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October 26, 2023 41 mins

Join me, Matthew Taylor as I engage in an enlightening conversation with Matt Murray, our President and Founder.  We delve into the company's recent home inspection expansion efforts, why he obtained his real estate license, and our partnership with the Pinnacle Bank Arena. Join us and get an inside look into how we're expanding Murray Enterprises!

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Episode Transcript

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Speaker 1 (00:01):
Welcome to the Murray Minute Edition, a series in the
state modern with MurrayPodcast, where we dive into
custom home building, roofingand home inspection topics with
one of the members of our team.
Sit back and enjoy the ridewith your host, matthew Taylor.

Speaker 2 (00:16):
Ladies and gentlemen, thank you for joining us on the
third episode ever of theMurray Minute Edition.
It's a segment of the StateModern with Murray Podcast.
Today, I am joined by ourpresident and founder, matt
Murray.
Matt, thanks for joining us,sir.
You are welcome, man.
We've had some big thingshappening in the office the last
few weeks actually the lastcouple of months really.

(00:37):
One of the biggest thingsthat's really hit home that I
don't think is public knowledgeyet is that you have secured
your real estate license.
My man, congratulations.
I have.

Speaker 3 (00:46):
I know I'm excited.
It's a funny story.
I'll get to that in a second,but yes, I have.
Would I get it middle-last?
Early last week or the weekbefore.

Speaker 2 (00:56):
I think about two weeks ago, if that's like.

Speaker 3 (00:58):
I've kind of kept it under wraps because I didn't
know.
There's so many nuances withwhat you can and can't do and
what you can and can't say.
It's kind of scary.
So I just kept it on the DLuntil I get signed with all the
paperwork and signed andeverything, and then I'll
announce it.

Speaker 2 (01:13):
Craziest thing for me , man, is your phone goes crazy
all day, every day, right Fromthe minute your eyes open until
they shut.
Now you're adding on top ofthat with everybody trying to
solicitate and get you to jointheir team.
Man, that's crazy.

Speaker 3 (01:25):
You know, when I signed up I never really thought
about that.
So four or five years ago, Ithink, is when I finally made
the leap and gave my companyphone number, which was my cell
phone, up.
It took me a long time, but myphone started ringing 24 hours a
day, seven days a week.
With the multiple territorieswe're in, If something would
happen overnight my phone wouldring nonstop.

(01:47):
So finally I gave up that and Ihave a semi-private cell phone
number now.
And when I filled up myapplication for the real estate
license I just put my cell phonenumber but I didn't know that
when you passed the exam itwould get blasted out or however
, they're finding it and it's mycell phone.
So now I'm getting texts andphone calls nonstop from
brokerages and recruitingofficers and bankers, like

(02:10):
earlier today, and everybody.

Speaker 2 (02:13):
Does it take you back to being the recruiting days?
I mean a little bit from thecollege wrestling days.
It does.

Speaker 3 (02:19):
It does.
Yeah, so a little bit aboutthat.
It was God.
What was it like six months agoI'm trying to think of
beginning middle of baseballseason, so June-ish and I was
spending a tremendous amount oftime at the ball fields and our
practices were 45 minutes on theother side of town.

(02:41):
So by the time you drive thereyou might as well just stay and
to our practices and then wewould have tournaments in
Council Bluffs, carney, desMoines, grand Island, and
they're all weekend tournaments.
You have a tremendous amount ofdowntime and then, if he's in
the outfield or something, Ilove baseball, but at this age

(03:02):
it's a little boring at times,and so I just I was like I'm OCD
and I'm all about new andlearning.
I love learning, I have athirst for knowledge and we were
going through some growth and Iknew a downtime was coming and
I always want to continue toexpand in our industry and,

(03:24):
especially with my wife havingher certified general appraiser
license, we've kept that as anoption, and so I was exploring
some ideas with her, like whatcan I do with my downtime where
I'm not just working?
Because you know I have anemail on my phone and I find
myself working a lot, especiallyin the off hours, at night, in
the morning, and I get burnedout a little bit.

(03:45):
So I like to further mybusiness knowledge and to work
without having to do the mundaneanswering emails and the
everyday tasks.
And so we were talking aboutmaybe possibly starting up a
certified general appraiser orher becoming an appraiser with
Murray, and just with hercurrent workload it's just been
too much.
And she's always had it on herplate because of her appraisal

(04:09):
license.
She already has half of thereal estate licensing done, so
she's halfway there.
And so she signed up about ayear and a half ago and we just
have her so busy with processesand building the company out and
expansion and builder trend.
You know how busy she is, andso I was.
She was like you know what, whydon't you just do the real
estate exam?
And I was like you know that'sa really good idea.

(04:31):
But, sorry, I kind of jumpedaround a little bit.
But at that time it was whatabout home inspections?
And we had a couple of peoplein the office that I thought
would be a perfect fit for it,where we kind of wear multiple
hats, where if the economy didslow down, they could do
inspections and custom homesPMing and so I just thought it
was a good fit.
So I looked online and kudos toCesar over at Luxury.

(04:52):
He's a good friend of ours, soit was our HVAC work.
I spoke with him a little bitand not trying to compete with
him, but he gave me good adviceand I was like you know what
it's online?
I can do it online.
And so for the next two monthsduring baseball games and
weekends away, I just studiedfor my real home inspection and
got my certification.
So that gave us Murrayinspection services, which we

(05:14):
just are now launching because,even though I got my
certification, I wanted to carrymy certification.
We have to have so many in thecompany that has their
certification so they could dothe inspection.
So we got Tori in our officecertified and she's right now
doing some mock inspections andstuff like that and getting some
further training and then we'reready to roll that out.
So when I got done with that, Ifound that I thoroughly enjoyed

(05:36):
it.
I really did.
You know the two hour drives tothe games two hours back.
I really enjoyed it and gotinto it and I'm like what's next
?
You know, I don't want to quitlearning.
I just love learning.
And so I was talking to my wifeand she's like why don't you
just do the real estate if youwant?
You know I'm too busy and youcan do it.

(05:56):
And I thought about it.
And then I had an event thathappened.
You guys probably all heard it.
I had a bothersome phone callfrom a realtor in town I won't
say names and let me just saythis it pissed me off.
I got threatened, I gotbelittled, I was told I was

(06:19):
doing stuff wrong and I calledthe Nebraska Real Estate
Commission.
You know, operating a companyas a home builder for 15, 20
years and not having a realestate license and kind of not,
if you're not a realtor, youkind of don't really know what
you can and can't do.
So I didn't know if I was inthe right or the wrong.
And so I called the NebraskaReal Estate Commission and found

(06:41):
out I was in the right and hekept coming.
He kept demanding payment, hekept saying that we were doing
stuff illegal and I heardthrough the industry that he was
badmouthing us.
And it pissed me off and it waslike you know what I am?
I'm a realtor in spite of him,just so I can know what I can
and can't do and whether what Iam doing is right or wrong,

(07:04):
because I always like to to liveon the right side of everything
.
And so I did.
I just enrolled like maybe amonth and a half, two months ago
, and treated it like I did thehome inspection and just when
everybody had a basketballpractice, baseball practice,
football whenever we traveled, Ijust studied.
I took my tests a couple weeksago and passed.

(07:24):
I'm a book nerd, if nobodyknows that.
I was 4-0 GPA and you know 3-8in college and I just I love
learning, so I took the practiceexam so much I did the tests in
one hour and six minutes.
Get out of here Serious, yeah,dude, but yeah.
So Susan Ferris, jennifer Susanand me have been, I would

(07:47):
consider, a partner.
She's been a confinante, she'sbeen a loyal and trusted friend.
They come from the medicalworld so as I continue to get
older, unfortunately, and havesome health issues, and my
father, who has a Lewy bodydementia and just got put in
hospice, she's helped with him.
So just over the years we'veformed a really trusting
relationship and she's, what Iwould say, different than most

(08:12):
realtors.
She saves me more money andtells me not to buy stuff more
than she tells me to buy stuff.
She's always pulling the reinsback on me.

Speaker 2 (08:19):
I bet Megan loves you working with Ferris too, dude
yeah.

Speaker 3 (08:23):
And so, just out of respect and honor to her, when I
was training for my real estatelicense, had a lot of questions
and leaned on her and she askedme politely more, so demanded
that I hang my license with themto train and be underneath
Ferris Realty Group.
And I did that.

(08:43):
So last week I became a memberof the Remax team of Ferris
Realty and I'm excited andpumped.

Speaker 2 (08:51):
It's not public knowledge yet, but I'm excited
to put it out there and to getgoing, dude, we're fired up for
you and I want to get into whatthis means for Murray and all
that.
But on a personal level thestory that you told about the
call that you received, man tome what that comes off as is
networking.
Right, we talked about it withRob and the podcast that just

(09:12):
came out yesterday.
Lincoln is the biggest smallesttown I've ever been a part of,
so when somebody were to calland dig their claws into you
like that, you have two options.
You can either say, okay, I'mgonna back away and maybe I am
wrong, but you did the otherthing.
You've dug in, you've realizedthat you're doing it the right
way, and then you said, allright, let's battle.
Then you know what You're gonnakeep pushing me until I'm gonna
go get it myself.

Speaker 3 (09:31):
Yeah, and no disrespect to realtors.
I've loved working with 99% ofeveryone that I've worked with
and they do great work, andthat's not the reason that I did
it was to get rid of realtorsand to not have to work with
realtors.
It was actually out of respectfor all of them and just with us
.
With our continued growth, wecontinue to get more and more
inventory and we have 18 lots ininventory that are just sitting

(09:55):
there and we're doing stuff inGrand Island and we're doing
flip houses.
And that was another spark was,as the economy kind of turns
down, flip houses becomelucrative because people are
having trouble selling,especially with empty nesters.
You have these people movingout of town or deaths and they
don't have the luxury of justputting it on the market and

(10:17):
waiting.
And especially with interestrates and the economy the way
that it is, houses are sittingfor a little bit longer than
what they used to.
So you are starting to getthese little pocket listings in
these houses that need to besold right away.
So we just have a high turnoverand a high volume.
And another aspect that Meganactually wanted to get her real
estate license for is we have alot of people, a lot of really

(10:39):
good clients that we build forthat, throughout the middle of
the build or the beginning ofthe build, they have a house to
sell and they get a relationshipwith our PMs and Megan and
myself and they just say, man, Iwish you guys could sell my
home.
I trust you.
I'd love to hear what you haveto say about you know the house,
what we could do to it to fixit up, to get it ready to sell.

(10:59):
You know, if some of them don'thave a basement finish, they
wanna know if it's a good returnon investment to finish the
basement.
So we're involved in that andwe typically just hand off those
leads, so we're going through.
You know, if we're building $20million in houses per year, all
those clients that are comingto us, the majority of them have
a house to sell and so we'rejust handing that money off.
And so you know just ourcontinued expansion or continued

(11:24):
growth.
I wanna continue to expand inour industry and so, no matter
what that looks like homeinspections, maybe appraisals,
now real estate, and so justbeing able to leverage that end
and maybe get into somedevelopments and stuff like that
I think it just opened somedoors.
It wasn't about trying to takemoney away from people or that.
I didn't like the realtor wewere dealing with.

(11:45):
It was just a good play for ourcompany, I feel like.

Speaker 2 (11:50):
But what it sounds like to me is now, when the
customer or the client walksthrough the door to meet with
you, Jonah or Megan, whatthey're gonna get is, from start
to finish, we can be a prior tothis.
Now.
We can be a part of yourprocess From the minute you
knock on our door.

Speaker 3 (12:03):
Tell we sell your house Absolutely.
And I got turned on to a coupleof big international builders
and Lennar's one of them, if I'mgonna name drop and you look at
their history and that is whatthey did.
They stayed in their lane butthey expanded within their lane
and they are.
They're exactly what you justsaid and that's what I wanna be.

(12:23):
They are legitimately aone-stop shop.
So they started, they were ahome builder and they just
started acquiring companieswithin their lane.
So they are the true definitionof a one-stop shop.
They are the title company,they're the appraisal company,
they're the inspection company,they are everything in between,
and so you get to work with thesame person straight through.

(12:44):
And so, yes, you are right,that is kind of what we're
leaning towards.
Whatever aspect of a home youhave, we can do the inspection,
we could do the roof, we canbuild it, we can remodel it, we
can sell it, we can buy it.
So just trying to be thehands-on, yeah, I got goosebumps
, I got goosebumps.

Speaker 2 (13:00):
It's just to me, going into this and meeting you
from months ago, the idea andthe vision that you had just
completely sparked something inme where I'm like all right,
dude, let's go then let's beyour one-stop shop.
Why would you go anywhere else?

Speaker 3 (13:16):
Right, that's what we wanna be, but we have to be.
You gotta be careful.
I always say, when you callsomebody, when you call a
subcontractor, for instance, andthey say they can do everything
, what I've learned is they doeverything, but not very good.
I always like a carpenterthat's only a carpenter.

(13:36):
A bricklayer that's only abricklayer.
So we just gotta be careful, aswe expand, that we have the
right people in the right places, and that's why I partnered
with Ferris Rilte, because Iknow that I won't have enough
time to dedicate to being afull-time realtor and I need to
make sure I get my clients thefull attention that it deserves.
So, whether I'm the lead agentor a co-listing agent, and

(13:58):
needing to help with somepaperwork and back-in work and
being just taught by somebodythat I trust tremendously is
great.
So that's why I chose to join ateam.

Speaker 2 (14:07):
Yeah, and I wanna talk about Ferris and remixing,
what that kind of means for ourteam and their team in combining
.
But first I should've emailedyou this before.
But this is just evidence.
Here we go off the cuff, wedon't write anything down.
What was the one thing aboutthe process of the national and
state exam that maybe caught youby surprise?
You weren't expecting thehardest part, the easiest part,

(14:29):
the part that you loved, I meanyou know what's crazy is.

Speaker 3 (14:34):
So, actually, if you've listened to previous
podcasts, I took the MCATs to goto medical school and that was
one of the hardest tests.
I actually walked out of therecrying like legitimately crying,
because there was just a lotthat I didn't know, because I
actually ended up taking it acouple of years after college.
But this test was unique in thefact that I took I did the VAN

(14:56):
Ed and I took every practiceexam so many times.
I was doing it with Megan and Icould go through the 80
questions in under five minutesbecause I had already seen every
question right.
So, like I did it the test somany times that I already knew
the answer before I startedreading the question.
But you don't want to memorizeit, you truly don't.

(15:18):
You want to understand theconcept, but I had already read
the question so many times.
But I'd done every test,exhausted every option.
But when I took the test, thereason I got done so fast is I
either knew it right away,because it was right out of the
practice questions, right out ofthe study material, or which
blew me away.

(15:38):
There were some questions onthere that I had no clue about,
like it didn't matter if I spent10 minutes On that question.
There was no way that I wasgonna leverage my brain to
figure out what the heck theywere talking about.
That was frustrating, yeah, butI just said you know what?
I chalked it up to a loss.
I just put the best answer andmoved right on because there was
nothing I could do, which wassurprising because I I studied

(16:00):
tremendously hard on for thisand read every piece of material
and took every practice examand there were still questions
on there that I was like whatthe eff are you talking about?
So that kind of sucked.
But no, for the most part thatI would give a five star rating
to the training material and thepractice exams.

Speaker 2 (16:18):
It prepped me my moment for me, the easier part
was the national one.
The harder part that I stillhaven't passed was the Nebraska
one, the state one.

Speaker 3 (16:26):
I forgot that.
Yeah, and I don't know why.
You know what's crazy?
It was the flip for me, I bet Ithink everybody's learns
differently, but the state waseasy and the national was hard.
You would think that would bethe case, right?

Speaker 2 (16:37):
Like, I live in it.
I've only lived in it anyways.
Okay, so I want to go back toFerris.
I want to go back to rematch.
Rematch, real quick.
You had talked about yourguys's relationship and being a
team for so many years.
How did you end up meeting her?
Was it through dad?
Is that what you said?

Speaker 3 (16:52):
No, Crazy story.
I think I had a podcast withSusan.
We talked about that a littlebit.
But um, so oddly enough, gosh,it was probably back in 0708, in
the infancy of my company.
I had just built my own house,I think, and hadn't even dabbled
into flip houses or remodels.
And I started looking into itand there was this house in

(17:15):
Piedmont that was for self orwhat seemed reasonably Well
priced at the time I think itwas a 140 150.
But it needed a tremendousamount of work.
And I went there and I walkedthrough it in the evening with a
realtor I think it was cut, mybuddy Kyle Greg, and there was
another lady in there with abuilder, his Bob Schultz, and

(17:36):
walking through and I was like,well, I was wondering what they
were doing, but I I trusted isprobably competition and so I
put a bid in on the house and Ilost it by a thousand bucks and
it didn't know who it was.
And and so, fast forward, I wentto sell my, my first house I
ever built on wilderness Ridgegolf course, and I let my buddy

(17:57):
Kyle list it.
He was more into foreclosuresand stuff.
I gave him a shot and he didn't.
He didn't get it sold.
So he's like, gave mepermission to move on and Susan
Ferris's signs were all overtown, especially in Ravenwood
Out on 93rd and old Cheney andmy brother had built in there
and hers he's just like hersigns are everywhere.
So I called her for aconsultation at the house and
and she walked in and we justgot to talking and I just

(18:20):
telling her about how I want toget into some flip houses and
remodels and and maybe startbecome a builder.
I wasn't even a builder yet andwe just got to talking and she
was the one that outbid me.
So, anyways, she was like, doyou know what we did with that
house?
And I was like no, because itwas like a year or two ago

(18:41):
before that.
So they started demoing it, herand her husband themselves, and
it found so many issues.
Bob Schultz was like I Thinkit'd be cheaper if you just
demoed it.
So after they spent months likepartially demoing, like drywall
, electrical plumbing, theyended up just bulldozing the
thing down yeah, and startedfresh and that's where she still

(19:02):
lives today.
No way, yeah, yep.
So she built her house with BobSchultz.
He's big competitor of mineback in the day, great builder
though.
Yeah, great built house shipand she, when she goes to sell
at some point it'll be worth amillion dollars, man.
But that's how I met her andthrough that, just I Think, I
bought a couple of lots from herin the next six months and she

(19:23):
got me into Ravenwood, told Bobthat I wasn't a competition and
got me into there and then wedid the ridge together and just
through that she, you know, Ilearned of their medical
background and then she justbecame one of my trusted
advisors, like wholeheartedlyher and my banker Marlin.
Between the two of them, ifthey give me the green light to

(19:44):
do something, I know it's a go.
Like I said, most of the timeit's me saying, hey, I think we
should do this, and you knowshe'll get commission off of it.
I'm like let's go buy thismillion dollar house.
She's like no, I don't think weshould, it's not good timing,
you know bad opportunity.
So she's just always been likethat about my health, my dad's

(20:04):
health, my family, money,financials, whether she has skin
in the game or not.
Can't tell you how many.
You know lots we've purchasedthroughout the years where
they're not on the MLS, they'renot listed, and she gets zero
dollars for them and she helpsme go through the Platinum,
decide which lots to buy and why, and and dedicates entire days
to it, does competitive marketanalysis and then I buy them and

(20:27):
she gets nothing.
Yeah, so I owe a lot to her andI and I feel like it was a
smart move to to trainunderneath her and and later.
You know, actually it's kind offunny.
We were looking at a flip houseJust last week, two Fridays ago
actually.
I remember this and it's risky.
It's a risky house.
It really is.
But she is 100% green light andTom and Megan are no, they're

(20:53):
saying no, the economy's comingdown, interest rates are gonna
go up, don't do it.
Susan's like let's go.
And I was a queen flip andactually funny story we were at,
we were a press box and andafter you guys left two Fridays
ago, we were gonna flip Tom'srange Rover keys and if it came
up one side, we were gonna sayyes, and if it came up the other

(21:13):
side, it said no and sheflipped them and when they hit
the table they broke andshattered.
Gotta be a good sign.
I don't know what that means.
It means something, yeah, but Idon't.
Anyways, I was like At the endof the day, I was just sitting
there talking, and that's a lotof the times how I figure out
the answers to my questions Is Ijust talk.
And I was like you know whatI've always said For years and

(21:34):
years if Susan Faris says go, Igo.
And so I said, screw it, let'sdo it.
And but I told her.
I said, susan, I have, I passedmy real estate exam.
As soon as I hang my licensewith somebody, I'm a realtor, I
would be the buying agent forthis.
And we're sitting in thekitchen at the house on Friday
and I'm like is there a reasonthat I wouldn't wait?

(21:57):
You know it's a 650 thousanddollar house.
There's a reason I wouldn'twait one week to buy this.
There's no rush.
It's been on the market for sixmonths.
And what I love about SusanFaris, she looked me straight in
the eyes and said this is ourlast hurrah together before you
are your realtor.
This will be the last contractI drop for you and I'm the one
that showed you this house and Irepresent you and I've been

(22:20):
doing it for a long time and Ifeel like you owe me this.
I love her and that's why I loveher.
There's no beating around thebush.
That's the answer that I neededand it's the complete honest
truth.
I just didn't understand whyshe was pushing me to do it and
not wait, and that was theanswer I needed.
But that's how she's alwaysbeen with me.
I just don't like Ever thefeeling that there's something

(22:43):
else.
You know, like I was, just Ididn't.
I hate to not know thealternative motive other than
her being 100% invested in mysuccess, and I truly feel like
that's what she's been theentire way.

Speaker 2 (22:57):
I think, dude, at the end of the day, like I've met
her and I've seen her come inand I've seen your guys'
interactions and I might bespeaking out of turn, but I
think at the end of the day,she's dang proud of you, man.
Like that comes with almostlike a sense of not like not a
child, but like a family friend,Like I'm helping you get to
this point and now you're doingit on your own.
So let's do have one more dance, right, Like Jordan said last

(23:18):
dance.

Speaker 3 (23:19):
I was like done, done .
I pumped.
You put it to me like that,yeah, because when I walked into
that meeting I was like I'mgonna wait a week.
I don't know why she wouldn'tjust want me to wait a week.
Would you put it like that?
I was like done.
I owe you that.
But you are correct, I don'tknow how we got that
relationship, but we did andit's amazing and I hope it keeps
going because it's like I said,when I started, she took a

(23:41):
chance on me.
She was representing one of thebest builders biggest builders
in town and she said she thoughtthat I was the future.
I don't know why she keptsaying that.
She said I think you're thefuture builder of Lincoln and
she's rode with me since I wasthe small guy, so good man.

Speaker 2 (23:55):
Again, something that I've picked up from you and I
know you have another meeting soI won't hold you too much
longer but something that I'velearned from you along this
process in these last six monthsor whatever it's been, is maybe
something doesn't happen today,but, like you, have to keep
growing that relationship,almost like a flower, keep
watering that seed Because itwill come back around.
You're absolutely right.

(24:15):
If we don't get a client today,don't?
It's almost like Nebraskarecruiting.
Don't crap on the recruits justbecause they chose somewhere
else.
There is more time and it willcome background.
So that networkingrelationships that's something
that I've picked up from you.
And the way that you talk topeople good, bad or indifferent
how they're treating you, you'realways the same.
You know the same.

Speaker 3 (24:36):
Right and I know we're gonna have some work to do
.
Just naturally, there's some Idon't wanna say animosity, but I
don't know the proper word forit but between realtors and
builders there always has beenand probably always will be some
animosity or drama.
There's just some builders thatand developers that just don't

(24:59):
wanna use realtors and don't puttheir stuff on the market.
And, admittedly, over the lasttwo or three years we were
selling too much.
I mean, we were maxed out andwe couldn't sell anymore.
We were, you know, we werehiring as fast as we could.
Our PMs were beating their headagainst the wall and so we
really didn't need to list it.
It wasn't that we didn't wantto, it's just we were at max

(25:20):
capacity and that was without,you know, listing stuff.
And but we're gonna have somework to do.
I understand that I'm wearingmultiple hats.
I'm the builder.
I got a realtors license.
It would appear on paper thatI'm just trying to cut people
out of the middle and keep moremoney for ourselves, and but, if

(25:42):
you know me, that's not thereason.
We're still gonna treatrealtors with the same respect
and still pay realtors.
You know.
That's why I will probablyalways be part of a team.
My goal isn't to cut realtorsout, and truly it's.
We live and die.
By realtors I mean every partof our industry, every part of

(26:04):
the companies that I built.
I realize that would not existwithout the referrals and
recommendations and good talkfrom realtors.
I owe them everything, so Igotta be able to forest those
relationships and get themessage out that I'm not here to
cut you out and think that Ican do your job better and stuff
like that.

(26:24):
But from home inspections toroof referrals, you know.
That's why we have a brandambassador, rob, that connects
with realtors and everything wedo is just to try to let them
know that we appreciate whatthey do.
And we're taking a little pageout of Denver Colorado's book
and if you've never worked inDenver you might not know this.

(26:45):
But everything comes with aprice tag, and I hated it at
first.
And what I mean by that was ifyou refer anybody to anyone or
refer anything, there's a pricetag to it.
And I hated it at first.
But I just realized that it wasthe way of the world there, and
if you didn't buy into thatphilosophy, you're gonna be left

(27:05):
behind, and Lincoln's not likethat.
And so part of me was like whycan't we bring that ideology to
Lincoln?
Like, for instance, if, withinthe bounds of legalities and the
realtor commission, if you're arealtor and you're gonna send

(27:27):
me a referral for either a roof,a home inspection, a new home,
I think you deserve to be paidfor that.
Agreed, I wanna be the namethat's coming out of your mouth.
If you're just a realtor outthere, that's you have a home
inspector that doesn't pay youreferrals and you don't really
know him, I wanna be thatreferral.
I'll pay you for that referral.
I think too many people arestepping over the fact, or

(27:50):
misrepresent the fact, that thatlead, that referral, is worth
something.
I mean, we have a full-timemarketing director that his
whole goal is to capture leads,and so I know what the cost of
acquisition for a lead is andthe cost for a referral, and so
I'm willing to pay for it.
And so we just gotta get theword out of why we did this and
what we're doing.

Speaker 2 (28:11):
Well said, two things left.
First, why Murray and you canput that however you want and
just be brutally honest with thepeople why come to Murray?
Why us?

Speaker 3 (28:23):
You know we find people like you.
I appreciate you guys tellingme that I'm the one that you
know bleeds out the loyalty andthe make good decisions and
respect and honor.
But that's truly why I try tohire people.
And you know we've had apodcast with you, but I wasn't

(28:43):
even hiring for the positionthat you got.
But I found you and I knew thatyou fit the culture and the
company mode that we werelooking for and so we just
couldn't let you go.
But I think it's a tremendousamount of caring.
It's like almost over caring.
You know we're wearing ourhearts on our sleeves.
Sometimes there's harddecisions you have to make and

(29:07):
the thing that sucks about ourindustry that I think pangs you
too is we can't please everyone.
You know, sometimes we'repissing off a sub to make a
customer happy, or pissing off acustomer to make a sub happy.
Sometimes it feels like youcan't ever win.
But goddamn, we try.
Yes, we do.
We try awful hard and ineverything we do we try hard.
You know, at the end of the dayyou obviously want to be

(29:30):
profitable, but I don't thinkthat's why we all do what we do.
I just love To expand, I love tocrow.
I love to learn, I love tostart businesses.
I love to hire new people.
That's just fun for me.
You know, if I want a hundredmillion dollars today, I
Wouldn't retire.
There are certain things aboutmy job that I don't like.

(29:51):
I don't like being the bearerof bad news.
I don't like some of the emailsI have to answer, but I
absolutely love being anentrepreneur and doing what I do
.
I would continue doing what I'mdoing.
I would just grow it faster.
It's, it's thrilling to me,yeah, and I think that's why I
think we all love our jobwholeheartedly and we'd love to
do the right thing and we loveto make people happy.

Speaker 2 (30:12):
Yeah so Melissa asked me when?
That way I think it was like1.7 bill, melissa, my wife she
had when I finally played thelottery, when I went over a
billion.
She's like, what are you gonnado?
I said I'm gonna go straight toMatt, we're gonna do something.
We're gonna turn one into twoand two into four and four into
more.
Real quick, there you go.
That's as you're right, man it.
It is such a fulfilling,rewarding, satisfying,

(30:35):
aggravating, you know, like it'sall, it's everything and it's
not the same thing ever.
It's something new every day.
I walked through this door, man, I love it.
Yeah, I.

Speaker 3 (30:45):
That is why I love it .
You know we're coming to a downperiod, but I've.
I don't think I've ever hadmore fun in a down period.
I've Become a home inspector,I've got my real estate license
or buying flip houses.
We close on our second one nextmonth.
I've spent the weekend with myson demoing and my daughter
demoing a house and I saw thatdown Do buddy.

Speaker 2 (31:07):
Look like he was having a ball dude.

Speaker 3 (31:08):
Yeah, just think it of take hammers and throw them
through walls and stuff like you, just make the most of it.
But no, I'm gonna continue now.
Now I'm training for, or we'rereally hoping, in the next 12
months to 18 months to roll outquite a few due divisions in the
roofing world.
I've spent a lot of time,energy and effort on the custom
homes world and and Tom's overthere on the roofing side saying

(31:31):
help me, help me.
So I'm really trying to get outof the weeds with with custom
homes a little bit during thistown time and spend some time on
roofing.
So I already started studyingfor my Realist sorry my roofing
license, contractors license inboth Florida and Arizona.
We have some ties there andwe'll have some ties there in
the near future.
So hoping to expand thoseterritories and I I think I

(31:54):
found a new addiction.
I mean, if you be realistic withyourself and ask yourself this
is what I did to myself is whatdo I do to suit myself to sleep?
What do I do when it's fiveo'clock in the morning and I
can't sleep, but I don't want towork?
I go on social media.
That's what I do and it's it's,it's a norm, it's became a

(32:16):
complete norm for me.
If I can't sleep at 10 from 10to 10 30 I just play on Facebook
or play on snapchat.
When I can't sleep at five inthe morning, I play on Facebook.
Now I just pull up my studymaterial.
If I can't sleep, at least I'mlearning, and most of the time
it puts me back to sleep.
Yeah, so I get more sleep.
So it's like a win-win.

Speaker 2 (32:38):
Traded one, you traded one for another, but this
one's benefiting a lot ofpeople, right yeah, right yeah.
You serious you serious aboutthe, the, the roofing division
and all that?
Are we?
So we're sorry, corning.
So yeah, dude, that is awesome,yep.

Speaker 3 (32:52):
So it's been.
It's been on our radar for twoor three years.
First it was gonna be DesMoines, because Des Moines got a
whole bunch of storms, butactually the storms are so bad
that they were requiringengineers for every roof and it
was just a little bit more.
We wanted to bite off for ourfirst expansion.
So, yeah, that's really whywe've been trying to process out
this company and create aplaybook right, create a

(33:14):
playbook of how we did it here,how we do it here, and then roll
it out into another territory.
And my, my, my dream is is Iwant to take the entire Murray
product.
I think we're starting a newslogan Hopefully soon, that's.
I think it's we are Murray,just because we're getting so
many companies.
But to roll out all Productofferings that Murray has to

(33:35):
another territory like, forinstance, we're in Grand Island
only roofing, we're buildingcustom homes those two for
economic development, but we'rekind of not Fully ready to build
custom homes.
And GI is where we've been kindof holding off.
But I want to create a playbookfor our companies such that
when we go to GI we can takeRoofing, custom homes, remodels,

(33:55):
inspections, realtor,everything, appraisal,
everything.
So you just roll out an entire.
We are Murray into anotherterritory.
So that's the ultimate goal.
But, like Tom says, I Didn'thelp him with the Des Moines
thing and it didn't go.
I really haven't helped toomuch in Houston and so I've been

(34:16):
slacking as a boss in theroofing department.
Tom continue it, lets me knowand says I need Murray time.
That's what he calls it Murraytime.
I need Murray time.
So I've been harping on himevery time the Tom, you need to
expand, you need to expand.
He's like I need Murray time,like he does really good at At a
tee in the ball up, but he justneeds me to knock the ball out
of the park.
So I'm really hoping to helphim get that going and and it's

(34:39):
the reason I'm dedicating sometime to studying for for floor
in Arizona, which we're reallyexcited about and no, it's
exciting, man, yeah, we're notslowing down, I'm fired up.

Speaker 2 (34:50):
I'm telling you, man, expansion gets me fired up,
learning new things.
I love it because I don't havemy bachelor's degree yet.
I've always said you know, Igot my associates and a lot of
da, da, da, but I have to havesomething that says hire me
instead of you, right?
Like?
I think I told you that duringthe interview like so I have
certifications, I havebackground, I have training in
this, I can do this, I can dothat.

(35:10):
It's not a master of anything,but I can do a little bit of all
you know.
It's good.
So I want to end it on thisknowing and I think we did this
on your, on your podcast, on onyour channel but for this part,
knowing what you know now, beingthrough what you've been
through life, has kicked us andpicked us up when that needed to
.
Is there a piece of advice thatyou would give little Matt

(35:32):
Murray back?
Knowing what you know now youknow when the roofing things
were kicking off, or even beforethat.
What's a piece of advice?
If you could talk to yourself,what would you say?

Speaker 3 (35:40):
Oh, man, I'll tell you this People you know when
people talk about going back intime, boy, I wish I could go
back to when I was a high schoolor a college kid.
I have OCD and it's a blessingand a curse.
As you get older, you start torealize that it's more of a
curse and a blessing.

(36:01):
I start to see the sameattributes of OCD in my son that
I see in myself and it makes mecry because the dude can't not
do his homework and get a 10 outof 10 or else he's Beside
himself.
If he doesn't win every sprintin sports he's pissed.
If you know what I'm saying andit and it.
I Think there's a certain senseof trade-off between success and

(36:27):
happiness.
I just wish you would enjoy it,like whether your team's
winning or not.
Have fun.
I wish I could tell myself that.
So what I mean by that is,every time people talk about
going back, I wouldn't want tohave to do what I did again.
It's too much, I worked toohard, I didn't enjoy it, I
didn't slow down and smell theroses, I just so.

(36:49):
I'm trying to really do stuffnow that I find enjoyment in,
and that's business and growthand entrepreneurship.
Before you know, for 10 years itwasn't that fun.
I just have set two lofty goalsand expectations and I wore too

(37:10):
many hats and I did too muchand put in too much time and I
really wish that I could justtell myself to slow down, hire
the right people and get rid ofsome of the hats you wear and
enjoy it.
And that's really where I wantto get to.
I find myself up at nightworried about the interest rates

(37:33):
and how long it's going to takeand the new war that's going on
and stuff like that, but at theend of the day we can't control
it.
But I just I really want to getto a point in time with the
company where I can come inevery day and be happy and be
the light.
I try to do that every day butit's hard because I'm in the
weeds with you guys working 60,70, 80 hours a week, and I want

(37:56):
to get out of the weeds and bethe navigational beacon for you
guys and excitement.
So I would just tell myself toenjoy it more.

Speaker 2 (38:06):
While I'm wearing the podcast hat still, and not the
PM hat, I want to give you apiece of advice, man.
You're doing such an incrediblejob you have I'll just use
myself.
For example.
Last Friday fall break, you'relike, hey, you can go be with
your kids.
My kids wanted to be here.
So and it's not just me, I, youknow you talk about stopping

(38:28):
and smelling the roses.
Dude, you're doing somethingthat when you look back in 20
years, like, my kids are goingto have a life, Tori's kids are
going to have a life, Shannon'skids are going to have it, and
that's because of you and theteam that you've put in this
building.
I appreciate it.
I would not be where I amunless I sent that application
to you and then blew up yourphone about 45 times.

(38:51):
So, again, my piece of advicefor myself is you know, trust
myself.
And for you, man, you'rekicking ass and I can't thank
you enough.
I appreciate it, man.
It's incredible.

Speaker 3 (39:03):
Well, don't miss the last part of it.
I know we're pressed for time.

Speaker 2 (39:06):
All right, thanks everybody, I appreciate you guys
.

Speaker 3 (39:08):
Yeah, I don't want to miss the last part because Mark
Bame, Janelle Bame I had apodcast with him and little did
we know that was going to comeout of that.
I think we briefly mentioned it, but Shannon and Mark were able
to put together an advertisingpackage for us, so we are now an
official sponsor of thePinnacle Bank Arena.

Speaker 2 (39:28):
So oh, okay, so it says there official sponsor of
PBA.
Okay, I did not listen to allof the Mark episode.
What does that mean for us?

Speaker 3 (39:40):
So Shannon would be able to better address that.
But you know there's packagesyou can put together and you
know there's a barrier of entry.
It comes with a cost, but youknow we are an official sponsor,
then we can use that tag.
Now we are on their TVs, we'reon their LED strip, we get a, I

(40:01):
would say, a Murray mural on oneof the exits.
Just a lot of different stuff.
The one that I'm most excitedabout is that we get a.
Do we get three boxes for threegames?
Yeah, you know I'm veryhorrible about my social life.
You know, between my kids andwork I don't really do much.
The only time I really doanything is an ADC invites us

(40:23):
out or a banker invites us tothe games, and so I'm super
pumped to actually have a reasonto take my kids out and go out
and do stuff.
So I think we have three boxesfor games and some other stuff
that we get that came with it,and so we'll be able to spoil
the company and take our kidsand watch some games and stuff
like that.
But just a lot of differentadvertising aspects and being

(40:44):
able to say that Mark andShannon were able to do it and
we're an official sponsor of PBA.

Speaker 2 (40:50):
You heard it here first.
Ladies and gentlemen, murrayCustom Homes, roofing and
Inspections is now one of thesesponsors for the Pinnacle Bank
Arena.
Yeah, buddy, let's go.
Baby, I'm so fired up.
Yeah, that's so cool.
Anything else, matt, you good?
No, I'm good, I appreciate it.
Thanks everybody for tuning into this latest episode of the
Murray Minute Edition.

(41:11):
It's a segment of the StayModern with Murray podcast.
We appreciate everybodylistening, looking forward to
keeping you guys updated.
Make sure you guys stop by theoffice.
Talk to Megan Jonah Matt todayabout building your future home.

Speaker 1 (41:23):
Thank you for joining us on this episode of Stay
Modern with Murray, the MurrayMinute Edition.
If you have topics you wouldlike us to discuss, please email
us at info atMurrayCustomHomescom or message
us at MurrayCustomHomescom.
Advertise With Us

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