State of Streaming Podcast

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Wim Sweldens, co-founder of Kiswe, built a direct-to-consumer (D2C) streaming company because he unplugged his cable box — and never plugged it back in. Twelve years later, the technology he knew was coming has arrived, and the sports organizations smart enough to own the relationship with their fans are the ones pulling ahead.

The RSN Collapse Created a Blueprint Problem, Not Just a Revenue Pro...

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Tim sits down with Russell Fink, a two-decade veteran of regional sports networks, to dig into the measurement crisis hiding in plain sight inside sports streaming. The conversation pairs directly with Russell's piece published in State of Streaming this week — Too Much of a Good Thing: Sports' Measurement Problem — and uses Jurassic Park to explain why having the data isn't the same as u...

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Tim sits down with Lucas Bertrand, CEO of Looper Insights, to break down what Looper's Q1 Media Placement Value ($MPV) data reveals about how connected TV home screens are being used — and misused — heading into the biggest sports quarter in recent memory. Recorded the day the FIFA World Cup kicked off, the conversation pairs directly with the Preston Smalley/Roku episode released earlier...

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Tim sits down with Preston Smalley, VP of Viewer Product at Roku, unpacking the first new Roku home screen in a decade — how it was designed for 100 million+ households, what the hub methodology means for sports fragmentation, and why "delight" isn't just a brand word at Roku. It's a measured KPI.

82% of streaming viewers want you to read their mind 

Roku built a home screen with a billion p...

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The conversation is a companion to Hemant's recent piece on AI personalization at scale.

Hemant Soni, AI Architect and SOS. contributor, joins Tim Rowe to unpack what streaming platforms can learn from the infrastructure telecom companies built under survival pressure — and how to start applying it now. 

On Combatting Churn

Streaming platforms collect mountains of behavioral data — what...

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Bonus Episode: Tim Rowe on the FPC Podcast — Open Infrastructure, Closed Loops, and the Ad Tech Middle

Tim joins Kevin Flood, Rich Ashton, and Ciarán O'Kane — General Partners at First Party Capital — for a conversation on their investment thesis and what it reveals about where streaming advertising infrastructure is actually heading.

FPC crossed State of Streaming's radar when their ...

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Tim sits down with Seth Mittman, VP of Integrated Sales at Ampersand, unpacking how the ad infrastructure jointly owned by Comcast, Charter, and Cox unifies linear and streaming inventory — and what that means for brand marketers, agency planners, and anyone trying to understand where Multichannel Video Programming Distributor (MVPD) inventory fits in a modern media mix.

Did you know streaming-o...

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Tim sits down with David Sanderson, Founder of Reelgood, unpacking how content availability data reveals where attention actually goes on streaming — and what that means for media buyers, platform teams, and content strategists.

Content availability isn't a metadata problem. It's an attention problem. 

Most of the industry is making catalog, licensing, and buying decisions based on incomplet...

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Tim sits down with Mark Holland, SVP Media Products at Sportradar, unpacking their new sports media report and the five pillars powering the next generation of sports viewing — from real-time probability overlays to AI-driven personalization at scale.

Data isn't a stat — it's a story machine. The box score is table stakes. What Sportradar is building goes further: real-time context that tu...

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Tim sits down with Kris Johns, Founder of AdGood, a 501(c)3 that aggregates unused premium streaming inventory from Samsung Ads, LG, A+E, and Scripps — making it available to nonprofits at 70%+ off, with budgets as small as $250.

Key Takeaways

The donated media model is broken. Most nonprofits never get access, and those who do receive a one-time impression dump with no way to iterate or optimize...

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We talk about The Aggregator Paradox in today's episode, get that article here - https://www.stateofstreaming.com/articles/the-aggregator-paradox

In this episode, Tim Rowe sits down with Lucas Bertrand, CEO of Looper Insights, a merchandising intelligence company auditing connected TV platforms across 25 countries and 250 devices to help streamers understand where their content shows up and what that ...

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Download Todd's Research on The Creator Economy Here: https://podcast.stateofstreaming.com/downloads/rts-creator-economy/

In this episode, Tim Rowe sits down with Todd Nicolini, a research and insights veteran who spent over two decades at the Washington Post connecting data to decision-makers across advertising, digital subscriptions, content licensing, and the newsroom. The conversation covers where...

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In this episode, Tim Rowe sits down with Johnathan Barnes, Founder and CEO of Supply Monitor, to tackle one of Streaming TV advertising's biggest problems: waste. 

A recent Truthset report estimates that advertisers will waste $7.4 billion in the Connected TV market in 2026, roughly 40% of all open programmatic ad spend, because the audience data guiding those buys is only accurate 13% of the tim...

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DOWNLOAD THE EMARKETER SPORTS VIEWERSHIP REPORT REFERENCED IN THIS EPISODE HERE: https://podcast.stateofstreaming.com/downloads/the-sports-report/

In this episode, Tim Rowe sits down with Ross Benes, Senior Analyst at EMARKETER, to separate the hype from reality in sports streaming. Ross's research reveals a striking disconnect: while streaming dominates nearly two-thirds of total TV screen time, live...

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https://2026.marketecturelive.com/e/u/checkout/marketecturemedia/tickets/order

Use discount code FINAL30 for 30% off general admission. 
Brands and agencies attend free.

In this episode, Tim Rowe sits down with Sam Khoury, Chief Strategy Officer at Marketecture Media, to go behind the scenes on one of ad tech's fastest-growing media companies and preview their upcoming flagship event, Marketect...

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In this episode, Tim Rowe sits down with Jean Carucci, Streaming Strategy Scholar, to decode the rapidly evolving world of streaming mergers and acquisitions (M&A). They trace the industry’s journey from the Plethora of Plus era and the rise of FAST channels to the current landscape of mega-mergers and consolidation. Jean provides a strategic roadmap for media buyers to navigate the shift f...

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In this episode, Tim Rowe sits down with David Sanderson, CEO of ReelGood, to discuss the complex world of streaming fragmentation. They explore how the lack of a universal content barcode led to a data crisis, how major studios are using historical availability to make nine-figure licensing bets, and why the current streaming landscape feels more like a logistics problem than an entertainment one.

Ke...

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In this episode, Tim Rowe sits down with Brian Josephs, Vice President of the Americas at Sportradar, to pull back the curtain on the invisible engine powering the global sports industry. They discuss the evolution of sports data from simple box scores to real-time predictive modeling, how the NBA on Peacock is redefining the home viewing experience, and why the future of sports media lies in hyper-p...

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In this episode, Tim Rowe sits down with Dr. Augustine Fou, Creator of FouAnalytics, to pull back the curtain on the multi-billion dollar ad fraud industry. They discuss why fraud isn't a tech problem but an incentive problem, how to spot the red flags of spoofed CTV inventory, and why the most powerful tool in a marketer's kit might be the pause button.

Key Takeaways

Ad Fraud is an Incentive Problem F...