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April 25, 2021 41 min

Finding opportunities to help your business grow can be strongly influenced by your chosen mindset.


In this podcast episode, Tania speaks with a passionate founder, Arjun Rai, about his entrepreneurial journey and how he’s successfully using mindset and equity crowdfunding to grow his business quickly. You'll also hear advice on his success strategies, habits, and mindsets.


Arjun Rai is an NYC-based entrepreneur who is on a mission to support small businesses with the power of visualized data science and artificial intelligence for digital marketing at HelloWoofy.com. A firm believer that every SMB should have an unfair advantage to compete against unlimited marketing budgets. He has raised from professional investors and personally invested nearly $500,000 in pre-seed VC funding as well as obtained corporate partners (including Fortune 500 companies, such as Microsoft and Google) resulting in over $135,000 in strategic resources.


Since high school, Arjun has been networking with some of the most well-known entrepreneurs and even worked on a few projects and startups of his own. Upon graduation, Arjun pursued his career opportunities and came to New York City where he enrolled at the New York Institute of Technology in 2011 with scholarships and grants. Following a few weeks into college, Arjun launched his second startup, fuelbrite.com, a social media agency focused on small businesses and startups, and a student-focused organization, TheBizDen. Arjun currently lives in New York City with his girlfriend, two cats and a dog. You can find him working from home, doing carpentry, pitching his startup at a meetup or driving around town on his e-scooter.


HelloWoofy is an AI-enabled digital marketing tool that helps you save time and optimize your social media strategy using visual data science.



"One of the things that we've been allowing our customers to do is actually invest in the company. So while we have a goal to build the biggest company in the world, helping the smallest, something new that I encourage every founder and every entrepreneur take a look at is equity crowdfunding ... to build a company for your customer, with the customer itself, beyond just having a discovery group or a customer discovery group and feedback loop, actually bringing them in and saying here, come on our Cap Table, own a piece of our company as a thank you to believing in us early on. " - Arjun Rai



We discuss in this episode with Arjun:


  • When Arjun first decided to make it his mission to make data-driven technology affordable. (5:57) 
  • How Arjun had entrepreneurial goals from a young age. (8:25)
  • Why you should double down and let everyone else around you know if you believe your calling is to be an entrepreneur. (9:51)
  • How your mindset can help you to build a company for your customer with your customer & why Arjun recommends that every founder looks into equity crowdfunding. (12:10)
  • How being strategic and thoughtful around your time management can lead to increased earnings. (13:51)
  • How to think about building your confidence as a new entrepreneur. (14:28)
  • What Arjun believes is the key to HelloWoofy’s success. (15:07)
  • How to build a strong company culture if you’ve got a global team. (16:03)
  • How listening and being obsessed with your customers' needs and wants can lead to building a successful MVP. (16:50)
  • How HelloWoofy was able to build the world's first smart speaker scheduler. (18:24)
  • How to avoid scope creep when building your MVP. (19:10)
  • Find out if there’s a real dog on which the brand name HelloWoofy is based. (19:49)
  • Arjun’s prediction for the future of digital and content marketing and how to have a competitive advantage. (20:55)
  • Why you should include emojis in your social media marketing. 😀👌🔥 (22:47)
  • How to communicate with authenticity with your customers. (26:46)
  • Why Arjun includes himself as a real person within his business’ brand online. (28:17)
  • What it means to have values-driven marketing. (29:14)
  • How Arjun creates a work-life balance. (31:55)
  • The mindset Arjun believes everyone should have. (34:26)
  • Relationships new entrepreneurs should prioritize. (35:02)
  • Where to learn about HelloWoofy and connect with Arjun. (37:17)


  • Full show notes, the transcript, resources, a demo video of HelloWoofy and its Wefunder campaign and how you can connect with Arjun, can be found here: https://www.startingadvantage.com/36/


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