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February 5, 2021 30 min

There’s more to being a frugal entrepreneur than how you spend your money.


In this podcast episode, Tania speaks about what it means to have a frugal entrepreneurial mindset with an entrepreneur who shows others how to launch and manage an online business on a budget.


Sarah St John has created several startups throughout her entrepreneurial career of over a decade. She is an entrepreneur, podcaster, author and describes herself as an animal lover and world traveler. Sarah currently owns a podcast production agency called PodSeam and she is also the podcast host of “Frugalpreneur: Building a Business on a Bootstrapped Budget”.



"You could do like I did and try different things out.  But at a certain point you do need to pick that one thing and focus on that one thing, because I learned that when your hand is in a bunch of different things, it gets overwhelming.  If you're putting 20% of your energy and focus into five different things instead of a 100% into one thing, none of them are going to be that successful." - Sarah St John



We discuss in this episode, on how a frugal mindset can lead to online business success:


  • How Sarah (with the benefit of hindsight) knows that she has always been an entrepreneur at heart. (5:03)
  • The internal struggle of finding an entrepreneurial identity. (8:09)
  • The main reason why Sarah believes some of her earlier businesses failed. (10:46)
  • How Sarah found financial peace and inspiration for her brand Frugalpreneur. (13:46)
  • How to get started with an online business affordably on a budget. (14:40)
  • The most common mistake entrepreneurs make when it comes to their financial mindset. (18:20)
  • How much time you'll likely need to spend on your online business per week when starting out. (19:20)
  • Why Sarah predicts that most businesses will soon have a podcast. (21:05)
  • About Sarah's Preneur Series ebooks for online entrepreneurs and how you can get access to it for free. (24:02)
  • How to be frugal with your time. (25:02)
  • How to build relationships with like-minded entrepreneurs online. (26:20)



  • Full show notes, the transcript, resources and how you can connect with Sarah, can be found here: https://www.startingadvantage.com/31


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