Starting Advantage - Practical tips on how to start and grow a business for the new entrepreneur

Starting Advantage - Practical tips on how to start and grow a business for the new entrepreneur

Starting a business feels hard. There is so much to learn, figure out, plan, and do. Why do some founders quit while others go on to build profitable businesses? How do you create a business plan that includes a success plan for you, the founder? How do you help your body keep up with your ambition? Starting Advantage is a study of the founder's journey because it takes more than a good business idea to succeed. Listen in as we explore a human-centred approach to entrepreneurship that sets you up to overcome common first-time founders' challenges. Journey with us as we study both business knowledge and know-how, and how to make self-care part of our startup stories. You will hear encouraging conversations with founders that made it all work within their limits and personal challenges without letting unexpected challenges, doubt, anxiety, imposter syndrome, overwhelm or burnout stop them. Follow along as we investigate topics relevant to new founders, around self-care, mindfulness, meditation, mindsets, productivity, and business models and planning, and explore early-stage founder journeys and case studies. You will be guided through regular reflection on how you can make it all work for you. Discover your path to MEaningful business that starts and grows with ME. *New episodes coming in July 2022.* https://www.startingadvantage.com See acast.com/privacy for privacy and opt-out information.

Episodes

June 14, 2021 40 min

Public relations, or PR, is a helpful tool that founders can use as a force multiplier to build credibility and increase their reach.


What does it mean to have a force multiplier for your business? Find out in this podcast episode. You will hear from, you will hear from a public relations expert, Jonathon Narvey, about his entrepreneurial journey and how to grow your business faster through PR strategies, whether you have the budget...

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What do you do as a new entrepreneur with self-critical thoughts that make achieving success hard and keep you feeling stuck?


Terry Boyle McDougall is an Executive & Career Coach and CEO of Terry B. McDougall Coaching. She helps high-achieving professionals remove obstacles that keep them stuck so they can enjoy more success and satisfaction in their lives and careers. Before becoming a coach, Terry was a long-time corporate mar...

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Every business has a company culture. Culture impacts everything from employee performance and engagement to how your company is perceived by your customers.


Johanna Lyman is the Principal Consultant and Practice Leader for Culture and Inclusion at Kadabra. She helps small companies get to their next level of success, build a culture that supports sustainable profitability, and develop their teams to their highest potential. She has...

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Finding opportunities to help your business grow can be strongly influenced by your chosen mindset.


Founder, Arjun Rai, has successfully used mindset and equity crowdfunding to grow his business quickly. He is an NYC-based entrepreneur who is on a mission to support small businesses with the power of visualized data science and artificial intelligence for digital marketing at HelloWoofy.com. A firm believer that every SMB should hav...

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Starting your own business can feel like a daunting task. There are many things to consider, and you may feel at times like you don't have the skills or knowledge necessary to succeed.


A success strategy that most successful entrepreneurs have in common is to start taking action before you feel ready.


In this episode:
  • - A question you can ask yourself to measure your ability to take action consistently. (2:50)
  • - 4 reasons why you s...
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    This week's bonus episode has an exciting update for you: Startup Advantage has had a slight name upgrade to Starting Advantage. While the podcast looks (and might feel) a bit different, you can continue to join Tania for episodes as you usually do.


    You'll continue to hear conversations on success strategies, habits, and mindsets for first-time entrepreneurs.


    Wondering why we are going through this change together?

    Tania sha...

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    Being intentional about taking imperfect action can support you in gaining the clarity you need to become a successful entrepreneur. 


    Founder, Lydia Lee, learned to take intentional imperfect action into entrepreneurship and now guides others to do the same. She is the Work Reinvention Coach and Freedom Instigator at Screw The Cubicle. Since 2013, she's helped hundreds of people transition out of the golden corporate handcuffs a...

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    Most entrepreneurs have to pivot their dreams in order to achieve business success.


    Entrepreneur, Joshua Littlejohn, learned to pivot his dreams to achieve business success. You'll hear advice on his success strategies, habits, and mindsets, including insights on networking, being deliberate when it comes to skill development and the benefits of running your business so that it looks like a large corporation.


    Joshua Littlejohn is...

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    When you start your own business it can feel challenging to manage your time or to create a daily schedule and routine that is optimal for both your productivity and your mental health.


    In this podcast episode, you will hear about how you can use pre-planning of your day as a time management strategy so that you can both optimize your productivity and avoid burnout.


    We discuss in this episode:
  • What time management means and why you sh...
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    There’s more to being a frugal entrepreneur than how you spend your money.


    In this podcast episode, you will hear about what it means to have a frugal entrepreneurial mindset from an entrepreneur who shows others how to launch and manage an online business on a budget.


    Sarah St John has created several startups throughout her entrepreneurial career of over a decade. She is an entrepreneur, podcaster, and author and describes herself ...

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    If you want to make it easy for new customers to find your business, and for existing customers to repurchase from you, you should prioritize your online presence.


    Having a strong online presence will support you in making your business more accessible to customers amid COVID-19 safety concerns and uncertainties and it can add credibility to your brand.


    We discuss in this episode:
  • Why being accessible through an online presence is imp...
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    Finding or creating opportunities to build strong customer relationships, as we navigate through a time of change, starts with perspective.


    Patti Mara is an expert on perspective whose passion is helping people find the perspective that will enable them to generate extraordinary results. She has spent nearly 20 years helping companies and individuals take a fresh look at the way they operate and has worked with hundreds of entrepren...

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    Goal setting is a well-known best practice for business owners, especially at the beginning of a new year or project, but many first-time entrepreneurs fail to have specific written goals for their business for the short, medium, and longer term.


    If you want to increase your chances of business success, writing down your goals is an activity you should make time for.


    We discuss in this episode:
  • Why it's important to set goals in w...
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    Becoming purposeful about your productivity can give you a competitive advantage in your business and in life.


    In this podcast episode, you will hear one of the world's leading experts on productivity and high-performance share advice on how entrepreneurs can become purposefully productive.


    Matt East is one of the world's leading experts on productivity and high performance. Matt’s books, podcasts, and coaching teach you how ...

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    Having a mentor to turn to is one thing many successful entrepreneurs have in common. But how do you find a more experienced entrepreneur to mentor you, especially if you're a new entrepreneur?


    In this podcast episode, you will hear about best practices on how to find a mentor; especially if you want to try mentorship for the first time.


    We discuss in this episode:
  • How a good mentor can support you. (3:17)
  • How to have realistic exp...
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    One thing many successful entrepreneurs have in common is a close relationship with a mentor. However, many entrepreneurs (especially new founders) do not seek out a mentor as a trusted advisor as hard as they try to find a co-founder, partner, or investor; likely because they don’t understand the value of mentorship.


    In this podcast episode, you will hear about what entrepreneurship mentorship is briefly (as host Tania can talk abo...

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    In the past month, have you experienced any of the following:

  • Feelings of self-doubt?
  • Harshly criticized yourself about your business decisions?
  • Excessive fear that you won't live up to expectations in starting/running your business?

  •  If you did, you share some of the common signs among entrepreneurs of imposter syndrome.


    In this podcast episode, you'll hear about what you can do to start working through feelings of imposter syn...

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    COVID-19 has impacted entrepreneurs in unpredictable ways and while some are thriving, many others are struggling to stay motivated. Do you need some encouragement? And some advice on how to keep moving forward when you don’t feel motivated? This is what this episode will support you with.


    In this podcast, you will hear about three steps that you can take to find motivation in taking action.


    We discuss in this episode:
  • Why motivation ...
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    Putting thought behind how you approach a co-founder search can support you in finding a strong fit for you and your business. By taking the time to get to know potential founders first, you're more likely to find a partner that will be someone who will help you build your startup from the ground up through good and bad times.


    But how do you know when you’ve found a good co-founder match?


    In this podcast episode, you will hear ab...

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    Each co-founder relationship is unique, but there are things any founder (including you) can do right from the start to ensure you are in agreement with your co-founder from the get-go on the important aspects of your working relationship. It's important to have purposeful conversations and the necessary written documents in place to start working together on a strong foundation of agreement.


    In this podcast episode, you will he...

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