June 6, 2025 • 22 mins
When we first met Lia Bliss at a business conference, she captivated the room with her LinkedIn expertise, delivering insights so valuable that attendees could barely keep up with their note-taking. Behind this polished presentation style lies a story of persistence and transformation that began with 20-hour shifts split between retail and bartending while supporting herself as a single mother.
The turning point came when Lia invested in a business coach despite financial constraints, finding support from an unexpected source who believed in her potential. Then COVID hit. Rather than seeing disaster, Lia recognized opportunity. She began creating content about working from home, which caught the attention of her father, a career CMO needing help with corporate training during the pandemic lockdown.
For a year, Leah delivered multiple 90-minute sales trainings weekly, receiving intense camera training and feedback after each session. Simultaneously, she worked with professional speakers, published a book, and built the foundation for her future business. When both positions ended abruptly on the same day, she faced the ultimate pivot: fully embracing entrepreneurship.
Today, Leah delivers memorable keynote presentations and thrives on connecting with inspiring professionals.
Guest Bio:
Lia Bliss transforms digital engagement into measurable business growth. As a LinkedIn strategy expert with algorithm intelligence that cuts through the noise, she operationalizes social selling for Fortune 500 executives and high-growth entrepreneurs alike. Beyond traditional platform tactics, Lia's systematic approach converts digital presence into revenue through her Executive Thought Leadership programs, Enterprise Training for sales teams, dynamic Keynote Speaking, and exclusive Entrepreneurs Mastermind. With a background in sales enablement and a reputation for delivering results, she brings both strategic vision and tactical precision to professionals navigating the digital landscape. When corporate leaders need digital engagement that performs, they turn to Lia for the systematic advantage their competition hasn't seen before.
Connect with Lia:
TheBlissMagic.com
Connect with Theresa and Ivana:
Theresa, True Strategy Consultants: tsc-consultants.com
LinkedIn @treeconti, Insta @tscconsultants
Ivana, Courageous Being: courageousbeing.com
LinkedIn @ivipol, Insta @courbeing
SITP team, Step Into The Pivot: stepintothepivot.com
LinkedIn @step-into-the-pivot, YouTube @StepIntoThePivot
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hello everybody and welcome to this week's episode
of Step Into the Pivot.
Today we have our wonderful,beautiful friend Leah Bliss.
So, leah, welcome to ourpodcast today.
Speaker 2 (00:14):
Thank you, ladies.
I am so excited to be here.
It's just, we were just sayingit's a conversation amongst
friends.
It is.
Speaker 1 (00:21):
It is, and you know, it's really funny.
You're one of those people thateven and I just met last- year
at the same event and you know,I think we like all instantly
became friends and I loverelationships like that and the
event we were at, like youdidn't know a lot of people
there, so it gave me theopportunity also to introduce
(00:41):
you to people I knew and allthat.
That's not what this podcast isreally about.
We're going to talk more about.
You know your life and thatpivot that you've had, or those
pivots you've had, so I'mexcited for our conversation
today.
Speaker 2 (00:57):
Excellent, me too.
Yes, we're not.
I normally would just spielabout how to get a thousand
impressions on your LinkedInpost, but we're not talking
about that today.
Speaker 1 (01:06):
No, we'll get those thousand impressions when we
post the episode.
Yes, yeah, that's easy.
Speaker 3 (01:12):
Yeah, that was the conversation that we bonded over
.
So at the conference where wemet you, you were teaching us.
So that was our firstexperience of you was really you
were in teaching mode, you werepresenting, you were speaking,
you were really living yourpurpose and you have a fabulous
new website that reallyshowcases all that.
And I remember the silence andthe note ticking during your
(01:34):
session.
So this was one of thosekeynote experiences where people
were like not able to keep upwith their own note-taking.
There were so many gifts.
You were basically one sentenceafter another, proving value and
bringing value and raisingvalue and just gifting and
(01:54):
gifting and gifting.
You know amazingly useful andapplicable information.
Love that and I also could feelone of the reasons this person
is really good at this isbecause they have a real depth
of experience underneath all thegems.
You can't just be like dishingout the gems that fast if you
(02:16):
haven't really like earned themand found them.
And you know, spend some timetreasure hunting.
So do you want to tell us alittle bit about your treasure
hunts through life?
Speaker 2 (02:29):
Yes, I think I could probably do six different
episodes about six differentpivots.
I have a girlfriend who saysLeah, if you put every single
job title you've ever had on abusiness card, you wouldn't be
able to read it because theprint would be too small on a
business card, you wouldn't beable to read it because the
print would be too small.
I was, and still am, a singlemom working two jobs.
(02:53):
So I was doing fashion andretailing during the day, I
worked as a personal shopper andthen I was moonlighting as a
bartender at night and on theweekends.
So I remember like I would work20 hour shifts between the two
jobs for three straight days.
I had endurance, I was gettingmy steps in and I was so
(03:15):
miserable I hated every minuteof it.
In October of 2019, I hired abusiness coach I and I think
this was the biggest pivot,because I didn't have any money
and I didn't know what I wasdoing and I didn't really have a
lot of support.
So I sent an email to literallyevery single person I had ever
met and was like please, can yougive me money so that I can
(03:38):
hire this business coach?
This is my plan, this is myidea.
This is what I want to do.
This is my plan, this is myidea.
This is what I want to do.
In many previous lives, I wentto hair school and I have one
client, a little old lady who Ilove, who I still do her hair to
this day, and she was likehere's all the money you need.
Pay me back when you can.
A completely random connection.
(04:00):
She's like I believe in you.
Here you go.
So I had this business coachOctober, november, december,
january, into 2020.
And she talked to me about howyou do a sales call and how you
prospect and kind of taught methe basics.
And then COVID Malls closed,bars closed, nowhere to go.
(04:20):
So now I'm at home with all thetime in the world.
I was like, well, this is whatI wanted.
I guess I manifested it.
So I started making YouTubevideos about like work from home
strategy and kind of how tostructure your life, what time
blocking was, and just trying togive people something.
(04:41):
During COVID I got a call fromsomeone.
They were like you have anonscreen presence that can't be
taught that.
We're looking for Everythingelse we can teach you.
We want to hire you.
The part that I hesitate toshare is that it was my father,
but he didn't hire me because Iwas his kid.
(05:03):
He had spent years masteringdigital presence as a career CMO
and so during COVID, a lot ofthese large corporate tech
companies had just buckets ofmoney and nowhere to put it,
because they couldn't haveevents, they couldn't do travel
and they were freaking outbecause how do we do sales if we
(05:24):
can't meet people in person?
And he was doing four to 12, 90minute trainings per week and
he looked to his wife, mystep-mom, and was like I wish I
could clone myself.
I just can't do this.
And she was like you did thatalready, your oldest daughter,
(05:46):
you should call her.
There's five of us and I wasthe only one with the job offer.
So that's why I think I'mspecial and for a year I was
doing four to 12, 90 minutesales trainings per week and
after every single one of thosecalls I was getting very intense
, very personalized on-cameratraining feedback.
(06:06):
You said right, here's yourtics, here's your ums, here's
where you did this wrong, here'syou should have said this
differently, while also havingto comb through hundreds of
pages of raw algorithmic data.
So, as I'm learning and beingtrained, he me publish a book.
It has nothing to do withLinkedIn.
(06:26):
It's called everything is yourfault.
It's, it was.
I did it.
It's over, we don't talk aboutit anymore.
But he said you got, you got tolearn some more skills.
So I went and got a part-timejob working for another company
that trained professionalkeynote speakers on how to
manage their business systemsthrough a CRM platform.
I did both jobs for six monthsand then on the same day, I got
(06:50):
a call from both people You'vedone an excellent job and we
truly value your support anddedication to the role, but
we're your laid off.
So I cried hysterically and myboyfriend at the time like took
me to the bar and we got alittle drunk and that you spend
one day in it.
And then I was like well, Iguess I own my own business now,
(07:13):
because now I have all theskills to run the business and I
have a product to sell.
I still partner with my dadsometimes and we do joint events
and things and it's really,really fun.
But that was January last year,so I've been doing this for
(07:33):
just over a year now and, as Iwas saying, as I got on this
call, like man, I get to talk tothe coolest people, I get to go
to the coolest events.
I just love my job.
Speaker 3 (07:45):
Yeah, you just say one thing, so I don't lose it
because this was so awesome, Iwrote it down.
You basically get started andthen the motivation kicks in.
If I'm thinking about like asimple example of physical
fitness, you know, maybe in thebeginning, when we make that
resolution, it's easier to getout the door and start
exercising, but after a littlewhile there's going to be a
(08:07):
point in time where you're like,oh my God, I really don't feel
like it.
You don't sit around and waitfor the motivation to do it to
kick in.
You actually get yourself readyand then you know, 12 minutes
in you're like, okay, this was areally good, this was a really
good idea.
And you know, listening to youkind of like have that wisdom
that there is something likethat going on here in all of
(08:30):
these examples that you broughtto us.
Speaker 1 (08:33):
You know, sometimes we have to try things, Sometimes
they'll fail, Sometimes we getlaid off, Sometimes COVID hits,
sometimes all those things,right, but we have to make the
most of them.
And and I think ultimately, Ithink the thing that really hit
me is like that pointed you inthat direction of where you're
at today.
Right, you had to have allthose experiences and all those
(08:54):
other things to get here.
You couldn't have started herelike or said, oh, this is what I
want to do, Right?
I mean, that doesn't work thatway and I think sometimes we
don't think about that, Right,we just think we can come out of
college or off this you knowstarter job or something and be
(09:15):
be where we want to be.
But it really is a process,it's something you have to work
towards, it's it's you know,even talk about.
Would you talk a little abouthow that's a personal growth
thing for you, a mental andemotional journey for you, right
, Because there's more to itthan just a job or this business
or whatever.
There's.
(09:35):
There's personal things goingon.
Speaker 2 (09:40):
Oh, absolutely.
I mean part of the motivation,right?
Being a single mom is a hugepart of it.
Where it's like I, I literallyhave no option to fail and so
you have to take action.
Speaker 1 (09:53):
I think that's what Evie and I saw in you the first
time we saw you present right.
We saw that you really didenjoy this.
It wasn't even just aboutgiving us tips and tricks on
LinkedIn.
It was that you really had apassion for this and I love that
, because people say that aboutme, like when I'm up there
talking about something I reallylove and you can see it come
(10:14):
through.
And we saw that come throughwith you.
Speaker 3 (10:16):
How we measure things .
It's also up for discussion,because there are certain things
where you can easily find thecorrelation between, like I did
this sales call and then thatprospect said yes, so then they
turned into a client.
So then now there's an invoiceI'm sending and they're paying
it, but there's also this thingwhere I am on empty.
(10:37):
So I am now going to go getthat you know, quick massage,
and then I'm going to get alittle extra sleep, and then I'm
going to get a little extrasleep and then I'm going to feel
so rejuvenated and then I'mgoing to show up for the same
sales call, right, and I amgoing to be so comfortable with
my messaging that this person isgoing to have an easier time
(10:57):
saying yes.
So, like then, is that massagea revenue generating experience?
You know?
Speaker 2 (11:05):
Arguably yes.
Speaker 3 (11:08):
One thing you're doing here with this example
you're making it easier foryourself to show up at work in
full presence.
An example of a system workingreally well is when you spoke to
us at that event.
You made it so easy for peopleto follow up with you.
It was playful.
It was playful, it was fun.
You were like here are code,here, click on this and then you
(11:29):
get 20 minutes with me, 30minutes with me, no problem, and
so like it doesn't even feellike there's a sales thing going
on, really Right, but itdoesn't feel hooky, it doesn't
feel pulley, it's fun.
Speaker 1 (11:43):
Yeah, yeah, you feel hooky.
It doesn't feel pulley, it'sfun.
Yeah, yeah, you do that and Ieven took advantage of it.
I use LinkedIn all the time,but I was like, okay, well, I
want you to look at my profileand tell me what and you know
that's going to ultimatelyresult in business for you,
cause I'm going to refer you tosomebody or others are.
But could you talk maybe for asecond, and this is not
something I asked you aboutbefore.
But you know, I think one ofthe hardest things we do also
(12:06):
sometimes set our price, like,how do you know, right, how to
and I think this is somethingeverybody struggles with what's
my worth, right?
How do I do that?
I do some of these things.
Just, can you just say, in abig picture because I think you
and I've talked about this andit's hard to do that sometimes,
right, and Evie, I know you andI have talked about this and
(12:27):
it's hard to do that sometimes,right, and Evie, I know you and
I have talked about it, right,what do we charge for this?
How do we figure out what we'reworth, what you know, and and
we're worth a lot and our timeis worth a lot, but it's.
It's definitely something Ithink sometimes we struggle with
.
Speaker 2 (12:38):
I think one of the biggest things is separating the
idea of my worth and the worthof my services, because my worth
will never change, ever, ever,ever, ever, ever, and it is you
can't put a number on it but theprice that you should pay me
for the services that I deliver,that's a completely different
(13:00):
conversation and I work with alot of budding entrepreneurs and
it's always how do I know howto price this appropriately?
Even my photographer asked me.
She was like I'm going to do akeynote, how do I price it?
I'm like okay, okay, I got you.
And it really comes down toknowing the quality and the
value.
If you know the result that youbring, you can base your value
(13:28):
around that.
There are a bunch of differentlike algorithms and you can even
make it like a mathematicaldecision.
You can say how much do I, howmuch is my time worth per hour
divided by how much I'm going todo?
What I'm going to show up is Icharge anywhere between $2,500
(13:48):
and $10,000 for a keynote andthat's a pretty big spread.
But one of the biggest things Ithink about as an entrepreneur
when it comes to how to price myservices is opportunity,
because if I'm speaking or ifI'm interacting with someone.
Right, like Evie said, I giveaway 30 minute consulting
(14:10):
sessions like candy, just like,oh, I'm Oprah, you get 30
minutes and you get a profile onit.
But the return on thatinvestment is really high
because very often they're likewell, how do I work with you?
Well, how can I refer you?
Well, and so that spin is there.
So when I think about pricing myservices, I always think about
(14:31):
what is the percentage oflikelihood that because I do
this work, it will provide me anopportunity to do more work?
So when I speak at conferenceswhere it's multiple, multiple
companies, multiple, multipleprofessionals, I tend to price a
(14:52):
little bit lower becausethere's a higher percentage of
opportunity.
But when a company brings me into just train or speak with
their sales team, it's like well, they're not going to hire,
none of these people can hire me, so the pricing is a little bit
higher Because of the lack ofopportunity.
So that's, I guess, the thestrategy behind it, but the
(15:14):
mindset behind it Very much islike my value never changes.
Speaker 3 (15:21):
Oh, that's so cool, yeah, and then you can be
flexible, right, and then youcan have these inner pivots like
this is my standard operatingprocedure right now, may not be
a year from now if things changein my environment, in the
external environment, you know.
So, like there's this.
I think people sometimes what Inotice have a hard time
(15:42):
committing to a certain approachand then being, like you were
saying, consistent with anapproach, because I don't know
maybe reasons for that, and Ithink some of it has to do with
that awareness of the inherentworth that they bring to the
situation and then, at the sametime, like inability to flex and
be like, oh, this is what wewere doing last year, but now
(16:04):
it's, you know, differentcircumstances.
I'm adjusting my standardoperating procedures, you know.
Speaker 2 (16:10):
Yes, and it's so funny.
My father was the one who hadthe hardest time with this.
His resume is impressive, atleast.
But he would be like, well, Idon't know what to charge.
It's, it's, maybe we'll just doit for like a thousand dollars.
And I remember my sister justyelled at him one day.
(16:32):
She was like you should becharging $10,000.
What are you doing?
What are you doing?
And so over the course of fiveyears, he's raised his prices by
10 X because it was the.
But he had to learn the to beemotionally comfortable with
(16:52):
saying my services are worth$10,000.
And that's really hard forpeople.
Speaker 1 (16:58):
Yeah, I love that you talk about it being emotionally
comfortable, though you have tobe comfortable with that.
It's such an important piece,but again we're back to worth,
we're back to all those otherthings.
So I think it's a a very validconversation, especially to any
of our listeners who arethinking about doing their own
thing or doing their own thingand maybe you know, don't know
(17:20):
how to charge more or whateverthat looks like.
So tell us about an aha kind ofrevelation you've had as a
result of kind of changing.
I'm sure you've had a lot Ahundred of them.
Speaker 2 (17:33):
We all have A hundred of them.
I think one of the biggest ones, and I definitely did not put
this in the notes as we preppedfor this call, but I think one
of the biggest ones is releasingthe attachment to safety where
oh, if I right, if I work for mydad, my job security is there
(17:54):
Like no, it's not.
Speaker 1 (17:56):
I was going to say it wasn't, because I think he laid
you off.
He fired me.
Speaker 2 (18:01):
Right Security.
If I go work for a company,I'll have some more financial
security.
Nope, that didn't happen and Ineed to just know that I can
depend on me.
I don't have to wait forsomebody else to hopefully go
through another funding roundand make sure I can get paid.
I can depend on me and I canrelease attachment to needing
(18:23):
external validation for security.
Speaker 3 (18:27):
Aha, that is so cool.
So what does, then, today, likesafety mean to you?
In with all of this, like, whatis safety so?
And what I'm thinking about it,there's an affirmation that we
just put out there in anewsletter that says I'm rooted
in safety and stability, and itwas really about exactly this.
(18:48):
Like it ain't external, itain't external.
Speaker 2 (18:53):
No, it's, it's really , and I think it ties back to
the whole money thing too, whereit's just knowing, knowing that
you're safe to take a day off,knowing that you're safe to not
be stressed about whether youshould have sent that email
today or I should probably reachout to five new prospects, and
the anxiety and the safety comesaround, like I am absolutely in
(19:18):
control of my entire reality,and that's maybe a little woo
woo, but I'm a little woo woo,so I'm in control of everything,
and so I'm also completely notin control of anything.
And so it's really playing thatgame between, like I can't
control anything that happensaround me, but I 100% control
(19:43):
everything that happens withinme.
Speaker 3 (19:46):
So I don't want to assume that that is the answer
to the question that we ask allour guests and you have provided
the answer, but we want to hearit in your voice the conclusion
, which is you know these pivotsthat you talked about and then
you talked about.
You know, like all kinds of youknow movement, where the
stability that you access is.
You know staying with yourselfand looking for the answers on
(20:11):
the inside.
How are all these pivots foryou a step forward?
Speaker 2 (20:17):
The combination of forward motion and trust,
sprinkled in with grace that's.
As long as I keep doing that, Iactually cannot fail.
Speaker 1 (20:26):
Thank you so much for being here today.
Miss Leah Bliss, before we letyou go, would you remind
everybody what your new websiteis, because I think you just
launched it and Evie and I justlooked at it and it looks
amazing.
So remind our listeners of that.
Speaker 2 (20:45):
It is theblissmagiccom, just like it
sounds.
Speaker 1 (20:47):
Thank you so much for being here again, ms Leah Bliss
.
We appreciate having you.
Thank you to all our listenersfor being with us today and
another episode of Step Into thePivot.
And just remember if you have apivot, step into it.
Hello everybody and welcome to this week's episode
of Step Into the Pivot.
Today we have our wonderful,beautiful friend Leah Bliss.
So, leah, welcome to ourpodcast today.
Speaker 2 (00:14):
Thank you, ladies.
I am so excited to be here.
It's just, we were just sayingit's a conversation amongst
friends.
It is.
Speaker 1 (00:21):
It is, and you know, it's really funny.
You're one of those people thateven and I just met last- year
at the same event and you know,I think we like all instantly
became friends and I loverelationships like that and the
event we were at, like youdidn't know a lot of people
there, so it gave me theopportunity also to introduce
(00:41):
you to people I knew and allthat.
That's not what this podcast isreally about.
We're going to talk more about.
You know your life and thatpivot that you've had, or those
pivots you've had, so I'mexcited for our conversation
today.
Speaker 2 (00:57):
Excellent, me too.
Yes, we're not.
I normally would just spielabout how to get a thousand
impressions on your LinkedInpost, but we're not talking
about that today.
Speaker 1 (01:06):
No, we'll get those thousand impressions when we
post the episode.
Yes, yeah, that's easy.
Speaker 3 (01:12):
Yeah, that was the conversation that we bonded over
.
So at the conference where wemet you, you were teaching us.
So that was our firstexperience of you was really you
were in teaching mode, you werepresenting, you were speaking,
you were really living yourpurpose and you have a fabulous
new website that reallyshowcases all that.
And I remember the silence andthe note ticking during your
(01:34):
session.
So this was one of thosekeynote experiences where people
were like not able to keep upwith their own note-taking.
There were so many gifts.
You were basically one sentenceafter another, proving value and
bringing value and raisingvalue and just gifting and
(01:54):
gifting and gifting.
You know amazingly useful andapplicable information.
Love that and I also could feelone of the reasons this person
is really good at this isbecause they have a real depth
of experience underneath all thegems.
You can't just be like dishingout the gems that fast if you
(02:16):
haven't really like earned themand found them.
And you know, spend some timetreasure hunting.
So do you want to tell us alittle bit about your treasure
hunts through life?
Speaker 2 (02:29):
Yes, I think I could probably do six different
episodes about six differentpivots.
I have a girlfriend who saysLeah, if you put every single
job title you've ever had on abusiness card, you wouldn't be
able to read it because theprint would be too small on a
business card, you wouldn't beable to read it because the
print would be too small.
I was, and still am, a singlemom working two jobs.
(02:53):
So I was doing fashion andretailing during the day, I
worked as a personal shopper andthen I was moonlighting as a
bartender at night and on theweekends.
So I remember like I would work20 hour shifts between the two
jobs for three straight days.
I had endurance, I was gettingmy steps in and I was so
(03:15):
miserable I hated every minuteof it.
In October of 2019, I hired abusiness coach I and I think
this was the biggest pivot,because I didn't have any money
and I didn't know what I wasdoing and I didn't really have a
lot of support.
So I sent an email to literallyevery single person I had ever
met and was like please, can yougive me money so that I can
(03:38):
hire this business coach?
This is my plan, this is myidea.
This is what I want to do.
This is my plan, this is myidea.
This is what I want to do.
In many previous lives, I wentto hair school and I have one
client, a little old lady who Ilove, who I still do her hair to
this day, and she was likehere's all the money you need.
Pay me back when you can.
A completely random connection.
(04:00):
She's like I believe in you.
Here you go.
So I had this business coachOctober, november, december,
january, into 2020.
And she talked to me about howyou do a sales call and how you
prospect and kind of taught methe basics.
And then COVID Malls closed,bars closed, nowhere to go.
(04:20):
So now I'm at home with all thetime in the world.
I was like, well, this is whatI wanted.
I guess I manifested it.
So I started making YouTubevideos about like work from home
strategy and kind of how tostructure your life, what time
blocking was, and just trying togive people something.
(04:41):
During COVID I got a call fromsomeone.
They were like you have anonscreen presence that can't be
taught that.
We're looking for Everythingelse we can teach you.
We want to hire you.
The part that I hesitate toshare is that it was my father,
but he didn't hire me because Iwas his kid.
(05:03):
He had spent years masteringdigital presence as a career CMO
and so during COVID, a lot ofthese large corporate tech
companies had just buckets ofmoney and nowhere to put it,
because they couldn't haveevents, they couldn't do travel
and they were freaking outbecause how do we do sales if we
(05:24):
can't meet people in person?
And he was doing four to 12, 90minute trainings per week and
he looked to his wife, mystep-mom, and was like I wish I
could clone myself.
I just can't do this.
And she was like you did thatalready, your oldest daughter,
(05:46):
you should call her.
There's five of us and I wasthe only one with the job offer.
So that's why I think I'mspecial and for a year I was
doing four to 12, 90 minutesales trainings per week and
after every single one of thosecalls I was getting very intense
, very personalized on-cameratraining feedback.
(06:06):
You said right, here's yourtics, here's your ums, here's
where you did this wrong, here'syou should have said this
differently, while also havingto comb through hundreds of
pages of raw algorithmic data.
So, as I'm learning and beingtrained, he me publish a book.
It has nothing to do withLinkedIn.
(06:26):
It's called everything is yourfault.
It's, it was.
I did it.
It's over, we don't talk aboutit anymore.
But he said you got, you got tolearn some more skills.
So I went and got a part-timejob working for another company
that trained professionalkeynote speakers on how to
manage their business systemsthrough a CRM platform.
I did both jobs for six monthsand then on the same day, I got
(06:50):
a call from both people You'vedone an excellent job and we
truly value your support anddedication to the role, but
we're your laid off.
So I cried hysterically and myboyfriend at the time like took
me to the bar and we got alittle drunk and that you spend
one day in it.
And then I was like well, Iguess I own my own business now,
(07:13):
because now I have all theskills to run the business and I
have a product to sell.
I still partner with my dadsometimes and we do joint events
and things and it's really,really fun.
But that was January last year,so I've been doing this for
(07:33):
just over a year now and, as Iwas saying, as I got on this
call, like man, I get to talk tothe coolest people, I get to go
to the coolest events.
I just love my job.
Speaker 3 (07:45):
Yeah, you just say one thing, so I don't lose it
because this was so awesome, Iwrote it down.
You basically get started andthen the motivation kicks in.
If I'm thinking about like asimple example of physical
fitness, you know, maybe in thebeginning, when we make that
resolution, it's easier to getout the door and start
exercising, but after a littlewhile there's going to be a
(08:07):
point in time where you're like,oh my God, I really don't feel
like it.
You don't sit around and waitfor the motivation to do it to
kick in.
You actually get yourself readyand then you know, 12 minutes
in you're like, okay, this was areally good, this was a really
good idea.
And you know, listening to youkind of like have that wisdom
that there is something likethat going on here in all of
(08:30):
these examples that you broughtto us.
Speaker 1 (08:33):
You know, sometimes we have to try things, Sometimes
they'll fail, Sometimes we getlaid off, Sometimes COVID hits,
sometimes all those things,right, but we have to make the
most of them.
And and I think ultimately, Ithink the thing that really hit
me is like that pointed you inthat direction of where you're
at today.
Right, you had to have allthose experiences and all those
(08:54):
other things to get here.
You couldn't have started herelike or said, oh, this is what I
want to do, Right?
I mean, that doesn't work thatway and I think sometimes we
don't think about that, Right,we just think we can come out of
college or off this you knowstarter job or something and be
(09:15):
be where we want to be.
But it really is a process,it's something you have to work
towards, it's it's you know,even talk about.
Would you talk a little abouthow that's a personal growth
thing for you, a mental andemotional journey for you, right
, Because there's more to itthan just a job or this business
or whatever.
There's.
(09:35):
There's personal things goingon.
Speaker 2 (09:40):
Oh, absolutely.
I mean part of the motivation,right?
Being a single mom is a hugepart of it.
Where it's like I, I literallyhave no option to fail and so
you have to take action.
Speaker 1 (09:53):
I think that's what Evie and I saw in you the first
time we saw you present right.
We saw that you really didenjoy this.
It wasn't even just aboutgiving us tips and tricks on
LinkedIn.
It was that you really had apassion for this and I love that
, because people say that aboutme, like when I'm up there
talking about something I reallylove and you can see it come
(10:14):
through.
And we saw that come throughwith you.
Speaker 3 (10:16):
How we measure things .
It's also up for discussion,because there are certain things
where you can easily find thecorrelation between, like I did
this sales call and then thatprospect said yes, so then they
turned into a client.
So then now there's an invoiceI'm sending and they're paying
it, but there's also this thingwhere I am on empty.
(10:37):
So I am now going to go getthat you know, quick massage,
and then I'm going to get alittle extra sleep, and then I'm
going to get a little extrasleep and then I'm going to feel
so rejuvenated and then I'mgoing to show up for the same
sales call, right, and I amgoing to be so comfortable with
my messaging that this person isgoing to have an easier time
(10:57):
saying yes.
So, like then, is that massagea revenue generating experience?
You know?
Speaker 2 (11:05):
Arguably yes.
Speaker 3 (11:08):
One thing you're doing here with this example
you're making it easier foryourself to show up at work in
full presence.
An example of a system workingreally well is when you spoke to
us at that event.
You made it so easy for peopleto follow up with you.
It was playful.
It was playful, it was fun.
You were like here are code,here, click on this and then you
(11:29):
get 20 minutes with me, 30minutes with me, no problem, and
so like it doesn't even feellike there's a sales thing going
on, really Right, but itdoesn't feel hooky, it doesn't
feel pulley, it's fun.
Speaker 1 (11:43):
Yeah, yeah, you feel hooky.
It doesn't feel pulley, it'sfun.
Yeah, yeah, you do that and Ieven took advantage of it.
I use LinkedIn all the time,but I was like, okay, well, I
want you to look at my profileand tell me what and you know
that's going to ultimatelyresult in business for you,
cause I'm going to refer you tosomebody or others are.
But could you talk maybe for asecond, and this is not
something I asked you aboutbefore.
But you know, I think one ofthe hardest things we do also
(12:06):
sometimes set our price, like,how do you know, right, how to
and I think this is somethingeverybody struggles with what's
my worth, right?
How do I do that?
I do some of these things.
Just, can you just say, in abig picture because I think you
and I've talked about this andit's hard to do that sometimes,
right, and Evie, I know you andI have talked about this and
(12:27):
it's hard to do that sometimes,right, and Evie, I know you and
I have talked about it, right,what do we charge for this?
How do we figure out what we'reworth, what you know, and and
we're worth a lot and our timeis worth a lot, but it's.
It's definitely something Ithink sometimes we struggle with
.
Speaker 2 (12:38):
I think one of the biggest things is separating the
idea of my worth and the worthof my services, because my worth
will never change, ever, ever,ever, ever, ever, and it is you
can't put a number on it but theprice that you should pay me
for the services that I deliver,that's a completely different
(13:00):
conversation and I work with alot of budding entrepreneurs and
it's always how do I know howto price this appropriately?
Even my photographer asked me.
She was like I'm going to do akeynote, how do I price it?
I'm like okay, okay, I got you.
And it really comes down toknowing the quality and the
value.
If you know the result that youbring, you can base your value
(13:28):
around that.
There are a bunch of differentlike algorithms and you can even
make it like a mathematicaldecision.
You can say how much do I, howmuch is my time worth per hour
divided by how much I'm going todo?
What I'm going to show up is Icharge anywhere between $2,500
(13:48):
and $10,000 for a keynote andthat's a pretty big spread.
But one of the biggest things Ithink about as an entrepreneur
when it comes to how to price myservices is opportunity,
because if I'm speaking or ifI'm interacting with someone.
Right, like Evie said, I giveaway 30 minute consulting
(14:10):
sessions like candy, just like,oh, I'm Oprah, you get 30
minutes and you get a profile onit.
But the return on thatinvestment is really high
because very often they're likewell, how do I work with you?
Well, how can I refer you?
Well, and so that spin is there.
So when I think about pricing myservices, I always think about
(14:31):
what is the percentage oflikelihood that because I do
this work, it will provide me anopportunity to do more work?
So when I speak at conferenceswhere it's multiple, multiple
companies, multiple, multipleprofessionals, I tend to price a
(14:52):
little bit lower becausethere's a higher percentage of
opportunity.
But when a company brings me into just train or speak with
their sales team, it's like well, they're not going to hire,
none of these people can hire me, so the pricing is a little bit
higher Because of the lack ofopportunity.
So that's, I guess, the thestrategy behind it, but the
(15:14):
mindset behind it Very much islike my value never changes.
Speaker 3 (15:21):
Oh, that's so cool, yeah, and then you can be
flexible, right, and then youcan have these inner pivots like
this is my standard operatingprocedure right now, may not be
a year from now if things changein my environment, in the
external environment, you know.
So, like there's this.
I think people sometimes what Inotice have a hard time
(15:42):
committing to a certain approachand then being, like you were
saying, consistent with anapproach, because I don't know
maybe reasons for that, and Ithink some of it has to do with
that awareness of the inherentworth that they bring to the
situation and then, at the sametime, like inability to flex and
be like, oh, this is what wewere doing last year, but now
(16:04):
it's, you know, differentcircumstances.
I'm adjusting my standardoperating procedures, you know.
Speaker 2 (16:10):
Yes, and it's so funny.
My father was the one who hadthe hardest time with this.
His resume is impressive, atleast.
But he would be like, well, Idon't know what to charge.
It's, it's, maybe we'll just doit for like a thousand dollars.
And I remember my sister justyelled at him one day.
(16:32):
She was like you should becharging $10,000.
What are you doing?
What are you doing?
And so over the course of fiveyears, he's raised his prices by
10 X because it was the.
But he had to learn the to beemotionally comfortable with
(16:52):
saying my services are worth$10,000.
And that's really hard forpeople.
Speaker 1 (16:58):
Yeah, I love that you talk about it being emotionally
comfortable, though you have tobe comfortable with that.
It's such an important piece,but again we're back to worth,
we're back to all those otherthings.
So I think it's a a very validconversation, especially to any
of our listeners who arethinking about doing their own
thing or doing their own thingand maybe you know, don't know
(17:20):
how to charge more or whateverthat looks like.
So tell us about an aha kind ofrevelation you've had as a
result of kind of changing.
I'm sure you've had a lot Ahundred of them.
Speaker 2 (17:33):
We all have A hundred of them.
I think one of the biggest ones, and I definitely did not put
this in the notes as we preppedfor this call, but I think one
of the biggest ones is releasingthe attachment to safety where
oh, if I right, if I work for mydad, my job security is there
(17:54):
Like no, it's not.
Speaker 1 (17:56):
I was going to say it wasn't, because I think he laid
you off.
He fired me.
Speaker 2 (18:01):
Right Security.
If I go work for a company,I'll have some more financial
security.
Nope, that didn't happen and Ineed to just know that I can
depend on me.
I don't have to wait forsomebody else to hopefully go
through another funding roundand make sure I can get paid.
I can depend on me and I canrelease attachment to needing
(18:23):
external validation for security.
Speaker 3 (18:27):
Aha, that is so cool.
So what does, then, today, likesafety mean to you?
In with all of this, like, whatis safety so?
And what I'm thinking about it,there's an affirmation that we
just put out there in anewsletter that says I'm rooted
in safety and stability, and itwas really about exactly this.
(18:48):
Like it ain't external, itain't external.
Speaker 2 (18:53):
No, it's, it's really , and I think it ties back to
the whole money thing too, whereit's just knowing, knowing that
you're safe to take a day off,knowing that you're safe to not
be stressed about whether youshould have sent that email
today or I should probably reachout to five new prospects, and
the anxiety and the safety comesaround, like I am absolutely in
(19:18):
control of my entire reality,and that's maybe a little woo
woo, but I'm a little woo woo,so I'm in control of everything,
and so I'm also completely notin control of anything.
And so it's really playing thatgame between, like I can't
control anything that happensaround me, but I 100% control
(19:43):
everything that happens withinme.
Speaker 3 (19:46):
So I don't want to assume that that is the answer
to the question that we ask allour guests and you have provided
the answer, but we want to hearit in your voice the conclusion
, which is you know these pivotsthat you talked about and then
you talked about.
You know, like all kinds of youknow movement, where the
stability that you access is.
You know staying with yourselfand looking for the answers on
(20:11):
the inside.
How are all these pivots foryou a step forward?
Speaker 2 (20:17):
The combination of forward motion and trust,
sprinkled in with grace that's.
As long as I keep doing that, Iactually cannot fail.
Speaker 1 (20:26):
Thank you so much for being here today.
Miss Leah Bliss, before we letyou go, would you remind
everybody what your new websiteis, because I think you just
launched it and Evie and I justlooked at it and it looks
amazing.
So remind our listeners of that.
Speaker 2 (20:45):
It is theblissmagiccom, just like it
sounds.
Speaker 1 (20:47):
Thank you so much for being here again, ms Leah Bliss
.
We appreciate having you.
Thank you to all our listenersfor being with us today and
another episode of Step Into thePivot.
And just remember if you have apivot, step into it.
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