While it's easy to start a tech company, turning one into a sustainable, growth-based business is far harder. Most startups fail, with a third of all new businesses going to the wall before they reach their second birthday. Startup Scale will document the realities of startup life by following the stories of 12 new tech companies in Sheffield over the next two years.


December 10, 2020 15 min

As we move into Winter, we’ve gone back to four of the founders in Startupscale to discover how their businesses have needed to adapt and pivot to face the challenges of 2020.

Featuring conversations with:

Steven Haynes - Coact

Chris Monkman - Neighborhood

Susan Ismail - Workzone

Adiam Amanuel - 721 LTD

Startupscale is produced by Roaring Mouse Public Relations, hosted by Nathan Makalena, and features music by Mr Will Taylor.

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After serving 11 years in the Royal Corps of Signals, Tim Jones founded Positive Transition Limited to help those leaving military service reaccustom to civilian life. 

His years of experience in the service have informed all parts of Positive Transition from the business model to the solution he offers to veterans. 

Now, he sits down with James Taylor of Roaring Mouse Public Relations to discuss how the skills he honed during his mi...

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When it comes to scaling up, few people in the world know more than Annemie Ress.

She helped build PayPal, Skype and eBay, and now leads a team of people at PurpleBeach dedicated to helping organisations achieve exponential growth through innovation and transformation. 

In May, Annemie led a mentoring session for the Startupscale entrepreneurs, encouraging startup founders to think beyond digital, establish human connections, and in...

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June 1, 2020 18 min

One month on, and it's interesting to see how the four founders we interviewed last time are doing as the COVID-19 lockdown stretches on. 

In this episode we find out how these businesses are adapting to ever changing circumstances, whether new opportunities have emerged and if they feel hopeful for the future. 

Featuring conversations with:

Steven Haynes - Coact

Scott Knowles - Playwerks

Susan Ismail - Workzone

Scott Davies - tecy.d...

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April 22, 2020 22 min

The current lockdown hasn't stopped Startupscale! This week we'll find out how some of our founders are reacting and adapting to the current crisis. 

We'll learn of how these businesses first approached the challenges a lockdown presented, their changes to client management, team meetings, and business growth, as well as what their predictions and plans are for the future. 

Featuring conversations with:

Steven Haynes - Coa...

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April 9, 2020 19 min

We've spoken to the founders and the people they choose to help start their business. Now it's time discuss another important group, who get involved as these companies begin to scale. VCs. 

We'll learn about finding the right VC that fits for you, and how the road to success doesn't always feature dollar signs. 

I'll be speaking to a few of our startups who are in the process of seeking investment or have secured...

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March 27, 2020 25 min

Team work, they say, makes the dream work!

In Episode 1 of the Startupscale podcast we met 12 founders and their startups.

In Episode 2, we highlight the role of co-founders and teams, the supporting cast of characters helping these startups to scale.

We also begin a series of deep dives, getting to know some of our founders inspirations and ambitions in greater detail. 

Episode 2 of the Startupscale podcast features interviews with:

  • Ch...
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    March 3, 2020 28 min

    We're embarking on a two year project with these twelve Sheffield startups, so it only felt right to get to know them first.

    In the debut episode of Startupscale, join us as we learn a little about the dozen businesses looking to make a splash in the tech-startup scene.

    We'll be hearing the elevator pitch, talking aspirations and burying audio time capsules for two years down the road.

    Please join me, as we start to watch the...

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