START UP. START NOW.

START UP. START NOW.

Welcome to the START UP. START NOW. podcast with your host Sharena Shiv. START UP. START NOW. publishes a new episode EVERY WEEK, showcasing the journeys of inspirational entrepreneurs, side hustlers and their mentors. We discuss their successes, challenges and how they overcame setbacks. Focusing mainly on what they wish they had known when starting out. The podcast aims to give aspiring entrepreneurs the confidence to START UP. and START NOW. by showcasing real and relatable entrepreneurs. After all, seeing is believing! Join the conversation using #startupstartnow and tagging us on Instagram, Twitter, Facebook and LinkedIn. Don't forget to leave a review as it really helps us reach those who need it and allows us to get the best guests for you! Connect with START UP. START NOW. and to nominate a guest please visit: www.startupstartnow.co.uk. To connect with Sharena Shiv please visit: www.sharena.co.uk.

Episodes

September 2, 2024 64 mins

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Karen and Patrick O'Flaherty are the dynamic husband and wife duo at the helm of Pip Organic, a brand dedicated to crafting 100% organic food and drink for the whole family to enjoy. 

Karen and Patrick’s business journey began when they opened their own organic juice stall in London’s Borough Market. Their passion and drive has since led them on to create Pip Organic, a company dedicated to making top t...

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Alex Gibbs is co-founder and director of BAM (Built Asset Management), London’s leading co-living operator. BAM has housed over 6,500 young professionals in London and provides over 1,500 units of accommodation across the capital and beyond.

In under eight years, Alex and his business partner bootstrapped BAM from a zero- to eight-figure turnover business in one of the UK’s most competitive sectors. After four competit...

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Louise Hill is co-founder and CEO of GoHenry - the prepaid debit card and financial education app designed to teach kids and teens how to be smart with money. Responsible for the UK operations of GoHenry, Louise has built the business from the ground up and played an integral role in its international growth, firstly with GoHenry’s acquisition of French Fintech Pixpay, followed by the merger with US Fintech Acorns. 

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Adam Wills, a seasoned entrepreneur and visionary in the culinary world, boasts a track record of creating and launching successful food concepts both domestically and internationally. With a knack for innovation, he has spearheaded ventures like Gourmet Burger Kitchen (GBK), Crosstown Doughnuts, and Slerp, securing funding from both private investors and institutional partners.

At the helm of Gourmet Burger ...

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It all started with a chopping board.

In 2003 twin brothers and designer-makers, Antony & Richard Joseph designed their first product – a clever chopping board – and that was the beginning of Joseph Joseph. With a passion for invention and an emphasis on functionality and quality, they set out to revolutionise everyday tasks in the home, making everything from food prep to laundry easier and more efficien...

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Chai Guys is the brainchild of Abhilash Jobanputra and Gabriel Unger, two entrepreneurs driven by their love for authentic Indian chai. Their journey began in September 2018 with a transformative trip to India, where they immersed themselves in the vibrant world of chai culture. Returning to London with a  suitcase filled with tea and a vision, they spent nine months perfecting their recipes, brewing techniques, and s...

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Humble Crumble - A food stall that started from humble beginnings, today is the world’s first crumble bakery and a multi-million pound business with permanent fixtures in Old Spitalfields and Borough Market. With more than 500,000 crumbles served in the last three years, Humble Crumble has struck a chord with passionate crumble-loving foodies and has no signs of slowing down, with two new sites set to open in London’s...

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Ben is the visionary Founder and CEO of BOXRAW - a boxing lifestyle & sportswear brand driving cultural and social change. BOXRAW was manifested from the powerful themes of Boxing and Business interwoven throughout Ben’s life which elevated him out of the socioeconomic and racial hardships he experienced growing up.  


BOXRAW has dressed the likes of Michael B Jordan, Gervonta Davis, Tommy Fury and Ryan Garcia,...

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Sam Jameson is one of many UK-based, Black and female founders that are transforming the beauty and wellness space, one product at a time. A born creator and leader, Soapsmith isn’t Samantha Jameson’s first endeavour into the world of Entrepreneurship.  At the age of just 24, Sam launched and ran a successful event chocolate fountain business; the assets she later went on to sell to Thorntons Chocolatiers. Sam then tu...

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Paul Lindley is an award-winning British entrepreneur and social campaigner. 

Paul began his career as a Chartered Accountant at KPMG, then spent 9 years at Nickelodeon's children’s TV network, rising to become Deputy Managing Director. 


In 2006, he founded Ella’s Kitchen, the UK’s biggest baby food brand.  Ella’s Kitchen believes in purpose as well as profit and was certified as one of the UK’s firs...

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Established in 1985, Kiki McDonough Ltd was born from Kiki’s passion for showcasing coloured gemstones in innovative, contemporary designs. She continues to lead the way in British fine jewellery design. The brand’s very first creation, a pair of distinctive crystal heart earrings, were put on display in the Victoria and Albert Museum’s renowned jewellery gallery, cementing the brand’s importance within the modern jew...

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Olly Hiscocks is a snack fanatic and founder of Olly's, one of the most exciting brands in the healthier delicious snack space with their range of innovative Pretzel Thins, Chocolate Pretzel Thins and Olive snack pouches. 

Having landed a degree in neuroscience, he then embarked on his entrepreneurial journey in the wonderful world of olives. His snack adventure was born out of marinating olives in his kitchen in ...

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The Debate Mate Group is a social business with 2 distinct but complementary parts – the charity Debate Mate Schools, and the business Debate Mate Limited. At its core, Debate Mate – across the entities - teaches confidence, communication and leadership from the classroom to the boardroom. 

Margaret founded Debate Mate (Schools) as a non-profit in 2007 with the aim of reducing poverty, improving social mobili...

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Al is a serial entrepreneur and Co-Founder/CEO of Grenade, one of the most successful UK FMCG brands of the last 25 years. Starting with a £500 loan from the UKTI Passport to Export program in 2010, he sold shares in Grenade in 2014 for £35M, again in 2017 for £72M, and in 2021 for £200M, to Mondelez International.

Current trading as of 2023 values the brand at over £500M and still growing.


Grenade has be...

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In 1987 John co-founded The New Covent Garden Soup Co Ltd which pioneered and grew the fresh soup category in the UK. Daniels PLC bought New Covent Garden Soup Co in 1998. John then co-founded Glencoe Foods Inc., to bring the fresh soup concept to the US. In 2005, John co-founded Little Dish, which supplies healthy, natural and convenient meals and snacks to children over one year old. Little Dish created the chilled ...

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Jo Fairley is a businesswoman and writer. She co-founded the Green & Black’s chocolate company with Craig Sams, her husband, and has launched several other successful ventures since then.

Jo did not enjoy school, left at 16 with six O-levels and learned shorthand and typing at a secretarial college. She got a job with a magazine publisher and worked her way up through the features department to become the...

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Wild is the UK’s first refillable plastic-free deodorant. Charlie Bowes-Lyon is a serial entrepreneur with a background in marketing, particularly focused on sustainable businesses. He co-founded Wild and runs their tech and marketing departments since launch.


Wild sells sustainable, natural personal care products that are stylish, convenient, effective and reinvent how we think about everyday bathroom products.

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A former lawyer, she started two ground-breaking businesses: the UK’s first coffee bar chain, Coffee Republic, which she grew to 110 stores and a £50 million market cap, and Skinny Candy, a market segment-defining brand of sugar-free sweets.

Her first book, ANYONE CAN DO IT became a bestseller by demystifying the idea that entrepreneurship is an innate trait. Her latest, START UP FOREVER, stems from her experience work...

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David Buttress, who hails from Cwmbran in South Wales, joined JUST EAT in March 2006 to launch its UK business, and was appointed CEO in January 2013. David led JUST EAT in the UK from startup to becoming Europe’s largest technology IPO in a decade. JUST EAT has over 67,000 restaurant partners and 100+ cuisine types available to over 17 million customers worldwide.

David is now a Partner at 83North – a global...

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Best known for her time on Dragons' Den, Jenny Campbell is also widely known for her role as the founder of YourCash Europe. Having acquired her banking qualifications by attending night school, Jenny soon embarked on a rewarding career with The Royal Bank of Scotland. She was initially appointed as the Head of Operations for Hanco ATM Systems, which she ultimately had the opportunity to purchase and change into ...

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