Marking the one-year anniversary of the Stephan Piscano podcast, this reflective episode explains how a family visit to Florida in June 2024 ultimately led to the launch of this show and our other podcasts on YouTube as well. What began as casual YouTube viewing while spending time with a newborn nephew evolved into a realization: authentic market insights from someone with decades of real-world experience could provide genuine value amid a sea of content creators without practical expertise. A year in to that journey of starting a YouTube channel from scratch Stephan explains what's been learned, and gives advice to other small business owners on growing a digital platform from the ground up!
We reflect on the past year's market predictions of gold, bitcoin, the stock market, and of course the real estate markets in general making projections for how to capitalize on market chaos and how chaos creates opportunity before getting to the star of this episode!
We play an interview Stephan Piscano did with Real Estate Income Magazine in 2014 which originally aired EXACTLY 11 years earlier to the day. This nostalgic look back at what was happening in real estate and tech then and what is happening now lets listeners learn much more about Stephan Piscano's backstory while also learning how much is still exactly the same in our current markets!
Stephan Piscano also goes in to more detail about founding the real estate website ListedBy.com discusses selling hundreds of homes on eBay during the 2008 crash and of course as always even back then as is still the case now rambles about rapid-inflation!
We hope you enjoy this nostalgic interview episode on real estate and tech and as always thank you for subscribing to our podcasts and shows on Youtube as we all continue to grow and prosper together as well!
www.stephanpiscanopodcast.com
To Follow Us On YouTube: https://www.youtube.com/@VacationWealthPartners
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
All right, guys.
Thank you so much and welcome.
This is Stephan Piscano withthe Stephan Piscano podcast.
Appreciate you guys, as alwaysjoining us, and I apologize that
it's been almost a month sincewe've had our last episode.
Wanted to check in with youguys and just thank you, because
it's kind of a special week forthe podcast here and this is a
(00:22):
bit of a silly story, but I'mgoing to go ahead and tell it.
So, one year ago, almost exactlyto the day, we spent the whole
month of June 2024 in Florida tocelebrate and be there for the
birth of my second nephew and beinvolved in all of that, and an
interesting thing happened onthat trip.
(00:43):
So for those of you that havekids or have raised little kids,
you know those first few monthsafter they're born there's a
lot of sitting that goes on.
There's a lot of watching thebaby, watching TV or, in my case
, with my brother, I'm watchinga lot of baseball and we
probably watched in the month ofJune 2024, we probably watched
(01:08):
more baseball than most peoplewill ever watch in their entire
lifetime and I loved it.
It was great.
It was one of my favorite tripsthat I've ever gotten to be
blessed to be a part of, and wealso watched a lot of YouTube,
probably more YouTube than Ipersonally had ever watched,
because, for a guy in my early40s, I am one of the oldest
(01:28):
minded human beings that you'llever meet and it took me a while
to get used to the idea ofYouTube, and it was during that
month of watching all of thisonline content to where, to be
honest with you, I would hearpeople I loved and respect
telling me oh, this person'sreally smart, this person knows
this, and I'm listening to it.
And there's just so many peopleon YouTube that were doing
(01:50):
different things, and I enjoyedwatching it, and I've become
fans of many, but a lot, of,people that really hadn't done
the things that they weretalking about doing, and so I
thought to myself well, you knowwhat?
I actually have been buyingproperties for 25 years.
I do own a digital marketingcompany.
I've hosted a bunch of webinarsand all that fun stuff.
(02:11):
This is something that we coulddo, and so I thought, well,
let's try this out.
So it was exactly a year agothat I took the first steps to
really trying to grow ourYouTube channel and then
ultimately, a couple monthslater, start this podcast, and I
want to thank all of you thathave supported the podcast the
last year.
It has been a humblingexperience in a lot of ways and
(02:33):
a very fun experience in a lotof ways.
I've learned things that Inever thought that I would learn
.
We've gotten to get ourcomments and our opinions on the
record and hopefully add somevalue to people in some certain
ways Over the last year.
We told you 12 months ago thatwe thought gold was going to hit
$2,500 an ounce, which it didin August of last year.
(02:55):
Then we told you we thoughtthat it was going to hit $3,000
an ounce, which it did.
Then, when it hit $3,500 anounce or $3,491, we did an
episode in April of this yearwhere we told you it's probably
going to pull back a little bit,which it did.
So we've hit our predictionspretty well on the gold side of
things.
We also predicted the stockmarket.
(03:15):
We've talked with you aboutrapid inflation at nauseam, to
the point where you're probablytired of hearing the term.
Tired of hearing the term andironically for a real estate guy
, I'd say we've talked as far asasset classes go, other than
we've talked a lot about sellerfinancing and some of the fun
(03:35):
things that we do there.
We might have talked the leastabout the housing market,
partially because, if anybodyknows anything about my strategy
, the values of the homes areone of the things we care about
the least, so really, what themarket's doing doesn't matter as
much, but also because it'sbeen more consistent than the
other asset classes have.
Oh, I forgot to mention Bitcoin, where we told you we thought,
(03:56):
when it hit 100,000, that itwould probably be a good time to
sell a little bit.
So in these last 12 months, ifyou had listened to any of our
projections on these differentasset classes, you probably did
pretty well.
And either way, whether you didor you didn't, I want to truly
thank everybody in the networkfor taking the time to join us,
taking the time to subscribe tothis show on Apple or Spotify or
(04:19):
player FM or YouTube orwhatever you do.
It really is a lot of fun.
We're going to continue to doit.
We're going to continue to doit.
We're going to continue to havemore and more guests on the
show.
We're going to continue to tryto get more frequent with it and
give you something that you cancount on on a weekly basis, but
I really appreciate everybodyin the network.
I really see it as a family andwhen I look back, being the
(04:41):
sappy guy that I am, and when Ilook back being the sappy guy
that I am, I now have both moreand less respect for these
YouTubers I'm talking about.
I will say this about YouTube,and this is my little small
business owner, since we are anentrepreneurial-themed show in a
lot of ways.
This is my small business owneradvice to anybody, especially
(05:04):
if you're my age let's sayyou're 40 and up, or you're even
older than that and you want tostart a YouTube channel, there
really isn't any way to fake it.
There's no way to speed it up.
As a guy that owns a digitalmarketing company and has sent
literally billions of emails andtext message marketing
(05:25):
campaigns over the last 15, 20years here, I assumed wrongfully
so that I could probably grow aYouTube channel quicker than
most, but what I found is thealgorithm really has to choose
you.
It really has to, and if itdoesn't, not only will you not
be able to push traffic and haveyour channel grow faster, that
(05:49):
way it actually the algorithm istrained to slow it down.
So if you are somebody that hasa large email list or database
and you're thinking you want todrive traffic.
Honestly, I can tell you if youdo that, you will kill the
organic growth of your channel,and that's as honest as I can
put it.
Now.
Why the algorithm decides itlikes certain things and others.
(06:11):
I'm still trying to figure thatout and we'll report back when
we do, but that's my sincereadvice to you is if you have a
big network, don't try to speedthrough the process.
They also tell you.
If you listen to any of theseguys and gals that are are
really big time at this wholething, they'll tell you the
secret.
They all kind of have the sameanswer and it sounds like a bs
(06:33):
answer when you hear it which isthat just make better videos,
make good content.
But it really and I thought thesame thing.
I thought, oh gosh, come on, itreally is true, though you.
You change the definition ofwhat you consider to be good
content, because it's not justmaking a video where you feel
like it sounds good, or it'saccurate, or it's smart, or it
(06:55):
helps someone in some way.
It's the thumbnail, it's thetiming of the transitions, of
the editing.
There's so many things that gointo it that mean making
something good, and you do learnsomething with everyone that
you make and you post, and youget a little better every time.
One of these big guru guys I'mblanking on his name said make a
hundred videos and then you getto square one and then we can
(07:18):
talk.
And I heard that about a yearago and I thought, well, that's
kind of silly.
But I understand now what hemeans, because you don't even
know what you don't know whenyou go into it.
So, having said that too, myadvice to everybody in my
network that's a small businessowner, an entrepreneur, and you
want to grow that platform,cause I do believe that that
(07:38):
digital technology is the futureof of marketing in this country
, without a doubt.
So if you want to be a part ofthat, my advice to you really is
just be yourself.
Stick to whatever that is, ascorny as that sounds, and just
pay attention to the details,see what works, what doesn't
work and don't get frustrated.
But that's the same thing as itis with anything in life or in
(08:01):
business, right, and that's whatseparates people from people
that succeed and people thatfail, because everybody fails.
So it's just.
How do you respond to thatfailure when you're dealing with
it.
Do you continue on?
You try to learn something fromit and improve, or do you give
up?
Or do you blame somebody else?
Blame yourself you can blameyourself.
(08:22):
That's good, but only if you'regoing to use that internal
blame to try to get better andimprove.
So that's my two cents on thatand, as always, if you haven't
subscribed, we sure wouldappreciate it, because I am a
numbers junkie and I love seeingthose numbers go up.
I will tell you what I'm goingto do today, guys, just because
it's kind of fun and I thinkit's a good thing with
everything going on in themarkets right now with the
(08:43):
housing market.
Kind of fun, and I think it's agood thing with everything
going on in the markets rightnow with the housing market.
I'm starting to hear a lot ofpeople talk about a market crash
that's either already startedor is coming and all that stuff.
And you've heard me say this,if you've heard any of our stuff
before.
But I want to let you know Ireally mean it, I've experienced
it, I believe it to be true.
If the market does crash, thatis not a bad thing.
(09:03):
Not only is it not a bad thing,but it's these wild, chaotic
shifts in the market that createthe most opportunity for
informed investors and engaged.
What I mean by engaged isyou're active.
You're actively seekingopportunities to deploy capital
into the markets.
That's where we can make thebiggest profits, the biggest
returns and ultimately be themost prosperous and successful.
(09:26):
You know, rising tide is fine.
It floats all boats.
A flat market's fine.
There's opportunities there too.
But by far and away billionsare made in profits by savvy,
engaged investors during marketcrashes.
That's by far what creates thebiggest opportunities If you're
ready for it and if you have aset of fundamental principles
(09:48):
that you stand by, that you canfall back on and that you can
take comfort in in times ofchaos, when everybody else is
running around, everybody elseis scared, everybody else is
clutching to their bedpost,wondering what's going to happen
next.
If you're the one that's calm,if you're the one that's active,
you're the one that has a plan,you are going to be so happy,
(10:11):
you're going to be happier thanyou could ever imagine that you
took that leap of faith and gotengaged with the market.
So, personally, I don't reallybelieve we're going to see an
all-out crash.
If you want my two cents on it,I think that we're going to see
extreme volatility, which wealready are seeing.
I think we're going to seecertain demographics, certain
(10:33):
markets, shift dramatically andgo up and down and have a big
little roller coaster deal here,but I don't think we're going
to have an all-out 2008-stylecrash.
If we do, then that's fine,we've got a game plan for that.
But I just don't believe thatthat's where the markets are
going.
I think this year, right here,right now, is going to be the
(10:53):
height of the chaos 2025, goinginto 2026.
And then I think it levels offafter that 2025 going into 2026.
And then I think it levels offafter that and I think we see
continued appreciation, largelybased on the rapid inflation
that is still going on and stillneeds to go on and the
devaluation of the dollar, whichmakes everything more expensive
, including and specificallyespecially hard assets like real
(11:16):
estate, like precious metals,so on and so forth.
So what I'm going to do today,just because it's kind of fun
and since I'm kind of nostalgicand sappy as I am, and being
this kind of the one-yearanniversary of the idea of this
podcast, at least I came acrossan interview that I did that I
had never watched.
I did an interview when I hadmade the website listedbuycom
(11:38):
back in 2012.
And I did this interview with anice Indian gentleman with Real
Estate Wealth Magazine in 2014.
For some reason, it popped upon my thing the other day and I
decided to watch it, and I'm notgoing to show you the video
because I'm a little embarrassed.
(11:59):
It's funny.
It shows the change in thetimes, how different the
lighting is and I don't know, Ilook like a 17-year-old kid, but
what I loved about it is thesame principles that I was
talking about 11, 12 years agowere the same principles we're
executing on today, and thoseprinciples don't change and it's
the foundation of thoseprinciples and my gratitude for
(12:22):
that that developed in 2008,2009,.
Got extrapolated during the rise11, 12, 13, 14, and so on, and
to this day, you're still alwayslearning.
You're always trying to getbetter, you're always failing,
you're always succeeding, butyou're always grateful.
I'm always grateful for theopportunity and I think
(12:46):
personally, we've got morebuying opportunity as investors
in 2025 than probably any yearsince 2020, which, if you go and
look at our YouTube channelthat I keep rambling about here,
you'll see a video I did withthe market outlook for 2020,
going into 2021.
And I'm pretty grateful andproud of all the predictions we
made in that one, because Ithink that was about the biggest
(13:08):
home run and that's how I feelabout 2025.
I feel like this chaos is at anall-time peak and it's going to
continue to be for the durationof this year, early next year,
and if we are calm and if we'refocused and if we stick to the
fundamentals, try to takeadvantage of the opportunities
(13:29):
that present themselves and tryto take advantage of the
opportunity that chaos creates,we're going to be extremely
happy and grateful that we didwhen 2027 rolls around.
So that's my two cents.
I'm going to play this oldschool Stefan video for you here
and then I'm going to tell youtoo, to make up for not doing
any postings for the last 21days or so here.
(13:53):
I am going to have multipleepisodes this week and I'll go
ahead and tee that up.
I got interviewed for a travelshow podcast because my company
Vacation Wealth Partners weinvest in luxury vacation
rentals and so I was honored tobe a guest on the when have you
Been podcast and it's one of thebest interviews that I've ever
(14:14):
done.
And he's not going to air thatepisode until August.
So what I'm going to do thisweek I'm going to interview the
episode where he interviewed me,and then I also interviewed him
for this show, and then we'regoing to close it out with a
long-awaited interview that I'vebeen trying to get edited and
it finally, thankfully, is andis all set up.
(14:34):
That I'm really excited about.
And you've heard me tease quitea bit on the DISC system D-I-S-C
personality profiles that willbe here this week as well.
So you're going to want to makesure you're subscribed if you
like hearing me and like hearingour fun stuff, because you're
going to get more episodes inthe next six days than we did in
the whole month of June, and Isincerely hope you enjoy it.
(14:56):
I hope that we add value to youand sincerely hope you enjoy it
.
I hope that we add value to youand I hope that it adds comfort
in this time of need.
If it is a time of need for you, or if you're already like me,
you're already excited, you'realready ready to go then
like-minded people can breedthat success together.
So thank you guys for all youdo, hope you enjoy this
interview from 2014 and I'lllook forward to seeing you on
the show next week.
Speaker 2 (15:15):
Hello, this is Mohammed Sadiq from Real Estate
Income Magazine with anothersession of Hangout with a very
special guest.
Speaker 1 (15:22):
Hey, my friend.
Speaker 2 (15:22):
How are we doing?
Yeah, good, glad to meet you.
Thank you so much.
My guest today is StephenPiscano.
Stephen, did I pronounce yourname right?
Speaker 1 (15:34):
You know it gets butchered about 40 times a day.
So as long as it starts with anS, I usually answer to it
Stephen Piscano.
But yeah, so you got it right.
Speaker 2 (15:41):
Okay, stefan Piscano, thank you.
Thank you, plus forgive meabout my accent, and plus you
know, oh, no, worries.
Speaker 1 (15:47):
No worries, I'm happy to be here.
Really appreciate you having uson.
Speaker 2 (15:51):
Oh no, thank you so much for coming.
It's a daily player and youknow the gentleman again.
His name is Stefan Pascano.
Pascano is the founder and CEOof listedbuycom, a global online
real estate marketplace whichprovides listing and auctions.
This is like a social medianetwork for real estate
investors.
Is that right?
Speaker 1 (16:11):
Stefan, yeah, we're an online real estate
marketplace and social networkwith live bidding auction
functionality.
So the easiest way to describeit in a nutshell is we're like
eBay, but tailored for realestate.
And then we also have thesocial network component, which
we tailored similarly toLinkedIn or Facebook and
functionality, and I also ownthe largest real estate related
(16:34):
group on LinkedIn, which is thereal estate networking group as
well, so the two entities kindof play off each other to some
extent.
Speaker 2 (16:40):
Oh, thank you.
Before you start, jump on that,what actually you do, what
makes you uniquely qualified tospeak on the future of real
estate investing?
I see, when I saw the realestate, mr Buycom, that's almost
like a future of real estateinvesting.
How should?
Speaker 1 (16:55):
I hope so.
I appreciate you saying that.
Yeah, that was definitely theidea was to fundamentally take
the real estate market into thedigital era and bring the whole
home buying process online.
Just to answer your questionspecifically, my background I've
been in real estate investmentsfor about 15 years.
I've literally been buyinginvestment properties since I
was a teenager.
(17:16):
So I kind of grew up in theindustry and have done
everything from subdividingacreage to small real estate
developments to long-term incomeproducing properties and
short-term flips.
From 2008 to 2011, I actuallyliquidated a few hundred
properties on eBay of all places, and that was what gave me the
(17:36):
idea to really harness that eBayfunctionality in a marketplace
setting but tailor it to thereal estate sector, because I
realized that while eBay wasgreat because it was getting all
this traffic, it just wasn'tset up on the front end or the
back end to give me what Ineeded to actually complete a
transaction.
So with Listed by, we put a lotof emphasis on the social
network component so that userscan actually really integrate,
(17:59):
like you said, cut out themiddleman and really have that
direct connectivity betweenbuyers and sellers because,
unlisted by, you can actuallysubmit an offer through the
website and then you're dealingwith someone that has the
functionality and theunderstanding on the other side
to actually accept that offerand really engage in direct
conversation.
So I'm probably rambling alittle bit, but that's kind of
(18:21):
my background and probably amuch wordier answer to your
question than you anticipated.
Speaker 2 (18:26):
No, that's great, and many people really want to know
where you and what was themoment when you really get into
all this by the way.
What was that?
Speaker 1 (18:33):
time People say in general.
Speaker 2 (18:35):
When you started getting into all this, you saw
the problem in eBay and then youstarted creating your own.
Speaker 1 (18:42):
Yeah, I mean.
Well, I can tell you it's kindof a neat story.
Summer 2008, well, reallywinter 2007, early 2008, I
started seeing all theseproperties going on eBay in
Detroit for $3,000, $4,000,$5,000, $6,000.
I said, wow, that's amazinglycheap and I almost bought some
myself.
But I said, you know, ifthey're buying them that cheap,
they must be, or if they'reselling them that cheap, they
(19:03):
must be buying them even cheaper.
So, being in California, I setout to research the Detroit real
estate market as much as Icould.
I called asset managers, realestate agents, every day, woke
at 5 am, 6 am, and really gotafeel for the movers and shakers
in that market.
And then, after a few months ofresearch, I pulled the trigger
on my first property, which wasa duplex, for $600, and I sold
(19:25):
it for $6,900 a few days later.
So I said, wow, this is great.
So then, like I said, weproceeded to buy in packs of 40,
50 at a time for, you know,usually $500 a door, and flip in
that online setting.
And what's neat about listed byis that, as opposed to you know
a lot of companies that comefrom guys sitting around a table
saying how do we make moneyListed by literally came from me
(19:46):
complaining in my office to oneof my partners on a regular
basis that, you know, ebaywasn't tailored to real estate.
The other sites out there, likeRealtyBid, you had to, you know
, charge a commission on thefront end of the back end, so
there was no connectivitybetween the parties, so I
couldn't get a deal done.
And he finally said well, ifthere's nothing out there that
really gives you what you needfunctionality wise, why don't
(20:07):
you just do it yourself?
And unfortunately, that was 2010, about the time that damn
social network movie came outand made it look so easy to do
to start a website.
So we said, okay, let's do it.
Several hundred, severalhundred thousand dollars.
A year and a half later we wentlive, you know, may 2012.
And it's hard to believe thatit's been more than two years
now.
It's amazing how far we've come.
(20:27):
We've now got more than 400,000members of the site and, you
know, an additional 500,000 plusmembers in our social media
reach, so it's pretty exciting.
I mean, we're a free community,so the growth has been pretty
outstanding and hopefully we'rejust scratching the surface with
what we can do and as we getmore brand recognition, we can
(20:49):
really work to not only haveinvestors use our site, because
it makes sense for guys likemyself that want to research so
many properties in a shortperiod of time, but actually
appeal to the everydayhomebuyers as well, that just
want to speed up the process andhave that easy access.
Speaker 2 (21:03):
Well, wonderful, while I was doing a research on
you a little bit before gettingready for the interview, and I
saw that you predicted thefuture of real estate investing
a few years ago.
So here is my question what isthe future of real estate
investing in your point of view?
Speaker 1 (21:20):
Yeah, I mean and unfortunately you are correct
and I appreciate you pointingthat out I did say everybody in
2011, 2012, that that was goingto be the bottom.
And then I projected it wouldcome up.
And we did a lot of investingbased on inflation hedges
because I thought we were goingto see some form of rapid
inflation at the market.
And we kind of have To behonest with you, right now my
(21:44):
outlook is not as exciting forthe markets I wish it was, but I
do think it's going to continueto go up 2015, 2016,.
But I'm a little bit concernedthat at some point the interest
rates have to go up.
And I also know that part ofwhat's propping the market up
right now is there's a lack ofinventory, obviously, which
everybody talks about.
So you've got a lot of newconstruction going on all over
the place, especially in the keydemographics that are feeling
(22:06):
the lack of inventory.
So I could see a situationwhere the interest rates go up
and the inventory problem goesaway at the same time.
And then the third thing that'spropping the market up right
now was just that mental feelingin the markets that hey, this
was the bottom, we better takeadvantage of this.
So obviously that third onewould go away as well if the
other two did.
So if you have those three keyfactors going the wrong
(22:29):
direction at the same time whichI think could happen around
2017, you could see a dip or, ata minimum, a stabilization or
leveling of the markets, and Ireally think the only thing that
could prevent that fromhappening, specifically when the
interest rates go up, is thekey item there would be if we
saw rapid inflation, which youknow hopefully we will.
Actually, inflation is notalways a bad thing, but it'll be
(22:51):
interesting to see what happensbetween 2016 and 2018.
Speaker 2 (22:56):
Thank you.
You almost predicted the futureof real estate investing again
Well we'll see.
Speaker 1 (23:02):
I don't know.
I'd like to time it just right.
We bought a bunch of stuff atthe bottom.
We're selling some of our stuffnow.
If we can sell everything in2016 and then buy more when it
crashes again, I'll be a prettyhappy guy.
Speaker 2 (23:13):
So we'll see Jim Rohn said bigger the why, easier the
how, why learning the future ofreal estate investing is so.
Speaker 1 (23:24):
Yeah well, you know.
So to me, anything that you'regoing to do, anything you're
going to invest in, you want toknow it inside and out, and so
it's kind of been neat for us.
Really, I can take real estateto me is like breathing, because
I mean I love it.
I always joke with people.
You know, if I make more money,I just go buy more condos, so I
don't really care about it.
You can see I'm wearing aT-shirt, I don't really care
(23:45):
about it.
You can see I'm wearing at-shirt.
I don't really buy the fanciestcars, I just buy condos, rental
properties.
That's what makes me happy.
So I can more tailor thattowards the tech industry,
because for me the tech industrywas the new frontier.
And so a few years ago, gettinginto what we do now, with the
driving traffic and social mediaand specifically LinkedIn, and
being able to really learn andopen up my minds, I mean it's
(24:09):
just night and day.
The knowledge I have now, asopposed to three and a half
years ago, is just I didn't knowwhat a wireframe was.
I remember when we went in andto the web development team for
Listify and they said we needyou to have a wireframe.
And I'm looking at them likethey're crazy.
They told me what it was.
You know it was supposed to beeight weeks of work.
We did it in a week because Ilove the process of getting
(24:30):
obsessed with something,figuring out what the end game
is and then executing whateverthat task is.
And so, whether it's realestate, tech or whatever your
chosen field is, having thathunger for knowledge but, more
importantly, the drive to see itthrough, I think, is what's
most important.
Speaker 2 (24:47):
Importantly, the drive to see it through, I think
, is what's most important.
Here's what I learned from thatanswer Execution.
It's not about oh, let me learnmore, learn more.
We all will be learning all thetime for the rest of our life.
We all need to be good students.
However, execution, whateveryou know, execute and see if
it's working right.
I just said to make it happenfor you.
Is that correct?
Speaker 1 (25:11):
Yeah, I think you hit it on the head.
And to bring it back to realestate because I know I rambled
a little bit off topic there Forexample, you could have a great
building, you could go buy a40-unit building in a great
location, have a great plan, butif you have a bad on-the-ground
property manager, you couldturn a 30% on paper cash-on-c
cash return into a negative 10%pretty quick.
I mean, I've seen it happen andthen I've seen it the other way
, to where we go and we couldbuy a bad set of properties
(25:34):
condos in Las Vegas and ahorrible neighborhood but if we
have good execution, good on theground management, and we
really follow through with ourplan, then we could turn a bad
investment or a marginalinvestment into a great one.
So yeah, execution, anybody canhave an idea, but executing
that idea and dealing withthings that go wrong because
anybody can deal with it when itgoes right but it's how do you
(25:55):
adjust to it when it doesn'twork out and come back stronger
that, I think, is the key inanything.
Speaker 2 (26:00):
So it seems like on listedbuycom, you have amazing
things going on.
So let me ask you a questionhow do real estate investors
typically get started with you,with listedbuycom, on a
step-by-step basis?
Speaker 1 (26:15):
Yeah, so for listedbuy it's pretty simple.
I mean, it's a free website.
So you go to listedbuy, createyour free user profile
automatically.
You can search thousands ofproperties, most of which are
off markets.
You're going to see inventorythere that you wouldn't see
anywhere else.
You can list your properties onthe site, either as an agent or
as an investor or everydayhomeowner.
There's no fee for that.
(26:35):
If you did want to feature yourproperty on the homepage, then
you can do that.
It's a nominal fee I think it's$50 and you get a rotation to
our hundreds of thousands ofmembers that come to the site.
And yeah, then you've got itset up.
At that point you can actuallysubmit offers to the website, or
, if you're a seller, you canreceive offers and then you get
those leads automatically comingto your inbox to where you get
(26:56):
those notifications.
This person submitted the offerat this price.
Here's their contact info andyou can either utilize the site
to counter, accept or rejectthat offer, or you can reach out
to the person from there andstart your typical process as
well when I go on this website,listed up, listed bycom,
everything is free, free, free,it's like you know.
Speaker 2 (27:15):
What I learned is so far there's nothing for free.
So how do you make money onthat one?
Is it like it's good to?
Speaker 1 (27:20):
improve.
Yeah, it's funny.
I mean we do make a little biton the in the premium listings,
but we make pretty much all ofour money on corporate
advertising, and so the websiteitself really is free right now
and, honestly, people I don'tthink believe it.
So I'm thinking about chargingfive bucks or something, because
I think people could comprehendthat better than it being
completely free.
But yeah, right now, I mean, we, like I said, we've got an
(27:43):
opt-in email database of aboutactually 450,000 members now.
We've got an opt-in emaildatabase of about actually
450,000 members now, and then,with our social media reach,
we're right under a milliontotal users, so it's a really,
really targeted demographic forany real estate-related
advertiser.
We've worked with Quicken Loans,auctioncom, long-term
Advertiser EquityBuild and many,many other smaller companies as
(28:05):
well Well, foreclosurecom beinganother big one that you would
have heard of and so what we dois we give our base of real
estate investors and agentshelpful tools and resources like
a Quicken Loans or Auctioncomthat they need, so it's a
benefit to them and then, at thesame time, for our advertisers,
we're putting them in front ofan extremely targeted and active
(28:25):
base that we know needs theirservices at the moment when they
need it the most.
Speaker 2 (28:31):
What if any one of our real estate income magazine
subscribers got started with youtoday, with listedbuycom?
What would be their life looklike in 30 days, 90 days or a
year from now?
Speaker 1 (28:42):
Oh well, I could tell you as a user it all depends,
obviously, I mean, everybody'ssituation is different, but
they're going to have a lot moreease can tell you as a user it
all depends, obviously, I mean,everybody's situation is
different, but they're going tohave a lot more ease.
If you're a real estate agent,you're going to get a lot of
really targeted exposure to yourlistings and if you use the
free options completely no cost,so that's great You're also
going to potentially get newclients and you're going to
drive traffic to your ownwebsite as well.
(29:02):
If you're a real estateinvestor, you're going to cut
your time in half.
I mean, for me, I would spendso much time on redfinrealtorcom
just trying to track down thelist agent's information because
they want to play middleman androute it to their own agents
that they're getting a referralfee from.
With us, you've got that directconnectivity so you can look at
thousands of properties in thetime it would take you to look
at dozens of properties.
And then, if you're anadvertiser, honestly that's
(29:34):
going to be obviously thebiggest benefit, because what
we've been able to do in thetraffic generation sector has
been out of this world.
So I think at this point we areby far and away the most
targeted infrastructure for thereal estate sector, specifically
real estate investor sectorthat's around.
So any of your readers,listeners, that would fit into
that category as a real estaterelated service provider would
probably get the most value fromworking with us.
Speaker 2 (29:53):
Great.
That really makes it easy forreal estate investors,
especially when it's free.
Everybody loves the free part.
Free is the most powerful word.
Speaker 1 (30:02):
It's kind of the Google and Facebook model, so
you know, we give someonesomething that they need and we
don't charge anything for it,and then it streamlines from
there.
Speaker 2 (30:12):
What are the specific roadblocks that typically
prevent your members fromstarting to start with you?
Speaker 1 (30:19):
I don't know if there is a road.
I mean, since it is free andsince it just takes a few
minutes to set it up, I don'tknow if there's any roadblock
there.
I think it might just beinformation.
So things like this is reallyhelpful in talking about how to
use the site.
It's pretty turnkey.
We tried to make it asefficient and effective as
possible, but you know, gettingthat first listing, we're here
to help.
(30:39):
So if there's any questions, ifanyone has about setting up the
account or adding your listingor searching the properties,
we're extremely responsive tothat.
But really it's just all aboutdiving in and seeing all the fun
that can happen from there.
Speaker 2 (30:52):
So, folks, you can see that it looks like Stephen
does not even know that ifthere's any roadblock, he makes
it so easy.
He thinks everybody should beno-brainer to use this.
This is by com, Is that correct?
Speaker 1 (31:05):
Yeah, if there is a roadblock, let me know what it
is and we'll get rid of it, Okaywonderful, that's good.
Speaker 2 (31:11):
What are the specific strategies to use a listedbycom
?
They are like keys to unlock aroadblock doors to achieve a
wireless success.
Speaker 1 (31:20):
I mean, again, it depends on what your goals are
and what sector you're comingfrom.
So I mean, I think that it'sreally just utilizing it just
the way that you would withLinkedIn or Facebook.
It's about utilizing it forwhatever your benefits that you
need are.
So, if you're an agent, again,if you're looking for clients,
use the social network aspect,search members of the site,
(31:40):
engage, send messages back andforth, import your contacts to
join you on the site.
If you're a real estateinvestor, get in there, dig
through the properties, searchthe auction sector.
I just did a promo last week orI suppose been about a week and
a half now where I auctioned offone of my condos that I own
personally.
That's worth at least $200,000.
And we did $100, no reserveauction.
(32:02):
I think the bidding is up toabout $120,000 right now, so I'm
hoping it gets up a littlehigher.
But you know we do stuff likethat sometimes just to drive
excitement and traffic, and soif you're there, you're going to
be privy to that and, honestly,be on the email list, because
being on the email list is whereyou're going to see everything
that we've got going on fromourselves and all of our
partners and you're going to getthe most action and activity
(32:23):
there as well.
And then really again, you know, a big piece of the puzzle has
been the LinkedIn groups.
So we invite all of our usersto engage on social media.
And again, that would be thereal estate networking group
there, real estate investorgroup, and then the listed by
LinkedIn group and then severalother groups as well.
So there's a lot of differentways to connect and engage.
Speaker 2 (32:46):
So, folks, that's a really big invitation from
Stephen to actually engage withthese guys.
If LinkedIn has how many?
200, 300 million by the timeyou are watching, there may be
100 million more, you never know.
And these guys you know.
I know his partners, kent,little John and probably a few
other partners which I may notbe aware of him.
Is that correct?
Speaker 1 (33:06):
So I don't know, I got partners in my sleep here,
so yeah.
Speaker 2 (33:11):
Oh wonderful, that's good.
They almost own the real estatemarket on LinkedIn.
That's huge.
There's no one else.
If you are really looking for ajoint venture, partners on a
much bigger scale, and just getin touch with listedbuycom.
That should be the step youwill be taking and you'll be
thanking for us forever, youknow, yeah, so what would be the
(33:35):
first physical action step youwant someone to take to get
started with listedbycom?
Speaker 1 (33:42):
You know, just like I said, go to the site, create
your free user profile and thengo from there with a lot of the
steps we've talked about today.
Speaker 2 (33:49):
What question did you want me to ask?
But I did not get around to it.
Speaker 1 (33:55):
Well, you know, no, I think it was a great interview.
I'm happy with it.
If you want to talk more aboutsome of the LinkedIn stuff,
that's great too, but if not,then that's fine.
I'm happy with all the groundwe've covered.
Speaker 2 (34:07):
Here's my most favorite question when do you
have faced challenges whilebuilding listedbuycom and how
you went around to it?
Speaker 1 (34:15):
Oh gosh.
Well, I don't know if we've gotenough time for that.
Well, let's see.
I mean for me again, being areal estate guy, my whole life
the tech industry has definitelybeen a new journey.
And so initially you think it'sas simple I'll just pay 50
grand, we'll have somebody buildour website and that's that.
(34:36):
We'll never have any more costagain.
You don't realize how muchintricity goes into developing a
top-tier website.
And so initially, the webdevelopment aspect like I said,
it took us 18 months just to getlive as a website.
So it's funny when I look backnow that we've been live for
more than two years.
It's like two life forms.
(34:56):
There was that extremely longperiod of time where you're
getting to that point, and thenit's tailoring the expectations
and learning to, to reevaluatesuccesses as you go and then.
So the first level would be theweb development, which we
finally overcame, and thankfullyso.
One that's probably a littlemore relevant and has a happy
(35:17):
ending would be initiallydriving traffic, because you
know I spent hundreds ofthousands of dollars the first
six months just really trying tofind out hey, how do we drive
massive traffic?
You know we did radio prints, tvpay-per-click, a lot of money
spent with Google, facebook, youknow, so on and so forth and
(35:39):
ultimately found nothing workedbetter for us than full
content-based email marketing,and so we really put all of our
resources in the building outour opt-in email list, and when
I bought the largest real estategroup on LinkedIn, that became
a resource that has really takenour traffic to another level,
to where now we're in a positionwhere we don't spend any money
(36:03):
on advertising and we're able touse the tools and the tactics
that we've learned to be able tomake our base happy and provide
informational content thatkeeps them coming to the site
for other partners as well.
So that's something that'sreally transformed our business
and our business model, to wherewe took a negative into a
positive.
We said, hey, how do we do thisfor us?
And once we were able to do itfor ourselves, we realized we
(36:25):
had an amazing asset that couldhelp other people as well.
Speaker 2 (36:29):
And once we were able to do it for ourselves, we
realized we had an amazing assetthat could help other people as
well.
Great, so how many hours do youwork every day?
I guess that investors somebodyprobably spending 18 hours a
day and someone spending 10hours a day they just want to
know.
You build a lot of like a quoteunquote lifestyle, but I don't
know what the lifestyle mean.
Everybody has their owndefinition of lifestyle quote
unquote lifestyle but I don'tknow what the lifestyle mean.
Speaker 1 (36:48):
Everybody has their own definition of lifestyle.
Yeah, no, I definitely, I'mdefinitely doing a lot of those
80 hour work weeks, withoutquestion.
Speaker 2 (36:54):
So is that your passion, then you love what you
do.
Speaker 1 (36:58):
No, I really do, and that's what I was going to say
is it's really not work, becauseI honestly really love this
stuff and me and Kent talk aboutit a lot how addicted we are to
traffic, watching the numberscome through.
I've always loved real estate.
Still do.
I love searching properties.
I love submitting the thingsthat people see as work.
I see as that's a fun way tospend the afternoon.
(37:20):
I'm going to go and I'm goingto search through thousands of
properties.
I'm going to submit hundreds ofoffers and see what sticks, and
it's the same thing, same thingwith the traffic.
Now, when I sit on GoogleAnalytics and I can watch the
real-time traffic coming intothe site, I see people engaging,
using the site.
You know, finding deals.
That just makes me happier thanpretty much anything except my
(37:42):
son.
So you know so that for me it'sit's not really work.
It's, it's an exciting.
There's something new every dayand there's always.
I mean from the real estateside.
I mean I've had everything tofinding dead bodies in our
houses, which is sad, obviously,to you know, buying a house for
(38:03):
, like I said, six hundreddollars and sell it for 12 times
when I pay for three days later.
So you get the lows and thehighs.
Like I said, $600 and sell itfor 12 times what I pay for
three days later.
So you get the lows and thehighs.
And then, on the tech side,it's been the same thing to
where, whether it's developing alanding page or it's, you know,
engaging with how to importcontact functionality on the
Listed by site, there's alwayssomething new to learn and to
enjoy.
Speaker 2 (38:21):
Great, that's a great information as an average real
estate investor who has not doneso much, vast experience.
But you have what would be theone piece of like a wisdom you
would share with them One thingthey should be doing it and one
thing they should not be doingit.
That's like a lesson learnedyou are sharing with them.
Speaker 1 (38:40):
Gosh, yeah.
Well, one thing they should bedoing I would say is they should
be in a sector that they'veresearched fully and they should
be in.
They should not pull thetrigger on buying a property
until they know exactly whythey're doing it.
I suppose never buy a product.
And that kind of leads me towhat you shouldn't do Never buy
(39:01):
a property because someone elsesays it's a good deal.
You should understand fully foryourself why it's a good deal
and you should make sure that ittailors to what your specific
strategy is, because there'sdozens, maybe hundreds of ways
to make a lot of money or tolose a lot of money in real
estate and everybody's situationis different.
For me personally, I had thetimes where we did the Detroit
(39:22):
flips and that's obviously asfast flip as you can get, and
now I don't do that at all and Ibuy owner financed income
producing properties and it's aleverage play and it's all about
a high cash on cash return.
So for me that makes sensebecause I don't need the high
intensity of the flip.
I just want long-term cash flowand stabilization for an
inflation hedge.
But for other people that's notgoing to make sense.
(39:43):
So you need to learn thefundamentals what a cap rate is
going to make sense.
So you need to learn thefundamentals.
What a cap rate is, how tocalculate your cash on cash
return.
Learn the fundamentals and thengo from there to find out what
do you really need in your life,short term and long term, and
then execute from there.
Speaker 2 (39:59):
Thank you so much.
Here's my last question, a veryeasy one.
What would you say as a finalword, who would like to join on
listbuycom?
Speaker 1 (40:09):
no, we would love to have you join listed by.
We're an ever-growingmembership base.
We have some pretty excitingproperties that come on the site
on a regular basis and there'sa lot of the top industry people
there industry experts,professionals from all around
the country so we'd love to haveyou be a part of it thank.
Speaker 2 (40:27):
Thank you so much, stephen Piscano, for sharing
your wisdom with us today On thebehalf of Real Estate Income
Magazine, myself and Shiv Ganesh, editor-in-chief.
We really appreciate you.
This is Mohammed Sadiq.
Wish you good luck Our pathacross again our next hangout at
Real Estate Income Magazine.
All good wishes.
Bye-bye.
All right, guys.
Thank you so much and welcome.
This is Stephan Piscano withthe Stephan Piscano podcast.
Appreciate you guys, as alwaysjoining us, and I apologize that
it's been almost a month sincewe've had our last episode.
Wanted to check in with youguys and just thank you, because
it's kind of a special week forthe podcast here and this is a
(00:22):
bit of a silly story, but I'mgoing to go ahead and tell it.
So, one year ago, almost exactlyto the day, we spent the whole
month of June 2024 in Florida tocelebrate and be there for the
birth of my second nephew and beinvolved in all of that, and an
interesting thing happened onthat trip.
(00:43):
So for those of you that havekids or have raised little kids,
you know those first few monthsafter they're born there's a
lot of sitting that goes on.
There's a lot of watching thebaby, watching TV or, in my case
, with my brother, I'm watchinga lot of baseball and we
probably watched in the month ofJune 2024, we probably watched
(01:08):
more baseball than most peoplewill ever watch in their entire
lifetime and I loved it.
It was great.
It was one of my favorite tripsthat I've ever gotten to be
blessed to be a part of, and wealso watched a lot of YouTube,
probably more YouTube than Ipersonally had ever watched,
because, for a guy in my early40s, I am one of the oldest
(01:28):
minded human beings that you'llever meet and it took me a while
to get used to the idea ofYouTube, and it was during that
month of watching all of thisonline content to where, to be
honest with you, I would hearpeople I loved and respect
telling me oh, this person'sreally smart, this person knows
this, and I'm listening to it.
And there's just so many peopleon YouTube that were doing
(01:50):
different things, and I enjoyedwatching it, and I've become
fans of many, but a lot, of,people that really hadn't done
the things that they weretalking about doing, and so I
thought to myself well, you knowwhat?
I actually have been buyingproperties for 25 years.
I do own a digital marketingcompany.
I've hosted a bunch of webinarsand all that fun stuff.
(02:11):
This is something that we coulddo, and so I thought, well,
let's try this out.
So it was exactly a year agothat I took the first steps to
really trying to grow ourYouTube channel and then
ultimately, a couple monthslater, start this podcast, and I
want to thank all of you thathave supported the podcast the
last year.
It has been a humblingexperience in a lot of ways and
(02:33):
a very fun experience in a lotof ways.
I've learned things that Inever thought that I would learn
.
We've gotten to get ourcomments and our opinions on the
record and hopefully add somevalue to people in some certain
ways Over the last year.
We told you 12 months ago thatwe thought gold was going to hit
$2,500 an ounce, which it didin August of last year.
(02:55):
Then we told you we thoughtthat it was going to hit $3,000
an ounce, which it did.
Then, when it hit $3,500 anounce or $3,491, we did an
episode in April of this yearwhere we told you it's probably
going to pull back a little bit,which it did.
So we've hit our predictionspretty well on the gold side of
things.
We also predicted the stockmarket.
(03:15):
We've talked with you aboutrapid inflation at nauseam, to
the point where you're probablytired of hearing the term.
Tired of hearing the term andironically for a real estate guy
, I'd say we've talked as far asasset classes go, other than
we've talked a lot about sellerfinancing and some of the fun
(03:35):
things that we do there.
We might have talked the leastabout the housing market,
partially because, if anybodyknows anything about my strategy
, the values of the homes areone of the things we care about
the least, so really, what themarket's doing doesn't matter as
much, but also because it'sbeen more consistent than the
other asset classes have.
Oh, I forgot to mention Bitcoin, where we told you we thought,
(03:56):
when it hit 100,000, that itwould probably be a good time to
sell a little bit.
So in these last 12 months, ifyou had listened to any of our
projections on these differentasset classes, you probably did
pretty well.
And either way, whether you didor you didn't, I want to truly
thank everybody in the networkfor taking the time to join us,
taking the time to subscribe tothis show on Apple or Spotify or
(04:19):
player FM or YouTube orwhatever you do.
It really is a lot of fun.
We're going to continue to doit.
We're going to continue to doit.
We're going to continue to havemore and more guests on the
show.
We're going to continue to tryto get more frequent with it and
give you something that you cancount on on a weekly basis, but
I really appreciate everybodyin the network.
I really see it as a family andwhen I look back, being the
(04:41):
sappy guy that I am, and when Ilook back being the sappy guy
that I am, I now have both moreand less respect for these
YouTubers I'm talking about.
I will say this about YouTube,and this is my little small
business owner, since we are anentrepreneurial-themed show in a
lot of ways.
This is my small business owneradvice to anybody, especially
(05:04):
if you're my age let's sayyou're 40 and up, or you're even
older than that and you want tostart a YouTube channel, there
really isn't any way to fake it.
There's no way to speed it up.
As a guy that owns a digitalmarketing company and has sent
literally billions of emails andtext message marketing
(05:25):
campaigns over the last 15, 20years here, I assumed wrongfully
so that I could probably grow aYouTube channel quicker than
most, but what I found is thealgorithm really has to choose
you.
It really has to, and if itdoesn't, not only will you not
be able to push traffic and haveyour channel grow faster, that
(05:49):
way it actually the algorithm istrained to slow it down.
So if you are somebody that hasa large email list or database
and you're thinking you want todrive traffic.
Honestly, I can tell you if youdo that, you will kill the
organic growth of your channel,and that's as honest as I can
put it.
Now.
Why the algorithm decides itlikes certain things and others.
(06:11):
I'm still trying to figure thatout and we'll report back when
we do, but that's my sincereadvice to you is if you have a
big network, don't try to speedthrough the process.
They also tell you.
If you listen to any of theseguys and gals that are are
really big time at this wholething, they'll tell you the
secret.
They all kind of have the sameanswer and it sounds like a bs
(06:33):
answer when you hear it which isthat just make better videos,
make good content.
But it really and I thought thesame thing.
I thought, oh gosh, come on, itreally is true, though you.
You change the definition ofwhat you consider to be good
content, because it's not justmaking a video where you feel
like it sounds good, or it'saccurate, or it's smart, or it
(06:55):
helps someone in some way.
It's the thumbnail, it's thetiming of the transitions, of
the editing.
There's so many things that gointo it that mean making
something good, and you do learnsomething with everyone that
you make and you post, and youget a little better every time.
One of these big guru guys I'mblanking on his name said make a
hundred videos and then you getto square one and then we can
(07:18):
talk.
And I heard that about a yearago and I thought, well, that's
kind of silly.
But I understand now what hemeans, because you don't even
know what you don't know whenyou go into it.
So, having said that too, myadvice to everybody in my
network that's a small businessowner, an entrepreneur, and you
want to grow that platform,cause I do believe that that
(07:38):
digital technology is the futureof of marketing in this country
, without a doubt.
So if you want to be a part ofthat, my advice to you really is
just be yourself.
Stick to whatever that is, ascorny as that sounds, and just
pay attention to the details,see what works, what doesn't
work and don't get frustrated.
But that's the same thing as itis with anything in life or in
(08:01):
business, right, and that's whatseparates people from people
that succeed and people thatfail, because everybody fails.
So it's just.
How do you respond to thatfailure when you're dealing with
it.
Do you continue on?
You try to learn something fromit and improve, or do you give
up?
Or do you blame somebody else?
Blame yourself you can blameyourself.
(08:22):
That's good, but only if you'regoing to use that internal
blame to try to get better andimprove.
So that's my two cents on thatand, as always, if you haven't
subscribed, we sure wouldappreciate it, because I am a
numbers junkie and I love seeingthose numbers go up.
I will tell you what I'm goingto do today, guys, just because
it's kind of fun and I thinkit's a good thing with
everything going on in themarkets right now with the
(08:43):
housing market.
Kind of fun, and I think it's agood thing with everything
going on in the markets rightnow with the housing market.
I'm starting to hear a lot ofpeople talk about a market crash
that's either already startedor is coming and all that stuff.
And you've heard me say this,if you've heard any of our stuff
before.
But I want to let you know Ireally mean it, I've experienced
it, I believe it to be true.
If the market does crash, thatis not a bad thing.
(09:03):
Not only is it not a bad thing,but it's these wild, chaotic
shifts in the market that createthe most opportunity for
informed investors and engaged.
What I mean by engaged isyou're active.
You're actively seekingopportunities to deploy capital
into the markets.
That's where we can make thebiggest profits, the biggest
returns and ultimately be themost prosperous and successful.
(09:26):
You know, rising tide is fine.
It floats all boats.
A flat market's fine.
There's opportunities there too.
But by far and away billionsare made in profits by savvy,
engaged investors during marketcrashes.
That's by far what creates thebiggest opportunities If you're
ready for it and if you have aset of fundamental principles
(09:48):
that you stand by, that you canfall back on and that you can
take comfort in in times ofchaos, when everybody else is
running around, everybody elseis scared, everybody else is
clutching to their bedpost,wondering what's going to happen
next.
If you're the one that's calm,if you're the one that's active,
you're the one that has a plan,you are going to be so happy,
(10:11):
you're going to be happier thanyou could ever imagine that you
took that leap of faith and gotengaged with the market.
So, personally, I don't reallybelieve we're going to see an
all-out crash.
If you want my two cents on it,I think that we're going to see
extreme volatility, which wealready are seeing.
I think we're going to seecertain demographics, certain
(10:33):
markets, shift dramatically andgo up and down and have a big
little roller coaster deal here,but I don't think we're going
to have an all-out 2008-stylecrash.
If we do, then that's fine,we've got a game plan for that.
But I just don't believe thatthat's where the markets are
going.
I think this year, right here,right now, is going to be the
(10:53):
height of the chaos 2025, goinginto 2026.
And then I think it levels offafter that 2025 going into 2026.
And then I think it levels offafter that and I think we see
continued appreciation, largelybased on the rapid inflation
that is still going on and stillneeds to go on and the
devaluation of the dollar, whichmakes everything more expensive
, including and specificallyespecially hard assets like real
(11:16):
estate, like precious metals,so on and so forth.
So what I'm going to do today,just because it's kind of fun
and since I'm kind of nostalgicand sappy as I am, and being
this kind of the one-yearanniversary of the idea of this
podcast, at least I came acrossan interview that I did that I
had never watched.
I did an interview when I hadmade the website listedbuycom
(11:38):
back in 2012.
And I did this interview with anice Indian gentleman with Real
Estate Wealth Magazine in 2014.
For some reason, it popped upon my thing the other day and I
decided to watch it, and I'm notgoing to show you the video
because I'm a little embarrassed.
(11:59):
It's funny.
It shows the change in thetimes, how different the
lighting is and I don't know, Ilook like a 17-year-old kid, but
what I loved about it is thesame principles that I was
talking about 11, 12 years agowere the same principles we're
executing on today, and thoseprinciples don't change and it's
the foundation of thoseprinciples and my gratitude for
(12:22):
that that developed in 2008,2009,.
Got extrapolated during the rise11, 12, 13, 14, and so on, and
to this day, you're still alwayslearning.
You're always trying to getbetter, you're always failing,
you're always succeeding, butyou're always grateful.
I'm always grateful for theopportunity and I think
(12:46):
personally, we've got morebuying opportunity as investors
in 2025 than probably any yearsince 2020, which, if you go and
look at our YouTube channelthat I keep rambling about here,
you'll see a video I did withthe market outlook for 2020,
going into 2021.
And I'm pretty grateful andproud of all the predictions we
made in that one, because Ithink that was about the biggest
(13:08):
home run and that's how I feelabout 2025.
I feel like this chaos is at anall-time peak and it's going to
continue to be for the durationof this year, early next year,
and if we are calm and if we'refocused and if we stick to the
fundamentals, try to takeadvantage of the opportunities
(13:29):
that present themselves and tryto take advantage of the
opportunity that chaos creates,we're going to be extremely
happy and grateful that we didwhen 2027 rolls around.
So that's my two cents.
I'm going to play this oldschool Stefan video for you here
and then I'm going to tell youtoo, to make up for not doing
any postings for the last 21days or so here.
(13:53):
I am going to have multipleepisodes this week and I'll go
ahead and tee that up.
I got interviewed for a travelshow podcast because my company
Vacation Wealth Partners weinvest in luxury vacation
rentals and so I was honored tobe a guest on the when have you
Been podcast and it's one of thebest interviews that I've ever
(14:14):
done.
And he's not going to air thatepisode until August.
So what I'm going to do thisweek I'm going to interview the
episode where he interviewed me,and then I also interviewed him
for this show, and then we'regoing to close it out with a
long-awaited interview that I'vebeen trying to get edited and
it finally, thankfully, is andis all set up.
(14:34):
That I'm really excited about.
And you've heard me tease quitea bit on the DISC system D-I-S-C
personality profiles that willbe here this week as well.
So you're going to want to makesure you're subscribed if you
like hearing me and like hearingour fun stuff, because you're
going to get more episodes inthe next six days than we did in
the whole month of June, and Isincerely hope you enjoy it.
(14:56):
I hope that we add value to youand sincerely hope you enjoy it
.
I hope that we add value to youand I hope that it adds comfort
in this time of need.
If it is a time of need for you, or if you're already like me,
you're already excited, you'realready ready to go then
like-minded people can breedthat success together.
So thank you guys for all youdo, hope you enjoy this
interview from 2014 and I'lllook forward to seeing you on
the show next week.
Speaker 2 (15:15):
Hello, this is Mohammed Sadiq from Real Estate
Income Magazine with anothersession of Hangout with a very
special guest.
Speaker 1 (15:22):
Hey, my friend.
Speaker 2 (15:22):
How are we doing?
Yeah, good, glad to meet you.
Thank you so much.
My guest today is StephenPiscano.
Stephen, did I pronounce yourname right?
Speaker 1 (15:34):
You know it gets butchered about 40 times a day.
So as long as it starts with anS, I usually answer to it
Stephen Piscano.
But yeah, so you got it right.
Speaker 2 (15:41):
Okay, stefan Piscano, thank you.
Thank you, plus forgive meabout my accent, and plus you
know, oh, no, worries.
Speaker 1 (15:47):
No worries, I'm happy to be here.
Really appreciate you having uson.
Speaker 2 (15:51):
Oh no, thank you so much for coming.
It's a daily player and youknow the gentleman again.
His name is Stefan Pascano.
Pascano is the founder and CEOof listedbuycom, a global online
real estate marketplace whichprovides listing and auctions.
This is like a social medianetwork for real estate
investors.
Is that right?
Speaker 1 (16:11):
Stefan, yeah, we're an online real estate
marketplace and social networkwith live bidding auction
functionality.
So the easiest way to describeit in a nutshell is we're like
eBay, but tailored for realestate.
And then we also have thesocial network component, which
we tailored similarly toLinkedIn or Facebook and
functionality, and I also ownthe largest real estate related
(16:34):
group on LinkedIn, which is thereal estate networking group as
well, so the two entities kindof play off each other to some
extent.
Speaker 2 (16:40):
Oh, thank you.
Before you start, jump on that,what actually you do, what
makes you uniquely qualified tospeak on the future of real
estate investing?
I see, when I saw the realestate, mr Buycom, that's almost
like a future of real estateinvesting.
How should?
Speaker 1 (16:55):
I hope so.
I appreciate you saying that.
Yeah, that was definitely theidea was to fundamentally take
the real estate market into thedigital era and bring the whole
home buying process online.
Just to answer your questionspecifically, my background I've
been in real estate investmentsfor about 15 years.
I've literally been buyinginvestment properties since I
was a teenager.
(17:16):
So I kind of grew up in theindustry and have done
everything from subdividingacreage to small real estate
developments to long-term incomeproducing properties and
short-term flips.
From 2008 to 2011, I actuallyliquidated a few hundred
properties on eBay of all places, and that was what gave me the
(17:36):
idea to really harness that eBayfunctionality in a marketplace
setting but tailor it to thereal estate sector, because I
realized that while eBay wasgreat because it was getting all
this traffic, it just wasn'tset up on the front end or the
back end to give me what Ineeded to actually complete a
transaction.
So with Listed by, we put a lotof emphasis on the social
network component so that userscan actually really integrate,
(17:59):
like you said, cut out themiddleman and really have that
direct connectivity betweenbuyers and sellers because,
unlisted by, you can actuallysubmit an offer through the
website and then you're dealingwith someone that has the
functionality and theunderstanding on the other side
to actually accept that offerand really engage in direct
conversation.
So I'm probably rambling alittle bit, but that's kind of
(18:21):
my background and probably amuch wordier answer to your
question than you anticipated.
Speaker 2 (18:26):
No, that's great, and many people really want to know
where you and what was themoment when you really get into
all this by the way.
What was that?
Speaker 1 (18:33):
time People say in general.
Speaker 2 (18:35):
When you started getting into all this, you saw
the problem in eBay and then youstarted creating your own.
Speaker 1 (18:42):
Yeah, I mean.
Well, I can tell you it's kindof a neat story.
Summer 2008, well, reallywinter 2007, early 2008, I
started seeing all theseproperties going on eBay in
Detroit for $3,000, $4,000,$5,000, $6,000.
I said, wow, that's amazinglycheap and I almost bought some
myself.
But I said, you know, ifthey're buying them that cheap,
they must be, or if they'reselling them that cheap, they
(19:03):
must be buying them even cheaper.
So, being in California, I setout to research the Detroit real
estate market as much as Icould.
I called asset managers, realestate agents, every day, woke
at 5 am, 6 am, and really gotafeel for the movers and shakers
in that market.
And then, after a few months ofresearch, I pulled the trigger
on my first property, which wasa duplex, for $600, and I sold
(19:25):
it for $6,900 a few days later.
So I said, wow, this is great.
So then, like I said, weproceeded to buy in packs of 40,
50 at a time for, you know,usually $500 a door, and flip in
that online setting.
And what's neat about listed byis that, as opposed to you know
a lot of companies that comefrom guys sitting around a table
saying how do we make moneyListed by literally came from me
(19:46):
complaining in my office to oneof my partners on a regular
basis that, you know, ebaywasn't tailored to real estate.
The other sites out there, likeRealtyBid, you had to, you know
, charge a commission on thefront end of the back end, so
there was no connectivitybetween the parties, so I
couldn't get a deal done.
And he finally said well, ifthere's nothing out there that
really gives you what you needfunctionality wise, why don't
(20:07):
you just do it yourself?
And unfortunately, that was 2010, about the time that damn
social network movie came outand made it look so easy to do
to start a website.
So we said, okay, let's do it.
Several hundred, severalhundred thousand dollars.
A year and a half later we wentlive, you know, may 2012.
And it's hard to believe thatit's been more than two years
now.
It's amazing how far we've come.
(20:27):
We've now got more than 400,000members of the site and, you
know, an additional 500,000 plusmembers in our social media
reach, so it's pretty exciting.
I mean, we're a free community,so the growth has been pretty
outstanding and hopefully we'rejust scratching the surface with
what we can do and as we getmore brand recognition, we can
(20:49):
really work to not only haveinvestors use our site, because
it makes sense for guys likemyself that want to research so
many properties in a shortperiod of time, but actually
appeal to the everydayhomebuyers as well, that just
want to speed up the process andhave that easy access.
Speaker 2 (21:03):
Well, wonderful, while I was doing a research on
you a little bit before gettingready for the interview, and I
saw that you predicted thefuture of real estate investing
a few years ago.
So here is my question what isthe future of real estate
investing in your point of view?
Speaker 1 (21:20):
Yeah, I mean and unfortunately you are correct
and I appreciate you pointingthat out I did say everybody in
2011, 2012, that that was goingto be the bottom.
And then I projected it wouldcome up.
And we did a lot of investingbased on inflation hedges
because I thought we were goingto see some form of rapid
inflation at the market.
And we kind of have To behonest with you, right now my
(21:44):
outlook is not as exciting forthe markets I wish it was, but I
do think it's going to continueto go up 2015, 2016,.
But I'm a little bit concernedthat at some point the interest
rates have to go up.
And I also know that part ofwhat's propping the market up
right now is there's a lack ofinventory, obviously, which
everybody talks about.
So you've got a lot of newconstruction going on all over
the place, especially in the keydemographics that are feeling
(22:06):
the lack of inventory.
So I could see a situationwhere the interest rates go up
and the inventory problem goesaway at the same time.
And then the third thing that'spropping the market up right
now was just that mental feelingin the markets that hey, this
was the bottom, we better takeadvantage of this.
So obviously that third onewould go away as well if the
other two did.
So if you have those three keyfactors going the wrong
(22:29):
direction at the same time whichI think could happen around
2017, you could see a dip or, ata minimum, a stabilization or
leveling of the markets, and Ireally think the only thing that
could prevent that fromhappening, specifically when the
interest rates go up, is thekey item there would be if we
saw rapid inflation, which youknow hopefully we will.
Actually, inflation is notalways a bad thing, but it'll be
(22:51):
interesting to see what happensbetween 2016 and 2018.
Speaker 2 (22:56):
Thank you.
You almost predicted the futureof real estate investing again
Well we'll see.
Speaker 1 (23:02):
I don't know.
I'd like to time it just right.
We bought a bunch of stuff atthe bottom.
We're selling some of our stuffnow.
If we can sell everything in2016 and then buy more when it
crashes again, I'll be a prettyhappy guy.
Speaker 2 (23:13):
So we'll see Jim Rohn said bigger the why, easier the
how, why learning the future ofreal estate investing is so.
Speaker 1 (23:24):
Yeah well, you know.
So to me, anything that you'regoing to do, anything you're
going to invest in, you want toknow it inside and out, and so
it's kind of been neat for us.
Really, I can take real estateto me is like breathing, because
I mean I love it.
I always joke with people.
You know, if I make more money,I just go buy more condos, so I
don't really care about it.
You can see I'm wearing aT-shirt, I don't really care
(23:45):
about it.
You can see I'm wearing at-shirt.
I don't really buy the fanciestcars, I just buy condos, rental
properties.
That's what makes me happy.
So I can more tailor thattowards the tech industry,
because for me the tech industrywas the new frontier.
And so a few years ago, gettinginto what we do now, with the
driving traffic and social mediaand specifically LinkedIn, and
being able to really learn andopen up my minds, I mean it's
(24:09):
just night and day.
The knowledge I have now, asopposed to three and a half
years ago, is just I didn't knowwhat a wireframe was.
I remember when we went in andto the web development team for
Listify and they said we needyou to have a wireframe.
And I'm looking at them likethey're crazy.
They told me what it was.
You know it was supposed to beeight weeks of work.
We did it in a week because Ilove the process of getting
(24:30):
obsessed with something,figuring out what the end game
is and then executing whateverthat task is.
And so, whether it's realestate, tech or whatever your
chosen field is, having thathunger for knowledge but, more
importantly, the drive to see itthrough, I think, is what's
most important.
Speaker 2 (24:47):
Importantly, the drive to see it through, I think
, is what's most important.
Here's what I learned from thatanswer Execution.
It's not about oh, let me learnmore, learn more.
We all will be learning all thetime for the rest of our life.
We all need to be good students.
However, execution, whateveryou know, execute and see if
it's working right.
I just said to make it happenfor you.
Is that correct?
Speaker 1 (25:11):
Yeah, I think you hit it on the head.
And to bring it back to realestate because I know I rambled
a little bit off topic there Forexample, you could have a great
building, you could go buy a40-unit building in a great
location, have a great plan, butif you have a bad on-the-ground
property manager, you couldturn a 30% on paper cash-on-c
cash return into a negative 10%pretty quick.
I mean, I've seen it happen andthen I've seen it the other way
, to where we go and we couldbuy a bad set of properties
(25:34):
condos in Las Vegas and ahorrible neighborhood but if we
have good execution, good on theground management, and we
really follow through with ourplan, then we could turn a bad
investment or a marginalinvestment into a great one.
So yeah, execution, anybody canhave an idea, but executing
that idea and dealing withthings that go wrong because
anybody can deal with it when itgoes right but it's how do you
(25:55):
adjust to it when it doesn'twork out and come back stronger
that, I think, is the key inanything.
Speaker 2 (26:00):
So it seems like on listedbuycom, you have amazing
things going on.
So let me ask you a questionhow do real estate investors
typically get started with you,with listedbuycom, on a
step-by-step basis?
Speaker 1 (26:15):
Yeah, so for listedbuy it's pretty simple.
I mean, it's a free website.
So you go to listedbuy, createyour free user profile
automatically.
You can search thousands ofproperties, most of which are
off markets.
You're going to see inventorythere that you wouldn't see
anywhere else.
You can list your properties onthe site, either as an agent or
as an investor or everydayhomeowner.
There's no fee for that.
(26:35):
If you did want to feature yourproperty on the homepage, then
you can do that.
It's a nominal fee I think it's$50 and you get a rotation to
our hundreds of thousands ofmembers that come to the site.
And yeah, then you've got itset up.
At that point you can actuallysubmit offers to the website, or
, if you're a seller, you canreceive offers and then you get
those leads automatically comingto your inbox to where you get
(26:56):
those notifications.
This person submitted the offerat this price.
Here's their contact info andyou can either utilize the site
to counter, accept or rejectthat offer, or you can reach out
to the person from there andstart your typical process as
well when I go on this website,listed up, listed bycom,
everything is free, free, free,it's like you know.
Speaker 2 (27:15):
What I learned is so far there's nothing for free.
So how do you make money onthat one?
Is it like it's good to?
Speaker 1 (27:20):
improve.
Yeah, it's funny.
I mean we do make a little biton the in the premium listings,
but we make pretty much all ofour money on corporate
advertising, and so the websiteitself really is free right now
and, honestly, people I don'tthink believe it.
So I'm thinking about chargingfive bucks or something, because
I think people could comprehendthat better than it being
completely free.
But yeah, right now, I mean, we, like I said, we've got an
(27:43):
opt-in email database of aboutactually 450,000 members now.
We've got an opt-in emaildatabase of about actually
450,000 members now, and then,with our social media reach,
we're right under a milliontotal users, so it's a really,
really targeted demographic forany real estate-related
advertiser.
We've worked with Quicken Loans,auctioncom, long-term
Advertiser EquityBuild and many,many other smaller companies as
(28:05):
well Well, foreclosurecom beinganother big one that you would
have heard of and so what we dois we give our base of real
estate investors and agentshelpful tools and resources like
a Quicken Loans or Auctioncomthat they need, so it's a
benefit to them and then, at thesame time, for our advertisers,
we're putting them in front ofan extremely targeted and active
(28:25):
base that we know needs theirservices at the moment when they
need it the most.
Speaker 2 (28:31):
What if any one of our real estate income magazine
subscribers got started with youtoday, with listedbuycom?
What would be their life looklike in 30 days, 90 days or a
year from now?
Speaker 1 (28:42):
Oh well, I could tell you as a user it all depends,
obviously, I mean, everybody'ssituation is different, but
they're going to have a lot moreease can tell you as a user it
all depends, obviously, I mean,everybody's situation is
different, but they're going tohave a lot more ease.
If you're a real estate agent,you're going to get a lot of
really targeted exposure to yourlistings and if you use the
free options completely no cost,so that's great You're also
going to potentially get newclients and you're going to
drive traffic to your ownwebsite as well.
(29:02):
If you're a real estateinvestor, you're going to cut
your time in half.
I mean, for me, I would spendso much time on redfinrealtorcom
just trying to track down thelist agent's information because
they want to play middleman androute it to their own agents
that they're getting a referralfee from.
With us, you've got that directconnectivity so you can look at
thousands of properties in thetime it would take you to look
at dozens of properties.
And then, if you're anadvertiser, honestly that's
(29:34):
going to be obviously thebiggest benefit, because what
we've been able to do in thetraffic generation sector has
been out of this world.
So I think at this point we areby far and away the most
targeted infrastructure for thereal estate sector, specifically
real estate investor sectorthat's around.
So any of your readers,listeners, that would fit into
that category as a real estaterelated service provider would
probably get the most value fromworking with us.
Speaker 2 (29:53):
Great.
That really makes it easy forreal estate investors,
especially when it's free.
Everybody loves the free part.
Free is the most powerful word.
Speaker 1 (30:02):
It's kind of the Google and Facebook model, so
you know, we give someonesomething that they need and we
don't charge anything for it,and then it streamlines from
there.
Speaker 2 (30:12):
What are the specific roadblocks that typically
prevent your members fromstarting to start with you?
Speaker 1 (30:19):
I don't know if there is a road.
I mean, since it is free andsince it just takes a few
minutes to set it up, I don'tknow if there's any roadblock
there.
I think it might just beinformation.
So things like this is reallyhelpful in talking about how to
use the site.
It's pretty turnkey.
We tried to make it asefficient and effective as
possible, but you know, gettingthat first listing, we're here
to help.
(30:39):
So if there's any questions, ifanyone has about setting up the
account or adding your listingor searching the properties,
we're extremely responsive tothat.
But really it's just all aboutdiving in and seeing all the fun
that can happen from there.
Speaker 2 (30:52):
So, folks, you can see that it looks like Stephen
does not even know that ifthere's any roadblock, he makes
it so easy.
He thinks everybody should beno-brainer to use this.
This is by com, Is that correct?
Speaker 1 (31:05):
Yeah, if there is a roadblock, let me know what it
is and we'll get rid of it, Okaywonderful, that's good.
Speaker 2 (31:11):
What are the specific strategies to use a listedbycom
?
They are like keys to unlock aroadblock doors to achieve a
wireless success.
Speaker 1 (31:20):
I mean, again, it depends on what your goals are
and what sector you're comingfrom.
So I mean, I think that it'sreally just utilizing it just
the way that you would withLinkedIn or Facebook.
It's about utilizing it forwhatever your benefits that you
need are.
So, if you're an agent, again,if you're looking for clients,
use the social network aspect,search members of the site,
(31:40):
engage, send messages back andforth, import your contacts to
join you on the site.
If you're a real estateinvestor, get in there, dig
through the properties, searchthe auction sector.
I just did a promo last week orI suppose been about a week and
a half now where I auctioned offone of my condos that I own
personally.
That's worth at least $200,000.
And we did $100, no reserveauction.
(32:02):
I think the bidding is up toabout $120,000 right now, so I'm
hoping it gets up a littlehigher.
But you know we do stuff likethat sometimes just to drive
excitement and traffic, and soif you're there, you're going to
be privy to that and, honestly,be on the email list, because
being on the email list is whereyou're going to see everything
that we've got going on fromourselves and all of our
partners and you're going to getthe most action and activity
(32:23):
there as well.
And then really again, you know, a big piece of the puzzle has
been the LinkedIn groups.
So we invite all of our usersto engage on social media.
And again, that would be thereal estate networking group
there, real estate investorgroup, and then the listed by
LinkedIn group and then severalother groups as well.
So there's a lot of differentways to connect and engage.
Speaker 2 (32:46):
So, folks, that's a really big invitation from
Stephen to actually engage withthese guys.
If LinkedIn has how many?
200, 300 million by the timeyou are watching, there may be
100 million more, you never know.
And these guys you know.
I know his partners, kent,little John and probably a few
other partners which I may notbe aware of him.
Is that correct?
Speaker 1 (33:06):
So I don't know, I got partners in my sleep here,
so yeah.
Speaker 2 (33:11):
Oh wonderful, that's good.
They almost own the real estatemarket on LinkedIn.
That's huge.
There's no one else.
If you are really looking for ajoint venture, partners on a
much bigger scale, and just getin touch with listedbuycom.
That should be the step youwill be taking and you'll be
thanking for us forever, youknow, yeah, so what would be the
(33:35):
first physical action step youwant someone to take to get
started with listedbycom?
Speaker 1 (33:42):
You know, just like I said, go to the site, create
your free user profile and thengo from there with a lot of the
steps we've talked about today.
Speaker 2 (33:49):
What question did you want me to ask?
But I did not get around to it.
Speaker 1 (33:55):
Well, you know, no, I think it was a great interview.
I'm happy with it.
If you want to talk more aboutsome of the LinkedIn stuff,
that's great too, but if not,then that's fine.
I'm happy with all the groundwe've covered.
Speaker 2 (34:07):
Here's my most favorite question when do you
have faced challenges whilebuilding listedbuycom and how
you went around to it?
Speaker 1 (34:15):
Oh gosh.
Well, I don't know if we've gotenough time for that.
Well, let's see.
I mean for me again, being areal estate guy, my whole life
the tech industry has definitelybeen a new journey.
And so initially you think it'sas simple I'll just pay 50
grand, we'll have somebody buildour website and that's that.
(34:36):
We'll never have any more costagain.
You don't realize how muchintricity goes into developing a
top-tier website.
And so initially, the webdevelopment aspect like I said,
it took us 18 months just to getlive as a website.
So it's funny when I look backnow that we've been live for
more than two years.
It's like two life forms.
(34:56):
There was that extremely longperiod of time where you're
getting to that point, and thenit's tailoring the expectations
and learning to, to reevaluatesuccesses as you go and then.
So the first level would be theweb development, which we
finally overcame, and thankfullyso.
One that's probably a littlemore relevant and has a happy
(35:17):
ending would be initiallydriving traffic, because you
know I spent hundreds ofthousands of dollars the first
six months just really trying tofind out hey, how do we drive
massive traffic?
You know we did radio prints, tvpay-per-click, a lot of money
spent with Google, facebook, youknow, so on and so forth and
(35:39):
ultimately found nothing workedbetter for us than full
content-based email marketing,and so we really put all of our
resources in the building outour opt-in email list, and when
I bought the largest real estategroup on LinkedIn, that became
a resource that has really takenour traffic to another level,
to where now we're in a positionwhere we don't spend any money
(36:03):
on advertising and we're able touse the tools and the tactics
that we've learned to be able tomake our base happy and provide
informational content thatkeeps them coming to the site
for other partners as well.
So that's something that'sreally transformed our business
and our business model, to wherewe took a negative into a
positive.
We said, hey, how do we do thisfor us?
And once we were able to do itfor ourselves, we realized we
(36:25):
had an amazing asset that couldhelp other people as well.
Speaker 2 (36:29):
And once we were able to do it for ourselves, we
realized we had an amazing assetthat could help other people as
well.
Great, so how many hours do youwork every day?
I guess that investors somebodyprobably spending 18 hours a
day and someone spending 10hours a day they just want to
know.
You build a lot of like a quoteunquote lifestyle, but I don't
know what the lifestyle mean.
Everybody has their owndefinition of lifestyle quote
unquote lifestyle but I don'tknow what the lifestyle mean.
Speaker 1 (36:48):
Everybody has their own definition of lifestyle.
Yeah, no, I definitely, I'mdefinitely doing a lot of those
80 hour work weeks, withoutquestion.
Speaker 2 (36:54):
So is that your passion, then you love what you
do.
Speaker 1 (36:58):
No, I really do, and that's what I was going to say
is it's really not work, becauseI honestly really love this
stuff and me and Kent talk aboutit a lot how addicted we are to
traffic, watching the numberscome through.
I've always loved real estate.
Still do.
I love searching properties.
I love submitting the thingsthat people see as work.
I see as that's a fun way tospend the afternoon.
(37:20):
I'm going to go and I'm goingto search through thousands of
properties.
I'm going to submit hundreds ofoffers and see what sticks, and
it's the same thing, same thingwith the traffic.
Now, when I sit on GoogleAnalytics and I can watch the
real-time traffic coming intothe site, I see people engaging,
using the site.
You know, finding deals.
That just makes me happier thanpretty much anything except my
(37:42):
son.
So you know so that for me it'sit's not really work.
It's, it's an exciting.
There's something new every dayand there's always.
I mean from the real estateside.
I mean I've had everything tofinding dead bodies in our
houses, which is sad, obviously,to you know, buying a house for
(38:03):
, like I said, six hundreddollars and sell it for 12 times
when I pay for three days later.
So you get the lows and thehighs.
Like I said, $600 and sell itfor 12 times what I pay for
three days later.
So you get the lows and thehighs.
And then, on the tech side,it's been the same thing to
where, whether it's developing alanding page or it's, you know,
engaging with how to importcontact functionality on the
Listed by site, there's alwayssomething new to learn and to
enjoy.
Speaker 2 (38:21):
Great, that's a great information as an average real
estate investor who has not doneso much, vast experience.
But you have what would be theone piece of like a wisdom you
would share with them One thingthey should be doing it and one
thing they should not be doingit.
That's like a lesson learnedyou are sharing with them.
Speaker 1 (38:40):
Gosh, yeah.
Well, one thing they should bedoing I would say is they should
be in a sector that they'veresearched fully and they should
be in.
They should not pull thetrigger on buying a property
until they know exactly whythey're doing it.
I suppose never buy a product.
And that kind of leads me towhat you shouldn't do Never buy
(39:01):
a property because someone elsesays it's a good deal.
You should understand fully foryourself why it's a good deal
and you should make sure that ittailors to what your specific
strategy is, because there'sdozens, maybe hundreds of ways
to make a lot of money or tolose a lot of money in real
estate and everybody's situationis different.
For me personally, I had thetimes where we did the Detroit
(39:22):
flips and that's obviously asfast flip as you can get, and
now I don't do that at all and Ibuy owner financed income
producing properties and it's aleverage play and it's all about
a high cash on cash return.
So for me that makes sensebecause I don't need the high
intensity of the flip.
I just want long-term cash flowand stabilization for an
inflation hedge.
But for other people that's notgoing to make sense.
(39:43):
So you need to learn thefundamentals what a cap rate is
going to make sense.
So you need to learn thefundamentals.
What a cap rate is, how tocalculate your cash on cash
return.
Learn the fundamentals and thengo from there to find out what
do you really need in your life,short term and long term, and
then execute from there.
Speaker 2 (39:59):
Thank you so much.
Here's my last question, a veryeasy one.
What would you say as a finalword, who would like to join on
listbuycom?
Speaker 1 (40:09):
no, we would love to have you join listed by.
We're an ever-growingmembership base.
We have some pretty excitingproperties that come on the site
on a regular basis and there'sa lot of the top industry people
there industry experts,professionals from all around
the country so we'd love to haveyou be a part of it thank.
Speaker 2 (40:27):
Thank you so much, stephen Piscano, for sharing
your wisdom with us today On thebehalf of Real Estate Income
Magazine, myself and Shiv Ganesh, editor-in-chief.
We really appreciate you.
This is Mohammed Sadiq.
Wish you good luck Our pathacross again our next hangout at
Real Estate Income Magazine.
All good wishes.
Bye-bye.
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