Start Global Insights

Start Global Insights

Welcome to the Start Global insights. The podcast for businesses looking to expand globally. On this show we interview experts from different countries to get insights about local business culture and help you to enter new global markets. Let’s find together the answers to the questions: How to prepare your business for international expansion? How to select proper focus markets? How to get market insights and research new markets? How to find proper local partner and start your sales? And many more… Join us on this show and get answers about international trade directly from local players and global expansion experts. Find the Start Global Insights on all major podcast platforms or on YouTube


March 14, 2023 26 min

Can the tradeshows be an effective tool for your international expansion?

Many would say – no. But it’s like in he old joke about pesto recipe “Your pesto recipe is bad, I did all what you wrote, but I didn’t have pine nuts, olive oil and basil, so I took peanuts, sunflower oil and parsley – nothing close to the real pesto souse” 😊

In this episode of the Start Global Insights I talk to Julia Lisovska, commercial director of the succ...

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How to generate leads? How to find clients abroad? These are the most common questions from the exporters that I hear in my consulting practice.

So I decided to invite the expert in international lead generation, Maryna Solomanchuk, the CEO of Sparklead.

Maryna shared her experience in this field, and we will discuss the following:

  • What is the process of lead generation

  • What’s the most important in this process

  • Why you can’t just se...

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In this episode we will talk about Ukraine and how to do business in the country as even during the war it has a tremendous potential for international trade.

And not to be bias about the country I asked the General Manger of Cisco Ukraine, Serhiy Martynchuk to help me with insights.

Sergii has more than 20 years of experience in sales and developing business in Ukraine and several other CIS countries.

We will talk about the following...

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The next episode is devoted to the one of the happiest countries in the world – Denmark.

Peter Kofler – Danish entrepreneur is sharing his experience and insights on how to make business in his country.

We will discuss:

  • Why Denmark is a good choice to start your international expansion

  • Is it easy to reach decision making persons in Denmark

  • The Danish communication culture

  • Is it worth taking part in Danish exhibitions

  • The digitization ...

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There are around 200 countries in the world you could sell your goods and services. But your resources are always limited and it’s impossible to enter all countries simultaneously. How to understand what country should be your TOP priority?

In this explainer episode your host Dmytro Shvets, the international expansion consultant, is sharing his experience in choosing the right market for your international expansion.

You will get a s...

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When you start exporting you don’t have to look for tons of information, there are organisations that already have done it for you.

Most of the developed countries have so called Trade Promotion Offices that help their own exporters to sell internationally. But who said you can’t use this information as well not being from that country.

The guest of this episode is Andriy Lytvyn, the deputy director of the State Institution Entrepren...

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If you think about Italy, what comes to your head? Sunny beaches, pizza, pasta, fashion, supercars…

But in addition to that Italy is a huge market for exporters from all over the world. Many different regions with own peculiarities and needs.

We discussed how to export to this sunny European country with a special guest of our Start Global Insights Christmas episode Dario Peirone, the chairman of the board of CEIPIEMONTE.

From the epi...

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In this episode we will talk about B2B sales in Germany with Christopher Cole, a Senior Vice President for EMEA at LeanIX named by Deloitte as one of Germany's fastest growing technology companies in 2022.

We were really lucky to get Chris sharing his multinational sales experience and to discuss with him the following:

- The potential of the German market

- How to generate leads in Germany

- What you need to know about German business...

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In this episode we will talk about Romania with Romulus Oprica – the managing partner of market research agency BrandBerry.

Romulus has more than 20 years of experience in market research and marketing consultancy in Romania. During his career Romulus worked both with local Romanian companies, international corporations, and NGOs.

We will discuss:

  • Where to find information about Romanian markets

  • What is the best way to find local p...

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This time my guest is Daniel Tonkopi, the CEO and founder of the unique Ukrainian e-bike producer Delfast.

Their bikes hold the world records in speed and distance, drive longer than Tesla, used by police, army and ordinary people around the world.

In our conversation Daniel shares his story about entering US market.

We will talk about:

  • How to sell in US

  • What is the role of PR and marketing in international expansion

  • What is the best...

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Today my guest is Karolina Janik and we will talk about Poland and communication you need to make about your business before starting your export.

Karolina has almost 20 years of experience in marketing communication. She is the owner & CEO of Personal PR, the biggest integrated communication agency in Pomerania in Poland and lecturer in the University of Gdansk.

We will discuss:

  • What is the roadmap for entering Polish market

  • ...

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In this episode you will hear what steps should be made by exporters in order to expand their sales to new markets.

Your host Dmytro Shvets, the international expansion consultant, shares his vision of international expansion roadmap based on more than 15 years experience of creating export strategies.

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The guest of this show is Topi Paananen, the CEO and Entrepreneur at Peikko Group, a Finnish construction company.

Topi has more than 20 years of experience in global business development, 17 of which in the family owned Peikko Group. He was also named by EY as an entrepreneur of the Year in Finland in 2020.

We will talk about:

  • How to international markets can increase your revenue from tens of millions to hundreds of millions

  • Why ...

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This time the guest of the show is Andrus Kotri, the customer experience expert from Estonia.

We will talk about the Estonian Market from the perspective of local customers and local business culture.

Andrus has more than 10 years of experience in understanding customers in all Baltic countries, and Estonia in particular, and 17 years of international business experience in Eastern, Northern and Northern Europe.

From the conversation ...

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This episode is about expansion to the Estonian market.

My guest this time is a local Estonian expert with decades of experience in sales in Estonia and Eastern Europe.

From the episode you’ll learn:

  • What you should do before talking to potential Estonian customers

  • Some pages from the Estonian history

  • Why Estonia it is a good idea to make Estonia as an entry point to the European Union

  • Where and how you can get insights from your pot...

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My guest in this episode is Vladyslav Sushko, the co-owner of the brave Ukrainian exporter Hybro Technologies, an innovating heating system producer, that survived twice during the russian invasion to Ukraine and relocated production first in 2014 and again in 2022.

The story of their international expansion and future plans despite of the war.

We will talk about:

  • What is the most important to start going global?

  • What main obstacle...

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Johan Gustafsson, my guest at this show, a Swedish entrepreneur and business developer shares his experience in doing business with companies in Sweden.

We will talk about:

  • The most important things to know before entering Swedish market.

  • Why trust is so important by international B2B sales?

  • The aspects of negotiations with your potential customers in Sweden.

  • What is common between Sweden and the Lords of the Rings?

  • Why Sweden is a c...

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July 16, 2022 26 sec

The introduction to the Start Global Insights:

Join us on this show and get answers about international trade directly from local players and global expansion experts.

Let’s find together the answers to the questions:

  • How to prepare your business for the international expansion?

  • How to select proper focus markets?

  • How to get market insights and research new markets?

  • How to find a proper local partner and start your sales?

  • And many...

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