Startup Advantage Podcast

Startup Advantage Podcast

You can be your most strategic, purposeful and confident self as a first-time entrepreneur. Startup Advantage Podcast is where rising entrepreneurs gain encouraging insights on the strategies, habits and mindsets of successful entrepreneurs and leaders. You’ll hear conversations on how to act strategically, live purposefully, and think confidently to give you an advantage in the early-stages of building your business. Your host, Tania De Ridder, also explores the role of relationships and how to approach entrepreneurship collaboratively as a team sport for a competitive advantage, whether you work independently or in a team. See acast.com/privacy for privacy and opt-out information.... Show More

Episodes

February 19, 2021 33 min

Most entrepreneurs have to pivot their dreams in order to achieve business success.


In this podcast episode, Tania speaks with a young entrepreneur, Joshua Littlejohn, about his entrepreneurial journey and how he learned to pivot his dreams. You'll hear advice on his success strategies, habits, and mindsets, including insights on networking, being deliberate when it comes to skill development, and the benefits of running your b...

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When you start your own business it can feel challenging to manage your time or to create a daily schedule and routine that is optimal for both your productivity and your mental health.

In this podcast episode, Tania speaks about how you can use pre-planning of your day as a time management strategy so that you can both optimize your productivity and avoid burnout.



We discuss in this episode, on pre-planning your day as a time mana...
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    There’s more to being a frugal entrepreneur than how you spend your money.


    In this podcast episode, Tania speaks about what it means to have a frugal entrepreneurial mindset with an entrepreneur who shows others how to launch and manage an online business on a budget.


    Sarah St John has created several startups throughout her entrepreneurial career of over a decade. She is an entrepreneur, podcaster, author and describes herself as a...

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    If you want to make it easy for new customers to find your business, and for existing customers to repurchase from you, you should prioritize your online presence.


    Having a strong online presence will support you in making your business more accessible to customers amid COVID-19 safety concerns and uncertainties and it can add credibility to your brand.



    We discuss in this episode, on why you should prioritize the online presence of y...
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    Finding or creating opportunities to build strong customer relationships, as we navigate through a time of change, starts with perspective.


    In this podcast episode, Tania speaks to an expert on perspective whose passion is helping people find the perspective that will enable them to generate extraordinary results.


    Patti Mara has spent nearly 20 years helping companies and individuals take a fresh look at the way they operate and has...

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    January 15, 2021 18 min

    Goal setting is a well-known best practice for business owners, especially at the beginning of a new year or project, but many first-time entrepreneurs fail to have specific written goals for their business for the short, medium and longer term.


    If you want to increase your chances of business success, writing down your goals is an activity you should make time for.



    We discuss in this episode, the reasons behind the write way to set...
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    November 11, 2020 38 min

    Becoming purposeful about your productivity can give you a competitive advantage in your business and in life.


    In this podcast episode, Tania speaks to one of the world's leading experts on productivity and high-performance, who shares advice on how entrepreneurs can become purposefully productive.


    Matt East is one of the world's leading experts on productivity and high-performance. Matt’s books, podcasts, and coaching teach...

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    November 5, 2020 20 min

    Having a mentor to turn to is one thing many successful entrepreneurs have in common. But how do you find a more experienced entrepreneur to mentor you, especially if you're a new entrepreneur?


    In this podcast episode, Tania shares advice on ways to find a mentor; especially if you want to try mentorship for the first time.


    We discuss in this episode, on how to find a mentor:
  • How a good mentor can support you. (3:17)
  • How to have r...
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    One thing many successful entrepreneurs have in common is a close relationship with a mentor. However, many entrepreneurs (especially new founders) do not seek out a mentor as a trusted advisor as hard as they try to find a co-founder, partners or investors; likely because they don’t understand the value of mentorship.


    In this podcast episode, Tania shares what entrepreneurship mentorship is briefly (as she can talk about it for ho...

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    October 21, 2020 20 min

    In the past month, have you experienced any of the following:

  • Feelings of self-doubt?
  • Harshly criticized yourself about your business decisions?
  • Excessive fear that you won't live up to expectations in starting/running your business?

  •  If you did, you share some of the common signs among entrepreneurs of imposter syndrome.


    In this podcast episode, Tania shares what you can do to start working through feelings of imposter syndrome su...

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    October 14, 2020 19 min

    COVID-19 has impacted entrepreneurs in unpredictable ways and while some are thriving, many others are struggling to stay motivated. Do you need some encouragement? And some advice on how to keep moving forward when you don’t feel motivated? That’s what this episode will support you with.


    In this podcast episode, Tania shares three steps with you that you can take to find motivation in taking action.


    We discuss in this episode, on f...
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    October 7, 2020 23 min

    Putting thought behind how you approach a co-founder search can support you in finding a strong fit for you and your business. By taking the time to get to know potential founders first, you're more likely to find a partner that will be someone who will help you build your startup from the ground up through good and bad times.


    But how do you know when you’ve found a good co-founder match?


    In this podcast episode, Tania shares a ...

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    September 30, 2020 25 min

    Each co-founder relationship is unique, but there are things any founder (including you) can do right from the start to ensure you are in agreement with your co-founder from the get-go on the important aspects of your working relationship. It's important to have purposeful conversations and the necessary written documents in place to start working together on a strong foundation of agreement.


    In this podcast episode, Tania share...

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    September 23, 2020 19 min

    If you’ve decided you need a co-founder for the many benefits it offers OR if you just don’t like working alone and for that reason are exploring options of finding someone to help you build your business, you're likely wondering: where do I start looking for a co-founder? How do I go about looking for a co-founder?


    In this podcast episode, Tania helps you identify where to start looking for a co-founder or partner if you’re fe...

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    September 15, 2020 21 min

    If you're considering adding a co-founder to your business, or are actively looking for a co-founder, you will have a lot of questions around what to look for in a new partnership.


    Strong co-founder relationships are rooted in alignment.


    In this podcast episode, Tania shares tips on what to look for in a co-founder that will help you determine if they'll align with you and your business mission so that you can function togeth...

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    Starting and growing a business is a lot of work and takes commitment. Having a co-founder or business partner can help you gain momentum or help you grow faster than on your own, but it's not necessarily the best solution for every founder. That’s what we’ll talk about.


    In this podcast episode, Tania helps you to identify if you would benefit from having a co-founder or a business partner for the stage you're at, and shares...

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    As an entrepreneur, you are in a unique and powerful position to choose who you want to work with or not. When choosing who you work with, whether it's co-founders, business partners, mentors, coaches or employees, research shows it works best for all parties involved when your values are aligned.


    In this podcast episode, Tania helps you start to identify your core values (and the values of others) so that you can choose working...

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    Have you heard of business being compared to sports before? If you’ve listened to previous episodes of this podcast, you have heard me say that we approach entrepreneurship as a team sport here and that it’s a mindset that will be an advantage for your startup.


    In this podcast episode, Tania explains why it matters to be relationship-focused and shares with you three advantages of approaching entrepreneurship as a team sport.


    We dis...
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    Consistency is the difference between failure and success. Whether it’s with an exercise plan or with starting a business. As a founder, what can you do to achieve consistency? You want to feel confident that you can flex your consistency muscle when you need to.


    In this podcast episode, Tania shares with you two steps that will help you to confidently achieve a level of performance that does not vary greatly in quality over time.


    We...
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    July 31, 2020 15 min

    What do you believe: are entrepreneurs born or made? Many people, and maybe you too, wonder if there are some innate qualities or personality traits that some people naturally possess that they are born with that gives them the ability to succeed as an entrepreneur.


    This podcast episode is for the analytical-minded, so if research and theory tends to make you snooze, this episode is not for you. If exploring mindsets and ideas while...

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