The Power of Public Relations for Small Business Owners with Allie Zendrian
Summary:
In this episode of Stay on Course, Julie Riga welcomes Allie Zendrian, founder of A to Z Communications and editor-in-chief of Brand News. With a rich background in journalism and public relations, Allie shares actionable strategies small business owners can use to elevate their visibility and credibility through thoughtful media engagement. Julie and Allie dive into the often-misunderstood world of PR, demystifying how entrepreneurs can become thought leaders, build media relationships, and leverage social proof to boost their business.
Key Takeaways:
Why thought leadership is one of the most powerful tools for establishing credibility
How to build and nurture meaningful relationships with reporters
Ways to use blogs, testimonials, and platforms like LinkedIn to create social proof
What reporters are really looking for—and how to stay top of mind
The role of tools like ChatGPT and SEO platforms in creating optimized content
Key Ingredients:
Thought Leadership – Package your expertise into useful, insightful content that showcases your knowledge and builds trust with your audience.
Relationships with Reporters – Be proactive in connecting with journalliests. Comment on their articles, introduce yourself at conferences, and be available when news breaks.
Social Proof – Use blogs, testimonials, and articles to showcase your credibility. Publish on LinkedIn, Medium, and seek publication in third-party media for additional valliedation.
Connect with Allie Zendrian:
🌐 Website: www.atozcommunicationspr.com
📰 Brand News: www.brandnews.info
About Julie Riga:
Julie Riga is a certified coach, trainer, speaker, and author with over 20 years of experience in the Pharma Industry.
🔗 Learn more about Julie: www.julieriga.com
Popular Podcasts
Bookmarked by Reese's Book Club
Welcome to Bookmarked by Reese’s Book Club — the podcast where great stories, bold women, and irresistible conversations collide! Hosted by award-winning journalist Danielle Robay, each week new episodes balance thoughtful literary insight with the fervor of buzzy book trends, pop culture and more. Bookmarked brings together celebrities, tastemakers, influencers and authors from Reese's Book Club and beyond to share stories that transcend the page. Pull up a chair. You’re not just listening — you’re part of the conversation.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com