You don’t need to go viral.
You don’t need a trending sound, a big production budget, or a complicated funnel strategy.
Because the most powerful way to grow demand for your business?
👉 It’s one honest, human conversation at a time.
In this episode, I’ll show you why trust, not reach, is the foundation of a standout personal brand — and how short-form video can amplify the trust you’re already building behind closed doors.
Whether you’re on a call with a client, answering a common question, or sharing your take on something that matters — those real moments are your most valuable content assets.
And if you're thinking:
“I’m not sure I’m ready to be the face of my brand…”
“I don’t have time to create new content every day…”
This episode is for you.
You’ll learn:
- Why scaling your content won’t help if you’re not scaling trust
- How to turn everyday conversations into powerful marketing assets
- Why you don’t need to be a performer — just a professional who listens well
- How expert entrepreneurs are earning attention without the content machine
🎯 Belief Shift:
You don’t need more content.
You need more conviction.
And the simplest way to build it — is to let people see you doing what you do best.
This is your permission to stop performing and start showing up.
Ready to turn your expertise into visibility and demand—without feeding the content machine?
📞 Schedule your FREE “Standout On Video” call here: standoutcall.com
Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.
Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Brad Powell (00:00):
If you have an expert business and you want to
grow your personal brand, I wantto assure you that, contrary to
what most of the onlinemarketing world will tell you,
you don't need to go viral togrow your brand.
In fact, the smartest way toscale your business and grow
your brand is to scale trust,and trust it's not built with
(00:23):
more content.
It's built through the way youshow up, and in today's episode,
I'm going to show you howexpert businesses are building
demand one conversation at atime and how you can turn the
way you already work withclients into your most powerful
marketing strategy.
If you've ever felt like yourcontent isn't landing, it's not
(00:46):
because you're not performingwell enough.
It's because trust can't beperformed.
It can only be earned, and thebest way to earn it One genuine
conversation at a time.
Now, everybody knows viralcontent can get you seen, but
trust is what gets you chosen,and most experts don't actually
(01:08):
need a bigger audience.
What you need is to builddeeper trust with the right
people.
Today, I'm going to walk youthrough five simple ways.
Expert entrepreneurs are usingeveryday conversations to build
trusted brands, and all withoutbecoming full-time content
creators.
So there's this moment thathappens with almost every client
(01:31):
I work with, We'll be in themiddle of a recording session,
which is really just this backand forth conversation between
the two of us, and we're justtalking casually and then
suddenly they'll say somethingand I'll stop them and go wait
what you just said, that's it.
That's the thing.
And they usually laugh and sayreally that I was just answering
(01:53):
your question.
But what they don't realize isin that one unscripted moment
they just built more trust thanall their polished posts,
perfectly written bios andscheduled content combined.
Because the reality is, youdon't build trust by creating
more content.
You build trust by sharing themoments where your expertise
(02:16):
actually comes alive, Inconversation, in context, in
your own words.
And that's what today's episodeis all about how to turn
everyday conversations into themost powerful marketing you've
ever done.
I'm Brad Powell, and this is theStandout Business Show, the
podcast for those who want tomake a bigger difference by
(02:38):
showing up differently.
This show is about saying whatothers won't, sharing the ideas
that only you can say andbecoming the kind of brand that
people remember and talk about.
This is episode number five inour current series on ditching
the content machine.
If you missed episodes onethrough four.
(02:58):
Definitely go back and checkthose out, especially the last
episode, which was called theAttention Advantage, which
absolutely caught fire At thetime of this recording.
It has over 13,000 views, 850hours of watch time and it
brought 250 new subscribers tothe channel, and this all
(03:22):
happened within 48 hours.
So if you're one of the newsubscribers, welcome.
And if you haven't subscribedyet, what are you waiting for?
All right, let's get started.
Before we dive into the fivesteps that I'm covering today,
let's answer this one basicquestion Does having a strong
(03:46):
personal brand really matter?
Well, let me introduce you to aguy named Rory Vaden, who's the
founder of the Brand BuildersGroup.
He's helped grow the personalbrands of big influencers like
Lewis Howes, Amy Porterfield,Jasmine Starr, and recently he
invested a hundred thousanddollars into a national research
(04:07):
study.
To answer the question doeshaving a personal brand matter?
Well, here's some of thehighlights from the study, and
they're pretty surprising 74 ofamericans say they're more
likely to trust someone who hasan established personal brand.
63% of people say they're morelikely to buy from someone who
(04:28):
has an established personalbrand and 57% say they're more
likely to recommend you.
55% say they're more likely todo business with you and 29% of
Americans actually said they'remore likely to go on a date with
you just because you have anestablished personal brand.
So it turns out having apersonal brand can be a pretty
(04:53):
good thing.
Now here's my five foundationalinsights that will show you how
you actually grow your personalbrand and scale trust.
Remember, it's not aboutposting more.
It's about showing up in a waythat mirrors how trust is built
in the real world.
Each of these five foundationalinsights and the stories behind
(05:17):
them were taken from clientsthat I've worked with, and the
video examples I'm sharing wereall made during the interview
sessions that I do with myclients to create their mic drop
moments.
Insight number one trust isn'tbuilt in your feed.
It's built by becoming afamiliar face.
You don't earn trust by beingeverywhere.
(05:37):
You earn it by beingrecognizable, showing up
consistently with your voice,with your face and your
perspective.
A few months ago, I worked witha client who had this
incredible way of answeringtough questions and she's great
at telling her clients stories.
We took one of those responses,turned it into a 60-second clip
(05:59):
and suddenly thousands ofpeople were seeing her, the same
way her clients did, as someonethey could trust.
Tess Masters (06:07):
It is just so thrilling when we can help
somebody reach their healthgoals and, even more importantly
, help them find their self-love.
Karen joined the 60 Day Resetand on the very first day that
we started she got diagnosedwith breast cancer.
And it was a shock right andvery emotional.
She got diagnosed with breastcancer and it was a shock right
(06:27):
and very emotional, and I was soinspired by her choice to go
well, I came into this programjust to improve my health.
Now I've got a really powerfulwhy.
She just went in in consultationwith her doctors, followed our
health advice and started eatingreally well and exercising, and
then we just got the mostincredible email from her
yesterday.
She has been given the allcancer free card from her
doctors and they looked at allof her blood work and test
(06:49):
results and just couldn'tbelieve how quickly she was able
to recover and thrive.
She did a mixture of medicaltreatments with her team, but
also these diet and lifestylepractices, and when you put
these things together, that'swhen the magic happens.
It's pretty amazing to be asmall part of that.
Brad Powell (07:06):
Here's insight number two your best content is
already happening inconversations.
You don't need a script, youdon't need to perform, you don't
need to plan some elaboratecontent calendar.
Real trust is built when peoplefeel like they're hearing you
speak from your lived experience, like they're eavesdropping on
(07:28):
the way you really talk withyour clients.
One of my clients, who's afinancial advisor, shared a
conversation that he'd had withone of his clients and he did it
with so much vivid clarity thatI stopped him and said that's
it.
That's the clip.
Tom Snow (07:43):
One day I was having a conversation with one of our
clients.
I ask clients, as I sometimesdo how are you feeling about our
working relationship and is itwhat you expected, and are you
comfortable with the decisionyou made?
And he told me something thatmakes complete sense but I never
really thought of.
He said I was sitting home withmy wife at the kitchen table
(08:03):
after we had met eight firmsover the course of a few weeks
or a month and I said to her Ican't tell a damn bit of
difference between any of them.
They all sound the same.
She looked at me and said youknow, I agree, they all say the
same things.
They all promise the samepromises.
What are we going to do?
So we just picked two that weliked and were comfortable with,
and I'm happy with the two wepicked, but you're the one that
(08:25):
has done everything you said youwould do and that's why you're
doing all our complicated stuff,and I really appreciate that.
Brad Powell (08:33):
We posted it and it got shared, not because it was
flashy, but because it wasrelevant and people could see
themselves in the story.
Insight number three short formvideo isn't about performing.
It's about capturing moments.
You're already saying brilliant, trust-building things.
The problem is nobody'scapturing them.
(08:54):
If you're showing up every weekfor clients saying insightful,
motivating, reassuring things,then you already have your
content.
You don't need to perform, youjust need to preserve what's
already working, and that's thewhole idea behind my Mic Drop
Moments process.
We don't script your genius.
We capture it one moment at atime.
Claudia Rucker (09:17):
We're so afraid of being bad at something and
yet when we get into thatmindset, we rob ourselves of the
beautifulness of just being inthe messiness of it and
exploring and the curiosity andI mean to me at least it's so
magical when we allow ourselvesto be in that messiness, outside
of the lens of we need to beperfect, we need to be good at
(09:40):
this, and we step into okay,this is just a deep exploration
and it's so beautiful.
I'm not doing it because I needan award or I need an
achievement or I have a goalthat's tied to success, but I'm
doing it because I really loveit and I wake up for this.
I'm good at it because it comesnaturally to me.
(10:01):
There's your strength-basedapproach.
Brad Powell (10:03):
Number four one insight, Clearly spoken, beats a
week of filler content.
A landscape designer I workedwith said one thing about how
she blends her love of gardeninginto every design she creates.
We turned that into a 60-secondvideo.
It was quiet, thoughtful, itwas beautiful and it led to
(10:26):
three new inquiries within days.
Alison Williams (10:30):
You can see why I love to do what I do.
I love gardens, I lovegardening and I love plants and
I love being outdoors andhelping other people be outdoors
and be incredibly comfortableand relaxed and enjoying their
(10:51):
space.
What we do at the Narrow Laneis design and install those
spaces and then we come back andwe maintain them for our
clients.
So the client has a hand in allof that as much as they want,
as little as they want.
I can tell people all abouttheir plants and what to do and
how to look after everything inthe garden, or we can come and
(11:13):
do it for them, and so I lovethat about the narrow lane,
specifically, that we're fullservice design build, taking you
from the first meeting andconcept all the way through and
then after.
Brad Powell (11:26):
So why does this work?
So why does this work?
Well, when people feel theemotion you have for the work
that you do, they start feelingmore connected to you, which is
why they're going to choose you.
Last one, number five don't tryto win attention.
Instead, earn trust andattention will follow.
(11:46):
One of my clients, a businessconsultant, stopped trying to
post content and instead shejust started answering the same
questions her clients wereasking her every week, but doing
it on camera.
Kathy Robinson (12:01):
One of the topics that a lot of people talk
about but I don't think peopleare getting quite right is this
idea of personal branding.
I'm sure you've heard it.
There's lots of people who talkabout personal branding, but
traditionally, when you've heardit, there's lots of people who
talk about personal branding,but traditionally, when people
talk about it, they talk aboutit like they're branding the
past.
It's like they're looking at arearview mirror and then your
(12:22):
brand unfortunately then becomesbased on the past.
I like to think about it thatit's actually like looking
through the windshield.
So your brand?
Yes, of course it includes thethings that you did in the past,
the brand names you work for,the roles that you've done.
But the best possible personalbrand is focused on the future.
And it's focused on the futureof two things First, what's your
(12:44):
vision for the industry thatyou're in or want to be in, how
is it evolving and how do yousee yourself being part of that
change?
And two, what's your vision forthe role that you hold or want
to hold, and how do you see thatrole changing this year and
next year?
What is the state of the art ofbeing a fill in the blank?
(13:05):
Those are two things that youabsolutely have to nail if you
want to get your personal brandright.
Brad Powell (13:11):
These videos felt different.
They were grounded, they'respecific, they're intentional.
And then one of her clips gotshared and she got invited to
speak at a major industry event.
And that's what happens whenyour message resonates People
will start carrying it for you.
So don't fall for the myth thattrust can only be scaled
through more and more volume.
(13:33):
It's built one clear moment ata time, and those moments they
compound.
When you treat your everydayconversations as your best
marketing, you stop performingand start connecting, and that's
how trust scales.
And if you want to turn yournext conversation into a
trust-building moment, that'swhat Mic Drop Moments is for.
(13:56):
One interview with me gets youa month worth of content.
Just go to standoutcallcom,schedule a time to talk with me
and let's make something thatmatters Next week on the show.
Your message isn't boring, it'sjust not sticky.
Yet I'm going to walk youthrough how to make your
audience feel seen in your storyso your message doesn't just
(14:18):
land, it lingers.
Till then, keep showing up,because the right people are
waiting for you.
If you have an expert business and you want to
grow your personal brand, I wantto assure you that, contrary to
what most of the onlinemarketing world will tell you,
you don't need to go viral togrow your brand.
In fact, the smartest way toscale your business and grow
your brand is to scale trust,and trust it's not built with
(00:23):
more content.
It's built through the way youshow up, and in today's episode,
I'm going to show you howexpert businesses are building
demand one conversation at atime and how you can turn the
way you already work withclients into your most powerful
marketing strategy.
If you've ever felt like yourcontent isn't landing, it's not
(00:46):
because you're not performingwell enough.
It's because trust can't beperformed.
It can only be earned, and thebest way to earn it One genuine
conversation at a time.
Now, everybody knows viralcontent can get you seen, but
trust is what gets you chosen,and most experts don't actually
(01:08):
need a bigger audience.
What you need is to builddeeper trust with the right
people.
Today, I'm going to walk youthrough five simple ways.
Expert entrepreneurs are usingeveryday conversations to build
trusted brands, and all withoutbecoming full-time content
creators.
So there's this moment thathappens with almost every client
(01:31):
I work with, We'll be in themiddle of a recording session,
which is really just this backand forth conversation between
the two of us, and we're justtalking casually and then
suddenly they'll say somethingand I'll stop them and go wait
what you just said, that's it.
That's the thing.
And they usually laugh and sayreally that I was just answering
(01:53):
your question.
But what they don't realize isin that one unscripted moment
they just built more trust thanall their polished posts,
perfectly written bios andscheduled content combined.
Because the reality is, youdon't build trust by creating
more content.
You build trust by sharing themoments where your expertise
(02:16):
actually comes alive, Inconversation, in context, in
your own words.
And that's what today's episodeis all about how to turn
everyday conversations into themost powerful marketing you've
ever done.
I'm Brad Powell, and this is theStandout Business Show, the
podcast for those who want tomake a bigger difference by
(02:38):
showing up differently.
This show is about saying whatothers won't, sharing the ideas
that only you can say andbecoming the kind of brand that
people remember and talk about.
This is episode number five inour current series on ditching
the content machine.
If you missed episodes onethrough four.
(02:58):
Definitely go back and checkthose out, especially the last
episode, which was called theAttention Advantage, which
absolutely caught fire At thetime of this recording.
It has over 13,000 views, 850hours of watch time and it
brought 250 new subscribers tothe channel, and this all
(03:22):
happened within 48 hours.
So if you're one of the newsubscribers, welcome.
And if you haven't subscribedyet, what are you waiting for?
All right, let's get started.
Before we dive into the fivesteps that I'm covering today,
let's answer this one basicquestion Does having a strong
(03:46):
personal brand really matter?
Well, let me introduce you to aguy named Rory Vaden, who's the
founder of the Brand BuildersGroup.
He's helped grow the personalbrands of big influencers like
Lewis Howes, Amy Porterfield,Jasmine Starr, and recently he
invested a hundred thousanddollars into a national research
(04:07):
study.
To answer the question doeshaving a personal brand matter?
Well, here's some of thehighlights from the study, and
they're pretty surprising 74 ofamericans say they're more
likely to trust someone who hasan established personal brand.
63% of people say they're morelikely to buy from someone who
(04:28):
has an established personalbrand and 57% say they're more
likely to recommend you.
55% say they're more likely todo business with you and 29% of
Americans actually said they'remore likely to go on a date with
you just because you have anestablished personal brand.
So it turns out having apersonal brand can be a pretty
(04:53):
good thing.
Now here's my five foundationalinsights that will show you how
you actually grow your personalbrand and scale trust.
Remember, it's not aboutposting more.
It's about showing up in a waythat mirrors how trust is built
in the real world.
Each of these five foundationalinsights and the stories behind
(05:17):
them were taken from clientsthat I've worked with, and the
video examples I'm sharing wereall made during the interview
sessions that I do with myclients to create their mic drop
moments.
Insight number one trust isn'tbuilt in your feed.
It's built by becoming afamiliar face.
You don't earn trust by beingeverywhere.
(05:37):
You earn it by beingrecognizable, showing up
consistently with your voice,with your face and your
perspective.
A few months ago, I worked witha client who had this
incredible way of answeringtough questions and she's great
at telling her clients stories.
We took one of those responses,turned it into a 60-second clip
(05:59):
and suddenly thousands ofpeople were seeing her, the same
way her clients did, as someonethey could trust.
Tess Masters (06:07):
It is just so thrilling when we can help
somebody reach their healthgoals and, even more importantly
, help them find their self-love.
Karen joined the 60 Day Resetand on the very first day that
we started she got diagnosedwith breast cancer.
And it was a shock right andvery emotional.
She got diagnosed with breastcancer and it was a shock right
(06:27):
and very emotional, and I was soinspired by her choice to go
well, I came into this programjust to improve my health.
Now I've got a really powerfulwhy.
She just went in in consultationwith her doctors, followed our
health advice and started eatingreally well and exercising, and
then we just got the mostincredible email from her
yesterday.
She has been given the allcancer free card from her
doctors and they looked at allof her blood work and test
(06:49):
results and just couldn'tbelieve how quickly she was able
to recover and thrive.
She did a mixture of medicaltreatments with her team, but
also these diet and lifestylepractices, and when you put
these things together, that'swhen the magic happens.
It's pretty amazing to be asmall part of that.
Brad Powell (07:06):
Here's insight number two your best content is
already happening inconversations.
You don't need a script, youdon't need to perform, you don't
need to plan some elaboratecontent calendar.
Real trust is built when peoplefeel like they're hearing you
speak from your lived experience, like they're eavesdropping on
(07:28):
the way you really talk withyour clients.
One of my clients, who's afinancial advisor, shared a
conversation that he'd had withone of his clients and he did it
with so much vivid clarity thatI stopped him and said that's
it.
That's the clip.
Tom Snow (07:43):
One day I was having a conversation with one of our
clients.
I ask clients, as I sometimesdo how are you feeling about our
working relationship and is itwhat you expected, and are you
comfortable with the decisionyou made?
And he told me something thatmakes complete sense but I never
really thought of.
He said I was sitting home withmy wife at the kitchen table
(08:03):
after we had met eight firmsover the course of a few weeks
or a month and I said to her Ican't tell a damn bit of
difference between any of them.
They all sound the same.
She looked at me and said youknow, I agree, they all say the
same things.
They all promise the samepromises.
What are we going to do?
So we just picked two that weliked and were comfortable with,
and I'm happy with the two wepicked, but you're the one that
(08:25):
has done everything you said youwould do and that's why you're
doing all our complicated stuff,and I really appreciate that.
Brad Powell (08:33):
We posted it and it got shared, not because it was
flashy, but because it wasrelevant and people could see
themselves in the story.
Insight number three short formvideo isn't about performing.
It's about capturing moments.
You're already saying brilliant, trust-building things.
The problem is nobody'scapturing them.
(08:54):
If you're showing up every weekfor clients saying insightful,
motivating, reassuring things,then you already have your
content.
You don't need to perform, youjust need to preserve what's
already working, and that's thewhole idea behind my Mic Drop
Moments process.
We don't script your genius.
We capture it one moment at atime.
Claudia Rucker (09:17):
We're so afraid of being bad at something and
yet when we get into thatmindset, we rob ourselves of the
beautifulness of just being inthe messiness of it and
exploring and the curiosity andI mean to me at least it's so
magical when we allow ourselvesto be in that messiness, outside
of the lens of we need to beperfect, we need to be good at
(09:40):
this, and we step into okay,this is just a deep exploration
and it's so beautiful.
I'm not doing it because I needan award or I need an
achievement or I have a goalthat's tied to success, but I'm
doing it because I really loveit and I wake up for this.
I'm good at it because it comesnaturally to me.
(10:01):
There's your strength-basedapproach.
Brad Powell (10:03):
Number four one insight, Clearly spoken, beats a
week of filler content.
A landscape designer I workedwith said one thing about how
she blends her love of gardeninginto every design she creates.
We turned that into a 60-secondvideo.
It was quiet, thoughtful, itwas beautiful and it led to
(10:26):
three new inquiries within days.
Alison Williams (10:30):
You can see why I love to do what I do.
I love gardens, I lovegardening and I love plants and
I love being outdoors andhelping other people be outdoors
and be incredibly comfortableand relaxed and enjoying their
(10:51):
space.
What we do at the Narrow Laneis design and install those
spaces and then we come back andwe maintain them for our
clients.
So the client has a hand in allof that as much as they want,
as little as they want.
I can tell people all abouttheir plants and what to do and
how to look after everything inthe garden, or we can come and
(11:13):
do it for them, and so I lovethat about the narrow lane,
specifically, that we're fullservice design build, taking you
from the first meeting andconcept all the way through and
then after.
Brad Powell (11:26):
So why does this work?
So why does this work?
Well, when people feel theemotion you have for the work
that you do, they start feelingmore connected to you, which is
why they're going to choose you.
Last one, number five don't tryto win attention.
Instead, earn trust andattention will follow.
(11:46):
One of my clients, a businessconsultant, stopped trying to
post content and instead shejust started answering the same
questions her clients wereasking her every week, but doing
it on camera.
Kathy Robinson (12:01):
One of the topics that a lot of people talk
about but I don't think peopleare getting quite right is this
idea of personal branding.
I'm sure you've heard it.
There's lots of people who talkabout personal branding, but
traditionally, when you've heardit, there's lots of people who
talk about personal branding,but traditionally, when people
talk about it, they talk aboutit like they're branding the
past.
It's like they're looking at arearview mirror and then your
(12:22):
brand unfortunately then becomesbased on the past.
I like to think about it thatit's actually like looking
through the windshield.
So your brand?
Yes, of course it includes thethings that you did in the past,
the brand names you work for,the roles that you've done.
But the best possible personalbrand is focused on the future.
And it's focused on the futureof two things First, what's your
(12:44):
vision for the industry thatyou're in or want to be in, how
is it evolving and how do yousee yourself being part of that
change?
And two, what's your vision forthe role that you hold or want
to hold, and how do you see thatrole changing this year and
next year?
What is the state of the art ofbeing a fill in the blank?
(13:05):
Those are two things that youabsolutely have to nail if you
want to get your personal brandright.
Brad Powell (13:11):
These videos felt different.
They were grounded, they'respecific, they're intentional.
And then one of her clips gotshared and she got invited to
speak at a major industry event.
And that's what happens whenyour message resonates People
will start carrying it for you.
So don't fall for the myth thattrust can only be scaled
through more and more volume.
(13:33):
It's built one clear moment ata time, and those moments they
compound.
When you treat your everydayconversations as your best
marketing, you stop performingand start connecting, and that's
how trust scales.
And if you want to turn yournext conversation into a
trust-building moment, that'swhat Mic Drop Moments is for.
(13:56):
One interview with me gets youa month worth of content.
Just go to standoutcallcom,schedule a time to talk with me
and let's make something thatmatters Next week on the show.
Your message isn't boring, it'sjust not sticky.
Yet I'm going to walk youthrough how to make your
audience feel seen in your storyso your message doesn't just
(14:18):
land, it lingers.
Till then, keep showing up,because the right people are
waiting for you.
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Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
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If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.