State of Medtech

Episode breakdown:

00:00 – Intro: From NAMSA to MedSite Capital
01:52 – Who Is Ivanny Franklin? Her $B Exit Story
03:33 – Why She Started a Medtech Family Office
05:04 – MedSite’s Investment Strategy: SPVs, Syndicates, Direct
07:17 – Where She’s Investing: IVD, Cardiovascular, Health Tech
10:50 – How NAMSA’s Scale Gives Her Market Pattern Recognition
13:40 – Top Red Flags in Pitch Decks (Founders, Listen Up)

16:30 – 510(k) vs PMA: Why Your...

Episode breakdown:

00:00 – Intro & What’s New in Pain02:00 – Turf Wars Are Over: Surgeons & Pain Docs Collaborating05:00 – Closed Loop for Peripheral Nervous System08:00 – Optogenetics & Viral Vector Therapy for Pain13:00 – New Tech Targets: Parkinson’s, Gait, Sleep Apnea16:00 – Imaging, Biomarkers & Functional MRI in Pain19:00 – Strategic Acquisitions: The Pros & Pitfalls24:00 – Device vs Pharma: The Real Long-T...

Episode breakdown:

00:00 Introduction to Dr. Josh Makower and His Impact on MedTech
02:45 How Innovation Happens in Healthcare and Medical Devices
08:08 Why Reimbursement Reform Is Critical for MedTech Startups
08:49 Breaking Down the Complexities of Reimbursement Systems
12:10 How Medical Coding Affects Patient Access to Innovation
14:53 Challenges in Insurance Coverage and Healthcare Payments
17:58 How Regulatory Changes Influence Medic...

00:00 Differences Between Startups and Large Strategic Companies

00:00 – Introduction and New Role

04:00 – Innovative Technology in Medical Imaging

08:44 – The Art and Science of Tailoring Value Propositions

18:45 – Understanding Stakeholders and Their Needs

26:38 – Sales Philosophy: Aligning Aspirations with Solutions

38:28 – Navigating Limited Territories in Sales

40:14 – Navigating Career Dynamics in Sales

43:15 – The Importance of Proactive Career Management

46:42 – Criteria for Making L...

00:00 Introduction to Robotics and EndoQuest

02:55 The Problem of Traditional Endoscopy

06:13 Efficiency and Learning Curves in Endoscopic Procedures

08:53 Market Potential and Comparisons to Other Technologies

11:53 Overview of the Robotic System and Its Features

21:07 Clinical Trials and FDA Approval

25:12 Future Goals and Market Outlook

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00:00 Introduction to Greg Lucier and His Journey

03:00 Transition from GE to Medical Device Industry

05:49 Lessons Learned at GE

09:07 Embracing Risk and Learning from Failure

11:54 Cultural Adaptation at Invitrogen

14:58 The Evolution of Genomics in Medicine

18:06 Transforming Invitrogen to Life Technologies

21:12 Merging Companies and Creating New Cultures

24:09 Navigating the Financial Crisis and Growth Strategies

27:07 The Sale of Life...

00:00 Introduction to Presidents Club and Rep Prep

02:27 Brandon Hoover's Journey in Medical Sales

04:30 Winning Presidents Club: Strategies and Experiences

06:17 Building Relationships with Surgeons

12:54 Transitioning to Oncology Sales

19:26 Call Preparation and the Importance of Research

20:03 Researching Medical Professionals

22:31 Launching Fulgent Oncology

24:42 Transitioning to SaaS for Medical Sales

26:51 User Experience of RepRep 2...

00:00 Introduction to Dr. Maurice Ferre

02:13 Maurice's Journey to Medicine and Entrepreneurship

10:03 The Evolution of Mako Surgical

15:01 From ZCat to Mako: The Transformation

26:52 The Vision Behind Mako's Technology

32:21 Navigating Challenges and Securing Funding

41:05 The Journey to Mako's IPO

42:01 The Impact of Mako's Acquisition by Stryker

45:39 Building a Sales Pipeline and Surgeon Adoption

49:55 Key Inflection Points in Mako's Gr...

00:00 Introduction to Neurotech and Synchron

01:48 Kurt Hagstrom's Journey in MedTech

05:11 Transitioning to Synchron and BCI Innovation

10:01 Understanding the Need for BCI Technology

13:16 Challenges in the BCI Field

18:14 Synchron's Unique Approach to BCI

22:15 Adoption and Implementation of BCI Technology

24:12 Maximizing Visibility in MedTech

26:59 Innovations in Brain-Computer Interfaces

30:31 Understanding the Interventional ...

00:00 Introduction to MedTech and Surgical Training

02:08 Current Landscape of Surgical Training

05:48 The Role of AI in Surgical Training

11:49 Cognitive Training and Visualization Techniques

20:02 Democratizing Surgical Training with Technology

25:47 Feedback and Continuous Improvement in Surgical Practice

31:53 Conclusion and Future of Surgical Training

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00:00 Introduction to AI in Healthcare

01:07 Understanding Qventus and Its Unique Solutions

03:29 The Surgeon’s Perspective on AI Integration

06:21 Adoption Challenges in Healthcare Technology

07:27 Finding the Right Audience for Adoption

09:14 The Role of Clinical Champions in Technology Adoption

12:41 Empowering Clinicians Through Technology

14:18 Case Study: Boston Medical Center's Success

17:19 Timeline for Realizing Results

18:18 Commo...

00:00 Introduction to MedTech and Robotics

03:07 The Trojan Horse Strategy in Airway Management

06:01 Current Challenges in Intubation Techniques

08:56 Innovations in Intubation Technology

11:59 Regulatory Pathways and Clinical Trials

15:08 Market Potential and Business Strategy

18:04 Future Developments and AI Integration

20:57 Conclusion and Future Outlook

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00:00 Introduction to MedTech and Cancer Prevention

03:01 Dr. Lishan Acklog's Journey in Medicine

05:59 The Impact of Cardiac Surgery and Influential Figures

12:07 Transitioning from Surgery to Entrepreneurship

17:59 Founding Lucid Diagnostics and the Focus on Esophageal Cancer

24:04 Understanding Esophageal Cancer and Its Challenges

31:53 Understanding Esophageal Cancer and Its Causes

35:18 The Role of EsoGuard in Early Detection

39:3...

00:00 The Importance of Soft Skills in Medicine

06:05 Understanding and Developing Soft Skills

11:47 Listening and Non-Verbal Communication

17:53 Mind-Body Connection and Patient Interaction

23:55 Self-Improvement and Personal Growth

30:03 Building a Supportive Clinical Team

32:20 Building a Supportive Team Culture

39:03 The Importance of Continuous Learning in Medicine

47:30 Integrating AI in Medical Training

58:05 Soft Skills for Clinicia...

00:00 Introduction to Ophthalmology and Osheru

02:57 The Evolution of Eyelid Surgery

06:03 Innovations in Blepharoplasty with ZipLyt

09:12 Clinical Insights and Patient Outcomes

11:59 Market Potential and Business Model

15:01 Regulatory Pathway and Future Plans

18:09 Strategic Partnerships and IP Strength

20:56 Conclusion and Future Outlook

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00:00 Introduction to Alzheimer's and Cognito

05:10 Christian Howell's Journey in MedTech

09:50 Leadership Lessons from Medtronic

15:09 Cognito's Mission and Focus on Alzheimer's

20:00 Innovative Approaches to Alzheimer's Treatment

24:46 Partnerships and Community Engagement

30:00 The Science Behind Cognito's Technology

34:17 The Brain Workout: Understanding Gamma Waves

39:02 The Overture Study: Insights and Results

45:19 Cognito's Business...

00:00 From Med Rep to Entrepreneurial Success

10:00 The Birth of VitaTek

20:09 Innovations in Hydrophilic Coating

29:49 Future Trends in MedTech

36:01 Conferences and Networking Opportunities

Are you a medtech CEO in need of some marketing help attracting investors, growing sales pipeline, and more? Go to GrowMyMedtech.com to book time for a free analysis.

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00:00 Introduction to Interventional Neurology and Vonova

11:44 The Evolution of Functional Neurosurgery

24:41 Vonova's Innovative Approach to Subdural Hematomas

38:16 Future Directions and Regulatory Pathways for Vonova

Are you a medtech CEO in need of some marketing help attracting investors, growing sales pipeline, and more? Go to GrowMyMedtech.com to book time for a free analysis.

Subscribe to our newsletter: https://www.sta...