Standout Business Show — Video Marketing, Personal Branding & Content Marketing Strategy for Your Expert Business

After 200 podcast episodes, I’ve learned a simple truth:
 👉 More content does not equal more trust.

In this episode, I’m breaking down the biggest lessons from 200 episodes—what changed, what didn’t work, and what actually builds trust online when you’re an expert entrepreneur.

If you’ve been stuck on the content treadmill—posting more, chasing reach, trying to “play the algorithm”—this episode is for you. Because the secret to ...

Pamela Slim has spent decades helping entrepreneurs grow businesses rooted in their expertise. But in today’s noisy online world, even experts struggle to break through.

In this episode I break down one of Pamela’s short-form videos to see if how well her short form video really works.

👉 Does her video stand out—or will it blend in? Stick around to find out what’s working, what’s missing, and what she could do to...

🚗 A dead car battery. No phone. And an unexpected lesson in branding.

This week, something happened to my girlfriend that reminded me why some brands stick in your mind… while others fade into the noise.

Here’s what I mean:

Your brand doesn’t stand out because of your logo, your colors, or even your marketing funnel.

It stands out because of how it makes people feel.

And in this episode...

💡 Want the free download?
Get my Video-First Trust Signal Framework PDF and start creating videos that turn attention into trust:
👉 https://awesomevideomakers.com/wp-content/uploads/2025/08/The-Relatability-Framework-Worksheet.pdf

If you’re an expert entrepreneur or service-based business owner, here’s the Mic Drop Truth:
People don’t buy from the best brand. They buy from the brand they trust.

In th...

This week we’re diving into the one marketing skill most expert businesses are still ignoring…

👉 And it’s not ads. 

👉 It’s not shouting louder or going viral. 

It’s showing up in a way that others won't on video so you become the most known and trusted brand in your field.

In this episode of The Standout Business Show, I sit down with bestselling author and trust-building trailblazer Marcus Sheridan—the author of They Ask, You A...

What if the thing you’re avoiding on camera… is exactly what your audience needs to see?

In this episode, I’m unpacking the one skill most expert entrepreneurs overlook when they’re trying to be “good on video.”
And to start? We’re looking at Mel Robbins—no makeup, no script, no production. Just presence.
And over a million people watched.

Because being polished isn’t what builds trust.
Being relatable...

You don’t need to go viral.

You don’t need a trending sound, a big production budget, or a complicated funnel strategy.

Because the most powerful way to grow demand for your business?

👉 It’s one honest, human conversation at a time.

In this episode, I’ll show you why trust, not reach, is the foundation of a standout personal brand — and how short-form video can amplify the trust you’re already b...

What if the real reason your content isn’t landing has nothing to do with the algorithm—and everything to do with how you’re showing up?

In this episode of The Standout Business Show, we break down the attention revolution happening right now—and what expert entrepreneurs can learn from a surprising source: a grassroots political campaign in New York City.

Zohran Mamdani didn’t have a massive budget, party backing, or name recognitio...

If your content isn’t getting traction—if you’re posting regularly but still feel invisible—this episode is for you.

Please Note: This opens with me showing an 8mm home movie clip sharing a childhood hockey story that perfectly captures the chaos of today’s content marketing landscape: everyone chasing the same puck, saying the same thing, and getting nowhere. 

You've got to watch the video version on youtube to fully appreciate...

What's the one thing that you’re really good at?

What are the moments when you're in your zone of genius?

What’s your angle of mastery, your point of view, the insights that you have that you’ve learned from your years of experience?

These are the things that you not only want to communicate in your marketing, but you want to find & document the moments when these are already happening.

In this episode, I’ll show you:

• ...

✨ Ready to stand out — without feeding the content machine?
 👉 Book your free ‘Standout on Video’ call → https://standoutcall.com

You’ve heard the advice a thousand times:
Post daily. Be everywhere. Make more content. Stay “top of mind.”

But here’s the truth:
Posting more won’t make you more visible.
It’ll make you more exhausted.

In this kickoff episode of the new season of The Standout Business Show, we’re busting ...

The internet’s louder than ever.

But real experts — the ones who’ve built trust, results, and reputation offline — are getting drowned out by the content machine.

If you’ve ever thought:
“I know I’m great at what I do. But online? I feel invisible… or like I have to perform to be seen.”

This new season of The Standout Business Show is for you.

In this kickoff episode, I’m sharing:
 ✅ Why I’m shifting the show’s focus this seaso...

We’ve all heard it:

“Vertical video performs best on mobile.”
 “More screen space = more attention.”
 “That’s what everyone’s doing on TikTok, so it must work on LinkedIn too... right?”

Well, not so fast.

In this episode of The Standout Business Show, I’m breaking down a $140,000 ad experiment that might completely flip your video strategy on its head.

LinkedIn ad expert AJ Wilcox and video producer Chandler Quinton ran control...

If you want to stand out, you can’t follow the rules of mainstream marketing. 

We’ve all been told that you need to be a more polished, performative, camera ready version of yourself… before you can show up.

I think that’s wrong—and I’m going to show you why. You don’t need to be “camera ready” to start showing up, you need a new way to be seen.

In this episode of The Standout Business Show, we're breaking down one of the biggest...

Before anyone buys from you, they need to believe.

Not just in your offer—but in themselves, their problem, the possibility of change, and the method you use to get them there.

That’s the idea behind the Chain of Beliefs—a simple but powerful framework that can turn your videos, your content, and your messaging into a client-converting machine.

In this episode of The Standout Business Show, I’m pulling back the curtain and showing you...

When the economy gets shaky, most business owners go into hiding — cutting back, pulling in, and hoping to ride it out.

But here's the thing about holding back:
 👉 Shrinking is a choice. And right now, it’s the riskiest one you can make.

Instead of retreating, this is your moment to stand out — to get visible, build trust, and become the expert your audience turns to.

In this episode you’ll learn:

✅ Why downturns are actually...

What if you could have a personal coach guiding you step-by-step through creating short-form videos—just like you’re working with me 1-1? 

That’s exactly what I’ve built with my custom Mic Drop Coach GPT, trained specifically to coach you through my Mic Drop Moments method.

In this episode, I’m giving you an exclusive look behind the scenes of how this AI-driven coaching tool works, and how it’s revolutionizing the way people create ...

What if the key to standing out wasn’t about doing things better than your competitors, but about focusing on what they’re not doing at all? 

In this episode, I’m sharing a personal story from my college swimming days where trying too hard to beat the competition led me to make a costly mistake—and a crucial lesson in marketing strategy.

You’ll hear about reverse benchmarking, a concept from U.K. marketer Rory Sutherland, and how it ...

Are you stuck in the daily grind of "What should I post today?" In this solo episode, I share why I believe a short-form video series—not just random content—is the next big thing in building audience and authority.

Drawing inspiration from movie theater serials, Nas Daily, Pat Flynn’s latest YouTube experiment, and even the classic Will It Blend? videos, I break down how series-based content creates consistency, curiosity...