The Power of Public Relations for Small Business Owners with Allie Zendrian
Summary:
In this episode of Stay on Course, Julie Riga welcomes Allie Zendrian, founder of A to Z Communications and editor-in-chief of Brand News. With a rich background in journalism and public relations, Allie shares actionable strategies small business owners can use to elevate their visibility and credibility through thoughtful media engagement. Julie and Allie dive into the often-misunderstood world of PR, demystifying how entrepreneurs can become thought leaders, build media relationships, and leverage social proof to boost their business.
Key Takeaways:
Why thought leadership is one of the most powerful tools for establishing credibility
How to build and nurture meaningful relationships with reporters
Ways to use blogs, testimonials, and platforms like LinkedIn to create social proof
What reporters are really looking for—and how to stay top of mind
The role of tools like ChatGPT and SEO platforms in creating optimized content
Key Ingredients:
Thought Leadership – Package your expertise into useful, insightful content that showcases your knowledge and builds trust with your audience.
Relationships with Reporters – Be proactive in connecting with journalliests. Comment on their articles, introduce yourself at conferences, and be available when news breaks.
Social Proof – Use blogs, testimonials, and articles to showcase your credibility. Publish on LinkedIn, Medium, and seek publication in third-party media for additional valliedation.
Connect with Allie Zendrian:
🌐 Website: www.atozcommunicationspr.com
📰 Brand News: www.brandnews.info
About Julie Riga:
Julie Riga is a certified coach, trainer, speaker, and author with over 20 years of experience in the Pharma Industry.
🔗 Learn more about Julie: www.julieriga.com
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