that's
(35:41):
integrity, right there.
It was her to say he could andhe said I'm going to leave it up
to Holly, and I just rememberthinking that you know that's
class.
I really, really appreciatedthat, hugh Jackman.
He was in people magazine.
We never even got a phone callabout him.
He just mentioned the proteinthat you know.
Yeah, I have it shipped out.
We didn't ship it.
People shipped it out toAustralia, like what?
That's class.
Jay Robb (36:01):
I love that inspired me to think.
You know, I always I'll endorseor other people's products for
it.
So it's kind of a balancingactor, but we've been very
blessed that way with a lot, of,a lot of famous people who were
kind enough very much so tojust give us, give us a plug,
and and I again I said I I don'twant to pay anyone to do that,
(36:25):
and so I always feel good aboutit that they endorse something
for that yeah, it's like yourintegrity is paid forward.
Yeah, so we're happy to all.
Yeah, we're happy to share thatand do the same thing.
So it's.
It's been a beautifulexperience.
Yeah, I agree.
Beth Robb (36:40):
Yeah.
Niki Tshibaka (36:43):
So we're going to wrap up, but I want just 20
seconds, jay, if you can give usa 20 second what makes your
product distinctive from allother similar products.
Jay Robb (36:56):
You got 20 seconds, got uh, j-rob on the name, so
you know I'll never compromise.
There was, I put my picture onthere so that people would say
he, he exists, he owns a companyand he is going to stand behind
what he produced, and that'swhy I put my image on there, not
so I go.
Hey, look at me for sure.
I stand behind this product andI will not compromise.
I approve this message.
Kelly Tshibaka (37:19):
I approve this message jayrobcom,
J-A-Y-R-O-B-Bcom, and we can addto that list of celebrity
endorsements Nikki Chewbacca.
Beth Robb (37:30):
And all 500 people in the world to know him.
Jay Robb (37:36):
Coolest last name ever , ever.
Niki Tshibaka (37:37):
I like it.
I go by Chewy, so you know itgoes with the territory we're
coming up on a break.
Kelly Tshibaka (37:41):
This is stanshoworg, beth and Jay.
Thanks so much for being on theshow with us.
This has been amazing.
Jay Robb (37:46):
We love having you it's been an honor, truly an
honor.
God bless you thanks so much.
Kelly Tshibaka (37:51):
It's been an honor, truly an honor.
God bless you.
Yeah, god bless you.
Thanks so much.
Niki Tshibaka (38:04):
That was an amazing conversation with what
an incredible couple and anincredible story and journey
that he, j-rob, took to fromstarting his own gym to creating
this amazing product that hasgotten all these celebrity
endorsements that, as he talkedabout, he didn't even have to
(38:24):
pay for.
I mean, the product spoke foritself and I loved hearing the
stories of just people sayingyou know what?
This is a great product withoutbeing asked to or without being
paid to do it.
I mean, that's an amazing thingwhen a product stands for
itself and speaks for itself.
But one of the things I lovedabout that conversation, kelly,
(38:44):
was just the story of not onlyhow they reconnected but also
they're working together as acouple in, you know, a major
business enterprise and that'snot easy, right?
We know the challenges and thestresses that come with business
, with starting a business, withtaking a business to the next
(39:07):
level, and I think you made agood point.
You've made a good point oftenthat, like, even you know,
managing a family is its ownsmall business and so you've got
a mom.
You know managing that and thenmanaging with her husband this
big company, and how do theywork together as a team and even
(39:30):
if they have differentperspectives or views, be on
each other's side because theyknow ultimately they share the
same heart for the mission andvision.
So it was just reallyencouraging to hear from them
how they've navigated some ofthat.
And of course, we've got ourown small businesses ourselves
and you know that's been ajourney of its own and what I've
(39:54):
loved about it is incorporatingour older kids in it and even
you know some of our youngerkids and sort of teaching them
and you do a really great jobmodeling and mentoring our kids
on different aspects of runninga business and engaging with
clients and talk about that alittle bit with our audience
(40:15):
because I think it's just reallycool.
What's it been like workingwith our daughter on political
consulting and working with ourdaughter on political consulting
and working with our son on thepodcast and putting you know
social media videos and thingstogether?
Kelly Tshibaka (40:30):
One of the great opportunities, I think, for
being in a family business is anopportunity to help our family
members, especially our children, to get to have experiences
that they wouldn't haveotherwise had, get to have
experiences that they wouldn'thave otherwise had.
And so I think you and I sharethe same value that one of our
roles or purposes in life is tobe able to use any strength or
(40:52):
skill or opportunity we have toadvantage others.
And so in setting up thebusinesses, we have these
experiences and opportunitiesthat we can use to give to other
people.
And it's really good trainingground for the kids, to put them
outside their comfort zone andgive them opportunities to meet
people and have experiences, jobexperiences that they wouldn't
(41:12):
otherwise have, and I reallylove that.
It really challenges thembecause they have to step up to
really kind of grow beyond theircurrent skill set or ability.
But they wouldn't have that ina normal job right.
Normally when you get out ofschool you start sort of at the
bottom of the ladder and youhave to work your way up in
service industry jobs and thensomeone takes a chance on you
(41:33):
and because it's a familybusiness, we can just throw them
right in way above their, theirswim level, if you will, and
help teach them to swim quickly,and I think that's a wonderful
part of the family business.
One of the things I think we'veencountered, and probably the
Robs have encountered, is how dowe draw the lines between
business and family, because itcan be all consuming.
(41:55):
I think running a business andstarting businesses can really
be.
It's just when do our workrelationships end and family
begin?
And you always are taking workwith you, because you know an
entrepreneurial startup itdoesn't end.
Anyone who's in a smallbusiness knows that too.
I don't know that theentrepreneurial period ever ends
when you're in startup because,or in a small business because,
(42:16):
there's always challenges thatyou're facing that you have to
solution, and so I wanted tokick to you, nikki.
We've been doing this a while.
What have you found that'sactually worked best for our
family and for our marriage asthe solutions?
For this is where work or shoptalk ends, and then this is
(42:36):
where relationship begins.
Niki Tshibaka (42:39):
Well, I think the solution has been very simply
and succinctly summarized in twowords Obey Kelly.
Kelly Tshibaka (42:46):
I was going to say mom's right.
Yeah, mom's right, Obey.
Niki Tshibaka (42:49):
Kelly.
Kelly Tshibaka (42:50):
That's actually a really good rule.
Niki Tshibaka (42:53):
I think the way that at least I've observed and
I think we've kind of done itintuitively because as pastors
when we were running our ownchurch back in DC, it was the
same kind of done it intuitivelybecause as pastors when we were
running our own church back inDC, it was the same kind of
thing where you have?
where do you put asideorganizational things, ministry
things, and not let it overflowinto family things and whatnot?
(43:15):
So I think what I've seen and Ithink has been very healthy,
has just been a kind of anatural flow where we've just
kind of integrated life andbusiness and family, not in a
kind of compartmentalized waybut in a way that it's like we
(43:37):
have rhythms right as a family,and so it's a good way of
putting it.
We have a rhythm about like whenwe're doing the business stuff
and then when we're sort ofpivoting and just going more
into personal family time andwhen we're mixing the two and it
just feels natural and notforced, if that makes sense.
Kelly Tshibaka (43:53):
And.
Niki Tshibaka (43:53):
I think you can do that when you're your own
boss, right, like you have, soyou can adjust things so that it
fits with the rhythms of yourlife and the rhythms of your
family and the rhythms of yourrelationships and whatnot.
And you know, one of thetensions I see in a family
(44:14):
business obviously is it's aprofessional endeavor and it's
with personal relationships,right, and so there is some
trickiness that can come inthere.
But I think the strong bonds asfamily are such a key and
valuable piece of running a goodbusiness, right, because
(44:37):
there's that trust there thatyou don't have to take a lot of
time to build, that you mighthave to if you're hiring a new
person and you're working with anew partner and whatnot, and
you already have a really goodidea of what people's skill sets
are and what their giftings are, and so, anyway, I think it's
been a lot of fun in a lot ofways I mean challenging,
obviously and I get a lot ofhope looking at stories like
(44:59):
J-Rob's and Beth's, where it hasits challenges, but they stick
true to the mission and thevision and they don't give up
and great things happen.
So they're farther ahead than weare, obviously, in our little
entrepreneurial endeavors, butit's a great thing to look at
(45:19):
ahead and say, if we keep up inthis direction and we just stay
focused on the mission and don'tcompromise our values that's
one of the other thing that cameout.
And I do not compromise yourvalues, your mission and your
integrity, because that's that'sultimately what makes their
business thrive.
And I would, I would say, justbased on what I'm, what I we
heard from them, I think thereason why they ended up getting
(45:41):
all these you know, celebrityendorsements without even having
to ask for them or pursue them,was because they never
compromised on their integrityand the value of the product,
because if they'd pass it on tosomebody else, it probably would
have gone a different direction.
Kelly Tshibaka (45:55):
Just another protein product.
One of the things I think worksreally well for us too, I
really appreciate about you isyou're always looking out for me
.
So I think business can bereally hard and whether you're
running one, two or threebusinesses or the family unit
that is a small business, it canjust be really hard and really
draining.
And it can really become easyfor business partners, otherwise
(46:19):
known as spouses, to just slipinto the business partner role
and just become businesspartners and forget that they're
also marriage partners.
And I think we heard that inwhat they were saying as well
that there's a relationshipthere that really supersedes and
will go past whatever you'redoing in the time for business.
And one of the things I wasthinking is anytime we hit these
(46:41):
stress points or we hit majorproblems, we don't turn the
problem on each other.
We solution the problemtogether, even though in our
stress behaviors we can turnagainst each other, or the way
that someone's stressing outespecially if I'm stressing out,
it could be taken as personalbecause it's not such a great
(47:01):
reaction, but you're really goodat saying, hey, how can I help?
What can I do?
Is there anything I can do tohelp you?
Can I go do this.
You'll even offer solutions.
If I can't think of things, howcould I help you?
And I think taking care of theperson that is your partner is
really key to making sure thatthe business part succeeds and
that you as a family operatereally well together in
(47:25):
communication and in solutioning.
Because you're bringingdifferent personality sets and
I've just remember like so manytimes we've been told it's
really unusual how you guys work.
I think we work better togetheron projects than we do when we
have our own separate things.
So many times we've had our ownseparate things happening, but
we actually work better whenwe're on projects together,
whereas most couples it is astrain on them and pulls them
(47:48):
apart, and I think part of it isbecause of this caring for one
another.
Well, I wanted to ask you aboutsomething he said that I thought
was really interesting, wherehe essentially described the
role of submitting one toanother, and so it's so
important, especially with ourbiblical worldview, that a wife
not women submit to a husband.
(48:10):
And yet when you have businessroles or you have roles in group
missions, there are times, forexample, when I have been, if
you will, your boss, and yetwe're still married.
And so can you just real quickdescribe for people how has that
worked, where our marriage hasstayed strong and yet we kind of
do this do-si-do of?
(48:30):
I have to make a decision, butthen you make a decision and
then I make a decision.
How does that work practicallyfrom your perspective?
Niki Tshibaka (48:38):
That's a really good question.
I just think it's really justremembering that we're there to
serve and love each other, inwhichever role we're functioning
, whether as business partners,as marriage partners, as parents
.
Kelly Tshibaka (48:53):
Right.
Niki Tshibaka (48:54):
And so, um, and that's really you know,
scripture is telling us like, um, the husband is to lay down his
life for his wife and hischildren and the wife is to
serve and support her husbandand their children, and really
that basically means, in my view, that in that marriage
(49:14):
relationship, if anyone is goingto sacrifice or anyone has to
for lack of a better word sufferin a particular situation, it's
the husband.
That's my commitment as apartner is to lay down my life
for my spouse, whether it's inbusiness or in marriage or in
family, and I think that'swhat's made things work.
(49:37):
And every man wants to be ahero and I don't think there's
any more anything more heroicthan laying your life down for
your wife and your kids,whatever that might look like
and on a particular day.
Kelly Tshibaka (49:50):
Well and you're definitely my hero and I'd say
from the wife's perspective it'sabout respecting and honoring
you behind your back.
So there are plenty of timesthat I would disagree with you
and think, well, I wouldn't havemade that choice, especially
when little people appeal to meand think that dad made the
wrong choice about TV time ordessert, and instead I just
(50:13):
honor the decision and say, ifthat's what dad said, then
that's what dad said.
I'm not going against dad andjust having each other's back
that way, I think is really partof operating in tandem and as a
duo and just respecting andhonoring the choices that you
make as my husband, who is myhero.
So I think that's a really goodway of summarizing for people
who are trying to figure outthat dynamic.
(50:33):
This has been another awesomeepisode of Stand.
This is where we make couragecontagious and take a stand for
freedom, truth and government bythe people.
Thank you for being with us,kelly, nikki Chewbacca you can
find all of our awesome episodeson standshoworg.
We'll see you next time.
Welcome back to Stand.
I'm your host, kelly Chewbacca,former US Senate candidate in
Alaska and the current chair ofTrump's campaign.
I'm joined today by my bestfriend and husband, nikki
Chewbacca, and you are on theshow that helps make courage
contagious.
We are excited to have you joinus.
If you want, go to our website,stanshoworg.
Follow us on social media.
Hit up our YouTube channel,where you can find all of our
(00:30):
awesome episodes.
Get your daily dose of courageand become strong and courageous
.
We've got an amazing episodewith us today.
We have J-Rob and Beth-Rob, wholead the health and nutrition
world.
We would know we have theirproducts in our house long
before we ever booked thisinterview.
We are excited to talk withthem about their journey in
health and wellness and thebusiness world.
(00:52):
So let's strap in and get thisstarted.
Jay and Beth, welcome to Stand.
We are so excited to have youjoin us.
Jay Robb (01:00):
Glad to be here.
Thank you so much for theopportunity to be on your show.
It's truly an honor.
We feel blessed to be here.
Thank you so much for theopportunity to be on your show.
It's truly an honor.
Kelly Tshibaka (01:05):
We feel blessed to be here.
We're excited.
Well, when we had theopportunity to land you for an
interview, my daughter said hey,I know that guy.
Isn't he all over dad's shelf inthe pantry.
So it's exciting to see it'slike, oh, someone who we're
familiar with and whose productswe believe in actually coming
in on the show.
So we're familiar with andwhose products we believe in
actually coming in on the show,so we're excited to actually
(01:28):
have this conversation andintroduce to all of our
followers why we follow you andwhy we've been using your
products and actually have thatout there.
You guys who are listening, youcan find their products on
jayrobcom, j-a-y-r-o-b-bcom.
Find out what Nikki has beenexcited about all this time.
But let's start this journey.
So, jay, you made your firstprotein shake when you were 13
(01:48):
years old.
You guys now have a majorhealth food and wellness company
industry.
You have your own show calledopen bar.
Jay Robb (01:56):
I wanted to ask what inspired both of you to dedicate
your lives to health andwellness well, since mine began
probably when I was seven yearsold that's pretty much when it
hit me I joined a local swimteam and I was a competitive
swimmer and diver.
So I'm seven and I just wasintroduced to sunshine, water
(02:19):
and training so that I could getin shape.
And that was the first time Irealized that more you, the more
you take care of your body it'skind of weird at seven years of
age the more you take care ofyour body, you don't get sick
and you feel good and you havethe energy you want and you look
great.
You know, sunshine, food andfresh air and swimming was just
(02:40):
incredible for me.
So that set me on a journeyfrom that time forward.
It's incredible for me.
So that set me on a journeyfrom that time forward.
But it was a year later.
After that I was getting sickright before Christmas.
It was Christmas Eve and Istarted getting the flu or bad
sore throat, chest cold orwhatever.
And I got mad because I thought, the time of the year I want to
(03:01):
feel my best, and here I am,santa's coming, and I don't feel
good.
And so I got mad and I kind tofeel my best.
And here I am, you know Santa'scoming and I don't feel good.
And so I got mad and I kind oflike petitioned God.
I said I don't, I don't know.
Why am I sick now?
Why do I get sick?
I said I want to know why I getsick.
I never want to get sick again.
I was at eight years of age andfrom then on I made it a mission
(03:21):
as weird as that may may soundto find out what the cause of
health, what, what makes oneperson healthy and another
person get ill.
What makes you have be fine oneday and have a cold the next,
or Horrible diseases or anything.
And so I set myself on ajourney.
Now, it was not an instant thatI found all the answers, so it
took a while for me to get intoit, and it was about when I
(03:45):
turned 22,.
I really got into bodybuilding,which I liked because it was
very disciplined.
I loved the disciplinary partof it.
So I loved bodybuilding becauseit was about training, it was
individual and I could eat invery specific ways to get a very
specific result and watch whathappened.
So from then on it just set meon that journey and eventually I
(04:07):
opened up my first fitness clubwhen I was.
Actually it was a bodybuildinggym, a drug-free bodybuilding
gym, when I was 26.
And I said, hey, this is what Ilike, I'm going against the
drugs.
And you know, back theneverybody did steroids and so,
and then they were new.
So I took a stand and said no,just kept going on and realized
the health aspect of it whichyou know, bodybuilding isn't
(04:29):
always the healthiest and justkept moving it forward and
raising the bar and thinking howhealth.
And then health food storerevelations kind of began.
A revolution began and nextthing I know I was learning the
health food store industry,working at health food store in
san diego, and decided, hey, weneed a good protein powder, and
(04:49):
that was how that was in 1988.
I said, hey, I'm going to putsomething really good together
that moms healthy moms all overthe country would want, because
I was dealing with bodybuildersand they weren't quite so picky
they could have like moreingredients, say, I wanted the
cleanest I could get because Iknew the organic food world and
(05:10):
all that.
So that pretty much got me onthe road and then we were off.
Kelly Tshibaka (05:16):
Well, let me follow up on your comment on.
You wanted to take a stand andcreate a drug-free environment,
something that promoted wellnesswithout the drugs.
Something that we've noticed isin the area of health and
wellness, there is a real pushby what we would consider the
health industry to actually stayin business by making people
(05:39):
unhealthy, because you make moremoney if people are not healthy
.
And it seems that with yourphilosophy, like if we take
people off of drugs and weactually make them healthy, like
some of some of that, you mightbe putting yourself out of
business.
Healthy people don't needproducts, don't need drugs,
don't need medicine, et cetera,and so I wanted to ask in in
(06:03):
what you've done, building thiscareer over decades now this
business over decades have youever had any pushback or had to
fight against what we wouldconsider big pharma or the
traditional health industry?
Jay Robb (06:16):
Fight against big pharma.
Well, big pharma does kind ofwork in the background.
We've noticed they buy upsupplement companies that's what
we found and then you don'tknow that happens, but it's
happening all the time.
That are very largecorporations that don't have
your health in mind and buy up alot of other supplement
(06:38):
companies too.
So you have kind of a doubledeal there.
And I think a lot of thesecompanies especially the
sugar-based companies, the junkfood companies and so on, where
a lot of those were spinoffsfrom the tobacco companies back
in the day so they actuallyinvested into food and then they
invested in the fast food andthen the fast food took off and
(07:03):
it's all engineered to make youcome back to the doctor how the
loop goes.
And so when you see that kindof taking place, you don't want
to be a part of it.
So we've remained a familyowned business.
I refuse to sell out to anylarge corporations although
we've been asked many timescorporations, although we've
(07:25):
been asked many times and I saidno because I don't feel that
they would ever, you know, takethe same stand and have the same
mission and the same standardsthat we do we do not want the
artificial ingredients and thatwe we took a stand against
sucralose, a cell.
So pain K, aspartame, all thethings that make things taste
good to some people.
(07:46):
They're excitotoxins, but theytaste good to a lot of people
and they can make powders taste.
You know, protein powders tastereally good, or even liquid
liquid drinks and so on, rtds.
But we said no and we, wepushed back against that hard.
I made sure we had recombinantgrowth hormone free cows that
(08:06):
were making the milk and so on.
I was the first that I know ofto ever do that in this
particular industry.
I refused to do the sucralose,the salsapain case and all that.
I was the first to everinnovate using stevia because it
was banned in America back inthe early 90s and beyond and
back.
So I developed this flavorsystem with stevia and nobody's
(08:29):
ever done that before.
And now you know I guess someof the big soft drink companies
stepped into it about 10 yearsago and took that into another
level.
But before that you kind of hadto tread lightly on that.
But it worked as a clean herbthat you could use in a protein
powder.
So there's been many times thatwe had to compromise, many times
(08:49):
that we had to do pushback.
Many times we had to take astand, just like I did in the
early days, against steroids.
I don't need to teach membershow to get big using steroids.
If you do that, that's yourchoice.
I'm just not going to help youdo that because I don't think
it's going to take you where youwant to go eventually.
It may take you there a shorttime, but not the long term.
So we're in it for the longterm.
(09:10):
We've got to answer to Godfirst, and if we don't, we don't
sleep at night.
Beth Robb (09:14):
That's right.
Niki Tshibaka (09:18):
Amen.
That's a really inspiring storybecause in our country country
that's so focused on you knowthe quick buck and the big buck.
You know it to stay missionallyfocused and to turn down what
could be gobs and gobs of moneyfor the sake of no.
This is more than just abusiness.
This is about what we want,we're trying to do to impact the
(09:41):
health of our fellow man, andso we we wanna make sure the
mission is not compromised.
That's really inspiring.
We're gonna come up on a breakhere in a couple minutes, but I
wanted to see and either you canjump in on this and if we don't
finish, we can pick it up onthe other side of the break.
I know that you guys have any.
(10:03):
Any business, any startupbusiness, goes through
challenges, right and setbacks.
What with you in particular,like you know, you've got a
product.
You're trying to get it intostores, probably finding that
just push back, no, we're notgoing to sell it, no, we're not
going to put it on our shelves,or people aren't't fully
(10:24):
educated on your product.
They don't understand thebenefits that it has, that
others don't.
Maybe you're even strugglingwith sales.
How did you get over thosekinds of setbacks?
How did you surmount that, getpast that to the point where now
you've got your protein powdersbeing sold all the way out here
(10:46):
in the last frontier, right inacres, like it's all over the
place.
It's very popular, so maybe weshould just do this on the other
side of the break.
But I wanted to just tee upthat question for you guys, and
I'd love to hear from both ofyou sort of how you've done that
.
Jay Robb (11:05):
Looking forward to answering that question.
That's a good one.
Kelly Tshibaka (11:09):
Well for everyone listening.
We'll pick up that answer onthe other side of the break and
we're talking with Jay and BethRobb, and you can find their
products at jayrobbcom,j-a-y-r-o-b-bcom.
They've been taking a stand forhealth and wellness, taking a
stand for pure products and whatactually makes us healthy,
despite the hardships tobusiness and the pressure from
(11:32):
big corporations or big pharma,and so we'll pick up the talk
about their journey throughbusiness and as family business
partners.
On the other side of the break,you're on Stand with Kelly and
Nikki Chewbacca.
We're at standshoworg.
We'll see you on the other sideof the break.
Stand by.
Niki Tshibaka (11:58):
You are back with Kelly and Nikki Chewbacca on
the Stand Show where we take astand for truth, justice and
what is right.
We are joined today by the Robsand enjoying this conversation
about this amazing product thatJ-Rob has out there.
It's an incredible protein.
(12:18):
I have it in my pantry.
I have had it for a long time.
They have whey and egg whiteproteins and it's basically the
best I've found out there interms of the quality of the
product, the taste, so highlyrecommend it to all of you out
there.
But on the previous segment wewere talking, I just teed up a
question about just challengesthat you guys have faced,
(12:39):
setbacks and how you overcamethem, particularly in terms of
getting your product out in themarket and getting people
educated about it.
Tell us about how you overcamethose kinds of challenges.
Jay Robb (12:50):
Well, let's see the protein powder that I created in
1988, I got into the stores Iwas working at Jimbo's Naturally
back in the mid-'80s.
I was an organic producemanager and eventually the store
manager.
So I learned the health foodbusiness inside and out, kind of
(13:12):
what it takes how to getproducts introduced into the
market.
There weren't that many healthfood stores back in those days,
not like now, but they weregrowing fast and so I got my
powder out slow and I got itinto a lot of stores in Southern
California all the way up to LAover like a couple-year period
of time.
(13:33):
But the products weren't flyingoff the shelves.
So I had to kind of dosomething different.
So the first thing I did, Iwrote a book called the
Fat-Burning Diet and had toteach people how to use a
protein powder.
Because people were back thenthey, oh, that's not going to
bulk me up, or that tastesgritty, or you know, I'm not a
bodybuilder, that type of thing.
So I had to overcome that andthey said and also, the taste, I
(13:55):
can't stand it.
So I had to create a.
I had created a product thattasted extremely good without
anything artificial, which wasthe first challenge I had.
So I fixed that and took it tothe world.
Well, I had to write the bookwhich got me on TV, which got me
introduced to more and morethousand, thousands of people,
because the product doesn't moveoff the shelf unless they know
(14:18):
how to use it, what it is and soon.
So I had to first educatepeople on that and then how to
use it to actually lose weightinstead of as a bulk up, like
you think, in bodybuilding.
So I got through that.
So I got our protein going.
It was an egg white protein,because the way wasn't, had not
even been invented.
There was no white protein backin those days.
It was egg white protein fromold school bodybuilding and so I
(14:41):
had that and that was in thestore for quite a few years
until it was 1994 or 93 that weput out our whey protein and the
store said we don't want thewhey protein, we've got a few
other brands.
So I had to overcome that.
I thought, well, how can I getthat in there?
And I said, well, whatever.
So I had to open up a nutritionstore in North County, san Diego
(15:04):
, in Encinitas actually, andthen when people came in I would
let them sample my whey protein.
It tasted that good.
I said I knew I could open up astore.
As long as they could taste it,I could do that.
So that was the first thing Idid and it took me a year before
.
It changed so many people'sminds and I had such a following
(15:26):
from that one store that theywere calling all the health food
stores in San Diego and theymultiplied and grown at that
time and they said you've got toget J-Rob on the shelf, you've
got to get the whey protein.
It's the best thing ever.
And the pressure was so bad.
Then they finally called me upand the dam broke and pretty
soon it just like dom dominoes,every health food store fell and
(15:47):
it went all the way up to losangeles then across the country.
But I had to take that standand say no, it's this good you
have, you have to taste.
I go and do taste testings withpeople, but I wanted to do a
larger volume.
And then the third thing thathappened was I got on ko side
channel 9 news as a fat burningchef and I did that as a weekly
show for four straight years andagain, I didn't sell protein
(16:10):
powder, I didn't do any of thatkind of stuff.
I just taught people how to usea protein powder, how to be
healthy.
Cutting carbs are actually, forme, it was cycling carbs like
bodybuilding you lower yourcarbs and you increase your
carbs and you use natural foodsand so on.
So it was a whole differentapproach, but it was tough
overcoming.
I'm not going to deny it.
I mean I met some pretty harshwords or a lot of people saying,
(16:33):
no, I don't want anything to dowith that.
And once they tasted it andonce they understood how to use
it, then the whole thing changedand then pretty soon the rest
of the country caught up with itand we had you, you know, the
zone came out and some of theother things even, and so on,
and that's interesting so what Ihear for people listening who
are trying to figure out how doI take a stand for what I
(16:54):
believe.
Kelly Tshibaka (16:54):
First, you started with a re-education tour
with a book and most peoplesaid, well, I don't have time to
write a book.
It's amazing how you can writea book if you just take 10 or 15
minutes a day to put thoughtson paper, and we have so many
tools available in this modernday that you didn't have when
you wrote, to craft and rewriteand edit your book to make it
(17:15):
happen.
And then you took some big risk, and I think that that's you
know.
What I hear with you guys issticking true to your principles
, being committed in order toleverage risk by opening that
store and saying I'm socommitted to this, I believe in
this, I know it'll work.
And then also going back to theeducation by going public.
I know I talked to a lot ofbusiness leaders who you know
are deathly afraid of publicspeaking, and you took that to
(17:37):
the the the largest degreepossible by being on TV.
But it was an educationcampaign and then I think that
that probably really helpedpromote what you were doing.
Niki Tshibaka (17:47):
Yeah, what's really also cool about that
story, too, is just your, yourcustomers ended up becoming your
, your, your, your biggestadvocates right.
They're the ones that reallyhelped really get the word out
and pressure and all these otherstores you got to get J-Rob on
your shelves Like I mean that'samazing, just that organic kind
of growth.
But it it started like itsounds like.
Jay Robb (18:08):
I agree with you.
That's a great point.
What we found was word of mouthis gold.
I've never paid endorsementsfrom celebrities, but many
celebrities Matt Damon andMarilyn Hemingway and all that
have been super kind.
I never asked them to do that,I never paid them to do that and
(18:30):
I refused to do that because Ididn't want anything fake.
I didn't want to hear I'll payyou and you just say this.
They said it on their own andthen I found out about it later
or so on, or we'd read about itand we've been, I just feel,
very blessed in that regard.
Also, another interesting pointthere like you said, education
was critical, because if theydon't know what to do with it,
(18:50):
they don't know protein powder,and I was teaching people
basically how to burn fat withfood, how to restrict not just
calories but carbs and utilizemacronutrients to get an effect
that you want.
Because, again, my bodybuildingroots really came in handy in
this whole journey and, on topof that, one thing that I think
really made a huge differencetoo was in live performances,
(19:12):
which I love to do.
So I've done about 500 weightloss seminars in my career to
date and it was interestingAlways in the beginning.
I would do, those at the storethat I would open up an account
with, and that gave me aconnection with the buyers, the
store itself and their customersand it was kind of a loving
(19:33):
thing.
I just got to enjoy people,which I do, and I and I love
sharing any information andwisdom that God's blessed me
with with them and it'sdefinitely in our business.
That's that's the reward I thinkis is being able to share
something that maybe can turnsomeone else's life around, like
(19:56):
I would never want to sit on,and I and I use the word wisdom
because wisdom, I think, is youaccrue that through experience,
not through going to school or abook or something somebody told
you.
You do that skin in your ownknees and getting up and moving
forward with faith in God andthen faith in life and people to
(20:17):
make a difference.
And that's what we're here for.
I think we're all here to serve.
I mean you're serving now withyour pocket.
It's just a beautiful servingwhen you discover that's what
this is about.
Niki Tshibaka (20:27):
Yeah, you know we've got about three minutes
before a break here, but Ireally wanted to ask your wife I
mean, you're sitting herelistening right to all of this,
but you've been an integral partof it all along the way, and I
know I can't speak for Jay, butI would imagine I know this as a
husband like I wouldn't bewhere I am if it weren't for my
wife, you know.
(20:47):
And so what was it like for you?
What's this journey been likefor you?
And so what was it like for you, what's this journey been like
for you, If you could just talkabout, maybe, what the biggest
challenge is challenge has beenfor you and how you've sort of
addressed it.
Beth Robb (21:13):
Well, you know, I showed up about 22 years after
he started the company, so I'veonly been around in the company
for 14 years.
Jay and I reconnected later onin life.
We've known each other since Iwas born, so it's kind of a neat
little story with that in thataspect.
But when he and I reconnected Ithought, oh my gosh, like again
we've known each other forever.
But then, you know, here isthis huge force in the health
and wellness industry and atthat point in my life I was not
taking care of myself.
I had three children, I was asingle mom and I thought, oh
(21:37):
crap, I better get my acttogether so immediately.
we're falling in love over theselove letters that were emailing
each other and I thought I hadbetter get my act together.
I went to Central Market inDallas, Texas, bought a big bag
of whey protein J-Rob wheyprotein and went on his fruit
(21:59):
plush and his shakedown diet.
I interchanged and lost 36pounds in three months and
started taking over.
And you know, it's interesting,Different things motivate
people and I obviously wasmotivated by love and because I
thought well, you know, when hesees me in person, I better look
(22:20):
good anyway.
So I was like we saw each other.
What two months in after?
Jay Robb (22:29):
that she was living in dallas.
I've been in San Diego forever,so we connected and so it was a
long distance relationship, butit was an email relationship
for weeks and weeks and weeks.
I had no idea what she'd looklike she wouldn't show me a
picture or anything, so I didn'trealize she was doing my
program.
Beth Robb (22:49):
I felt great, I started taking care of myself.
But you know, one of thebiggest challenges is, you know,
when we then started kind ofstepping out.
You know, together as a coupleI was very much judged by the
whole health and wellnessindustry.
You know, because Jay is who heis.
Literally to this day we couldwalk into any health food store
(23:11):
or into any kind of like an expoor convention that's with
health and wellness and peoplewill give me the one, the up and
down, and they will size me upjust right in front of me and
I'm thinking and I'm obviouslynot a quiet I've been quiet this
interview until now, but I amnot a quiet person and I just
(23:33):
sit there and think my facialexpressions don't lie.
I think, what in the world?
How could you do that?
How could you be so judgy?
So anyway, it is, it is verychallenging in that regard, um,
and also because j Jay is such aforce I mean he really is and
such a positive, loving, kind,honorable, generous force, and
(23:58):
so, you know, he's a lot Like hewalks in and it's all good, but
it's like all the energy goesright here and so it does come.
Jay Robb (24:08):
You know, it is sometimes challenging to kind of
, you know, be there next to youthe beauty that she joined for,
let me just buy it real quick.
She joined forces like 14 yearsago, and she filled a huge gap
that I had.
I I was when I created thingsand when I, when I built the
(24:29):
company and so on, I was alwaysthinking, gosh, gosh.
I wish I had someone with methat was into it and could give
me a female insight, because Ihave a male perspective and I
admit I will do things in a moremasculine style way that
doesn't appeal to my audience.
A lot of my audience, or ouraudience, is female.
Probably 60% plus are female,because they maybe 65, because,
(24:56):
um, that's who cares the most,the women, or the head of the
household, that's is the womanfor the food and then taking
care of the family that way, andso that was that was what I was
dealing with.
Well, she had the insights tofigure out where I was short on
an image or a slogan or, youknow, a tagline or what would
they like and how would theylike it, what kind of shakes
(25:17):
they would want, and it was justhuge for us.
Niki Tshibaka (25:20):
I love that yeah she helped with that key
demographic.
Kelly Tshibaka (25:22):
Let's pick up on that.
On the other side of the break,I want to talk about what it's
like to be in business together.
You're on Stand with Kelly andNikki Chewbacca.
We're on a break.
Come visit us at standshoworgand you can check out all of Jay
and Beth's products atjayrobcom.
Stand by.
Welcome back to Stand.
(25:49):
You're with Kelly and NikkiChewbacca and Jay and Beth Robb.
We want to pick up on this sideof the break talking about what
it's like to be in businesstogether.
Nikki and I are in businesstogether in is it now on three
business fronts, if we don'tinclude what we would call the
small business that is, family.
It's really hard to run abusiness, and I think that it is
(26:09):
.
There are different challengesthat come when you are running a
business with family members.
So, rather than we put words inyour mouth, why don't you guys
share with us what have beensome of the highs and what have
been some of the challenges ofbeing in business together as a
family?
Beth Robb (26:26):
Well, I've quit.
How many times.
Kelly Tshibaka (26:30):
Yeah, but is your resignation ever accepted?
Beth Robb (26:34):
Actually has not been accepted ever, but I keep
trying.
No, I haven't.
We have an agreement.
Back the last time I quit, wefinally had an agreement that I
remember.
Jay looked at me and he saysyou know what?
I'll tell you what I will bethe CEO of the company and you
can be the CEO of the home.
(26:56):
Because I needed something likeI'm like, you know, I'm very, I
am strong and I feel like youknow.
And he's obviously strong, andso we had to have some sort of
an agreement, because, at theend of the day, someone has to
be the decision maker if you'renot in agreement, and so that
was our way of handling.
That was that he says you know,I'll be the final in business
(27:18):
and you can be the final at home.
It's, it's.
I mean, it's worked.
Jay Robb (27:23):
We don't always stick with that no, but we're pretty
close with that.
The key, the key here tounderstand, though, is that when
we say we're the final word,she's the final word in the home
, or whatever is that we consultwith each other in depth, and
so I don't make any.
Well, I've made a couple, andthey were always my mistake.
It was a big mistake, butwithout consulting.
(27:43):
But I always consult her on allbig anything I do.
That's big everything.
When we we design everything,anything new for Amazon or
website package or anything else, it's run by you, because I
You're way better at certainvisuals that women would like
than I am, so I know better, andso I really consult with on
(28:05):
everything I can think of.
I don't it's a problem.
It's a problem not because youknow she's mad at me.
It's a problem because it won'twork, because I won't make the
right decision withoutconsulting with the patrona.
Beth Robb (28:19):
You know we value each other's.
You know opinions and it's arespect thing and we are a
partnership in life and so it'simportant to do that, and we
both have.
And we pray.
Jay Robb (28:34):
We both have an agreement that god first all
decisions and we, right beforewe, came on today saying may we
just share the words that uhwould want us or she would want
us so it's always an honor, nomatter.
No matter what we do, wecomplement each other, and it's
been truly a blessing yeah, Ifeel truly blessed to have come
(28:54):
into the into our world.
Niki Tshibaka (28:56):
That's so cool, I mean it's just.
It's just one of thoseimportant reminders that, like
we are our own, like best allies, right like we're, we're in
this together by hook or bycrook.
Like we are we're, we're tiedto each other in a dissoluble
bond.
And so we've got to figure thisbusiness thing, this family
thing, out.
And when we do, man, what apowerful combination it can be
(29:22):
when you have a couple who'sunited in the mission and a
vision and in it for the rightreasons, and who love each other
and want to see each otherthrive, and you know, in
everything that you're doing.
Jay Robb (29:35):
So it's actually a word that works for both for you
, it's a synergy, it's somethinggreater when you put that
together.
Niki Tshibaka (29:44):
So great, yeah, that's that's really.
Yeah, synergy.
And then turning to God, right,like, cause he helps also bring
everything together.
Right, Like, even if you'redisagreeing, if God says
something else, like, okay, wecan agree that God's right and
we're wrong, let's go.
Let's go with that, right.
Beth Robb (29:57):
So we have a thing that whenever one of us let's
just say we're having adiscussion about something and
then later on somebody comes in,one of us comes into the room
and says, hey, I had this ideaabout what we were talking about
and most this idea about whatwe were talking about, and most
of the time when that personsays, whatever that idea is, if
(30:18):
the other person has alreadythought it, we know that's god's
path.
It's like god shows up, itshows those signs to both of us
around the same time, almostlike within several minutes of
the other person saying it,it'll pop in the other one's
head.
We're like, oh my gosh, thatjust came in my head.
That's exactly what we need todo.
And if that doesn't happen,it's kind of like I don't know
(30:38):
you know we both have to see thevision.
We do, but we just know it.
Inside, paying attentionintuitively, cause I feel like
the Holy spirit talks right toyour gut.
Jay Robb (30:50):
And the other important thing that I think has
helped us work together and itwas difficult in the beginning
was that I said you can just beas adamant as you want about an
opinion, because, let's look atit, this is business.
I need to know what you reallyreally feel, not what you want
me to hear.
I don't need a yes woman or ayes man.
I don't want that.
I need to hear how you reallyfeel about it.
(31:11):
If it's an idea and you don'thave to mention your words,
you're not going to hurt myfeeling.
It may I may.
I may get wild, I may get crazy, I may come back at you, I said
.
But we need to be that way, tocome to the conclusion of what
we're trying to decide from fromtrue feelings and from from
true understanding, and not beafraid to speak up, because that
that could happen so easily.
(31:33):
Someone might be timid, or well, I didn't think he wanted to
hear that, or I didn't thinkshe'd like that.
So we've given each otherpermission and and it gets
heated.
I'm not going to deny that itgets heated, but it always comes
out of the beautiful thing inthe end because we're being
honest are you talking aboutyesterday and the day before the
week before Exactly.
Niki Tshibaka (31:54):
This just happened yesterday.
Beth Robb (31:56):
As a matter of fact, it got so heated he had to yell
out into the house to our girlsGirls, we still love each other.
We're just getting somethingout and we're just like it's
okay, we know.
Kelly Tshibaka (32:08):
That's awesome.
We had a friend over once andhe he's like, do I need to step
out of the house?
And I said no, why you guys arehaving a really bad fight.
Niki Tshibaka (32:17):
We're so confused really well no, we're not just
having a discussion, we'reattorneys.
So we're used to going back andforth.
Kelly Tshibaka (32:25):
Right, this is just the first time we've gotten
to connect with each other.
This is actually reallyrefreshing for us.
I'm curious about a time whenyou guys have maybe had an
opportunity to compromise onwhat you believed, or cut
corners or, you know, give in,and then you decided not to and
(32:46):
you had to stand and persevere,even if it came at a great cost.
Do you have a story like thatthat you could share with us?
Jay Robb (32:56):
Well, in my journey I've had a few of those, but uh,
the first one was in my first,and I'll go back to my
bodybuilding gym cause.
That's where I got my roots.
I was always tempted to letsteroids in, let people do
steroids push the drug, and so Isaid I'm not compromising.
I never did so.
I started my own.
We did our own drug-freesteroid, tested shows and
(33:18):
competed in them and so on.
That was the first one.
Then gosh in the currentcompany with the protein powder.
It was always you know, youcould, and I've talked about
that before it was alwayscompromising with artificial
flavors.
That was a huge thing back then.
Oh, you can, but it would tasteso much better because we can
take this petroleum product andmake it so much better.
(33:40):
I said oh no, it has to be froma botanical.
So that was always a temptedthing there.
Then it became the sweetenerissue.
I said I refuse to compromisethere.
Then it was the.
You could sell it to a largecorporation.
I said, but I don't thinkthey'd carry on the J-Rob flag
and torch.
I don't.
I don't think.
I just feel like they wouldjust turn it around as soon as I
was out of the picture.
(34:01):
So I refused to compromisethere.
And then I never compromised,for sure.
With celebrity endorsements Ilet the celebrities endorse, you
know, the Jim Carrey's, allthat.
We've had a lot, you know,hopefully, and so on.
With celebrity endorsements Ilet the celebrities endorse, you
know, the Jim Carrey's and allthat.
We've had a lot, you know.
But we don't, we don't ever doanything, we just let them be
nice.
So I never compromised bytrying to hire someone as the
(34:24):
face for the company.
That would, you know, swaypeople, and they really just do
it for money, and so that wasfor sure one of the big.
I will not compromise and Inever had.
Niki Tshibaka (34:35):
Those are good.
Beth Robb (34:36):
And we've had celebrities that have reached
out, their agents not them, buttheir agents have reached out
and said, hey, you know, andI'll never forget Holly Madison,
who is Hugh Hefner's girlfriend, girlfriend next door, and she
loved when, back when we had theJ bars, she'd love those.
And so her agent reached outand said listen, holly's going
(34:58):
to be in I don't know one ofthose okay weekly or one of
those magazines, what I eat in aday.
And you know we would like foran endorsement.
And I said I'm sorry, but youknow we just don't do that Like.
You know, we appreciate so muchthat she loves our bars and
we're just so, you know, justthank you so much for reaching
out, but we just don't do thatLike either you do it out of the
(35:19):
goodness of your heart or not.
And he says you know, look, butyou know this is how she makes
her money.
And I go no, I understand, butthis is just something that to
him.
He called me, we talked on thephone, get off the phone, that
next issue comes out.
It was in there and I thoughtyou know what Class act, that's
(35:41):
integrity, right there.
It was her to say he could andhe said I'm going to leave it up
to Holly, and I just rememberthinking that you know that's
class.
I really, really appreciatedthat, hugh Jackman.
He was in people magazine.
We never even got a phone callabout him.
He just mentioned the proteinthat you know.
Yeah, I have it shipped out.
We didn't ship it.
People shipped it out toAustralia, like what?
That's class.
Jay Robb (36:01):
I love that inspired me to think.
You know, I always I'll endorseor other people's products for
it.
So it's kind of a balancingactor, but we've been very
blessed that way with a lot, of,a lot of famous people who were
kind enough very much so tojust give us, give us a plug,
and and I again I said I I don'twant to pay anyone to do that,
(36:25):
and so I always feel good aboutit that they endorse something
for that yeah, it's like yourintegrity is paid forward.
Yeah, so we're happy to all.
Yeah, we're happy to share thatand do the same thing.
So it's.
It's been a beautifulexperience.
Yeah, I agree.
Beth Robb (36:40):
Yeah.
Niki Tshibaka (36:43):
So we're going to wrap up, but I want just 20
seconds, jay, if you can give usa 20 second what makes your
product distinctive from allother similar products.
Jay Robb (36:56):
You got 20 seconds, got uh, j-rob on the name, so
you know I'll never compromise.
There was, I put my picture onthere so that people would say
he, he exists, he owns a companyand he is going to stand behind
what he produced, and that'swhy I put my image on there, not
so I go.
Hey, look at me for sure.
I stand behind this product andI will not compromise.
I approve this message.
Kelly Tshibaka (37:19):
I approve this message jayrobcom,
J-A-Y-R-O-B-Bcom, and we can addto that list of celebrity
endorsements Nikki Chewbacca.
Beth Robb (37:30):
And all 500 people in the world to know him.
Jay Robb (37:36):
Coolest last name ever , ever.
Niki Tshibaka (37:37):
I like it.
I go by Chewy, so you know itgoes with the territory we're
coming up on a break.
Kelly Tshibaka (37:41):
This is stanshoworg, beth and Jay.
Thanks so much for being on theshow with us.
This has been amazing.
Jay Robb (37:46):
We love having you it's been an honor, truly an
honor.
God bless you thanks so much.
Kelly Tshibaka (37:51):
It's been an honor, truly an honor.
God bless you.
Yeah, god bless you.
Thanks so much.
Niki Tshibaka (38:04):
That was an amazing conversation with what
an incredible couple and anincredible story and journey
that he, j-rob, took to fromstarting his own gym to creating
this amazing product that hasgotten all these celebrity
endorsements that, as he talkedabout, he didn't even have to
(38:24):
pay for.
I mean, the product spoke foritself and I loved hearing the
stories of just people sayingyou know what?
This is a great product withoutbeing asked to or without being
paid to do it.
I mean, that's an amazing thingwhen a product stands for
itself and speaks for itself.
But one of the things I lovedabout that conversation, kelly,
(38:44):
was just the story of not onlyhow they reconnected but also
they're working together as acouple in, you know, a major
business enterprise and that'snot easy, right?
We know the challenges and thestresses that come with business
, with starting a business, withtaking a business to the next
(39:07):
level, and I think you made agood point.
You've made a good point oftenthat, like, even you know,
managing a family is its ownsmall business and so you've got
a mom.
You know managing that and thenmanaging with her husband this
big company, and how do theywork together as a team and even
(39:30):
if they have differentperspectives or views, be on
each other's side because theyknow ultimately they share the
same heart for the mission andvision.
So it was just reallyencouraging to hear from them
how they've navigated some ofthat.
And of course, we've got ourown small businesses ourselves
and you know that's been ajourney of its own and what I've
(39:54):
loved about it is incorporatingour older kids in it and even
you know some of our youngerkids and sort of teaching them
and you do a really great jobmodeling and mentoring our kids
on different aspects of runninga business and engaging with
clients and talk about that alittle bit with our audience
(40:15):
because I think it's just reallycool.
What's it been like workingwith our daughter on political
consulting and working with ourdaughter on political consulting
and working with our son on thepodcast and putting you know
social media videos and thingstogether?
Kelly Tshibaka (40:30):
One of the great opportunities, I think, for
being in a family business is anopportunity to help our family
members, especially our children, to get to have experiences
that they wouldn't haveotherwise had, get to have
experiences that they wouldn'thave otherwise had.
And so I think you and I sharethe same value that one of our
roles or purposes in life is tobe able to use any strength or
(40:52):
skill or opportunity we have toadvantage others.
And so in setting up thebusinesses, we have these
experiences and opportunitiesthat we can use to give to other
people.
And it's really good trainingground for the kids, to put them
outside their comfort zone andgive them opportunities to meet
people and have experiences, jobexperiences that they wouldn't
(41:12):
otherwise have, and I reallylove that.
It really challenges thembecause they have to step up to
really kind of grow beyond theircurrent skill set or ability.
But they wouldn't have that ina normal job right.
Normally when you get out ofschool you start sort of at the
bottom of the ladder and youhave to work your way up in
service industry jobs and thensomeone takes a chance on you
(41:33):
and because it's a familybusiness, we can just throw them
right in way above their, theirswim level, if you will, and
help teach them to swim quickly,and I think that's a wonderful
part of the family business.
One of the things I think we'veencountered, and probably the
Robs have encountered, is how dowe draw the lines between
business and family, because itcan be all consuming.
(41:55):
I think running a business andstarting businesses can really
be.
It's just when do our workrelationships end and family
begin?
And you always are taking workwith you, because you know an
entrepreneurial startup itdoesn't end.
Anyone who's in a smallbusiness knows that too.
I don't know that theentrepreneurial period ever ends
when you're in startup because,or in a small business because,
(42:16):
there's always challenges thatyou're facing that you have to
solution, and so I wanted tokick to you, nikki.
We've been doing this a while.
What have you found that'sactually worked best for our
family and for our marriage asthe solutions?
For this is where work or shoptalk ends, and then this is
(42:36):
where relationship begins.
Niki Tshibaka (42:39):
Well, I think the solution has been very simply
and succinctly summarized in twowords Obey Kelly.
Kelly Tshibaka (42:46):
I was going to say mom's right.
Yeah, mom's right, Obey.
Niki Tshibaka (42:49):
Kelly.
Kelly Tshibaka (42:50):
That's actually a really good rule.
Niki Tshibaka (42:53):
I think the way that at least I've observed and
I think we've kind of done itintuitively because as pastors
when we were running our ownchurch back in DC, it was the
same kind of done it intuitivelybecause as pastors when we were
running our own church back inDC, it was the same kind of
thing where you have?
where do you put asideorganizational things, ministry
things, and not let it overflowinto family things and whatnot?
(43:15):
So I think what I've seen and Ithink has been very healthy,
has just been a kind of anatural flow where we've just
kind of integrated life andbusiness and family, not in a
kind of compartmentalized waybut in a way that it's like we
(43:37):
have rhythms right as a family,and so it's a good way of
putting it.
We have a rhythm about like whenwe're doing the business stuff
and then when we're sort ofpivoting and just going more
into personal family time andwhen we're mixing the two and it
just feels natural and notforced, if that makes sense.
Kelly Tshibaka (43:53):
And.
Niki Tshibaka (43:53):
I think you can do that when you're your own
boss, right, like you have, soyou can adjust things so that it
fits with the rhythms of yourlife and the rhythms of your
family and the rhythms of yourrelationships and whatnot.
And you know, one of thetensions I see in a family
(44:14):
business obviously is it's aprofessional endeavor and it's
with personal relationships,right, and so there is some
trickiness that can come inthere.
But I think the strong bonds asfamily are such a key and
valuable piece of running a goodbusiness, right, because
(44:37):
there's that trust there thatyou don't have to take a lot of
time to build, that you mighthave to if you're hiring a new
person and you're working with anew partner and whatnot, and
you already have a really goodidea of what people's skill sets
are and what their giftings are, and so, anyway, I think it's
been a lot of fun in a lot ofways I mean challenging,
obviously and I get a lot ofhope looking at stories like
(44:59):
J-Rob's and Beth's, where it hasits challenges, but they stick
true to the mission and thevision and they don't give up
and great things happen.
So they're farther ahead than weare, obviously, in our little
entrepreneurial endeavors, butit's a great thing to look at
(45:19):
ahead and say, if we keep up inthis direction and we just stay
focused on the mission and don'tcompromise our values that's
one of the other thing that cameout.
And I do not compromise yourvalues, your mission and your
integrity, because that's that'sultimately what makes their
business thrive.
And I would, I would say, justbased on what I'm, what I we
heard from them, I think thereason why they ended up getting
(45:41):
all these you know, celebrityendorsements without even having
to ask for them or pursue them,was because they never
compromised on their integrityand the value of the product,
because if they'd pass it on tosomebody else, it probably would
have gone a different direction.
Kelly Tshibaka (45:55):
Just another protein product.
One of the things I think worksreally well for us too, I
really appreciate about you isyou're always looking out for me
.
So I think business can bereally hard and whether you're
running one, two or threebusinesses or the family unit
that is a small business, it canjust be really hard and really
draining.
And it can really become easyfor business partners, otherwise
(46:19):
known as spouses, to just slipinto the business partner role
and just become businesspartners and forget that they're
also marriage partners.
And I think we heard that inwhat they were saying as well
that there's a relationshipthere that really supersedes and
will go past whatever you'redoing in the time for business.
And one of the things I wasthinking is anytime we hit these
(46:41):
stress points or we hit majorproblems, we don't turn the
problem on each other.
We solution the problemtogether, even though in our
stress behaviors we can turnagainst each other, or the way
that someone's stressing outespecially if I'm stressing out,
it could be taken as personalbecause it's not such a great
(47:01):
reaction, but you're really goodat saying, hey, how can I help?
What can I do?
Is there anything I can do tohelp you?
Can I go do this.
You'll even offer solutions.
If I can't think of things, howcould I help you?
And I think taking care of theperson that is your partner is
really key to making sure thatthe business part succeeds and
that you as a family operatereally well together in
(47:25):
communication and in solutioning.
Because you're bringingdifferent personality sets and
I've just remember like so manytimes we've been told it's
really unusual how you guys work.
I think we work better togetheron projects than we do when we
have our own separate things.
So many times we've had our ownseparate things happening, but
we actually work better whenwe're on projects together,
whereas most couples it is astrain on them and pulls them
(47:48):
apart, and I think part of it isbecause of this caring for one
another.
Well, I wanted to ask you aboutsomething he said that I thought
was really interesting, wherehe essentially described the
role of submitting one toanother, and so it's so
important, especially with ourbiblical worldview, that a wife
not women submit to a husband.
(48:10):
And yet when you have businessroles or you have roles in group
missions, there are times, forexample, when I have been, if
you will, your boss, and yetwe're still married.
And so can you just real quickdescribe for people how has that
worked, where our marriage hasstayed strong and yet we kind of
do this do-si-do of?
(48:30):
I have to make a decision, butthen you make a decision and
then I make a decision.
How does that work practicallyfrom your perspective?
Niki Tshibaka (48:38):
That's a really good question.
I just think it's really justremembering that we're there to
serve and love each other, inwhichever role we're functioning
, whether as business partners,as marriage partners, as parents
.
Kelly Tshibaka (48:53):
Right.
Niki Tshibaka (48:54):
And so, um, and that's really you know,
scripture is telling us like, um, the husband is to lay down his
life for his wife and hischildren and the wife is to
serve and support her husbandand their children, and really
that basically means, in my view, that in that marriage
(49:14):
relationship, if anyone is goingto sacrifice or anyone has to
for lack of a better word sufferin a particular situation, it's
the husband.
That's my commitment as apartner is to lay down my life
for my spouse, whether it's inbusiness or in marriage or in
family, and I think that'swhat's made things work.
(49:37):
And every man wants to be ahero and I don't think there's
any more anything more heroicthan laying your life down for
your wife and your kids,whatever that might look like
and on a particular day.
Kelly Tshibaka (49:50):
Well and you're definitely my hero and I'd say
from the wife's perspective it'sabout respecting and honoring
you behind your back.
So there are plenty of timesthat I would disagree with you
and think, well, I wouldn't havemade that choice, especially
when little people appeal to meand think that dad made the
wrong choice about TV time ordessert, and instead I just
(50:13):
honor the decision and say, ifthat's what dad said, then
that's what dad said.
I'm not going against dad andjust having each other's back
that way, I think is really partof operating in tandem and as a
duo and just respecting andhonoring the choices that you
make as my husband, who is myhero.
So I think that's a really goodway of summarizing for people
who are trying to figure outthat dynamic.
(50:33):
This has been another awesomeepisode of Stand.
This is where we make couragecontagious and take a stand for
freedom, truth and government bythe people.
Thank you for being with us,kelly, nikki Chewbacca you can
find all of our awesome episodeson standshoworg.
We'll see you next time.
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