August 5, 2025 • 17 mins
💡 Want the free download?
Get my Video-First Trust Signal Framework PDF and start creating videos that turn attention into trust:
👉 https://awesomevideomakers.com/wp-content/uploads/2025/08/The-Relatability-Framework-Worksheet.pdf
If you’re an expert entrepreneur or service-based business owner, here’s the Mic Drop Truth:
People don’t buy from the best brand. They buy from the brand they trust.
In this episode of The Standout Business Show, I’ll show you five simple types of videos that instantly build trust and buying confidence with your future clients—without chasing trends or performing for the algorithm.
🎥 The 5 Video Types That Send Powerful Trust Signals:
- Clarity Videos – “Here’s what we believe. Here’s how we help.”
- Proof Videos – “Here’s what working with us looks like.”
- Presence Videos – “Here’s who you’ll be talking to.”
- Transparency Videos – “Here’s what others won’t show you.”
- Relatability Videos – “Here’s who I really am.”
When you send the right trust signals, your next client already feels like they know you—before they ever book a call.
⏱ What You’ll Learn in This Episode:
0:00 – Why trust is the new currency in marketing
1:32 – The Video-First Trust Signal Framework
3:50 – Clarity Videos: Cut through the fog
6:35 – Proof Videos: Stories that convert
9:06 – Presence Videos: Meet them before they meet you
10:38 – Transparency Videos: The open kitchen of your brand
13:19 – Relatability Videos: Raw is rare (and rare builds trust)
15:46 – How to choose your first trust-building video
If you’re ready to stop chasing attention and start building trust, hit subscribe and grab the free framework to create your first trust-building video this week.
I made a short training called The Art of the 5-Minute Video—shows you how to say something powerful without rambling. Get it here, it's FREE!
Ready to turn your expertise into visibility and demand—without becoming fuel for the content machine?
📞 Schedule your FREE “Standout On Video” call here: standoutcall.com
Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.
Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Brad Powell (00:00):
The dream, the big dream that we all have is to be
able to attract clients who areready to buy, but when it comes
to content marketing, most ofthe content marketing strategies
end up doing the exact opposite.
The sheer volume of contenttends to overwhelm and it leads
to confusion and it actuallydelays the buying process.
(00:23):
So today I want to flip thescript.
If you've been told that youneed to post more or go viral or
scale your content, thisepisode is your permission to
stop, because here's the micdrop truth.
You don't need to scale content, you need to scale trust, and
(00:44):
trust isn't built by being theloudest voice or posting daily.
It's built through trustsignals, the subtle, specific
signs that tell your audiencethat you can believe me, that
this will work for you andyou're in the right place.
So today I'm going to show youthe five short form videos that
(01:07):
send those trust signalsinstantly and will turn your
viewers into confident, readybuyers.
Welcome to the StandoutBusiness Show, the show for
expert entrepreneurs who want tomake a bigger difference by
showing up differently.
I'm Brad Powell and I'm a videostrategist who helps experts
(01:28):
turn one hour of their life intoa whole month of trust-building
video content without becomingfuel for the never-ending
content machine.
This is episode number seven inour current series on ditching
the content machine.
If you missed the earlierepisodes, definitely go back and
(01:48):
check those out.
I'll link to the playlist rightup here.
But today I want to show you away to market your business that
feels less like marketing andmore like being the brand that
people already trust, because ifyour content isn't creating
trust signals, your best clientsare probably going to scroll
right past you in the feed.
(02:09):
So I'm going to break down myvideo first trust signal
framework, which is five simpletypes of videos that make people
feel confident about buyingfrom you.
These videos will work, even ifyou hate marketing and even if
you've been feeling invisibleonline, and by the end of the
episode you're going to knowexactly which one to start with
(02:33):
this week.
And if you want a shortcut,grab my Trust Signal Framework
PDF.
It's free, the link is in thedescription and it'll give you
the cheat code for sending trustsignals to your audience.
Think about the last time youmade a high stakes decision
(02:56):
online.
Maybe you were hiring a serviceprovider, or you were booking a
retreat, or you're buying acoaching program.
What made you feel safe enoughto say yes.
I'll bet you weren't justlooking at the product or the
promise.
You were looking for proof,little signals that said this is
legit.
These people know what they'redoing.
(03:17):
I'm not going to regret this.
And that's what trust signalsare.
They're not features, they'renot benefits.
They're little indicators ofcredibility.
And when you use short formvideo to send those signals,
clearly, your sales get easier,referrals increase and people
(03:38):
stop asking what do you charge?
And they start saying how canwe work together, how can I give
you money?
And they start saying how canwe work together?
How can I give you money?
So let's break down the fivetypes of videos that send the
strongest trust signals.
Imagine your buyer standing onthe shore staring out at a foggy
(03:58):
sea of options.
Every website, every LinkedInpost, every marketing message
it's all just hazy in the mistand they're squinting and
they're trying to figure out whoshould I trust?
Who really gets me?
This is where your clarityvideo comes in.
It's kind of like the foghorn.
(04:19):
It's the sound that will cutthrough the haze and says hey,
over here, this is what webelieve, here's how we help,
here's who we help, and if thisis what you're looking for
you're safe right here.
I had a client who's acorporate business consultant
(04:41):
and we recorded this simple 60second video for LinkedIn and in
it she explained what personalbranding really means in a
corporate context.
Not using jargon, not using ascript, just her speaking
clearly about how she helpsleaders get noticed for the
right reasons.
Kathy Robinson (05:00):
There's so much out there about personal
branding and, while I absolutelyagree that you need to know
what your brand is in themarketplace and you need to,
where you worked, what you did,all sort of past tense kind of
(05:29):
things which are wonderful andyou need to have a story about
that but what the personalbranding advice out there is
missing is that, in fact, thestrongest personal branding is a
windshield what's emerging inyour space, what opportunity is
on the table for all of us?
And your brand needs to be theperson who is defining that
(05:51):
future market or defining theopportunity.
You do have to have the storyof your past, but if you stop
defining your personal brand aswhat happened in the past and
start defining it as the futureyou're going to create, you will
see so many more opportunitiesopen up for you.
Brad Powell (06:10):
That little video got shared across her entire
network.
It even led to a keynotespeaking invitation.
And here's the mic drop.
Truth While confusion will killconfidence, clarity will help
you sell.
And the beauty of video whenpeople can see you and they can
hear you and they can actuallyfeel your confidence, that
(06:32):
little foghorn turns into abeacon.
So if clarity videos are thefoghorn that cut through
confusion, proof videos are morelike this warm campfire.
Imagine your potential buyersitting out in the dark
wondering will this actuallywork for me, or am I about to
(06:55):
make a mistake that I can'tafford Now?
Picture you inviting them tosit around a campfire.
The sparks rise into the nightand you begin to tell a story,
Not some loud ad, not someflashy testimonial, but a story
that lets them see themselvesinside.
(07:16):
I'll never forget one of myclients who's a wellness coach,
who was working with a womanrecovering from cancer.
We made this short video whereshe told the story of her
client's journey.
There were no scripts, just areal story told in her own words
in her own living room.
Tess Masters (07:34):
It is just so thrilling when we can help
somebody reach their healthgoals and, even more importantly
, help them find their self-love.
Karen joined the 60 Day Resetand on the very first day that
we started she got diagnosedwith breast cancer.
And it was a shock, right andvery emotional, and I was so
inspired by her choice to go.
(07:55):
Well, I came into this programjust to improve my health.
Now I've got a really powerfulwhy.
She just went in inconsultation with her doctors,
followed our health advice andstarted eating really well and
exercising, and then we just gotthe most incredible email from
her.
Yesterday she has been giventhe all cancer free card from
her doctors and they looked atall of her blood work and test
(08:16):
results and just couldn'tbelieve how quickly she was able
to recover and thrive.
She did a mixture of medicaltreatments with her team, but
also these diet and lifestylepractices, and when you put
these things together, that'swhen the magic happens.
It's pretty amazing to be asmall part of that.
Brad Powell (08:32):
That video didn't just say we changed lives.
It actually showed it and thepeople watching they weren't
thinking, wow, what a greattestimonial.
Instead, they're thinking thiscould be me.
Most testimonial stories pointthe spotlight at the business
and they're saying look at us,look how great we are.
(08:55):
Proof videos do the opposite.
They hand the spotlight to theviewer and lean in with.
This could be your story next.
If proof videos are thecampfire, presence videos are
the handshake before the salescall.
(09:16):
Think about the last time youwalked into a meeting with a
stranger.
Your guard is going to be up.
You're looking for clues likewho is this person?
Can I trust them?
Do they get me?
Now?
Flip that script.
Imagine a potential clientalready feeling like they've met
you before.
They've heard your voice,they've seen your smile and they
(09:40):
know the kind of tone that youbring into the room.
This is what a presence videodoes.
I was watching a video seriesby my past guest, marcus
Sheridan, which he created forhis own sales team.
Each salesperson made a60-second video that basically
introduced themselves.
It was saying like who theywere, what they love about
(10:03):
helping customers and each onehad a little personal anecdote
that made them more human.
So when prospects booked a call, they would get a video by the
rep they were going to bespeaking with, and by the time
the Zoom meeting started, itwasn't a cold call anymore.
This is true for me and mybusiness as well.
It's really common, whenever Iget on a sales call, for the
(10:26):
person who I'm meeting for thefirst time to say something like
I feel like I already know you.
So here's the thing I want youto take away A presence video
will let them meet you beforethey actually meet you.
So presence videos are thehandshake.
Transparency videos are the openkitchen of your brand.
(10:47):
Now think about a time whenyou've walked into the kind of
restaurant where you can see thechef doing all their cool stuff
preparing food.
It completely changes how youcan feel more confident in the
meal that you're about to eat.
You can trust what you're goingto eat when you can actually
see how it's being prepared.
And this is exactly what atransparency video does.
(11:10):
It shows the parts of yourbusiness most of your
competitors are going to behiding.
One of my clients is a high-endlandscape design company called
the Narrow Lane, and theyabsolutely nailed this with a
single video I got together withtheir operations manager.
Who's this really nice guynamed Scott?
And we recorded a video so hecould answer the one question
(11:33):
that every homeowner is secretlythinking how much is this going
to cost?
And instead of giving a vagueanswer, he broke it down really
honestly, talking about howbudgets work, how installing in
phases can save you money andwhy their process makes sure
(11:54):
that their clients get anaccurate estimate before
committing to a project.
Scott Koenig (11:59):
Of course, the question we always get asked
right is how much is it going tocost?
Is it expensive?
As expensive as renovating mykitchen or adding an addition to
my house?
The short answer is per squarefoot no, it's not as expensive,
but it can be pricey.
That's why we like to work withyou with a budget in mind and
(12:20):
design to that budget, ratherthan designing to the max of
what it could be Right.
So part of that collaborativeprocess is getting an idea of
what your budget really is, sothat we can create something for
you that would work for you.
That's not out of the realm ofpossibilities.
We're working with plants.
Plants grow.
You can get smaller plants, sothere are ways to do it in
(12:41):
phases that don't break the bank.
Our goal is to get you anaccurate estimate up front that
captures all the costs.
Give us a call.
We'd love to guide you throughwhat the options are, what the
industry looks like, just togive you a better idea of how it
works and how we might be ableto help you.
Brad Powell (13:00):
And what was the response to this video?
Homeowners didn't just watchthe video Now.
They trusted Scott and theyreached out knowing exactly what
to expect.
So here's the mic drop.
Truth Building.
Trust skyrockets the moment youstart saying things your
competitors won't so.
(13:22):
If transparency videos are theopen kitchen, relatability
videos are when the restaurantowner steps out and starts
chatting with you like an oldfriend.
These are the moments where youlet people see the human behind
the business.
These are your quirks yourthoughts, the messiness, because
here's what's going on.
(13:43):
In this morass of polished,overproduced content, being raw
is kind of rare and it buildstrust.
One of my favorite examplesthat I've seen online is with Dr
Becky, who is a parentingexpert, who's built this empire
simply by sharing unfilteredthoughts on Instagram.
(14:04):
She talks about the strugglesof parenting in her living room,
in her car, and there's nofancy lights, there's no
teleprompter, it's just reallife.
Dr. Becky Kennedy (14:15):
Do you, like me, feel like you have the best
conversations?
You actually learn the mostinformation from your kid when
you're driving them somewhere ina car.
Here are three reasons why Ithink that happens.
Number one you are gazing inthe same direction, right.
When you're driving, you'regazing forward and your kid in
the backseat is also gazingforward.
Often we approach our kid atthe dinner table and we're on
one side and they're on theother side.
(14:36):
Unconsciously, when you're onopposite sides of the table it
can feel like you'reoppositional.
When you're in a car, you'realready gazing in the same
direction, almost like you'resaying we're a team.
Two you're already moreconnected.
Often when we're driving we'retaking a kid to soccer or to a
play date we already have thismoment of kind of sameness and
connection, and with connectioncomes trust and cooperation.
(14:59):
Three there's no spotlight on akid.
I'm not staring at my child,kind of looking at them in the
moment.
They're about to revealsomething In a way.
Having a little more distanceallows for more closeness.
Let me know in comments whathappens when you're in the car
with your kid.
I can't wait to hear your story.
Brad Powell (15:16):
And millions of parents have leaned in and said
finally, someone who gets what'sgoing on with raising kids.
A relatability video could beyou sharing a lesson you just
learned with a client, orpulling out your phone after a
tough day to talk about whatthat experience taught you.
Remember that the future ishuman and your humanity is your
(15:39):
very best marketing strategy,because people buy from people.
They feel like they know thesefive types of videos.
They're not about putting on ashow.
They're about sending the trustsignals your future clients are
already looking for.
Imagine your videos helping youbecome a familiar face so that
when someone scrolls past,they're thinking finally,
(16:03):
someone who gets me, somebody Ican trust.
That's exactly how your nextclient will feel when they see a
clarity video or they watch aproof video and think this could
be me and the best part.
You can start with just one ofthese videos this week no script
, no performance, nonever-ending content hamster
(16:26):
wheel.
When you make one simple,honest video that helps one of
your people feel seen, you'vealready started building a brand
that they can believe in.
So which trust signal will yousend?
First, If you enjoyed thisepisode, please share it with
another expert entrepreneur whoneeds to hear this and if you're
(16:48):
ready to start creating trustbuilding videos without the
grind, grab my Trust SignalFramework PDF.
It's free, the link is in thedescription and it'll give you
the cheat code for sending trustsignals to your audience.
Next on the show, I'm going tobe talking about how to be the
expert people remember in 30seconds or less, and I'm going
(17:12):
to share my relatabilityframework, which I designed to
show exactly how you can show upin a way that makes you
memorable.
Thanks for tuning in.
See you next time.
The dream, the big dream that we all have is to be
able to attract clients who areready to buy, but when it comes
to content marketing, most ofthe content marketing strategies
end up doing the exact opposite.
The sheer volume of contenttends to overwhelm and it leads
to confusion and it actuallydelays the buying process.
(00:23):
So today I want to flip thescript.
If you've been told that youneed to post more or go viral or
scale your content, thisepisode is your permission to
stop, because here's the micdrop truth.
You don't need to scale content, you need to scale trust, and
(00:44):
trust isn't built by being theloudest voice or posting daily.
It's built through trustsignals, the subtle, specific
signs that tell your audiencethat you can believe me, that
this will work for you andyou're in the right place.
So today I'm going to show youthe five short form videos that
(01:07):
send those trust signalsinstantly and will turn your
viewers into confident, readybuyers.
Welcome to the StandoutBusiness Show, the show for
expert entrepreneurs who want tomake a bigger difference by
showing up differently.
I'm Brad Powell and I'm a videostrategist who helps experts
(01:28):
turn one hour of their life intoa whole month of trust-building
video content without becomingfuel for the never-ending
content machine.
This is episode number seven inour current series on ditching
the content machine.
If you missed the earlierepisodes, definitely go back and
(01:48):
check those out.
I'll link to the playlist rightup here.
But today I want to show you away to market your business that
feels less like marketing andmore like being the brand that
people already trust, because ifyour content isn't creating
trust signals, your best clientsare probably going to scroll
right past you in the feed.
(02:09):
So I'm going to break down myvideo first trust signal
framework, which is five simpletypes of videos that make people
feel confident about buyingfrom you.
These videos will work, even ifyou hate marketing and even if
you've been feeling invisibleonline, and by the end of the
episode you're going to knowexactly which one to start with
(02:33):
this week.
And if you want a shortcut,grab my Trust Signal Framework
PDF.
It's free, the link is in thedescription and it'll give you
the cheat code for sending trustsignals to your audience.
Think about the last time youmade a high stakes decision
(02:56):
online.
Maybe you were hiring a serviceprovider, or you were booking a
retreat, or you're buying acoaching program.
What made you feel safe enoughto say yes.
I'll bet you weren't justlooking at the product or the
promise.
You were looking for proof,little signals that said this is
legit.
These people know what they'redoing.
(03:17):
I'm not going to regret this.
And that's what trust signalsare.
They're not features, they'renot benefits.
They're little indicators ofcredibility.
And when you use short formvideo to send those signals,
clearly, your sales get easier,referrals increase and people
(03:38):
stop asking what do you charge?
And they start saying how canwe work together, how can I give
you money?
And they start saying how canwe work together?
How can I give you money?
So let's break down the fivetypes of videos that send the
strongest trust signals.
Imagine your buyer standing onthe shore staring out at a foggy
(03:58):
sea of options.
Every website, every LinkedInpost, every marketing message
it's all just hazy in the mistand they're squinting and
they're trying to figure out whoshould I trust?
Who really gets me?
This is where your clarityvideo comes in.
It's kind of like the foghorn.
(04:19):
It's the sound that will cutthrough the haze and says hey,
over here, this is what webelieve, here's how we help,
here's who we help, and if thisis what you're looking for
you're safe right here.
I had a client who's acorporate business consultant
(04:41):
and we recorded this simple 60second video for LinkedIn and in
it she explained what personalbranding really means in a
corporate context.
Not using jargon, not using ascript, just her speaking
clearly about how she helpsleaders get noticed for the
right reasons.
Kathy Robinson (05:00):
There's so much out there about personal
branding and, while I absolutelyagree that you need to know
what your brand is in themarketplace and you need to,
where you worked, what you did,all sort of past tense kind of
(05:29):
things which are wonderful andyou need to have a story about
that but what the personalbranding advice out there is
missing is that, in fact, thestrongest personal branding is a
windshield what's emerging inyour space, what opportunity is
on the table for all of us?
And your brand needs to be theperson who is defining that
(05:51):
future market or defining theopportunity.
You do have to have the storyof your past, but if you stop
defining your personal brand aswhat happened in the past and
start defining it as the futureyou're going to create, you will
see so many more opportunitiesopen up for you.
Brad Powell (06:10):
That little video got shared across her entire
network.
It even led to a keynotespeaking invitation.
And here's the mic drop.
Truth While confusion will killconfidence, clarity will help
you sell.
And the beauty of video whenpeople can see you and they can
hear you and they can actuallyfeel your confidence, that
(06:32):
little foghorn turns into abeacon.
So if clarity videos are thefoghorn that cut through
confusion, proof videos are morelike this warm campfire.
Imagine your potential buyersitting out in the dark
wondering will this actuallywork for me, or am I about to
(06:55):
make a mistake that I can'tafford Now?
Picture you inviting them tosit around a campfire.
The sparks rise into the nightand you begin to tell a story,
Not some loud ad, not someflashy testimonial, but a story
that lets them see themselvesinside.
(07:16):
I'll never forget one of myclients who's a wellness coach,
who was working with a womanrecovering from cancer.
We made this short video whereshe told the story of her
client's journey.
There were no scripts, just areal story told in her own words
in her own living room.
Tess Masters (07:34):
It is just so thrilling when we can help
somebody reach their healthgoals and, even more importantly
, help them find their self-love.
Karen joined the 60 Day Resetand on the very first day that
we started she got diagnosedwith breast cancer.
And it was a shock, right andvery emotional, and I was so
inspired by her choice to go.
(07:55):
Well, I came into this programjust to improve my health.
Now I've got a really powerfulwhy.
She just went in inconsultation with her doctors,
followed our health advice andstarted eating really well and
exercising, and then we just gotthe most incredible email from
her.
Yesterday she has been giventhe all cancer free card from
her doctors and they looked atall of her blood work and test
(08:16):
results and just couldn'tbelieve how quickly she was able
to recover and thrive.
She did a mixture of medicaltreatments with her team, but
also these diet and lifestylepractices, and when you put
these things together, that'swhen the magic happens.
It's pretty amazing to be asmall part of that.
Brad Powell (08:32):
That video didn't just say we changed lives.
It actually showed it and thepeople watching they weren't
thinking, wow, what a greattestimonial.
Instead, they're thinking thiscould be me.
Most testimonial stories pointthe spotlight at the business
and they're saying look at us,look how great we are.
(08:55):
Proof videos do the opposite.
They hand the spotlight to theviewer and lean in with.
This could be your story next.
If proof videos are thecampfire, presence videos are
the handshake before the salescall.
(09:16):
Think about the last time youwalked into a meeting with a
stranger.
Your guard is going to be up.
You're looking for clues likewho is this person?
Can I trust them?
Do they get me?
Now?
Flip that script.
Imagine a potential clientalready feeling like they've met
you before.
They've heard your voice,they've seen your smile and they
(09:40):
know the kind of tone that youbring into the room.
This is what a presence videodoes.
I was watching a video seriesby my past guest, marcus
Sheridan, which he created forhis own sales team.
Each salesperson made a60-second video that basically
introduced themselves.
It was saying like who theywere, what they love about
(10:03):
helping customers and each onehad a little personal anecdote
that made them more human.
So when prospects booked a call, they would get a video by the
rep they were going to bespeaking with, and by the time
the Zoom meeting started, itwasn't a cold call anymore.
This is true for me and mybusiness as well.
It's really common, whenever Iget on a sales call, for the
(10:26):
person who I'm meeting for thefirst time to say something like
I feel like I already know you.
So here's the thing I want youto take away A presence video
will let them meet you beforethey actually meet you.
So presence videos are thehandshake.
Transparency videos are the openkitchen of your brand.
(10:47):
Now think about a time whenyou've walked into the kind of
restaurant where you can see thechef doing all their cool stuff
preparing food.
It completely changes how youcan feel more confident in the
meal that you're about to eat.
You can trust what you're goingto eat when you can actually
see how it's being prepared.
And this is exactly what atransparency video does.
(11:10):
It shows the parts of yourbusiness most of your
competitors are going to behiding.
One of my clients is a high-endlandscape design company called
the Narrow Lane, and theyabsolutely nailed this with a
single video I got together withtheir operations manager.
Who's this really nice guynamed Scott?
And we recorded a video so hecould answer the one question
(11:33):
that every homeowner is secretlythinking how much is this going
to cost?
And instead of giving a vagueanswer, he broke it down really
honestly, talking about howbudgets work, how installing in
phases can save you money andwhy their process makes sure
(11:54):
that their clients get anaccurate estimate before
committing to a project.
Scott Koenig (11:59):
Of course, the question we always get asked
right is how much is it going tocost?
Is it expensive?
As expensive as renovating mykitchen or adding an addition to
my house?
The short answer is per squarefoot no, it's not as expensive,
but it can be pricey.
That's why we like to work withyou with a budget in mind and
(12:20):
design to that budget, ratherthan designing to the max of
what it could be Right.
So part of that collaborativeprocess is getting an idea of
what your budget really is, sothat we can create something for
you that would work for you.
That's not out of the realm ofpossibilities.
We're working with plants.
Plants grow.
You can get smaller plants, sothere are ways to do it in
(12:41):
phases that don't break the bank.
Our goal is to get you anaccurate estimate up front that
captures all the costs.
Give us a call.
We'd love to guide you throughwhat the options are, what the
industry looks like, just togive you a better idea of how it
works and how we might be ableto help you.
Brad Powell (13:00):
And what was the response to this video?
Homeowners didn't just watchthe video Now.
They trusted Scott and theyreached out knowing exactly what
to expect.
So here's the mic drop.
Truth Building.
Trust skyrockets the moment youstart saying things your
competitors won't so.
(13:22):
If transparency videos are theopen kitchen, relatability
videos are when the restaurantowner steps out and starts
chatting with you like an oldfriend.
These are the moments where youlet people see the human behind
the business.
These are your quirks yourthoughts, the messiness, because
here's what's going on.
(13:43):
In this morass of polished,overproduced content, being raw
is kind of rare and it buildstrust.
One of my favorite examplesthat I've seen online is with Dr
Becky, who is a parentingexpert, who's built this empire
simply by sharing unfilteredthoughts on Instagram.
(14:04):
She talks about the strugglesof parenting in her living room,
in her car, and there's nofancy lights, there's no
teleprompter, it's just reallife.
Dr. Becky Kennedy (14:15):
Do you, like me, feel like you have the best
conversations?
You actually learn the mostinformation from your kid when
you're driving them somewhere ina car.
Here are three reasons why Ithink that happens.
Number one you are gazing inthe same direction, right.
When you're driving, you'regazing forward and your kid in
the backseat is also gazingforward.
Often we approach our kid atthe dinner table and we're on
one side and they're on theother side.
(14:36):
Unconsciously, when you're onopposite sides of the table it
can feel like you'reoppositional.
When you're in a car, you'realready gazing in the same
direction, almost like you'resaying we're a team.
Two you're already moreconnected.
Often when we're driving we'retaking a kid to soccer or to a
play date we already have thismoment of kind of sameness and
connection, and with connectioncomes trust and cooperation.
(14:59):
Three there's no spotlight on akid.
I'm not staring at my child,kind of looking at them in the
moment.
They're about to revealsomething In a way.
Having a little more distanceallows for more closeness.
Let me know in comments whathappens when you're in the car
with your kid.
I can't wait to hear your story.
Brad Powell (15:16):
And millions of parents have leaned in and said
finally, someone who gets what'sgoing on with raising kids.
A relatability video could beyou sharing a lesson you just
learned with a client, orpulling out your phone after a
tough day to talk about whatthat experience taught you.
Remember that the future ishuman and your humanity is your
(15:39):
very best marketing strategy,because people buy from people.
They feel like they know thesefive types of videos.
They're not about putting on ashow.
They're about sending the trustsignals your future clients are
already looking for.
Imagine your videos helping youbecome a familiar face so that
when someone scrolls past,they're thinking finally,
(16:03):
someone who gets me, somebody Ican trust.
That's exactly how your nextclient will feel when they see a
clarity video or they watch aproof video and think this could
be me and the best part.
You can start with just one ofthese videos this week no script
, no performance, nonever-ending content hamster
(16:26):
wheel.
When you make one simple,honest video that helps one of
your people feel seen, you'vealready started building a brand
that they can believe in.
So which trust signal will yousend?
First, If you enjoyed thisepisode, please share it with
another expert entrepreneur whoneeds to hear this and if you're
(16:48):
ready to start creating trustbuilding videos without the
grind, grab my Trust SignalFramework PDF.
It's free, the link is in thedescription and it'll give you
the cheat code for sending trustsignals to your audience.
Next on the show, I'm going tobe talking about how to be the
expert people remember in 30seconds or less, and I'm going
(17:12):
to share my relatabilityframework, which I designed to
show exactly how you can show upin a way that makes you
memorable.
Thanks for tuning in.
See you next time.
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