192. The Secret Advantage of Being Yourself No One Talks About

If you want to stand out, you can’t follow the rules of mainstream marketing. 

We’ve all been told that you need to be a more polished, performative, camera ready version of yourself… before you can show up.

I think that’s wrong—and I’m going to show you why. You don’t need to be “camera ready” to start showing up, you need a new way to be seen.

In this episode of The Standout Business Show, we're breaking down one of the biggest myths holding expert entrepreneurs back from building visibility

—and revealing why being yourself might be the most powerful content strategy you’ve never fully embraced.

If you’ve ever said: 

– “I’m not great on camera” 

– “I don’t like how I look or sound” 

– “I’m not sure I’m cut out for video” 

…this episode will reframe everything.

We’ll talk about: 

– The hidden belief holding most experts back from visibility 

– Why scripting, prepping, and performing often make things worse 

– How to unlock your real presence and turn it into magnetic video content 

– The truth about where confidence really comes from (hint: it’s not perfection)

This is the shift from “I hope I’m doing this right” to “Oh wow, that’s me—and it works.”

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up in your zone of genius—with clarity, confidence, and the right content—your ideal clients won't just notice you.

They'll choose you. 

Ready to turn your expertise into visibility and demand—without feeding the content machine?

📞 Schedule your FREE “Standout On Video” call here: standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Episode Transcript

Brad Powell (00:06):
Welcome to the Standout Business Show, where
it's all about positioning yourexpertise so the right people
come to you.
I'm your host, brad Powell, andtoday I'm going to bust the
myth that you need to be cameraready before you can show up on
video, because the truth isyou're already ready.
You just haven't been showingup in the right way, and I want

(00:30):
to spend some time talking aboutwhy showing up as you are might
be the most powerful marketingmove that you'll ever make.
So let's get into it.
Let's get into it Now.
I've heard you.
You keep saying you'll startshowing up when you feel ready.

(00:50):
But what if readiness isn't theprerequisite, it's the result?
Most expert business owners,probably like you, aren't
showing up on video, and it'snot because they don't have
something valuable to say.
It's because they're tellingthemselves things like I don't

(01:14):
think I'm good on camera and Idon't like how I look or sound
on camera and thinking I'llprobably be boring.
So you're waiting for somemythical version of yourself to
arrive that's like more polished, it's more charismatic, it's
this more camera-ready versionthat you have in your mind.
But here's the thing thatversion isn't going to come and

(01:38):
guess what?
You don't really need it to.
When people feel like they'renot ready, they're usually going
to try stuff like they'll buyexpensive camera equipment or
they'll follow scriptingformulas and templates that
they're getting online, orthey'll go watch a bunch of
YouTube videos about how to lookgood on camera, or they're

(02:00):
going to avoid video entirely,which is basically what most
people do, and then they hidebehind their Canva posts and
their clever captioning andstuff like that.
But none of that buildsconfidence.
In fact, it usually makesthings worse, because it's going
to pull you further away fromyour authentic voice.
The whole idea of gettingcamera ready is broken.

(02:23):
You don't need to perform.
You need to stop believing thatyou're not already ready.
Now, most of the marketeers outthere are still pushing the idea
that confidence on video comesafter learning how to script,
learning how to hold yourposture in front of the camera,
how to let yourself property or,worse, to mimic someone else's

(02:47):
energy.
Like, be like Tony Robbins.
But this is what I callperformative marketing, and it
leads people to think that theyneed to become somebody else in
order to be visible.
Your point of view, the way youthink about stuff, is going to

(03:08):
cut right through all that.
Your goal isn't to become morepolished.
It's to become more present.
Your clients really don't want apolished pitch.
They want to see what it's liketo work with you.
They want to see what it's liketo work with you.
Remember this being real isgoing to be being rehearsed

(03:29):
every single time, and readinessdoesn't come before showing up.
It comes from showing up.
You become camera ready bydoing what you already do
helping people, answeringquestions, sharing stories and
being in your zone of genius.
The moment everything changesis when you realize that you

(03:53):
don't need to perform.
You just need to show up, andnot as some perfect, polished,
high-energy content creator, butas the real you, someone who
knows their stuff, someone whohelps people every single day
and someone who drops mic, dropinsights on every client call

(04:14):
without even trying, withouteven realizing it.
That version of you, that's theversion your audience wants to
hear from, because your presenceis more powerful than any
script that you could create.
And when you speak from thatplace, the place where you're in
your zone of genius, yourcontent stops sounding like

(04:37):
marketing and it starts soundinglike trust.
Let me give you an example.
I recently started working witha client who came to me saying
things like I'm not great oncamera, I tend to ramble.
I think I'll probably be boring.
I'm not sure that I'm even cutout for video.

(05:01):
We simply had a conversationand I asked the right questions,
he was able to drop thesegolden, powerful moments that I
could take and edit down intogolden powerful short form video
and afterwards, when he'swatching the clips, he said oh
my God, that sounds like me onlya little bit better.

(05:31):
And that's the point.
My Mic Drop Moments method isn'tabout creating a persona.
It's about capturing your bestself in conversation and turning
that into content thatresonates.
So if you've been waiting tofeel ready before you show up on
camera, I'm going to give youpermission to stop waiting.
You are already ready.

(05:53):
You don't need a newpersonality, you need a new way
to be seen.
My Mic Drop Moments method wasbuilt on this exact principle.
We don't script your brilliance.
We capture it while you'rebeing yourself, doing what you
already do best.
Now I've seen this again andagain.

(06:13):
When experts stop performingand start speaking from lived
experience, something shifts.
They go from hesitant to theexpert people want to work with,
not because they changed whothey were to the expert people
want to work with, not becausethey changed who they were, but
because we uncovered the momentswhere their expertise naturally
shines.
So if you take anything awayfrom what I'm saying today, it's

(06:36):
this you don't become cameraready by practicing more.
You become camera ready bybeing more yourself.
You become camera ready bybeing more yourself.
If today's episode gave you anew perspective on what it
really takes to be visible, Iwant to invite you to go one

(06:57):
step further.
Connect with me on LinkedIn andDM me the word Mic Drop and
I'll show you how we can takeone hour of your time and turn
it into a month of powerful,trust-building content.
And remember when yourexpertise is seen, you become
sought after.
And that's it for this episodeof the Stand Up Business Show.

(07:25):
If you found this helpful,please share this with at least
one other person, because thebest way a podcast like this
gets discovered is when peoplelike you share it with someone
else.
Thanks so much for listeningand we'll see you next time.
So long.