Are you struggling to set prices for your health and wellness business, terrified of charging what you’re worth or worried that clients won’t pay? You’re not alone. Many new entrepreneurs grapple with undercharging, resentment, and burnout, especially when transitioning out of the healthcare system where asking for money isn’t the norm. In this episode, Suzy Wraines unpacks the emotional and practical struggles around pricing, showing you how aligned pricing can feel good and actually sell. Discover the difference between survival pricing and sustainable pricing, why undercharging leads to frustration, and how to confidently receive payment for your services.
Get simple, actionable strategies to ensure your business supports you, your clients, and your mission, not just your bank account. If you’re ready to ditch the guilt, finally honor your worth, and set prices that reflect the transformation you provide, this episode is your roadmap.
Starting a Business Simplified Website:
https://www.startingabusinesssimplified.com/
Episode #129
Contents:
(00:00) Intro
(00:30) Confident Payment: Pricing for Sustainability
(05:54) Sustainable Service Pricing Strategy
(07:18) Undercharging: Business Sustainability & Resentment
(11:02) Luxury Pricing with Giving Back
(14:01) Transformative Pricing Reflection
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