Standard Deviations with Dr. Daniel Crosby

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• What mindset differences does Brad notice between advisors who are barely getting by and the ones who are 2-4xing their business?
• Why is focusing on talent acquisition and having a convincing growth story such an important part of growing your business?
• What is the baseline mindset that Brad often has to move advisors away from to encourage their growth?
• What distinguishes high-growth cultures from mediocre culture...

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• What is Rudyard Kipling’s poem “If –” about and what can it teach us about remaining poised in the face of chaos?
• What are some qualities of the investors who fare best in turbulent markets?
• What roles does EQ (Emotional Intelligence) play in investment decision making?
• What are some practical steps for remaining calm in a churning world?
• Why is “sleeping on it” such powerful advice when it comes to investment decis...

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• What insight did Joe have that prompted him to start applying Behavioral Finance in practical ways while much of the industry was focused elsewhere?
• Why are so many firms relying on the old-fashioned educational approach when building client-centric tools and technology seems to be the way forward?
• What is an example of a compelling promise a wealth management firm could make to their clients?
• Is it time for those ...

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• What does Dimensional see about the future of the industry that encouraged them to launch something like ‘Life Invested.’
• Why does a “human first” investment model have the power to endure in a way that other investment models, such as those centered around sales, have not?
• How can we give the “human first” approach more definitional clarity for those who are new to the concept?
• What would Breanna say to those advi...

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• Examples of when emotional connection can play a decisive role in sales.
• How, practically, can advisors shift their focus a bit from the technical to fostering deep, emotional connections with their clients?
• What is motivational interviewing, what is based on and what does it look like in practice?
• Where does the discovery process often go wrong and what can we do to make it go right?
• How can silence be a powerful t...

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• Get a better sense of the size and scope of the racial wealth gap problem in the US.
• Should financial advisors play a role in addressing these inequalities? Also, do historical factors, such as systemic discrimination and redlining, largely to blame for the genesis of this disparity?
• What sort of systemic inequities and injustices are we up against today and what can we do to combat these?
• What cultural differences...

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• What elements do “tulip mania,” the roaring twenties and the .com bubble share and what should be our biggest takeaway from these historic market events?
• What is the "affect heuristic" and how should we be thinking about it in relation to our investment decision making?
• How do the emotional states of euphoria and despair effect our risk tolerance? Do these emotions also effect how much we are willing to pay or sel...

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• From Michael’s vantage point, what did he observe during this recent market downturn?
• How can those nearing retirement overcome the tendency to have knee jerk responses to major negative market events?
• How can we better inoculate people against volatility before it happens?
• During a significant financial downturn is it more effective for advisors to be proactively counseling their clients or should they wait for th...

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• Relative to all the other behavioral experts out there, what stands out about Greg and his work? How did he arrive at this unique point of emphasis?
• How has Behavioral Finance come full circle in recent years?
• What have been the biggest shifts in Behavioral Finance in the past decade? Also, how does he anticipate it might change in the decade to come?
• What can Behavioral Finance teach us about risk and how widely i...

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• What was Megan’s favorite finding in the deep research she did for this book?
• Learn about Truman’s financial anxiety and how this impacted him.
• Why is it harder to pivot and recover from financial pitfalls than it used to be?
• What advice did Calvin Coolidge get from his stock broker?
• How did George Washington make his money and what differentiated him from his peers?
• Why does Megan find Hoover’s money story so captiv...

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• Did Cady’s recent book, The Art of the Sabbatical, come from a place that was very personal and meaningful to Cady? If so, what was it that made this project so personal for her?
• In Cady’s experience, are many of those hoping to take a sabbatical doing so to just take a break from work or are they in search of a deeper, transformative end goal?
• How should one start to think about the financial realities of prepari...

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• What is the disconnect between selling an advisory business, as it is popularly conceived, and as it usually goes down in the real world? What should people know about the process that they may not currently understand?
• What are the big things that are missing from the “highlight reel” version of selling a business and how can people become more aware of this?
• If Emily could give advisors just one tip on maximizin...

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• What got Dr. Eckhart into Psychology in the first place, and how did he end up moving into family wealth consulting?
• What are some of the significant differences in family dynamics among upper middle class families and ultra high net worth families?
• What does Dr. Eckart mean, exactly, when he refers to family mythology and how might future generations struggle to perpetuate these mythologies at times?
• What are the ...

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• What does Clare and her team at Essentia Analytics focus on specifically?
• How can one score the decision making skill involved in stock picking when so much is relative to timing? How does Essentia Analytics score all 7 data points they lay out on their website?
• One of the trick things about behavioral investing is you can get a good result for a bad reason and vice versa. How does Clare’s team think about this an...

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• How should we think about the “presidential election cycle pattern” as a forecasting tool? Does it have much merit and how is it playing out so far in 2024?
• How should we think about time effects in an election year? Also, what is the trend for election year market performance like as you move through the year?
• What would Tim tell clients who want to invest based on their political views?
• Research has found that wh...

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• What can Elton John’s stage name teach advisors about how to make and set goals?
• What can Weezer teach advisors about workflows?
• What is the DICE acronym that can help advisors create a process around their practice?
• How can advisors find a partner best suited for their practice and how can this power growth? Also, how should advisors approach due diligence when selecting a partner?
• What are some “comfort traps” adv...

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• How did Phil pivot from a financial advisor position to roles focused on marketing?
• Why is a clearly established marketing strategy so critical as a starting point and what does this look like, practically?
• How important is it to have an affinity for, or direct tie with, the niche client group you may serve (e.g. first responders or dentists)?
• What should be top of mind for content creators as they strive to stand ...

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• Why do humans seem to have such limited access to understanding what they want, from a financial perspective?
• Andy believes that the ethos of financial planning is the marriage of capital and purpose. What, specifically, does he mean by this and why does he think it is so critical?
• Should we try to expand our clients’ notion of capital and what might be the broader impact on their lives if we were to do so?
• How wou...

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• What drove Nuala to write her new book, Tune In: How to Make Smarter Decisions in a Noisy World ?
• In her book, Nuala talks about four factors that amplify the risk of noise, obscuring our ability to arrive at the truth. What are these factors and why are they so important?
• How do we overcome the very entrenched obstacles we face when trying to make informed decisions?
• What does Nuala’s “PERIMETERS” mnemonic stand f...