August 25, 2025 • 14 mins
After 200 podcast episodes, I’ve learned a simple truth:
👉 More content does not equal more trust.
In this episode, I’m breaking down the biggest lessons from 200 episodes—what changed, what didn’t work, and what actually builds trust online when you’re an expert entrepreneur.
If you’ve been stuck on the content treadmill—posting more, chasing reach, trying to “play the algorithm”—this episode is for you. Because the secret to visibility isn’t about showing up everywhere. It’s about showing up differently.
Here’s what you’ll learn:
- Why I stopped inviting guests
- What took 200 episodes to figure out
- Naming the Monster
- The Real Promise
- Why Chat GPT became my best co-host
- What Changed, What Worked (And What Didn't)
- How AI can reveal the real you
💡 The takeaway? You don’t need to scale content. You need to scale trust.
🔔 If you’re ready to stop feeding the content machine and start building a visibility strategy that feels human, subscribe here:
🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com
Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.
Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Brad Powell (00:00):
I've published 200 video podcast episodes and if
there's one thing I've learned,it's this Most experts think
they need a perfect content plan, they need viral guests and
they need to do constant outputto stay visible.
But after 200 episodes I'verealized visibility has nothing
(00:20):
to do with quantity andeverything to do with trust and
conviction.
I've gone from doing weeklyinterviews and live streams to
only rare guest episodes, deepdive solo episodes, and now I'm
using AI to actually slow downand go even deeper.
In this video, I'm going toshare what changed, what I got
(00:43):
wrong and the truth aboutbuilding a show and video
content that actually grows yourbusiness.
And if that sounds good, let'sstart the show.
Welcome to the StandoutBusiness Show, where it's all
about making a bigger differenceby showing up differently.
I'm Brad Powell and I'm a videobrand architect who's helped
(01:05):
hundreds of experts turn onehour a month into videos that
make you the sought-afterauthority in your field, without
feeding the content machine.
So why did I stop invitingguests on my show?
Well, first of all, let me saythat I actually really love
doing guest interviews.
(01:25):
I find it really fun.
I find that I always learn abunch of stuff, and probably
most important for me personallyis that I'm constantly honing
my craft as a good listener anda good interviewer, and that
completely helps me with thekind of work I do, because I'm
always interviewing my clientsin order to help them create
(01:49):
good video content.
And so, by practicing each weekwith a new and different guest
who usually is someone who I'venever met before this just helps
me get better and better at thething that I actually really
like to do, get better andbetter at the thing that I
actually really like to do.
However, what I found over timeis that my message, the things
(02:10):
that I actually stand for andwhat I believe in and all the
stuff that I want to share withmy audience has been getting
kind of diluted, because my mainjob when I host a guest is to
showcase them and to make themlook really good, and while
that's a very worthy goal, it'snot exactly helping me with my
(02:33):
own marketing and marketing myown business.
So for me, the big lesson isthat expert-led solo content
that's you showing up asyourself, getting on camera and
saying the thing you want to say.
This is way more powerful whenyou do it right.
The second lesson I want toshare is that it took me almost
(02:57):
200 episodes to figure out thereal promise of the show, and I
think it's probably the biggestmistake I was making was that I
was running this series theStandout Business Show without
really going deep on what's thepremise and what's the promise
(03:17):
and what is the outcome that I'mreally promising people who
want to listen on a regularbasis.
So, starting about four or fivemonths ago, I really went deep
into trying a lot of things interms of figuring out what are
my core beliefs and what are thecore beliefs of my audience
that I want to be addressing ona regular basis so that when
(03:40):
people start listening, when youstart listening, you're being
taken on a journey, and it's ajourney of transformation.
So I had to come up with what Icall the chain of beliefs, and
if you want to learn more aboutall that process, go back to
episode number 191.
(04:00):
I'll put a link in thedescription down below, but the
process is basically this ideabehind the psychology of why
people will buy from you.
The chain of beliefs are allthese links, all these separate
beliefs that people need to havein order to be able to say yes
to your offer.
So these are things that theyhave to believe about themselves
(04:22):
and things about what theythink about the future, and
things about what they thinkabout your offer and the way
that you work, and also a kindof trust and connection with you
yourself, like, what do theyhave to believe about you in
order to be able to say yes tohiring you to help them with
whatever problem they want tosolve?
(04:46):
I did this long thing on, well,what are my chain of beliefs and
what are the chain of beliefsthat anybody who wants to listen
to this show needs to gothrough.
Part of that process was namingthe monster.
Naming the monster, which islike what am I against?
What's the big thing out therethat we're planting our flag and
(05:06):
we're taking a stand against?
And in my case, the monster isthe content machine.
And what I'm talking about hereis this exhausting,
performative, algorithm,pleasing marketing system that
almost everybody is doing, andit's pressuring you, as an
(05:27):
expert, to chase attention andto dilute your message and be
acting like all the influencersthat are out there, instead of
the real authority that youactually are.
It's going to force you to actlike somebody who you're not,
and it's not authentic.
So putting all of this togetheris now this underlying
(05:50):
foundation and philosophy andthinking that goes behind this
show and also goes behind thework that I'm doing.
200 episodes later, that's allit took for me to get here.
200 episodes later, that's allit took for me to get here.
This has allowed me to come upwith the real promise of the
(06:10):
show, and I'm just going to readit off to you now.
The Standout Business Showreveals how expert entrepreneurs
like you become the most soughtafter brand in their industry,
not by feeding the contentmachine, but by scaling trust,
one conversation at a time.
Does that sound clear?
Go ahead and put a comment inthe bottom if you get that, or
(06:32):
if you have questions, or if youfeel like whoop, that just went
right by me.
I don't know what you'retalking about and for my work, I
now have a way to talk aboutthat.
So now Mic Drop Moments becomesa way to turn your expertise
into short, powerful videos thatmake you the most sought after
authority in your field.
So clients show up ready towork with you.
(06:54):
And now the overarching themebecomes you don't need to create
more content.
Your best content is alreadyhappening.
You don't need to create morecontent.
Your best content is alreadyhappening.
You just need a system tocapture it and turn it into high
performing authority buildingvideo.
So you take low effort plushigh visibility, which will get
(07:14):
you sought after status.
Now I'd like to tell you alittle bit about the process of
how I got here.
I made my co-host ChatGPT.
What's really interesting isthat, even though I'm using
artificial intelligence morethan ever, I really believe that
(07:34):
this process has made mycontent and my delivery more
human.
I feel like I ran this showwrong for a really long time and
I think the biggest mistake Imade was trying to build the
show without a strong underlyingbelief framework.
To get there, I went on toOpenAI and I started feeding it
(07:57):
some different frameworks thatI'd gathered from different
sources.
I learned about the concept ofthe chain of beliefs and I came
to chat GPT and said hey, here'sthis concept.
You've been training on all ofmy transcripts and all the
thought that I've had about thisshow and the kind of
conversations we had, can weapply this chain of beliefs
(08:21):
concept to the show?
And shazam Pretty soon.
In no time at all, I had thisframework which connected all of
my thinking.
So, as a listener, you're goingfrom overlooked and underexposed
to becoming a familiar face, tobecoming a trusted authority,
(08:42):
to becoming a sought-afterbusiness.
Okay, and the idea is to createa journey that your audience
really craves.
You want to be creating contentfor yourself that follows the
same kind of journey andprovides the same kind of
transformation, so that youraudience is going.
Please bring on more.
(09:04):
This puts you in a positionwhere you're no longer chasing
clients.
Clients are coming to you.
You're not competing becauseyou have become the go-to choice
.
You don't have to hustle,because the opportunities that
are out there are seeking youout.
And so here's what changed whenI finally got these pillars and
(09:28):
foundations in place.
One of the things that I did wasI turned this show into a
YouTube, first podcast.
And then what I also did wasthat I created a series, an
eight episode series that allfollowed the theme of ditching
the content machine.
So I named my monster andbasically was saying come with
(09:52):
me on this journey so that wecan follow along and figure out
how we all can ditch the contentmachine.
And if you want to go and bingethat entire series, I've turned
it into a playlist and you canfind the link to it in the
description and I'll put a linkup here.
The cool part about this wasthat it didn't take very long
(10:12):
for me to start to see someconcrete and tangible results.
So my first victory realvictory came after the fourth
video.
This was a video called theAttention Advantage and it was
all about the story of thepolitician in New York, zoran
Mondami, and how he beat hisrivals simply by being really
(10:35):
smart about making smartphonevideos.
Well, that video absolutelycaught fire.
It has now over 30,000 views.
It's been watched, 1,700 hoursworth of watch time, which is a
lot of watch time and probablymore interesting from a show
perspective.
(10:56):
That one video has attracted671 subscribers to my YouTube
channel, which is reallydefinite, concrete audience
growth.
It's like wow, that's amazing.
Just one video.
And if you want to check outthat one episode, go find
episode 198, and I'll put a linkto that in the description down
(11:18):
below.
And the last thing I want totalk about is how I'm using
artificial intelligence and theidea that AI isn't really going
to replace you, but you cantotally use it to reveal the
real you.
The real question isn't whetheror not you should use AI, but
(11:41):
what skill do you want to buildwhen you're using AI.
So, for example, a lot ofpeople are thinking well, I
could just make an avatar andthe avatar looks and sounds like
me, and all I have to do iswrite out some text and feed it
to the avatar and it'll be outthere doing my thing.
I'll never have to get oncamera, I'll never have to dress
up, I'll never have to fix myhair.
(12:01):
It'll just be this wonderful,perfect clone of me, maybe even
a better version of me.
It'll be out there talking onmy behalf and people will think
it's me and they'll connect withthat and good things will
happen.
And yes, you could do that.
But the question is back to whatskill do you want to build?
(12:24):
And this is where I want tochallenge your thinking.
If you are the person behindthe curtain and what you're
doing is script writing andtaking that script and giving it
to your AI, or maybe you'rejust managing you're managing
the part of the AI that'swriting the script and you're an
editor and you edit it and thenyou give it over to your avatar
(12:44):
, well, that's the skill thatyou're developing.
But if you show up on cameraand you talk directly to the
camera, like I'm doing right now, and you bring your energy and
you bring your persona and youbring your personality and you
tell your stories and you talkabout stuff that AI doesn't know
anything about.
All of that, if you take amoment when you are with a
(13:06):
client and you're in thatnatural zone of genius and this
stuff is just pouring out of youbecause this is what you do,
and you're in that natural zoneof genius and this stuff is just
pouring out of you because thisis what you do and you're
really good at it and you'verecorded that moment, and then
you take that and share it witha wider audience.
All of that is training you onhow to be personable and
(13:27):
connecting and maybe even a goodlistener Like you are
developing all of these skillsin terms of how to show up as a
real, genuine, authentic personthat people want to relate to.
This is what I want you toconsider when you're thinking
about should I use AI?
And that's actually not thequestion.
(13:47):
It's what skill will AI help medevelop so that I can be better
at what I do?
What I've learned over 200episodes is pretty simple.
You don't need to post more.
You need to say the things thatyou believe in and show the
things that other people aren'twilling to show.
(14:09):
And if you're an expert who'sbeen feeling underexposed online
and you're holding yourselfback, well, maybe it's time to
start showing up as the real you.
And if you're ready to be seendifferently without feeding the
content machine, go check outepisode number 199, which is how
to make your expertise visiblein just 90 days, without posting
(14:34):
every day Until next time.
So long.
I've published 200 video podcast episodes and if
there's one thing I've learned,it's this Most experts think
they need a perfect content plan, they need viral guests and
they need to do constant outputto stay visible.
But after 200 episodes I'verealized visibility has nothing
(00:20):
to do with quantity andeverything to do with trust and
conviction.
I've gone from doing weeklyinterviews and live streams to
only rare guest episodes, deepdive solo episodes, and now I'm
using AI to actually slow downand go even deeper.
In this video, I'm going toshare what changed, what I got
(00:43):
wrong and the truth aboutbuilding a show and video
content that actually grows yourbusiness.
And if that sounds good, let'sstart the show.
Welcome to the StandoutBusiness Show, where it's all
about making a bigger differenceby showing up differently.
I'm Brad Powell and I'm a videobrand architect who's helped
(01:05):
hundreds of experts turn onehour a month into videos that
make you the sought-afterauthority in your field, without
feeding the content machine.
So why did I stop invitingguests on my show?
Well, first of all, let me saythat I actually really love
doing guest interviews.
(01:25):
I find it really fun.
I find that I always learn abunch of stuff, and probably
most important for me personallyis that I'm constantly honing
my craft as a good listener anda good interviewer, and that
completely helps me with thekind of work I do, because I'm
always interviewing my clientsin order to help them create
(01:49):
good video content.
And so, by practicing each weekwith a new and different guest
who usually is someone who I'venever met before this just helps
me get better and better at thething that I actually really
like to do, get better andbetter at the thing that I
actually really like to do.
However, what I found over timeis that my message, the things
(02:10):
that I actually stand for andwhat I believe in and all the
stuff that I want to share withmy audience has been getting
kind of diluted, because my mainjob when I host a guest is to
showcase them and to make themlook really good, and while
that's a very worthy goal, it'snot exactly helping me with my
(02:33):
own marketing and marketing myown business.
So for me, the big lesson isthat expert-led solo content
that's you showing up asyourself, getting on camera and
saying the thing you want to say.
This is way more powerful whenyou do it right.
The second lesson I want toshare is that it took me almost
(02:57):
200 episodes to figure out thereal promise of the show, and I
think it's probably the biggestmistake I was making was that I
was running this series theStandout Business Show without
really going deep on what's thepremise and what's the promise
(03:17):
and what is the outcome that I'mreally promising people who
want to listen on a regularbasis.
So, starting about four or fivemonths ago, I really went deep
into trying a lot of things interms of figuring out what are
my core beliefs and what are thecore beliefs of my audience
that I want to be addressing ona regular basis so that when
(03:40):
people start listening, when youstart listening, you're being
taken on a journey, and it's ajourney of transformation.
So I had to come up with what Icall the chain of beliefs, and
if you want to learn more aboutall that process, go back to
episode number 191.
(04:00):
I'll put a link in thedescription down below, but the
process is basically this ideabehind the psychology of why
people will buy from you.
The chain of beliefs are allthese links, all these separate
beliefs that people need to havein order to be able to say yes
to your offer.
So these are things that theyhave to believe about themselves
(04:22):
and things about what theythink about the future, and
things about what they thinkabout your offer and the way
that you work, and also a kindof trust and connection with you
yourself, like, what do theyhave to believe about you in
order to be able to say yes tohiring you to help them with
whatever problem they want tosolve?
(04:46):
I did this long thing on, well,what are my chain of beliefs and
what are the chain of beliefsthat anybody who wants to listen
to this show needs to gothrough.
Part of that process was namingthe monster.
Naming the monster, which islike what am I against?
What's the big thing out therethat we're planting our flag and
(05:06):
we're taking a stand against?
And in my case, the monster isthe content machine.
And what I'm talking about hereis this exhausting,
performative, algorithm,pleasing marketing system that
almost everybody is doing, andit's pressuring you, as an
(05:27):
expert, to chase attention andto dilute your message and be
acting like all the influencersthat are out there, instead of
the real authority that youactually are.
It's going to force you to actlike somebody who you're not,
and it's not authentic.
So putting all of this togetheris now this underlying
(05:50):
foundation and philosophy andthinking that goes behind this
show and also goes behind thework that I'm doing.
200 episodes later, that's allit took for me to get here.
200 episodes later, that's allit took for me to get here.
This has allowed me to come upwith the real promise of the
(06:10):
show, and I'm just going to readit off to you now.
The Standout Business Showreveals how expert entrepreneurs
like you become the most soughtafter brand in their industry,
not by feeding the contentmachine, but by scaling trust,
one conversation at a time.
Does that sound clear?
Go ahead and put a comment inthe bottom if you get that, or
(06:32):
if you have questions, or if youfeel like whoop, that just went
right by me.
I don't know what you'retalking about and for my work, I
now have a way to talk aboutthat.
So now Mic Drop Moments becomesa way to turn your expertise
into short, powerful videos thatmake you the most sought after
authority in your field.
So clients show up ready towork with you.
(06:54):
And now the overarching themebecomes you don't need to create
more content.
Your best content is alreadyhappening.
You don't need to create morecontent.
Your best content is alreadyhappening.
You just need a system tocapture it and turn it into high
performing authority buildingvideo.
So you take low effort plushigh visibility, which will get
(07:14):
you sought after status.
Now I'd like to tell you alittle bit about the process of
how I got here.
I made my co-host ChatGPT.
What's really interesting isthat, even though I'm using
artificial intelligence morethan ever, I really believe that
(07:34):
this process has made mycontent and my delivery more
human.
I feel like I ran this showwrong for a really long time and
I think the biggest mistake Imade was trying to build the
show without a strong underlyingbelief framework.
To get there, I went on toOpenAI and I started feeding it
(07:57):
some different frameworks thatI'd gathered from different
sources.
I learned about the concept ofthe chain of beliefs and I came
to chat GPT and said hey, here'sthis concept.
You've been training on all ofmy transcripts and all the
thought that I've had about thisshow and the kind of
conversations we had, can weapply this chain of beliefs
(08:21):
concept to the show?
And shazam Pretty soon.
In no time at all, I had thisframework which connected all of
my thinking.
So, as a listener, you're goingfrom overlooked and underexposed
to becoming a familiar face, tobecoming a trusted authority,
(08:42):
to becoming a sought-afterbusiness.
Okay, and the idea is to createa journey that your audience
really craves.
You want to be creating contentfor yourself that follows the
same kind of journey andprovides the same kind of
transformation, so that youraudience is going.
Please bring on more.
(09:04):
This puts you in a positionwhere you're no longer chasing
clients.
Clients are coming to you.
You're not competing becauseyou have become the go-to choice
.
You don't have to hustle,because the opportunities that
are out there are seeking youout.
And so here's what changed whenI finally got these pillars and
(09:28):
foundations in place.
One of the things that I did wasI turned this show into a
YouTube, first podcast.
And then what I also did wasthat I created a series, an
eight episode series that allfollowed the theme of ditching
the content machine.
So I named my monster andbasically was saying come with
(09:52):
me on this journey so that wecan follow along and figure out
how we all can ditch the contentmachine.
And if you want to go and bingethat entire series, I've turned
it into a playlist and you canfind the link to it in the
description and I'll put a linkup here.
The cool part about this wasthat it didn't take very long
(10:12):
for me to start to see someconcrete and tangible results.
So my first victory realvictory came after the fourth
video.
This was a video called theAttention Advantage and it was
all about the story of thepolitician in New York, zoran
Mondami, and how he beat hisrivals simply by being really
(10:35):
smart about making smartphonevideos.
Well, that video absolutelycaught fire.
It has now over 30,000 views.
It's been watched, 1,700 hoursworth of watch time, which is a
lot of watch time and probablymore interesting from a show
perspective.
(10:56):
That one video has attracted671 subscribers to my YouTube
channel, which is reallydefinite, concrete audience
growth.
It's like wow, that's amazing.
Just one video.
And if you want to check outthat one episode, go find
episode 198, and I'll put a linkto that in the description down
(11:18):
below.
And the last thing I want totalk about is how I'm using
artificial intelligence and theidea that AI isn't really going
to replace you, but you cantotally use it to reveal the
real you.
The real question isn't whetheror not you should use AI, but
(11:41):
what skill do you want to buildwhen you're using AI.
So, for example, a lot ofpeople are thinking well, I
could just make an avatar andthe avatar looks and sounds like
me, and all I have to do iswrite out some text and feed it
to the avatar and it'll be outthere doing my thing.
I'll never have to get oncamera, I'll never have to dress
up, I'll never have to fix myhair.
(12:01):
It'll just be this wonderful,perfect clone of me, maybe even
a better version of me.
It'll be out there talking onmy behalf and people will think
it's me and they'll connect withthat and good things will
happen.
And yes, you could do that.
But the question is back to whatskill do you want to build?
(12:24):
And this is where I want tochallenge your thinking.
If you are the person behindthe curtain and what you're
doing is script writing andtaking that script and giving it
to your AI, or maybe you'rejust managing you're managing
the part of the AI that'swriting the script and you're an
editor and you edit it and thenyou give it over to your avatar
(12:44):
, well, that's the skill thatyou're developing.
But if you show up on cameraand you talk directly to the
camera, like I'm doing right now, and you bring your energy and
you bring your persona and youbring your personality and you
tell your stories and you talkabout stuff that AI doesn't know
anything about.
All of that, if you take amoment when you are with a
(13:06):
client and you're in thatnatural zone of genius and this
stuff is just pouring out of youbecause this is what you do,
and you're in that natural zoneof genius and this stuff is just
pouring out of you because thisis what you do and you're
really good at it and you'verecorded that moment, and then
you take that and share it witha wider audience.
All of that is training you onhow to be personable and
(13:27):
connecting and maybe even a goodlistener Like you are
developing all of these skillsin terms of how to show up as a
real, genuine, authentic personthat people want to relate to.
This is what I want you toconsider when you're thinking
about should I use AI?
And that's actually not thequestion.
(13:47):
It's what skill will AI help medevelop so that I can be better
at what I do?
What I've learned over 200episodes is pretty simple.
You don't need to post more.
You need to say the things thatyou believe in and show the
things that other people aren'twilling to show.
(14:09):
And if you're an expert who'sbeen feeling underexposed online
and you're holding yourselfback, well, maybe it's time to
start showing up as the real you.
And if you're ready to be seendifferently without feeding the
content machine, go check outepisode number 199, which is how
to make your expertise visiblein just 90 days, without posting
(14:34):
every day Until next time.
So long.
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