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October 28, 2025 18 mins

Are you feeling overwhelmed by the idea of leaving the healthcare system to start your own business? Maybe you have a wealth of experience but aren’t sure how to turn it into a successful, soul-aligned business, and you find yourself second-guessing your worth or feeling lost without the structure of your traditional role. You’re not alone. Many healthcare professionals struggle with identifying their ideal service, figuring out who their ideal clients are, and just knowing where to start.

In this episode of Starting a Business Simplified, host Suzy Wraines breaks down the first two of the five essential steps she used to replace her salary. She shares how connecting with your purpose and identifying your ideal client can remove overwhelm and bring clarity to your entrepreneurial journey. Discover practical ways to filter the right clients, ensure you’re aligned with the people you serve, and avoid the trap of trying to help everyone. If you’re stuck, unsure of which service to offer, or juggling too many ideas, Suzy’s firsthand insights, and her simple, actionable advice, will help you take confident steps forward.

Tune in to learn how niching down and streamlining your process is actually the key to faster growth, so you can finally build the business (and the life) you’ve been wishing for.

Starting a Business Simplified Website

https://www.startingabusinesssimplified.com/

Episode #135

-Contents:

(00:00) Intro

(00:30) “Starting a Business Steps”

(03:44) “Creating Services Through Feedback”

(06:19) “Trauma Coaching for Transition”

(11:08) “Defining Services and Ideal Clients”

(15:02) “Business Startup Steps Overview”

(17:10) “What Service Will You Provide?”



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit startingabusinesssimplified.substack.com
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