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December 4, 2025 29 mins

Anjie chats with Dr. Ying Wong, founder and CEO of B.peachy and former cultural psychologist. Ying received her PhD in Psychology from Stanford in 2007, where she studied shame and guilt through a cultural lens. After academia, she built an impressive career across global business, and she now is the founder and CEO of B.peachy, a company dedicated to menstrual care.


In this episode, Anjie and Ying discuss Ying’s remarkable journey from academia into the business world, and how she has carried her training in social psychology into every stage of her career. They talk about what it was like to pivot into consulting and how her psychology training prepared her to build products and teams. 


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Links:

Dr. Wong’s company B.peachy: https://bpeachy.online/

Dr. Wong’s LinkedIn: https://www.linkedin.com/in/ying-wong/



Anjie’s website: https://anjiecao.github.io/


Podcast Twitter @StanfordPsyPod

Podcast Substack: https://stanfordpsypod.substack.com/


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