June 15, 2025 • 16 mins
✨ Ready to stand out — without feeding the content machine?
👉 Book your free ‘Standout on Video’ call → https://standoutcall.com
You’ve heard the advice a thousand times:
Post daily. Be everywhere. Make more content. Stay “top of mind.”
But here’s the truth:
Posting more won’t make you more visible.
It’ll make you more exhausted.
In this kickoff episode of the new season of The Standout Business Show, we’re busting one of the biggest myths in content marketing—that quantity leads to clients.
You’ll learn:
- Why the “content machine” is burning out brilliant experts
- The 3 shifts that get you noticed without becoming a full-time marketer
- A smarter way to attract clients by showing up in your zone of genius
This episode kicks off our new series for expert entrepreneurs ready to build trust at scale… without feeding the algorithm.
👀 If you’ve ever thought “I’m doing everything right… so why is no one seeing me?”—this one’s for you.
🎧 Tune in now—and get ready to reclaim your visibility, your time, and your voice.
Ready to turn your expertise into visibility and demand—without feeding the content machine?
📞 Schedule your FREE “Standout On Video” call here: standoutcall.com
Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.
Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Brad Powell (00:00):
You've been told that if you want to be visible,
you simply need to post moreoften.
But what if posting more isactually the thing that's
keeping you invisible?
This season, we're exploringhow experts build trust-first
brands without becoming fuel forthe content machine, and in
this episode, I'm going to breakdown why feeding the content
(00:21):
machine doesn't work for expertsand what does, and I'm going to
share the three shifts expertentrepreneurs need to make in
order to build a trusted andknown brand.
So let's get into it.
So you've heard the trendingmarketing advice post every day
(00:41):
be everywhere, more volumeequals more visibility, and put
you on that never-endingtreadmill To grow your business
as an expert entrepreneur.
You're told that you need tobecome a content creator.
You're told to be on cameraevery single day, crank out
endless reels, build a funnel,go viral, and all this while
(01:06):
you're running your high-levelservice business as an expert
entrepreneur.
This advice was never designedfor you.
You don't want or need to be aninfluencer, you don't need to
perform and you don't need tospend your whole life creating
content.
I'm going to let you off thehook, because here's the dilemma
You've built real expertiseoffline and you get great
(01:31):
results for your clients, butevery time you've been trying to
play the content game, itstarts to feel fake, it's
exhausting and it still leavesyou feeling kind of invisible.
The sad part is that the moreyou're staying stuck in this
volume equal visibility trap,the more it's keeping your
brilliance hidden, the peoplewho need you.
(01:53):
They can't find you online, andso you either burn out or,
maybe worse, you say, okay, I'mgonna bag this and you don't do
any of the online stuff anymore,which means that in either case
, you're going to stay invisible.
Here's my takeaway, and this isthe big myth that I want to
bust today More content does notequal more clients, and the mic
(02:19):
drop truth here is that youraudience wants trust, not volume
.
I'm going to say that again.
It's super important youraudience wants trust, not volume
.
So here are the three shiftsexpert entrepreneurs need to
make in order to build a trustedand known brand.
(02:39):
Shift number one highvisibility does not come from
high volume.
For expert brands, trust isbuilt through resonance, not
reach.
So don't be focusing on how toreach greater and greater
numbers of people.
Instead, focus on this questionDoes this thing that I'm doing,
(03:00):
this piece of content that I'mputting out there, this
messaging, does this resonatewith my ideal audience?
So, for example, let's say youwere on a client call and during
that call, your client had thisbig aha moment.
This transformation happenedfor the client.
Well, you can turn thattransformation into your next
(03:23):
piece of content, and there's avariety of ways to do that, but
the idea here is that just finda way to capture what happened.
So you're not creating, you'redocumenting.
You're capturing what actuallyhappened and then sharing that
with your audience.
You can be like Indiana Jonesin the Temple of Doom and you're
(03:46):
on an exploration and you'regoing down there to capture
treasure, and when you find thetreasure, you bring it back and
you share it with your audience.
We, as experts, are goingthrough this kind of process
daily, weekly, all the time, andso we just need to find a way
to capture those moments andshare that with our audience.
(04:07):
Now here's an example of minefrom a webinar that I did
recently, and all I did was Itook an aha moment from the
webinar and I turned it into asmall piece of content.
People get content creation allwrong in the sense that we've
all been sold on how we need tobe content creators and we have
(04:29):
to go out and create, whichmeans that you have to figure
out well, what am I going totalk about?
How am I going to do it?
Like, do I get on video?
Do I blog post?
Do I get on Twitter?
I don't even like Twitter.
If you can take experiences thatyou're already doing, like if
you're a coach, it's very simpleBring somebody on, coach them,
(04:50):
record it.
What comes from that recordingcan be a body of work and
contribute to a body of workwhich is showing you in your
zone of genius, doing exactlywhat you do, and you don't even
necessarily have to include theother person part of the
recording.
It's just the parts where youare sharing your nuggets of
wisdom or your best stuff, orthe thing that you just came up
(05:12):
with, the insight that you hadin the moment.
That's the stuff that you putout as part of your messaging.
Even if you don't like doingvideo like Zoda, I'm never going
to do video that's fine, butyou could still record it and
then you could transcribe it andthat can still be, like even if
all you did was take it and putit into a book and publish that
.
That creates a body of work foryou.
(05:32):
That is you being the best partof you, because I know that for
every person that is doing aservice thing with clients, in
the moment when we're with ourclient and we're doing a service
thing with clients, in themoment when we're with our
client and we're doing our work,we are absolutely giving
generously at our best.
That's the part where it's easy.
You're in the flow of the thingthat you do and magic happens
(05:55):
and the clients get it.
The trouble is that only oneperson gets it at a time, and so
if you're able to bottle thatand share it to a broader group,
then great, it's awesome andit's really all you need to do.
And I know that that piece ofcontent is gonna resonate with
my audience because I alreadydid it.
I served it in a webinar and Isaw the reaction, and so it's
(06:19):
like oh, I know this works, sonow I can take it and share it
to new people.
All right, so here's shiftnumber two Connection is greater
than content.
The mic drop truth here is thatpeople buy from people.
Shift number two connection isgreater than content.
The mic drop truth here is thatpeople buy from people.
As an expert, people want tofeel your presence, they want to
hear your perspective and theyneed to trust your experience,
(06:43):
so I'm going to share a quickvideo by a client of mine.
Her name is Tess Masters, andone of the things that she's
done is she has this reallylarge and very interactive group
on Facebook and in this videoshe's talking about an
experience that she had withthat group.
Tess Masters (06:59):
One of the things that I see a lot in our program
is this idea of it's too late.
It's too late for me to gethealthy, it's too late for me to
make changes.
I'm in my 60s or I'm in my 70s,so it's always so amazing to
see older women coming intotheir own and really coming into
their prime.
(07:19):
We have this lovely lady in ourcommunity, jan, and she got on
one of the video calls and justshared with everybody.
I feel like at 65, I'm finallybeginning to bloom and I could
just see everybody on the calltearing up because they could
really relate to it.
This idea of blossoming andopening up became a theme of the
(07:40):
call and then all of theseother women started chiming in,
telling their stories of beingin their 50s, 60s, 70s, even
some women in their 80s.
Going me too.
I feel like I'm just starting toopen up and realize there's
this entire world out there forme to claim and that, yeah, I'm
not 20 anymore, but I knowmyself better.
I know what I want, I know whoI want to spend time with, and
(08:01):
there's something so incredibleabout the power of when women
come together, and when you giveyourself permission to be
vulnerable in community withother people, it gives them the
permission to do the same thing.
So I think one of the secretsources in our program is the
community.
So find a community that youconnect with.
Brad Powell (08:21):
This video shows how 60 seconds can build more
trust than 6,000 words.
And what happened here was thatshe had an experience with her
clients and all she did wascapture that and retell the
story, and it's a powerful story.
When you're listening to Tess,you can feel the emotion, you
(08:43):
can feel the energy in the roomas if you were actually there.
And how did Tess capture thismoment?
Well, she's one of my clients,which means that we met and we
had a remote interview sessionwhere I was prompting her and
asking her questions, and thiswas one of the responses that
she gave from the recordingsession that we had.
(09:05):
And in that one session, wherewe talked for just one hour, she
ended up with more than amonth's worth of content, like
this one video.
So right now, as you'relistening to this, I'm guessing
that what I'm about to say willsound familiar.
You're an expert in your space,you've built a trusted business
, your clients love what you do,but online you're not showing
(09:30):
up in the way you know that youcould be, and when you try to
show up, it feels like you'reeither forcing it or you're
getting lost in all the noise,and meanwhile you're watching
others online who are way lessexperienced than you, but
they're getting all thevisibility.
And you're wondering do Ireally need to become some kind
(09:51):
of content machine just to getnoticed?
And underneath it all, you'rethinking this is just not me and
I don't want to do it this way.
So here's the thing If yourbrand stays hidden which is what
I like to call underexposed theright clients, the ones who
would love to work with you theycan't find you.
(10:12):
You may be doing great work,but it's staying behind closed
doors.
Imagine this instead, what ifyou had a simple way to turn the
conversations you're alreadyhaving, the insights you're
already sharing into high-trustcontent, content that builds
trust, authority and demand foryour business without performing
(10:33):
, without burnout and withoutadding more to your plate?
Well, that's exactly what I dowith my Mic Drop Moments method,
and if you'd like to see whatthis could look like for you,
here's what I recommend Just goto standoutcallcom and schedule
a free standout on video callwith me, and on the call, we're
(10:54):
going to take a look at whereyou're currently invisible
online and why.
The hidden opportunities inyour business, where trust
building content is alreadyhappening You're just not
capturing it yet, and the exactstrategy I'd recommend to turn
your expertise into visibilityand demand, all in a way that
(11:15):
fits you and your business.
So if you're ready to startshowing up in a way that stands
out without feeding the contentmachine, go to standoutcallcom,
grab a time and I'll see youthere.
All right?
So here is shift number three,which is capture, not create.
(11:35):
So here's the premise on thisone the smartest experts don't
feed the content machine.
You're going to be creatingtrust-building content by
capturing moments of yourexpertise, and you no longer
have to perform for clicks.
As an example, I'm going toshare this video, which is made
by Curtis Matsko, who is thefounder of Portland Leather
(11:58):
Goods, which is a verysuccessful company that I think
now is earning something like$400 million annually.
Curtis Matsko (12:07):
So he is doing all right and and he's quite the
expert- when I started mycompany, portland Goods, I
actually looked around and therewas about five different
companies that I admired and allof my employees would say we
need to be more like that.
And I had to fight and say no,we have to do our own thing.
But I thought about it for awhile.
I wanted to duplicate what theywere doing, because if they're
(12:28):
doing it, it's probably what youneed to do.
And we did something different.
People kept saying to me no,you need to be like this company
and then after the years, asyou see them, go bankrupt and
completely go out of businessfor just doing the same old,
boring crap year after year.
You realize being new anddifferent is essential on a
daily, on an hourly, on a weekly, on a yearly basis.
Brad Powell (12:50):
So in this example, I helped Curtis capture this
moment of his expertise, thismoment where he was in his zone
of genius as a guest on mypodcast.
And this is a great opportunityfor you which is a very easy
one to capture your expertisewhen you're in your zone of
genius by becoming a guest onsomebody else's show.
(13:12):
So in your networking you wantto be looking out for who has a
podcast and how can you developa relationship with those people
and how can you collaborate ina way that you could be on their
show and supporting them andthey'll interview you, they'll
ask you questions, you can showup and stand out with your
(13:34):
expertise.
Now, one of the things that youcan do as a prep for getting on
a show is make sure that,before you go on anybody's show,
know the points that you wantto express.
Basically, be like a politician.
Like you know, when politiciansgo do interviews or they do a
press conference, they havethese talking points and they
(13:57):
know what they're going to sayand they do it in a way that's
very much in the form of asoundbite, so they can do it
short and so in 30 to 60 secondclips and that stuff can get
repurposed and posted online,and you want to approach your
podcast guesting in exactly thesame way.
So, when someone asks you aquestion, you know what you're
(14:18):
going to say and you can say itin 60 seconds or less, which
means that later, when you getthe recording, you're going to
have several pieces of contentthat you can pull from that
recording and then share onlinelater in the future.
So, after just one half hour ofbeing interviewed by a
podcaster, you now have plentyof material that you can share
(14:40):
with your audience in a wholevariety of ways, and, of course,
video is only one of the waysyou can do it.
All this stuff can betranscribed and can be turned
into text and carousels and in amyriad of ways of presenting it
on the various platforms whereyou might be active.
So, as we wrap up, here's onething that you can do this week
(15:02):
Go look at your calendar.
Where in the last week were youalready showing up in your zone
of genius?
Just pick one conversation thatyou had, maybe a client call,
or a Zoom presentation, or maybeyou were a podcast guest.
Capture that moment in whateverway you can, and, as you're
doing that, ask yourself thesequestions what was the big aha?
(15:26):
What was the belief shift thathappened in this moment?
What was the story that wastold?
All of these things areabsolute golden nuggets that you
can take and turn into amazingtrust-building content for your
brand.
And, of course, this is exactlywhat I help my clients do with
Mic Drop Moments.
(15:46):
I help my clients turn everydayconversations, the stuff they
did last week, into trustbuilding content.
And we do it without feedingthe content machine.
And we do it without feelinglike you're on a gerbil wheel,
because my clients they justspend one hour once a month, or
(16:06):
sometimes one hour once everyother month, and they get all
their content done.
And in this season, if youfollow the show, you are going
to learn how you can do this andsee how experts are doing it
every single week.
Now you might be thinking, ok,I'm ready to show up as myself.
How do I do that in a way thatbuilds trust and attracts new
(16:31):
clients?
And that's exactly what I'mcovering in the next episode,
which is called why.
Being Yourself is your BestContent Strategy.
So hit subscribe and you won'twant to miss it.
And remember, this season weare ditching the content machine
, with less hustle and morestandout moments.
I'll see you next time, so long.
You've been told that if you want to be visible,
you simply need to post moreoften.
But what if posting more isactually the thing that's
keeping you invisible?
This season, we're exploringhow experts build trust-first
brands without becoming fuel forthe content machine, and in
this episode, I'm going to breakdown why feeding the content
(00:21):
machine doesn't work for expertsand what does, and I'm going to
share the three shifts expertentrepreneurs need to make in
order to build a trusted andknown brand.
So let's get into it.
So you've heard the trendingmarketing advice post every day
(00:41):
be everywhere, more volumeequals more visibility, and put
you on that never-endingtreadmill To grow your business
as an expert entrepreneur.
You're told that you need tobecome a content creator.
You're told to be on cameraevery single day, crank out
endless reels, build a funnel,go viral, and all this while
(01:06):
you're running your high-levelservice business as an expert
entrepreneur.
This advice was never designedfor you.
You don't want or need to be aninfluencer, you don't need to
perform and you don't need tospend your whole life creating
content.
I'm going to let you off thehook, because here's the dilemma
You've built real expertiseoffline and you get great
(01:31):
results for your clients, butevery time you've been trying to
play the content game, itstarts to feel fake, it's
exhausting and it still leavesyou feeling kind of invisible.
The sad part is that the moreyou're staying stuck in this
volume equal visibility trap,the more it's keeping your
brilliance hidden, the peoplewho need you.
(01:53):
They can't find you online, andso you either burn out or,
maybe worse, you say, okay, I'mgonna bag this and you don't do
any of the online stuff anymore,which means that in either case
, you're going to stay invisible.
Here's my takeaway, and this isthe big myth that I want to
bust today More content does notequal more clients, and the mic
(02:19):
drop truth here is that youraudience wants trust, not volume
.
I'm going to say that again.
It's super important youraudience wants trust, not volume
.
So here are the three shiftsexpert entrepreneurs need to
make in order to build a trustedand known brand.
(02:39):
Shift number one highvisibility does not come from
high volume.
For expert brands, trust isbuilt through resonance, not
reach.
So don't be focusing on how toreach greater and greater
numbers of people.
Instead, focus on this questionDoes this thing that I'm doing,
(03:00):
this piece of content that I'mputting out there, this
messaging, does this resonatewith my ideal audience?
So, for example, let's say youwere on a client call and during
that call, your client had thisbig aha moment.
This transformation happenedfor the client.
Well, you can turn thattransformation into your next
(03:23):
piece of content, and there's avariety of ways to do that, but
the idea here is that just finda way to capture what happened.
So you're not creating, you'redocumenting.
You're capturing what actuallyhappened and then sharing that
with your audience.
You can be like Indiana Jonesin the Temple of Doom and you're
(03:46):
on an exploration and you'regoing down there to capture
treasure, and when you find thetreasure, you bring it back and
you share it with your audience.
We, as experts, are goingthrough this kind of process
daily, weekly, all the time, andso we just need to find a way
to capture those moments andshare that with our audience.
(04:07):
Now here's an example of minefrom a webinar that I did
recently, and all I did was Itook an aha moment from the
webinar and I turned it into asmall piece of content.
People get content creation allwrong in the sense that we've
all been sold on how we need tobe content creators and we have
(04:29):
to go out and create, whichmeans that you have to figure
out well, what am I going totalk about?
How am I going to do it?
Like, do I get on video?
Do I blog post?
Do I get on Twitter?
I don't even like Twitter.
If you can take experiences thatyou're already doing, like if
you're a coach, it's very simpleBring somebody on, coach them,
(04:50):
record it.
What comes from that recordingcan be a body of work and
contribute to a body of workwhich is showing you in your
zone of genius, doing exactlywhat you do, and you don't even
necessarily have to include theother person part of the
recording.
It's just the parts where youare sharing your nuggets of
wisdom or your best stuff, orthe thing that you just came up
(05:12):
with, the insight that you hadin the moment.
That's the stuff that you putout as part of your messaging.
Even if you don't like doingvideo like Zoda, I'm never going
to do video that's fine, butyou could still record it and
then you could transcribe it andthat can still be, like even if
all you did was take it and putit into a book and publish that
.
That creates a body of work foryou.
(05:32):
That is you being the best partof you, because I know that for
every person that is doing aservice thing with clients, in
the moment when we're with ourclient and we're doing a service
thing with clients, in themoment when we're with our
client and we're doing our work,we are absolutely giving
generously at our best.
That's the part where it's easy.
You're in the flow of the thingthat you do and magic happens
(05:55):
and the clients get it.
The trouble is that only oneperson gets it at a time, and so
if you're able to bottle thatand share it to a broader group,
then great, it's awesome andit's really all you need to do.
And I know that that piece ofcontent is gonna resonate with
my audience because I alreadydid it.
I served it in a webinar and Isaw the reaction, and so it's
(06:19):
like oh, I know this works, sonow I can take it and share it
to new people.
All right, so here's shiftnumber two Connection is greater
than content.
The mic drop truth here is thatpeople buy from people.
Shift number two connection isgreater than content.
The mic drop truth here is thatpeople buy from people.
As an expert, people want tofeel your presence, they want to
hear your perspective and theyneed to trust your experience,
(06:43):
so I'm going to share a quickvideo by a client of mine.
Her name is Tess Masters, andone of the things that she's
done is she has this reallylarge and very interactive group
on Facebook and in this videoshe's talking about an
experience that she had withthat group.
Tess Masters (06:59):
One of the things that I see a lot in our program
is this idea of it's too late.
It's too late for me to gethealthy, it's too late for me to
make changes.
I'm in my 60s or I'm in my 70s,so it's always so amazing to
see older women coming intotheir own and really coming into
their prime.
(07:19):
We have this lovely lady in ourcommunity, jan, and she got on
one of the video calls and justshared with everybody.
I feel like at 65, I'm finallybeginning to bloom and I could
just see everybody on the calltearing up because they could
really relate to it.
This idea of blossoming andopening up became a theme of the
(07:40):
call and then all of theseother women started chiming in,
telling their stories of beingin their 50s, 60s, 70s, even
some women in their 80s.
Going me too.
I feel like I'm just starting toopen up and realize there's
this entire world out there forme to claim and that, yeah, I'm
not 20 anymore, but I knowmyself better.
I know what I want, I know whoI want to spend time with, and
(08:01):
there's something so incredibleabout the power of when women
come together, and when you giveyourself permission to be
vulnerable in community withother people, it gives them the
permission to do the same thing.
So I think one of the secretsources in our program is the
community.
So find a community that youconnect with.
Brad Powell (08:21):
This video shows how 60 seconds can build more
trust than 6,000 words.
And what happened here was thatshe had an experience with her
clients and all she did wascapture that and retell the
story, and it's a powerful story.
When you're listening to Tess,you can feel the emotion, you
(08:43):
can feel the energy in the roomas if you were actually there.
And how did Tess capture thismoment?
Well, she's one of my clients,which means that we met and we
had a remote interview sessionwhere I was prompting her and
asking her questions, and thiswas one of the responses that
she gave from the recordingsession that we had.
(09:05):
And in that one session, wherewe talked for just one hour, she
ended up with more than amonth's worth of content, like
this one video.
So right now, as you'relistening to this, I'm guessing
that what I'm about to say willsound familiar.
You're an expert in your space,you've built a trusted business
, your clients love what you do,but online you're not showing
(09:30):
up in the way you know that youcould be, and when you try to
show up, it feels like you'reeither forcing it or you're
getting lost in all the noise,and meanwhile you're watching
others online who are way lessexperienced than you, but
they're getting all thevisibility.
And you're wondering do Ireally need to become some kind
(09:51):
of content machine just to getnoticed?
And underneath it all, you'rethinking this is just not me and
I don't want to do it this way.
So here's the thing If yourbrand stays hidden which is what
I like to call underexposed theright clients, the ones who
would love to work with you theycan't find you.
(10:12):
You may be doing great work,but it's staying behind closed
doors.
Imagine this instead, what ifyou had a simple way to turn the
conversations you're alreadyhaving, the insights you're
already sharing into high-trustcontent, content that builds
trust, authority and demand foryour business without performing
(10:33):
, without burnout and withoutadding more to your plate?
Well, that's exactly what I dowith my Mic Drop Moments method,
and if you'd like to see whatthis could look like for you,
here's what I recommend Just goto standoutcallcom and schedule
a free standout on video callwith me, and on the call, we're
(10:54):
going to take a look at whereyou're currently invisible
online and why.
The hidden opportunities inyour business, where trust
building content is alreadyhappening You're just not
capturing it yet, and the exactstrategy I'd recommend to turn
your expertise into visibilityand demand, all in a way that
(11:15):
fits you and your business.
So if you're ready to startshowing up in a way that stands
out without feeding the contentmachine, go to standoutcallcom,
grab a time and I'll see youthere.
All right?
So here is shift number three,which is capture, not create.
(11:35):
So here's the premise on thisone the smartest experts don't
feed the content machine.
You're going to be creatingtrust-building content by
capturing moments of yourexpertise, and you no longer
have to perform for clicks.
As an example, I'm going toshare this video, which is made
by Curtis Matsko, who is thefounder of Portland Leather
(11:58):
Goods, which is a verysuccessful company that I think
now is earning something like$400 million annually.
Curtis Matsko (12:07):
So he is doing all right and and he's quite the
expert- when I started mycompany, portland Goods, I
actually looked around and therewas about five different
companies that I admired and allof my employees would say we
need to be more like that.
And I had to fight and say no,we have to do our own thing.
But I thought about it for awhile.
I wanted to duplicate what theywere doing, because if they're
(12:28):
doing it, it's probably what youneed to do.
And we did something different.
People kept saying to me no,you need to be like this company
and then after the years, asyou see them, go bankrupt and
completely go out of businessfor just doing the same old,
boring crap year after year.
You realize being new anddifferent is essential on a
daily, on an hourly, on a weekly, on a yearly basis.
Brad Powell (12:50):
So in this example, I helped Curtis capture this
moment of his expertise, thismoment where he was in his zone
of genius as a guest on mypodcast.
And this is a great opportunityfor you which is a very easy
one to capture your expertisewhen you're in your zone of
genius by becoming a guest onsomebody else's show.
(13:12):
So in your networking you wantto be looking out for who has a
podcast and how can you developa relationship with those people
and how can you collaborate ina way that you could be on their
show and supporting them andthey'll interview you, they'll
ask you questions, you can showup and stand out with your
(13:34):
expertise.
Now, one of the things that youcan do as a prep for getting on
a show is make sure that,before you go on anybody's show,
know the points that you wantto express.
Basically, be like a politician.
Like you know, when politiciansgo do interviews or they do a
press conference, they havethese talking points and they
(13:57):
know what they're going to sayand they do it in a way that's
very much in the form of asoundbite, so they can do it
short and so in 30 to 60 secondclips and that stuff can get
repurposed and posted online,and you want to approach your
podcast guesting in exactly thesame way.
So, when someone asks you aquestion, you know what you're
(14:18):
going to say and you can say itin 60 seconds or less, which
means that later, when you getthe recording, you're going to
have several pieces of contentthat you can pull from that
recording and then share onlinelater in the future.
So, after just one half hour ofbeing interviewed by a
podcaster, you now have plentyof material that you can share
(14:40):
with your audience in a wholevariety of ways, and, of course,
video is only one of the waysyou can do it.
All this stuff can betranscribed and can be turned
into text and carousels and in amyriad of ways of presenting it
on the various platforms whereyou might be active.
So, as we wrap up, here's onething that you can do this week
(15:02):
Go look at your calendar.
Where in the last week were youalready showing up in your zone
of genius?
Just pick one conversation thatyou had, maybe a client call,
or a Zoom presentation, or maybeyou were a podcast guest.
Capture that moment in whateverway you can, and, as you're
doing that, ask yourself thesequestions what was the big aha?
(15:26):
What was the belief shift thathappened in this moment?
What was the story that wastold?
All of these things areabsolute golden nuggets that you
can take and turn into amazingtrust-building content for your
brand.
And, of course, this is exactlywhat I help my clients do with
Mic Drop Moments.
(15:46):
I help my clients turn everydayconversations, the stuff they
did last week, into trustbuilding content.
And we do it without feedingthe content machine.
And we do it without feelinglike you're on a gerbil wheel,
because my clients they justspend one hour once a month, or
(16:06):
sometimes one hour once everyother month, and they get all
their content done.
And in this season, if youfollow the show, you are going
to learn how you can do this andsee how experts are doing it
every single week.
Now you might be thinking, ok,I'm ready to show up as myself.
How do I do that in a way thatbuilds trust and attracts new
(16:31):
clients?
And that's exactly what I'mcovering in the next episode,
which is called why.
Being Yourself is your BestContent Strategy.
So hit subscribe and you won'twant to miss it.
And remember, this season weare ditching the content machine
, with less hustle and morestandout moments.
I'll see you next time, so long.
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