When you're entering a new foreign market, nobody knows you there.
Trust in your brand is low, and your understanding of the target audience is limited to research data.
You've got two options: invest in building brand awareness and earning trust over time, or leverage the trust already established by local partners, like dealers or distributors to fast-track your path to initial sales.
But finding the right partner is just the beginning of a complex journey.
To learn how to effectively build and grow your partner networks, I asked the General Manager of Cisco Ukraine, Sergii Martynchuk to share his experience in developing channel sales across multiple countries.
Sergii has more than 20 years of experience in sales and developing business in Ukraine and several other CIS countries.
In this episode we will talk about the intricacies of building and nurturing relationships with local partners, such as dealers and distributors, to drive international growth. Discover actionable tips on understanding market value propositions, selecting the right partners, supporting loyalty and forecasting, and much more.
Listen to the Start Global Insights podcast on all major platforms and YouTube. And don't forget to subscribe not to miss the second part of the conversation.
Speakers LinkedIn Profiles:
Host, Dmytro Shvets https://www.linkedin.com/in/dshvets/
Guest, Sergii Martynchuk https://www.linkedin.com/in/sergii-martynchuk-5a31411/
Please, give us your feedback on Apple podcasts or write to the email: podcast@start-global.biz
Create your international expansion strategy with Start Global, your guide to foreign markets. https://www.start-global.biz/
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